Rendezvous Beach
ROOTED
Sandals Dunn’s River builds on a legacy of hospitality in Jamaica By Bridget Cottrell Nuanced and mild, with an extremely pleasant sweetness and an almost total lack of any bitterness. These descriptors could be used to elucidate the flavor of Jamaica’s Blue Mountain coffee or the people of the island themselves, whose resiliency was on full display following the devastation wrought by Hurricane Melissa in October of last year. Tourism is a cornerstone of the Jamaican economy and a powerful engine for social change. Since 1981, Sandals Resorts (sandals.com), with seven properties in Jamaica, and its non-profit, the Sandals Foundation (established in 2009), have been key drivers in both areas. During a virtual town hall following Hurricane Melissa, Sandals Resorts International’s Executive Chairman Adam Stewart said, “One thing I can tell you is that when we come back, we always come back bigger, better, and stronger.” Sandals’ staff supported more than 1,000 guests stranded during the storm, noting that team members volunteered to stay on property to ensure guests were cared for and to arrange charter flights to get them home. The company maintained pay and benefits for 100 percent of its staff during the shutdown. Encompassing everything from getting water to families in remote and hard-to-reach areas to 62 slmag.net
repurposing its corporate hangar for medical evacuations and supply missions and collaborating with hospitals and the World Central Kitchen and Team Rubicon to set up kitchen hubs, the Sandals Foundation distributed more than a million dollars in aid through one of its most far-reaching relief efforts to date. While Sandals Dunn’s River, situated on Jamaica’s north coast, had been open less than a year when the hurricane struck (it reopened on December 6), the property itself has deep ties to the brand. Adam Stewart’s father, the late Gordon “Butch” Stewart, grew up on the beaches around the former Arawak Hotel in Ocho Rios, which opened as Jamaica’s largest hotel in 1957. As a young boy, Butch even sold fish he’d caught to the kitchen. After acquiring the property in 2020, Butch's emotional ties to the place only deepened as he collaborated with his son, Adam, to reimagine the site, based on the original footprint architect Morris Lapidus drew for the Arawak Hotel. Then, as now, two hotel towers are angled so that the ocean remains the focal point. Jamaican roots are infused into every touchpoint, and in the case of a decades-old banyan tree present in the Arawak era, are literally fixed to the site.