Page 1

BRAND BIBLE VOL. 1

SPRING COURT — COURTING FASHION SINCE 1936

YR 2010


Sneak peak THE ORIGINA L t en n i s sh oe THE SPRINGC OUR T sh oe SI G NATURE f u n ct i on s & f ea t u res HI STORY OF A l egen d a ry b ra n d SNEA K ER STY LE S & cu t s SPRINGCOUR T i n t h e p ress SPRINGCOUR T ret a i l ers SPRINGCOUR T on l i n e

» visit the blog: www.holesinmysole.com


since

1917

1936

1948

CONVERSE ALL STAR

LE COQ SPORTIF

ADIDAS STAN SMITH

SPRING COURT

1968 PUMA SUEDE

1971 PRO KEDS

1973 VANS SLIP-ON

1974 NIKE WAFFLERACER

“ T H E I C ON I C W H I T E S H OE, K E E P I NG A L L O F U S G ROU N D E D! ”

— SP R I NG C OU R T SIGN AT U R E F E AT U R E S SI NC E 1936 —

White Canvas Upper

100% Washable Insole

Foxing & Toe Cap in Soft White Natural Rubber

Egyptian Cotton Lacing


The Spring Court shoe features a removable insole

with arch support that incorporates the signature 4 holes on each side of the sole. They are referred to as “Natural Permanent Ventilation System” and Spring Court holds a worldwide patent for this revolutionary comfort system. This gives the shoe high

breathability and prevents your feet from ever getting sweaty. A perfect way to enjoy sneakers without socks! Sneakers with high breathability are extremely comfortable and can be kept clean simply by washing with warm water and soap. The insole is also removable and washable.

Egyptian Cotton

Natural Rubber Pieces are carefully hand sewn together for quality assurance and consistency.

MAT E RIALS Have you ever seen such pure cotton? Spring Court uses pure Egyptian cotton for the shoe uppers, insole and even shoe laces. It also takes a lot of perseverance to get the natural rubber, called “Tears of rubber tree.” Spring Court uses pure rubber for the sole.

The aluminum molds that create our trademark soles.


Removable Insole & Machine Washable Patented Spring Court Ventilation System

Signature Ventilation Air Channels Cotton Topped Insole

Natural Rubber High Grip Outter Sole

Reinforced Arch Support

Shoe Cross Section Removable Insole

Glue-free Construction with Vulcanized Natural Rubber

Mint Scented Natural Rubber Insole

We carefully sew up the upper and attach it to the the sole, then put the eyelets. Roll the natural rubber tape around the sole and put it into the mold for 10 minutes. The rubber melts at 150ËšC and stick with the sole. After taking out from the mold, cut the unnecessary rubber, put the insole and tie the shoe lace. Spring Court is made by using aluminum molds that has been used from the very beginning. Today only 90 original molds remain in existence...


1936

A man revolutionizes sport shoes. His name is Georges Grimmeisen. He has just invented an exceptional tennis shoe with an upper in cotton canvas and outsole in vulcanized rubber. Spring Court is born. The tennis players across the world finally have comfort and throw away their espadrilles.

2000’s

The legendary tennis shoe is back on the market and is already snapped up by the likes of Paul Weller, Kate Moss, Jude Law, Liam Gallagher and the All Saints.

1960’s & 1970’s A design classic which has remained unchanged to this day. It was adopted by the Mods in the 1960’s and 70’s, with other famous fans including Serge Gainsbourg and of course John Lennon who sports a pair with a white suit on his wedding day in The tennis show possess- Gibraltar and the cover of “Abbey Road.“ es natural ventilation. At the same time, Grimmeisen gives it an interior removable insole with arch support incorporating ventilation channels and the famous four authentic holes.

1952

TODAY

The seventy year-old shoe is still available today and remains exactly the same: a classic of natural and simple design with the trademark four-hole ventilation.


The Beatles - John Lennon wearing his classic Spring Courts...


G1: LO CUT { white canvas upper | white sole }

Signature Ventilation Air Channels On All Styles

B1: MID CUT

LARGE, Elongated, Vulcanized Rubber Toe-Box With Cross Hatched Texture

{ coral red canvas upper | white sole }


G2: LO CUT

{ overdye grey canvas upper | white sole }

Vulcanized Rubber Spring Court Ankle Patch

ROUND, Wide, Vulcanized Rubber Toe-Box With Grain Texture

B2: MID CUT

{ military green canvas upper | gum sole }


IN THE

Meet the world’s most famous sneakers...

“If you’re looking for an authentic canvas trainer, then Spring Court is it. This tennis shoe goes back to 1936 and not much has changed since; it is still MADE BY HAND USING EGYPTIAN COTTON.” — ESQUIRE

“JUDE AND SADIE have matching pairs, so do at least two of the ALL SAINTS, and LIAM

GALLAGHER is mad for them.

“With retro plimsoles the

You can forget Nike Air Max (...)”

HOTTEST THINGS

“JOHN LENNON’S FAVORITE

on pavements right now, old-school sneaker pimp

SPRING COURT

plimsole, the Spring Court, has been relaunched…the classic

has re-launched it’s

TE NNIS SHOE ”

white tennis shoe looks set to be this season’s coolest lace-up.”

M e t a l D e t e c t o r “These Shiny sneakers are anything but straight-laced. ”

They’re chic, they’re French, they’re the

springcourt !


Azalea Ë San Francisco

ALIFE (ARC) Ë New York

BELMONT ARMY Ë Chicago

Carve Ë Los Angeles

TANI Ë New York

BIRD Ë New York

Confederacy Ë Los Angeles

DQM Ë New York

BLUE BEE Ë Santa Barbara

BARRACUDA Ë Los Angeles

I Heart Ë New York

BMW SPORTWEAR Ë Chicago

SPORTIE LA Ë Los Angeles

REED SPACE Ë New York

BRED IN JERSEY ËJersey City

TRAFFIC Ë Los Angeles

SAKS FIFTH AVE Ë New York

EPAULET Ë New York

TABLOID Ë West Hollywood

Impulse Ë Seattle

JAISEL APPAREL Ë Edmonton

TROVATA Ë Newport Beach

Achilles Ë Boston

SHOE BIZ- Ë Los Angeles

BALANCE Ë Long Beach

UBIQ Ë Philadelphia

SHOE MARKET Ë New York

NEIGHBOURHOOD Ë San Diego

MAP Ë Provincetown

STILL LIFE Ë British Columbia

Local 35 Ë Portland

BILL HALLMAN Ë Atlanta

THE CLOSET Ë Los Angeles

Odessa Ë Portland

AKIRA Ë Chicago

THE TANNERY Ë Boston

COVET Ë Scottsdale

EL KARTEL Ë Vancouver

TNT BLUE Ë Toronto

HOOVERCRAFT Ë Austin

LILEO Ë Toronto

TRAFFIC Ë Los Angeles

ONLINE RETAILERS

NATIONAL RETAILERS

AMERICAN RAG: www.americanrag.com

NORDSTROM’S

BLOOMINGDALE’S: www.bloomingdales.com

SAKS FIFTH AVENUE

ELEVEN: www.11nyc.com

JOURNEY’S

FRED SEGAL/CONVEYOR: www.conveyor.la FLYING A: www.flyinga.net J CREW: www.jcrew.com LILEO: www.lileo.ca RevolveClothing: www.revolveclothing.com SSense: www.ssense.com STELS: www.stelsinc.com STEVEN ALAN: www.stevenalnan.com TOBI: www.tobi.com UNTITLED: www.untitledshop.com VILLAINS: www.villainssf.com


http: //www.springcourtusa.com

theabout shoe collection history press retailers contact

sound game


Spring Court USA Showroom 110 Greene Street, Suite 703 (SoHo) I New York, NY 10012 Tel: (212) 431 8227 I Fax: (212) 431 8589 I inquiry@springcourtusa.com www.springcourtusa.com Spring Court USA ­— a House of Brands Company (www.hobusa.com) ©2009 House of Brands/Brands United Inc. - All Rights Reserved

blashasib  

blaidh eieh sie