My galaxy My star

Brand story Brand story story

Create a unique design to make you stand out and be beautiful with arts

Concept Concept Concept

Make the wearer confident in the way she likes and beautiful in her own way

Brand point of view Brand point of view point

Be confident and beautiful in her own way.

Mission Mission Mission

-Increase the quality of fabric.

- Unique product design

- Increase sales channels.

-increase product line.

Vision Vision Vision

Makes the wearer feel confident and outstanding.

Value Value Value

- Quality products

- Teamwork

-

Honest

Brand Brand Brand identity identity identity

New design and new style with the resin arts and drapping technique

Tone of voice Tone of voice Tone of voice

Purple, Blue, Black, Pink, Green and Brown color

Designing with the tone of galaxy

TARGET GROUP TARGET GROUP GROUP

Women between 25 - 45 years old

Thai and Chinese

Occupation: Actor, actress, business owner, stylist , ordinary person living in the city.

Estimated income: 50,000 - 100,000 baht

a social person

likes to party

have confidence in herself

Like to dress up and follow fashion trends via Instagram

Likes to eat in the mall

An extrovert personality

Prefer shopping online more than in-store

PENPORTRAIT PENPORTRAIT PENPORTRAIT

Irene ,29 Irene ,29 Irene

lived in Bangkok, Thailand live in a condo alone in Thonglor area working as an Influencer/youtuber, earning 100,000 baht per month favorite clothing brand Miu miu use Iphone13 pro max , and Imac purple drive a white Mini Cooper S likes to spend the night, partying, going to pubs. likes to go shopping and having meals at The Emporium, Emquartier music that listens to pop jazz R&B activities to do in your spare time Relax at the hotel, go to beauty clinic go to the gym to take care of herself likes to play social media Take a photo for Instagram likes online shopping, buy clothes, 50,000 baht per month trend follower, like to dress up prefers buy clothes online

do a spa

S S S W W W O O O T T T

STRENGTHS

- Has a unique design that make from hand made craft.

- Have more trading channels, have a storefront and a website that is convenient to contact and order

- Able to order special cuts according to customer requirements

(Made to order)

WEAKNESSES

- Targeting a specific group of customers because of the style of clothing that have a special design.

- Ordering special designs according to customer requirements takes a long time.

OPPORTUNITIES

- More products line such as bags in order to have more sales channels

-Have a fashion show runway and streaming on Facebook.

-Promote on Fash swu instagram.

THREATS

- Due to the covid situation, some investors might not intrested in investment

- It was a unique design. Causing people are not dare to wear

BRAND POSITIONING BRAND POSITIONING BRAND POSITIONING

brand competitor brand competitor brand competitor

schiaparelli schiaparelli schiaparelli

christopher kane christopher kane christopher kane

Market Segmentation Market Segmentation Market

SCHIAPARELLI

Usage: Clothes that are worn on special occasions.

Demographic: female, age 30-50 years, income 500,000+ baht, occupation: businessman, celebrity, queen, millionaire, Hollywood actor world class artist

CHRISTOPHER KANE

Luxury fashion brand

Premium fashion brand

MILIN

- Ready to wear niche

Psychographics: Be a Celebrity globally known have a big income

Geographics: People living abroad in Milan, Paris, Dubai

Usage: Clothes that can be worn every day, are fashionable

Demographic: female, age 25-45 years old, income 50,000 - 100,000 baht

Occupation: Actor, artist, executive, business owner, celebrity, student, status: single

Psychographics: People who live in Bangkok like to party, like to socialize.

Likes to use social media, always update fashion trends.

Geographics: Thai, Chinese, European, American customers - people living in the city

Fast fashion

Mass production

Usage: daily wear, fashionable

Demographic: Female 20-35 years old

Occupation: Business owner, celebrity, student

Income 20,000 - 50,000 baht

Psychographics: People who live in Bangkok

Likes going to cafes, parties, going out at night. like to travel like luxury like to take pictures for social media Likes to wear shirts with friends and eat fancy food.

Geographics: Thai customers, Bangkok residents

Brand Visual Brand Visual Brand Visual

thai wisdom thai wisdom thai wisdom

inspiration inspiration inspiration

Concept and color/ Trend Concept and color/ Trend Concept and color/ Trend

CONCEPT CONCEPT CONCEPT

The combination of Thai astrology and resin art with dripping technique

COLOR COLOR

Color of the galaxy and color tone for Virgo

TREND TREND TREND

Women's wear spring/summer

resin art resin art resin art

technique technique experiment experiment

FIRST ROUND

SECOND ROUND

THIRD ROUND

FOR TEST

THIRD ROUND

drapping drapping drapping fabric resin fabric resin fabric resin

FIRST ROUND AFTER USED RESIN ON FABRIC

SECOND ROUND AFTER USED RESIN ON FABRIC

SECOND ROUND AFTER USED RESIN ON FABRIC

SECOND ROUND AFTER USED RESIN ON FABRIC

SECOND ROUND AFTER USED RESIN ON FABRIC

prints prints prints star texture and star texture and star texture and virgo sign virgo sign virgo sign

PRINTS

PRINTING ON ORGANDY FABRIC AND LAYERING

PRINTS

PRINTING ON ORGANDY FABRIC AND LAYERING

PRINTING ON DUCHESS FABRIC

LOOK

LOOK

LOOK

FLAT SKETCH FLAT SKETCH

DRESS 1 DRESS 1

FRONT BACK

LOOKBOOK LOOKBOOK LOOKBOOK LOOK 1 LOOK 1 LOOK

FLAT SKETCH FLAT SKETCH

LONG PANTS LONG PANTS 1 1 LOOKBOOK

LOOK 2 LOOK 2 2

FRONT BACK

LOOKBOOK LOOKBOOK

LOOK 3 LOOK 3 LOOK

FLAT SKETCH FLAT SKETCH

CROP TOP CROP TOP CROP TOP 1 1

FRONT BACK

FLAT SKETCH FLAT SKETCH

LONG SKIRT LONG SKIRT LONG 1 1

FRONT BACK

LOOKBOOK LOOKBOOK LOOK 4 LOOK 4 LOOK

CROP TOP

BACK

EXHIBITION EXHIBITION EXHIBITION

How can you make the brand hit the market in 5 years plan

How can you make the brand hit the market in 5 years plan

How can make the brand the market years plan

- New product line such as jewelry and accessories.

Year1

-Develop new technique.

Year2

- Plan to open pop up store in Shanghai, China and some other countries in Southeast Asia.

Year3

-Have a special technique only for my brand.

Year4

- Have a fashion show twice a year.

Year5

-Has a global customer base and well known.

-Have pop up store in around the world.

Thankyou! Thankyou! Thankyou! forlistening