Page 1

Work

Brano Beres


...Brand and packaging projects


Petra Soft - brand and packaging

Petra Soft {

} Petra Soft

Philip Morris - Czech Republic as an owner of Petra Brand, felt the potential of introducing the Petra Classic and Petra Light flavor in soft pack. While the main driver and benefit for customer was that the

After the launch of the new Petra Soft range, cigarettes in soft pack the company Phillip Morris supported the introduction with advertising materials as city lights and animation displays, where the idea of crumpled paper was taken to the overall look and feel of the product image and promotion. The billboard says - “Touch, how soft I am�

new soft pack will be few Czech crowns cheaper than its Hard Pack version. Petra Brand is well established traditional cigarettes brand on Czechoslovak market, and has a wide portfolio of fans admiring its tobacco taste, and heritage the brand represents.


top view on the aluminum foil l d

top view on the aluminum fo l lid

the beginning of design development - the addaptation of solid box design - with the elemnts of the brand as: PETRA type + diagonal stripe + crest + petra red color

BIG P - bold, but still ellegant “P” as a dominat element of design - the “P” is cut out - so you see the stripy aluminium foil underneath

fair play - let us go closer to the men world values

modern classics different

Petra Soft {

} Petra Soft

marina look - early development stage, the target group was setup as men only, searching for appropiate design

modern classics - bold, men, but still atractive using old good pattern - convinient

scratch - let us have a look on raw, bold men approach

technology - tech but still acceptable

top view on the alum num foil lid

sporty - borroving the sport language - represented by grip like visual - the diagonal petra letters are perforated - cut out that you can see the aluminum behind

bold and atractive - modern , simple, different than pattern

crumpled paper - let us stay super simple, honest and real

top view on the aluminum foil lid

paper - finetuning in search for right ballance


Bonaqua - first stage concept - the beginning of the story:

Bonaqua {

} Bonaqua

Concept “Dep

p water” - 3 fla

vours

Concept - ”Deep water”- KEY VISUAL

Concept “Deep water” bottle design scetch

Concept “Depp water” - 3 flavours - close up

The closer look on to the “Deep water concept”. It is the first stage concept, which counts even with the changing of bottle design, according to the “Deep water idea”, where water comes from deep underground well in Slovakia, The mineral and pure water from deep earth, coming to your dining table.

Coca Cola - Czech Republic the owner of Bonaqua Brand. Coca Cola decided to bring the traditionally established dining water brand Bonaqua to new century, and asked for complete redesign of the Bonaqua image. This is a first stage concept, actually where the whole job started. The concept is called “Deep water”.


Bonaqua - concept BON VOYAGE - brand equities

Main color

Logotype

Baloon

Bonaqua - final design - concept BON VOYAGE

Bottle shape

Bonaqua {

} Bonaqua

The Wave

Photography style

Background

Flavour colors

Bonaqua - The water for exploring soul - BON VOYAGE - winning concept equities. The design elements which are the main recognizable drivers of Bonaqua brand, which should be used consistent under set up rules, which are listed, expressed, and showed in Brand Guidelines Manual, and in Bonaqua Brand book.

Coca Cola - Czech Republic the owner of Bonaqua Brand. The winning concept - BON VOYAGE - final design. The idea is “The water for exploring soul�, that way the Balloon appears as the main

recolonization element, besides the others as important brand elements, or let us say equities.


Bonaqua motion - sport edition in sport bottle

Concept 1: Sail -.wind

in the back!

Concept 2: Rollercoaster - take me UP!

Concept 3: The Grip -

Sporty Pattern.

Bonaqua {

} Bonaqua

Bonaqua MOTION - after a successful launch of newly designed Bonaqua brand. Coca Cola decided to come up with additional member of family - the Bonaqua MOTION, the sport oriented water, mainly Bonaqua MOTION - the development concepts - 1. Sailing concept, 2. Roller coaster concept, 3. Sport grip concept

beneficial in term of packaging, where the traditional bottle is replaced with action oriented, easy to drink, water directly from the bottle.

Winning concept:

MOTION


Bonaqua - brand behavior

Bonaqua Brand Book set , cover, and cd design

Bonaqua {

Bonaqua Brand Book spread examples

Photographic style

Bonaqua headquater meeting room design

The Interior Bonaqua Branding

Bonaqua headquater meeting room design

Bonaqua headquater meeting room design

Bonaqua in store stand design

Bonaqua - promotional imagery

The Car Bonaqua Branding

This page shows how the brand behaves in reality across various forms of communication, Everything is described and set up in Bonaqua Brand Book, which is a Brand Bible. Above are shown: Brand Book Set - with few spreads examples, in store promotional stand design, the car design, the Coca cola company in house office interior branding.. .

Coca Cola - Czech Republic the owner of Bonaqua Brand. Bonaqua brand world, the closer look.

} Bonaqua


Delissa - counter bar packaging

Delissa {

} Delissa

NESTLE Czech republic - the owner of the brand Delissa, decided

DELISSA LIMITED EDITION - the development stages with its designs.

to release the limited edition of their counter bar, highly known as little indulgence for women. This is the final design, developed after few 2 rounds of designing. The previous - development stages are shown on the opposite page. The part of the project was to create appropriate illustration for the back of pack, while the consumer and target group is young women, living modern city life.

Illustration in the ba

ck


“BIG BOX” - NESTLE CZ - limited edition confectionery packaging

BIG STAR - the transparent box, with huge star sticked on, as the main and dominat design element..

KALEIDOSCOPE - revolutionar - white with overlaping printing techniques play in the front display.

CONSTELATION - the direct connection between the name of brand ORION and the same named constellation.

POP UP - the direct connection to the ORION TOWN - the brand equity of the ORION brand, the cozy chockolate town.

CUT OUT.

SHELF IMPACT.

SURPRISE - CUT OUT - the golden box, with cut ot in the shape of ORION star - WINNING CONCEPT.

Nase Hviezdy {

} BIG BOX

is HUGE - is “BIG BOX” Winning concept - the cut out in the shape of brand ORION - half star

Inside tray - front.

inside tray - back

back of pack

NESTLE Czech Republic: The company NESTLE is releasing yearly Limited Edition of assorted confectionery collection called “Nase Hvezdy”. It is a large collection of the best what the company has to offer, and it is a celebration of ORION brand, under which it is being released. The box it self is big sized, therefore the project is internally called BIG BOX. This is a first edition, year 2007, establishing the tradition, is kind of the representative flagship of the NESTLE CZ portfolio. The Color used is GOLD

Pantone, and various advanced printing techniques as varnish and cut out were used.


ETA - domestic electric appliances - branding and packaging Competition review:

Target audience: Family

Positioning and values: Togetherness Warm, open, friendly Helpfull and caring Trends aware, stylish

Togetherness: IS - family oriented enjoying familiar enviroment / IS NOT - a part of the herd

Warm, open , friendly: IS - a brand you know / IS NOT - smothering

Helpfull, caring: IS - here to help you with the job / IS NOT - magical nor instructive

Aware of trends and stylish: IS - fashionable and up to date / IS NOT - faddish

Lets start to design

Colors of ETA

1

Packaging benchmarks

2

ETA {

} ETA

1 ? 1 Eta for ewerybody

1 Strong color coding

1 Modern honest photography

3 2 ? 2 Warmth and fam ly

2 Honest photostyle

3 Color coding

3 ? 3 Oversized “e” - playful, modern

3 Chalenging photstyle

3 Interesting color coding

The 3 concepts - the third is a winner! Above is shown the process of careful strategy, defining target group, check the competition, defining the values of brand, its Do’s and DO NOT’s.

ETA - is a traditional Czech electronic home appliances producer. They redesigned logotype, and as the next step was necessary to redesign the packaging, according to newly developed, rethinked and set up brand values and target group. In the upper part is the presentation given to customer, as the strategy pre design stage, where was accomplished the clear way and strategy taken further and considered while designing.


ETA - domestic electric appliances - branding and packaging

“e” the key visual.

ETA {

The winning concept “e”, pack example.

} ETA

A few front packs belonging to growing family of newly re branded ETA. “e” element, in he background, as the connecting element, of whole range, and color coding dividing the whole family, in to the sub ranges, as HOME, PERSONAL CARE KITCHEN...


Semtex - re branding and packaging - Living X

Living X - communication

...let us live it

Inside of the bar, walll graphics

Event - Living X - communication

Living X - trendy bar outside window

Living X made of people for people

Semtex {

} Semtex

Semtex summer music festival

Summer music festival stage

Livin X - communication

Semtex - Living X - banner

Fridge turned in to Semtex fridge

Living X - can design close up

The concept ...living X, is based on idea Semtex energy for X generation. Above are few shots, to describe the overall behavior of the brand, across various types of communication, keeping in mind is from people for people, especially young people, but in the end anybody can find him self in the X made of silouethes, ether you are sitting in front of computer, or doing some Xtreme sport.

Pinelli - Czech Republic - the energy drink producer, wanted to change and uplift, their Semtex energy drink product ID, and brand look and feel. The Semtex is well known and established product on Czech market. This was the first touch of brand since it came to the market in 90’ ties. Semtex is active in promoting mainly during the summer festivals, or sport events. The target and main customer is young people, enjoying their life, being active....the so called generation X.


Delhaize COOK ! - brand and packaging

x x INOX

x/4

ABS

1/2

There was necessar y to var y the choosen design among 120 or so pack sizes and dimensions. That way a very simple design manual vas delivered as a part of the final product. Foloving that rules, anybody was able to produce another pack, as the member of groving cook family, withoth harming the consistency of the branding. THE RULE

COOK {

} COOK

Delhaize close up

Delhaize close up

Delhaize close up

Delhaize - Czech Republic - the store chain known as “DELVITA” Delhaize COOK - the project demand was to create the variable

design, which can be easily applied on to the different formats of blisters - designs, there fore the chosen design is as simple as possible, and it fits under the umbrella in house brand, which the COOK actually is. Simple, straightforward, variable, easy to use...this are the characteristics and main benefits of this project, design.

in Czech Republic started to offer a range of kitchen appliance. The whole “in store” range needed to get branded, to develop a consistent branding, which can be easily applied on various sizes and shapes of product packaging, that there will be not necessary to call designer each time, they want to release product in within the range. That way the COOK brand was born, and the applications rules were setup.


Delhaize OFFICE - brand and packaging

Office {

} Office

Delhaize - Czech Republic - it was produced a wide range of product packaging - around 70 different pieces, mostly blister type, pack, all of them with informative back of pack, with 6 languages, and consistently set up look, while the back of pack, and even the front was created in dtp studio, according to squeeze the production cost to minimum.

Delhaize - Czech Republic - the store chain known as “DELVITA” in Czech Republic started to offer a range of office and home stationery. The whole “in store” range was needed to get branded, to develop a consistent branding, which can be easily applied on various sizes and shapes of product packaging, that there will be not necessary to call designer each time, they want to release product in within the range. That way the OFFICE brand was born, and the applications rules were setup.


Slovakia

Travel

Trebišov - home town

Introduction...

...Identity projects next

me{my country}

Snowboard

Slovakia

Prague - Czech repub

Fun

lic

Bratislava the Slovakia capital

High Tatra Mountains


FLEX/cocoon - Identity design

Flex/cocoon stationery PF 2007

Flex/cocoon PF 2007

FLEX/cocoon {

} FLEX/cocoon

Flex/cocoon stationery - Dutch company FLEX the innovation lab, and Czech/dutch company cocoon - brand advice and design solutions fused, and formed new subject. The company is dedicated to

The elements of FLEX/cocoon stationary, designed under one identity system.

structural packaging design development. 2/3 are FLEX, 1/3 is cocoon - this is the identity, and designed elements of the stationary.


FLEX/cocoon - Identity design

front

front

logotyp

back

Jeroen Verbrugge designer

with compliments

business card

back

logotyp (minimal size)

compliment card

front

FLEX/cocoon { front

front

} FLEX/cocoon

FLEX/cocoon s r o

back

maiselova 11 11000 prague czech republic w w w fl e x c o c o o n c z phone +31(0)15 275 6666

phone +31(0 15 275 6666

fax +31(0 15 275 6660

fax +31(0)15 275 6660

envelope presentation layout

letterhead

w w w fl e x c o c o o n c z

c

w w w fl e x c o c o o n c z

letterhead

Welcome Page

czech repub

phone +31(0)15 275 6666 fax +31(0)15 275 6660

11000 prague

basics

insight

solutions

results

maiselova 11

projects

Content page

11000 prague

czech republic

p ro j e c t

ma se ova 11

back

p ro j e c t m a n a g e r

cd label

stage no d a te

Thank you

2/3 / the INNOVATIONLAB

+

1/3 brand and packaging design

=

FLEX/cocoon - the designed elements stationary designed under new developed identity.


CMVU + CUKH - Museum identity design

CMVU + CUKH ARE ART EXPOSURE AND COLLECTION INSTITUTIONS IN CZECH REPUBLIC

VISUAL IDENTITY TWO BRANCHES so far represented by one logo

CMVU {

/

CZECH

ART EXPOSING

+

CZECH COLORS

+

} CUKH

ENGLISH

BILINGUAL

Czech Museum of Fine Art (CMVU)

COLLECTING

TWO BRANCHES

Centre of Arts Kutna Hora (CUKH)

Czech Museum of Fine Art (CMVU) with its branch and another exhibiting and collecting place Centre of Arts Kutna Hora (CUKH) as the country (Czech Republic) main and most important CZECH art (PAINTINGS) collecting and exposing institution decided to revitalize, actually recreate their current identity - which would meet the new demands of today museum and institutions visual communication, and would establish a solid and steady room and recognizance among the other country museums and galleries on the market. .


CMVU + CUKH - Museum identity design

CESKE MUZEUM VYTVARNEHO UMENI

CESKE MUZEUM VYTVARNEHO UMENI

CZECH MUSEUM OF FINE ART CENTRUM UMENI KUTNA HORA CENTER OF ART IN KUTNA HORA

CZECH MUSEUM OF FINE ART The main version of logotype

CENTRUM UMENI KUTNA HORA CENTER OF ART IN KUTNA HORA

CMVU {

} CUKH

Two Languages CESKE MUZEUM VYTVARNEHO UMENI CZECH MUSEUM OF FINE ART CENTRUM UMENI KUTNA HORA CENTER OF ART IN KUTNA HORA

Two Branches CESKE MUZEUM VYTVARNEHO UMENI CZECH MUSEUM OF FINE ART CENTRUM UMENI KUTNA HORA CENTER OF ART IN KUTNA HORA

Collecting and Exposing Paintings CESKE MUZEUM VYTVARNEHO UMENI CZECH MUSEUM OF FINE ART CENTRUM UMENI KUTNA HORA CENTER OF ART IN KUTNA HORA

Above is shown, how logically the collecting and exposing of the pictures, in their frames, in the beginning getting the dimensions of the squares, in our case again “picture frames”, from the dimensions of typed name, than involving the two branches, and two languages, in to the complete logotype, symbol, of the new identity.


T EN A C HOR NA

CMVU + CUKH - Museum identity design

CENTRUM UMENI KUTNA HORA

TRU

M M U

KUT ENI

CESKE MUZEUM VYTVARNEHO UMENI CZECH MUSEUM OF FINE ART

F

ART INE

CEN

CENTER OF ART IN KUTNA HORA

OF

CENTRUM UMENI KUTNA HORA CENTER OF ART IN KUTNA HORA

US H M

EUM

In the background there is an example of letter head paper, in real size A4..

NI

C CZE

Zdenek Sykora

EUM

VA VYT

RNE

HO

UME

O4 4 -O4 5 2OO8

CES

KE

MUZ

Dear Mr. Muster,

MU

this is plain text and helps to visualize. This is plain tex

M V

V RN HO UM N

H MU

UM O

N

R

N RUM UM N

U N

HOR

N

R O

R

N

U N

OR

helps to visualizethis is plain text and helps to visualize

thisis plain text and helps to visualize this is plain text and

lps to visualize. This is plain text and helps to visualizeth

City light promoting the exhibition in CUKH

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lizethis is plain text and he l in text and CES KE MUZ CZE EUM CH MUS VYT EUM VAR NEH OF O U FIN MEN E A I RT

d helps to visualizethis is plain text

CENTR UM UM ENI K CENTE UTNA R OF HORA ART I N KUT NA HO RA

MU

M V

H MU

M O

V

N R M UM N

U N

N

N

R O

R

N HO UM N N

U N N

R O

R

HOR U N

OR

O4 4 -O4 5 2OO8

CESKE MUZEUM VYTVARNEHO UMENI CZECH MUSEUM OF FINE ART

CH MUSEUM O

VARNEHO UMENI INE AR

RUM UMENI KU NA HORA ER O

Flyers, both promoting the same exhibition, but in different locations under its branch location color.

IN KU NA HORA

Entrance of Prague main branch CMVU ENI KU NA HORA CEN ER O

HORA CENTER OF ART IN KUTNA HORA

AR

AR

IN K

This spread is showing the future possible designed holders of identity, and the playful, but still powerful, and well recognizable applications of the newly set up look.

HOR

Zdenek Sykora

Promotion of on going exhibition in CUKH

KE MUZEUM V

HOR U N

R

> ohlednuti

helps to visualize. This is plain text and h

Zdenek Sykora

CMVU {

N RUM UM N N

} CUKH


SIKO bathrooms - re branding

>

=

BRAND BOOK: COVER:

SIKO {

BRAND BOOK PART 1: VALUES AND FEEL

BRAND BOOK PART 2: IMPLEMENTATION

BRAND BOOK CD: DIGITAL VERSION

BRAND BOOK PART 3: ID RULES SIKO KOUPELNY - Czech Republic - in the end was decided that the most appropriate representative identification for SIKO KOUPELNY is the old good rubber ducky. This is something, what represents all the values of SIKO, as friendliness, convenient, affordable. As the result of the job was produced the BRAND MANUAL - which consist of BRAND VALUES BOOK, BRAND IMPLEMENTATION BOOK and BRAND IDENTITY RULES BOOK

SIKO KOUPELNY - is a number one bathroom appliances and equipment retailer in Czech republic, they never setup a proper identity, and they feel that the time is short, because if some competition from western comes, they can easily lack, in term of clear up to date, consistent IDENTITY. The project consist strategy part, setup of the values, target group, and developing of the appropriate identity around their already established brand. Brand book, Templates, ID Book, and imagery rules needed.

S KO - old loo

k


SIKO bathrooms - re branding

BRAND MANUAL PART 1: BRAND VALUES BOOK - is introducing the company and it values to the present and future employers, and in the same time defining the exact meaning of their bussiness to its owner. Talks about history, present days, and the future goals of the growing and brand/bussiness development. Everything is covered with design, which responds to the newly resetuped brand values, freshness and design.

BRAND MANUAL PART 2: BRAND IDENTITY DESIGN RULES BOOK - the.part defines the rules for brand design, with its dos and do nots, introduces the brand elements or as called here equites, and shows how to use it properly, to avoid inconsistency and simply wrong usage. Keep the look SIKO to build strong ownable language on the market!

SIKO {

} SIKO

BRAND MANUAL PART 3: BRAND IMPLEMENTATION BOOK - this part shows the possible usage of the above in orevious bokk, setup rules, and gives the idea how to design future brand items, and belongings, from stationery, trough catalogues, till billboards, supports the overall idea of consistency and steady look and feel.

SIKO KOUPELNY - THE BRAND MANUAL BOOK : The closer look on three parts of the book.

SIKO KOUPELNY - THE BRAND MANUAL BOOK : The closer look on three parts of the book.


SIKO bathrooms - re branding

SIKO {

} SIKO

The example of dismissed 1st stage concept - called TILES

The example of dismissed 1st stage concept - called DOTS


Experiment

Design matters

Right form

Introduction...

...Other kind of projects next

a bit of design ideals

Rather outstanding than cliche

Helvetica

Clever

Simplicity

Modernism

Yellow


Font magazine - cover design and interview

The interview and step by step explanation

Font mag {

} Font mag

Detail of metalics and UV

Detail of meta ic background

Deatil of graphics

The idea was simple. Paper what is rubbish in your basket, under the table, old ideas, unnecessary prints, they are forming the particular, unique shapes, in this case viewed as the flower, In the beginning I took nice, under lighted photo of the papers, turned in to graphics, added the UV lacquer shapes, and the printing house printed it on metallic silver foil. The part of the magazine issue was the interview with me, about my work as packaging designer, and the step by step explanation how the cover was done

Font magazine - is a Czech magazine about graphic design and print business. I was happy to prepare the cover design, for

one of their issue, while their focus and aim was to use as much of different printing techniques, as possible. In the end this idea, of “Look in to your basket and find a beauty�, appeared on the cover, printed on silver metallic foil, and enhanced with some uv lacquer, to give it even more shininess.


cocoon company handbook - book design

handbook {

} handbook

cocoon company handbook - is an in house studio project, to main-

The book is full of illustrations made by employes of the cocoon agency in the workshop, the colors keepi the brand look, and even the pages have the rounded cut, in the upper left or right corner, according to the identity of the studio.

tain and promote the values and everything what the studio stands for to the client and to the newcomer employes. The idea is the book “from us for us�, that way in the beginning we managed to get everybody together, and in the workshop draw the illustrations according to selected topics, coming out from the content of the book - that way fresh and cocoon brand dedicated book was born.


Thank you Brano Beres

PORTFOLIO  

WORKS | DESIGN

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