Victoria's Secret Brand Situational Analysis: Entering Singapore Market

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LIST OF REFERENCE Online Sourses Kglobal.com. (2016). Victoria’s Real Secret | The Juice from kglobal. [online] Available at: http://kglobal.com/blog/victorias-real-secret [Accessed 11 Mar. 2016]. Lutz, A. (2016). How Victoria's Secret Became The Most Popular Apparel Brand In The World. [online] Business Insider. Available at: http://www.businessinsider.com/victorias-secret-is-the-top-brand-2013-1?IR=T&r=US&IR=T [Accessed 10 Mar. 2016]. Lutz, A. (2015). Watch out, Victoria's Secret: women are abandoning sexy underwear - Business Insider. [online] Business Insider. Available at: http://www.businessinsider.sg/women-buying-granny-panties-not-thongs-2015-5/#.VvOlZMca9PM [Accessed 8 Mar. 2016]. Lutz, A. (2016). Why The Lingerie Industry Can't Compete With Victoria's Secret. [online] Business Insider. Available at: http://www.businessinsider.com/victorias-secret-will-beat-competition-2013-9?IR=T&r=US&IR=T [Accessed 8 Mar. 2016]. Martinotoole.wordpress.com. (2016). brand onion | Brand New Media. [online] Available at: https://martinotoole.wordpress.com/tag/brand-onion/ [Accessed 4 Mar. 2016]. Matthews, C. (2014). Why you should expect a global recession in 2015. [online] Fortune. Available at: http://fortune.com/2014/10/28/global-recession-us-europe-china/ [Accessed 8 Mar. 2016]. Matthews, R. (2013). The GREEN MARKET ORACLE: Victoria's Secret, the Benetton Group and Uniqlo Sign-On to Detox Fashion. [online] Thegreenmarketoracle.com. Available at: http://www.thegreenmarketoracle.com/2013/01/victorias-secret-benetton-group-and.html [Accessed 8 Mar. 2016]. Rankabrand.org. (2016). La Perla and sustainability: E-label | Buy sustainable brands. [online] Available at: http://rankabrand.org/sustainable-lingerie-underwear/La+Perla [Accessed 8 Mar. 2016]. Rankabrand.org. (2016). Triumph and sustainability: E-label | Buy sustainable brands. [online] Available at: http://rankabrand.org/sustainable-lingerie-underwear/Triumph [Accessed 8 Mar. 2016]. Rankabrand.org. (2016). Victoria's Secret and sustainability: E-label | Buy sustainable brands. [online] Available at: http://rankabrand.org/sustainable-lingerie-underwear/Victoria%27s+Secret [Accessed 13 Mar. 2016].


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