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2568QCA GRAPHIC DESIGN 2

#2905327


“The best solutions are often simple, yet unexpected.” Julian Casablanca’s


My name is Søren Hornum. I was born in Aalborg Denmark but moved to a small town a the coast of Norway when I was only 5years. I stayed there until I turned 19 year old, at that time I started traveling and eventually pursuing a career. After a studying abroad in Mexico and backpacking for a good 2 years I stumbled upon Graphic Design and immediately caught interest in the profession and started pursuing a career. In 2011 I got accepted for a two year course in Graphic Design at the Norwegian School of creative arts. I graduated there in 2013 with a diploma in Graphic Design. Seeing its a though job market I decided to continue my education by getting a Bachelor degree. I also decided to study abroad again and chose Griffith University at the Gold Coast. This is where I’m currently a full-time student at the 3.semester into my Bachelor Degree in Graphic Design. In this short folio you can see the works I have done for the assignments in our Graphic Design 2 class.

Hope you enjoy!


1.

ASSIGNMENT ONE SUPERSLICE PIZZERIA


For this assignment we where to find a store or restaurant in the Gold Coast area that we thought where in need of a redesign. After a quick survey around Surfers Paradise I stumbled upon this small pizzeria. The owner was a sweet young woman and although she only 3 minutes into our conversation revealed that the branding had been redesigned only three months ago I decided to keep going with this store and make a even better branding than what they already had. The customer said it was important that the pizzeria would speak equally to both of its main customer groups: Families in the day time and drunken young people in the evening and at night. The design is made with few disturbing elements. A clear and recognizable logo easily recognized if you see someone passing with a piece of merchendice.


THE LOGO Here is the logo that I made. The red one is the main logo while the black is to be used on red surfaces where the red can’t be used. The “E” around the logo marks the safe distance for other objects and edges. The negative versions uses the same principle of the “E” distance inside the square box so they can be placed on top of or right next to other elements. The minor logo indicates the smallest size the logo is to be used.

15mm


DO

DON’T

Shop 1/9 18 Orchid Avenue Surfers Paradise 4217 QLD

Shop 1/9 18 Orchid Avenue Surfers Paradise 4217 QLD

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Xeruptus nis esse accae dernate ndelecum volupta doluptatur? Equas ut fuga. Ulparumendel inctint alita dolupit aciis mo molentur miliquia is aut quiduciur, volorum nos suntur autate est volore inciatur apeliqui ium ipsantiur sapis cullani nulparchil imperum ipsuntur aliqui con earum quianti busdae mos rero beruntis aute dios escium qui tempel ipsae quam nit quis nosEcti torectios rerit, suscit a cora voluptas nime atia sundell uptassit que pernation reium volupta incipid ut quas as volessinis eum soluptatatia ea dolenis si de cor asin porit, officit escius porehen daest, quuntur alitate volendus. Evelenet andigni musandemquid quis el idebit peria doluptatur abore parum aut elitiatestes expliqui delesti quae velent.

Ut lictatem. Num ipiendam nis ma nate dentis escium expliqui quia dus sa di ut evendelecum eum nonsequ ibeatus doluptiunt. Ota quidend erruntore, enest, experit, vel ipit eaquatiis eum harionem in prae voloremqui suntis dis dicae ea aspedis eum et arum faccum faccum accus, quae paruptaquo et et est facerovitis de ipsum non poria veleceprae. Xerrum, ut landerum ne preptatis eles debita dollectus aut aut endaect ionseque pro ipsunt as mincto bla dolor rest verest endi cones di aruntorero estrum quamet vendis a nos entem hil ide verrum, quia id magnitaerum experum eniaecabo. Corepro estotas peliquiandes eicat.

Ut lictatem. Num ipiendam nis ma nate dentis escium expliqui quia dus sa di ut evendelecum eum nonsequ ibeatus doluptiunt. Ota quidend erruntore, enest, experit, vel ipit eaquatiis eum harionem in prae voloremqui suntis dis dicae ea aspedis eum et arum faccum faccum accus, quae paruptaquo et et est facerovitis de ipsum non poria veleceprae. Xerrum, ut landerum ne preptatis eles debita dollectus aut aut endaect ionseque pro ipsunt as mincto bla dolor rest verest endi cones di aruntorero estrum quamet vendis a nos entem hil ide verrum, quia id magnitaerum experum eniaecabo. Corepro estotas peliquiandes eicat.

Usci utatia prehendelis reperum quia perovit uta isquam, sim vellam, sitame core doluptatus mos quia cullabo. Itae. Luptat errum

Usci utatia prehendelis reperum quia perovit uta isquam, sim vellam, sitame core doluptatus mos quia cullabo. Itae. Luptat errum

Best Regards Bianca

Best Regards Bianca

Superslice.com.au - 55046855 - contact@superslice.com.au

Superslice.com.au - 55046855 - contact@superslice.com.au


RGB 48 // 48 // 48 CMYK 70 // 60 // 56 // 67

RGB 237 // 56 // 56 CMYK 0 // 93 // 84 // 0

# 303030

# EE3737

HSB 59째 // 0% // 18%

HSB 0째 // 76% // 93%


COLORS The colors I chose for the design are red and black with red as the main color. This color represents both warmth and passion as well as stimulating human appetite. It also increases our metabolism and helps us make decisions faster witch is good for this store as it occasionally have to satisfy large quantities of people at once. And after all, it is a fast-food restaurant. The black brings the red forth and gives a nice contrast to the whole profile.


BUSINESS CARD

Bianca ADAMSON Owner, chef 5504 6855 superslice . com .W au facebook.com/superslice

Simple an efficient business card. It will be positioned on the counter along with the menu for people to bring with them in their wallet so the they can order pizza not only when they are home, but when they are out and about surfers as well.


MENU Again as with the business card its simple and easy straight forward to read. The menu is after all one of the most important pieces of printed material they have. It sticks with the brand identiy making it clear where its from. It also provides imformation towards the website where you can go to order you pizzas online

MENU DINE IN • TAKE AWAY • DELIVERY 1 . Super Supreme

Call us noW

5504 6855 superslice . com . au

Salami, Bacon, cabanossi, Spanish Onion, Mushroom, Capsicum, Olives & MozzarellA

2 . BBQ meatlover’S

Salami, Meatballs, Bacon, Cabanossi, bbq Sauce & MOzzarella

3 . Pepperoni

Pepperoni & MOZzarella

18 inch 25 $

up to 4 flavors per pizza (dine in or Take away)

15 inch 14-20 $

Delivery Only Min Order $25

9 inch 4$

In Store Only 5$ Softdrink combo

4 . Hawaiian

Champagne ham, Pineapple & mozzarella

5 . BBQ CHicken

Chicken Breast, bbq Suace & mozzarella

6 . SWEET CHILLI CHICKEN

Chicken Breast, spinach, spanish Onion, Feta, Garlic Sauce, Shallots & Mozzarella

7 . Chicken Carbonara

Chicken Breast, Bacon, Mushroom, Onion, garlic sauce, shallots & mozzarella

8 . Tandori ChICKEN

Tandori Chicken, red onion, red capsicum, mint yoghurt, garlic Sauce & Mozzarella

9 . CHEESE

Extra Suace & Mozzarella Cheese

10 . MARGHERITA

We are here

Tomatoes, fresh basil, garlic sauce & mozzarella

11 . SPINACH & FETA

Spinach, Feta, garlic Sauce & Mozzarella

12 . Garlic Pizza

Mozzarella & Garlic Sauce

X

11a/19 Orchid Avenue Surfers Paradise

Follow us on facebook facebook.com/superslice


MISCELLANEOUS Besides a pizza box, apron and chefs hat that are a necessities in a pizzeria I choose to make pens that people can bring home from the store. They serve as a long term commercial that lies around in drawers or pencil cases. Its not much but subconsciously it will help people choose superslice instead of other similar restaurants when they crave for pizza.


WEB PAGES As with the rest of the profile I tried to keep the web-page as simple and effective as possible, it is after all not that much you need to know to order a pizza. I kept the same menu as the one for the store so regular customers feel at ease. There is also help to locate the store through the intergrated Google maps and you can order pizza for delivery straight from the “order page.�


#1


#2


#3


#4


#5


#6


#1 The first page you see when you enter superslice. com.au is a exactly that: a enter page. Simply click the superslize symbol and enter the home page(#2) where you can access the all the different pages you need. In addition to this you can see different offers and deals the shop is currently advertising.

#3

#4

The third page is the menu page, here you can see the full menu which is almost identical to the paper menu, this is for the regular customers to feel at home and to more easily find what they are after. In addition you can go directly to the order page from the bottom of the menu page. You can also print the menu directly from the page by simply clicking the “PRINT” button provided.

The order page itself is quite simple. You simply click the size you want, then you click the different flavors your want and press place “press order”. This takes you to the form (#5) where you fill in the rest of the information needed to complete the delivery. No payment needed as you simply pay when the pizza is delivered.

#6 Now to the last page that is for those who don’t want the pizza delivered, but either wanna go eat in the restaurant or pick up the pizza themselves. The site is simply a address and a map showing where the restaurant is located. The map is Google maps so the you can easily get and print directions.


2.

“DROP ONE” CAMPAIGN PLASTIC BAGS


For this assignment I needed to come up with a campaign to rise awareness around some of the effects we humans have on the environment. I chose to go with plastic bags seeing they together with other types of plastic are one of the major pollution sources in the world due to their extreme durability and disability to biodegrade. There have been made biodegradable bags, and although they are better than normal bags they still are still no good for the environment. Both because the process of making them is more energy and water consuming and because they also do dissolve into dangerous pieces and fragments before the actually biodegrade completely. The prize is also a problem of course.

Through my research I have found that there isn’t really any good solution to plastic bags. But several studies show that there are some measures we all can take to make the impact on nature smaller. It doesn’t involve just us as consumer, it involves the governments, the producers, the store that sell the bags and many more. But one thing is for sure and that is that the more people know about the effects of pollution the more they care and the more they think before the through their trash away. I know this doesn’t apply to all, as there will always be those who just doesn’t care no matter what. But education on pollution and its effects on mother earth is a good way to start! It is after all our generation that will run this planet in the years to come!


THE LOGO For the logo i made a “plastic bag” out of triangles, the triangles can in one way resemble the wrinkles that plastic bags get after they are used. In more depth it resembles the fast that plastic bags dissolve into smaller pieces when they break down. The logo is not supposed to make you think plastic bags are bad and that you should stop using them. It’s instead promoting three ideas which will reduce the impact the plastic bags you use have on the environment. The colors of the text are of course the same as the symbol but they also show a hierarchy of what is most helpful. Both with the colors and the slight pyramid like shape of the text.


RGB 48 // 48 // 48

RGB 87 // 85 // 85

CMYK 70 // 60 // 56 // 67

CMYK 70 // 64 // 63 // 21

# 303030

# 5A5452

HSB 59째 // 0% // 18%

HSB 14째 // 8% // 35%

RGB 131 // 134 // 136 CMYK 45 // 35 // 35 // 15 # 838688 HSB 203째 // 3% // 53%


THE IDEA My idea for this campaign is to raise awareness around the fact that we humans pollute a lot. Plastic would be fine it wheren’t for us humans throwing it around all the time! But how much pollution is needed before we actually open our eyes and start doing something about the problem? I’m trying to illustrate this by putting plastic bags into everyday items and situation so that they block the view of whatever the audience is trying to watch, read or use. In this way making the story, the magasine article, the youtube video, or the busshelter useless and therefore making the plastic bag affect the audience directly.

When the audience sees this they will most likely be irritated that they didn’t get to see/read what they had started or they will have to stand out in the rain when the whole bus shelter is covered in plastic and get wet. I belive this will make the audience remeber the advertisment better when it affects them directly. The company that are running the commercials is called REuse, REthink, REcycle. This term isn’t new though is a strong and catchy statement that is easy to remember and easy to follow. The term including more RE-words was first used by European Union in 2008 to create a waste hierarchy to illustrate what measures of disposing of trash harms the environment the least.


BUSES Theese plastic covered buses implements the plastic bag in a way that would make it dangerous to drive the bus. If the front screem was covered the bus would probably crash. This is to illustrate something that could happen in nature in animals get bags over their heads by accident


GUERILLA Inspired by the artist Christo Jeanne Claude and after some reaserch on guerilla marketing and a slight tip from my tutor I found that Guerilla marketing would be an awsome addition to my campaign! Bringing the idea of how much pollution that is needed before the general public actually starts to care to at a new level. Instead of only having print of plastic bags covering posters buses, magazine e.g I figured it would be a great idea to actually cover up busheds, billboards, poster-stands, maybe even traffic light, whole

buildings, statues in parks, flashmobs covering peoples heads, random cars on the street, threes and many more. This would create enourmous attention on the subject if executed on a big enough scale. Everything would of course need to be surveiled so that it would not contribute further to pollution. I made some examples on how this could look to give the feel on how big of a impact it could have.


REFERENCES

WEB RESOURCES

Avallone, I.V., Giraldi, J.d.M.E. & de Oliveira, Sonia Valle,Walter Borges 2012, ‘Conscious Consumption: A Study on Plastic Bags’ Consumers in Brazil’, International Journal of Psychological Studies, vol. 4, no. 1, pp. 122-134.

http://www.green-n-pack.com

Ay, C., Aytekin, P. & Nardali, S. 2010, “Guerrilla Marketing Communication Tools and Ethical Problems in Guerilla Advertising”, American Journal of Economics and Business Administration, vol. 2, no. 3, pp. 280-286. Bag Battle. 2011. Current Events, 110(23), pp. 7. Munson, S.C. 2009, Over the River with Christo & Jean-Claude, Commentary, New York. Sang, A.N.H. 2010, “Plastic Bags and Environmental Pollution”, Art Education, vol. 63, no. 6, pp. 39-43. The Ubiquitous Plastic Bag 2004, , Worldwatch Institute, Washington.

http://www.sita.com.au http://en.wikipedia.org/wiki/Waste_hierarchy


THANK YOU FOR WATCHING


GD2 FOLIO // SØREN HORNUM