Issuu on Google+

A Brand Called

Jia

By Jia Liu www.jiajiablog.cn jliu14495@suffolk.edu


In a Chinese village

Jia was born and raised up‌


At eleven she went to a middle school in the city

But for

three years

she only made

One friend there‌


“

She felt

something within herself should be and

overcome

she did

�


went to college

volunteered to help seniors

S

received annual scholarships

involved with Drama festival activities

H won prizes in National English contests

E served on the Chinese Department Students’ Association

and ‌ made

a lot of friends


Later‌ She realized Lotus flower is not born to be so beautiful Life favors courage, confidence, and efforts


So‌ She made

a choice upon graduation

Gave up the offer to be an M.A. candidate in Sociolinguistics at Sun Yat-Sen University

Immigrated to California without knowing what the future would be‌


An Ocean Away, A

World Apart


Upon arriving‌

She was fascinated by the strong business climate on the west coast and soon started as a sales associate in a clothing boutique

She found that was a perfect place for beginners to be familiar with business practices, observe consumer behaviors, and enhance persuasion skills Later, she was promoted to be the assistant manager

She made and carried out promotion plans; participated in merchandise ordering, buying, and stocking; built up and maintained customer databases by using QuickBooks; trained new employees and assisted in managing the sales team


Meanwhile‌

She took college classes in Economics, Marketing, Statistics etc. to better understand the world outside of sales

She was delighted to find that her sales background would be helpful in a marketing era where the role of consumers and the importance of interactive communication had been focused on‌


As Marketing is being challenged by

Media Clutter Market Fragmentation Technology Innovation Touchpoints Interaction Then it means

Everybody within a company is, could, and should be a marketer


4C

SHE CONCLUDED THAT‌

+

4E

+

=

Product

Consumer

Experience

Price

Cost

Exchange

Place

Convenience

Everyplace

Promotion

Communication

Evangelism

A gradual integration process in mind and practice

The Marketing Universe

4P


That is why she is now an M.A. candidate in

Integrated Marketing Communications

at Suffolk University

Her

strong internet information collection and research skills substantial knowledge about Asia bilingual language skills will definitely add an different perspective to your company as an intern


The appropriate person fits the appropriate position, and that’s what she firmly believed in.

Thanks for Your Precious Time!


cxyi