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S T R O P S W SNO

MEDIA PACK


Welcome to

SNOWSPORTS

VOS Media Snowsports Portfolio

connecting you with the wintersports community

The VOS Media Snowsports portfolio consists of the award winning Ski and Snowboard Show, market leading Daily Mail Ski and Snowboard Magazine, informative online portal www.SkiandSnowboard.co.uk and our digital publications Altitude magazine and Daily Mail Ski and Snowboard Digital magazine.

The 39th Ski and Snowboard Show, the biggest consumer wintersports show in the world takes place in Earls Court 2, London from 31st October – 4th November 2012. The 2012 show has moved later in the year to the end of October to benefit from the onset on winter nights and the school half term. In 2011 the show attracted over 31,100 visitors, 237 exhibitors and 406 press attendees to the five day event. As well as connecting exhibitors with an extremely large and affluent consumer market in London, the show builds a range of interactive features for visitors to officially kick start the winter season. The show will be building a series of features in 2012 tailored to the half term market and encourage participation from families as well as the traditional older and core audiences:

Most Impressive Visitor Experience

Exhibition News Awards

Innovation Award

Exhibition News Awards

Most Creative Sponsorship Package

Exhibition News Awards

Most Improved Consumer Exhibition Event Awards

watch the show video here

CONTACTS Daniel Taylor

Advertising Account Manager daniel@vosmedia.co.uk 020 7370 8553

Sean Allison

Sales Director sean@vosmedia.co.uk 020 7370 8513

Lindsey Guy

Business and Sponsorship Manager lindsey@vosmedia.co.uk 020 7370 8512

Nicholas Stanford Section Manager nico@vosmedia.co.uk 020 7370 8543

Tim Holmes

Head of Snowsports VOS Media tim@vosmedia.co.uk 020 7370 8542 Š onEdition


SNOWSPORTS

KEY STATISTICS VISITOR LOCATION SHOW ATTENDANCE

31,116

SHOW VISITORS IN 2011

39%

VISITOR PROFILE

64%

36%

MALE

FEMALE

NEW VISITORS IN 2011

34,000

86%

FORECAST AUDIENCE FOR 2012

57% of visitors attend

from Greater London

KEY FINANCIAL STATS

£5.2million

Spent at the 2011 show

£168

Average visitor spend

2%

SCO

TLA

NO

Rth

37

rate the show as Good or Excellent

RT

NO

average household income

Top 5 Other Interests WALKING CYCLING MOUNTAIN BIKING TEAM SPORTS SURFING

rside

mbe

3%

1%

1%

WE

ST M

IDLA

/ re

shi

rk

Yo

S

S

ND

A IDL

M

1%

ND

Sou

th

S

D AN

1% IDL M ST EA

1% 7%

5

Wales

West

% 16

See the show as ‘The start of the winter season’

£62,499 1. 2. 3. 4. 5.

3%

West

ST

A HE

Hu

11%

39%

ND

ABC1

AVERAGE VISITOR AGE

81%

2%

So

uth

East

Anglia ondon

rL

eate

Gr

East

1.5 HOURS AVERAGE JOURNEY TIME TO THE SHOW

Top 3 reasons for visiting the show

1

FOR A FUN DAY OUT

2

TO RESEARCH HOLIDAYS

3

PURCHASE CLOTHING HARDWEAR


SNOWSPORTS

MARKETING ACTIVITIES

advertising partners

All exhibitors, sponsors and partners of the Ski & Snowboard Show are supported by an extensive nationwide marketing campaign.

LEAFLETING

The 2012 Campaign

COMMUNITY MARKETING

Key retailers and snow centres nationwide plus hand to hand distribution throughout London Working with selected ‘Snow Ambassadors’, ski clubs, snowsports events, sports centres and higher education institutions throughout the UK

OUTDOORS MEDIA

NEWSPAPERS

4 week escalator panel campaign incorporating 275 panels over 2 different 2 week periods reaching

Extensive advertising, editorial support, competitions and reader offers in The Evening Standard (circulation 702,784), The Metro (circulation 744,386), The Times (circulation 449,938) and The Independent (circulation 361,300)

EMAIL

Promotion to over 5,118,596 subscribers to newsletters from partners, sponsors, exhibitors and ticket agents with 22% average click through rate

MAG

SPECIALIST MAGAZINES

Promotion to over 6,303 followers and fans on Twitter and Facebook

Magazine advertising and editorial support including: Daily Mail Ski & Snowboard Magazine, Ski & Board, Fall-Line, and Whitelines

RADIO

PARTNERSHIPS

SOCIAL MEDIA

National Radio Campaign with Absolute Radio

ONLINE

285,000 visits peak season (Sep-Mar) 173,000 unique visits peak season (Sep-Mar)1,015,000 pageviews peak season (Sep-Mar)

PUBLIC RELATIONS

A heavyweight PR campaign working with award winning PR Agency Frank PR

Promotional partnerships with key wintersports organisations including: Ellis Brigham, Snow + Rock, The Ski Club of Great Britain, Natives, Factory Media, Trespass

Ticket agents

On sale with Ticketmaster, Lastminute.com, Ticketscript, Groupon, We Got Tickets, View London, Interchange Communications and Timeout, benefiting from extensive show marketing from agents


SNOWSPORTS

KEY STATISTICS READER PROFILE

THE MAGAZINE Published monthly from October-March Cover price

The best selling wintersports title in the UK with 6 issues produced over the winter season, October – March. As well as inspiring content, informative resort guides, outstanding competitions and advice from experts including Warren Smith, Martin Bell and Dave Watts, the Daily Mail Ski and Snowboard magazine also includes the showguide for the Ski and Snowboard Show.

49%

£4.50

3,000 subscribers 80,000 readership 41% of news stand market share in

MALE

FEMALE

82% 40 78%

wintersports magazines

ABC1

66% Readers do not read any other

wintersports titles

85% Respond to adverts in the magazine 300+ Readers join the editorial staff on 3

AVERAGE READER AGE

skiing holidays throughout the season

of our readers go on one or more wintersports holidays per year

Supported online by SkiandSnowboard.co.uk with

51%

77,300 active subscribers

Top 5 Reasons for purchasing the magazine 1. Offers and competitions 2. Holiday information

Scotland

% 11

3. It’s a must have for all

T

ES

%

13

4%

5%

NO

RTH E

RN

5%

IREL

Wales

13%

W TH OR

N

th

AN

5. Gear buying advice

Where is it?

D

2%

West

4. The cover

RK

YO

East

Anglia ondon

rL

eate

Gr

% 25

Sou

HU

E/

IR SH

IDE

RS

E MB

wintersports enthusiasts

%

13

uth

So

East

Magazine distributed through Comag and available in WHSmiths, Tesco, Waitrose, Sainsbury’s, independent newsagents and specialist retailers including Snow + Rock.


SNOWSPORTS

MAGAZINE

The Daily Mail Ski and Snowboard magazine is the UK’s leading winter sports title and is now available as a free to download app. Published in three issues across the winter season the magazine is packed with resort guides, gear tests, technique tips, fashion, holiday ideas and reader offers. Whether you’re heading off to the slopes or jusy dreaming about them, the magazine provides all the info and inspiration you need. The digital magazine is a lite version of the packed Daily Mail Ski and Snowboard magazine, free and ready to read on iTunes and online.

900,784

Total pageviews on web and iTunes

41,724

Total visits on web and iTunes VIEW DAILY MAIL SKI AND SNOWBOARD ONLINE MAG HERE

Launched in April 2011 Altitude, the all new digital magazine was created by the same team that produces the Daily Mail Ski and Snowboard Magazine. Inside you’ll find expert editorial on hot gear, holiday ideas and plenty of ways to make the most of the mountains once the snow has melted. Altitude magazine is free to view on www. metrosnow.co.uk and available on iTunes.

548,908

Total pageviews on web and iTunes

21,055

Total visits on web and iTunes VIEW ALTITUDE ONLINE MAG HERE

29,117

iTunes downloads for all digital editions


SNOWSPORTS

SkiandSnowboard.co.uk is the online home of Daily Mail Ski and Snowboard magazine, providing all the latest news, reviews, competitions, blogs from pros including Jenny Jones and a TV channel with video blogs from expert reporter Matt Carroll. The portal also hosts our digital magazine products, DMS&S digital and Altitude magazine, as well as the Ski and Snowboard Show micro-site, uniting the VOS Media Snowsports Portfolio in one online portal.

TOP 5 VISTED PAGES for SkiandSnowboard.co.uk

VISITOR PROFILE

1. HOMEPAGE

62% MALE

38% FEMALE

2. COMPETITIONS 3. BLOG 4. The SHOW 5. RESORT GUIDES

WATCH

38

New Media Altitude & DMS&S Digital magazine available to download through iTunes store.

average user age

Global Reach

Use our partners in resorts and brands around the world to maximise online exposure

ÂŁ62,000

average household income

DIGITAL STATISTICS

285,000 visits peak season (Sep-Mar)

173,000

unique visits peak season (Sep-Mar)

1,015,000

pageviews peak season (Sep-Mar)

940,876

pageviews for our digital additions

(Altitude and DMS&S Digital)

77,300

subscribers to fortnightly newsletter

4,000+

competition entries per month

ABC1

Email

82%

Promotion to over 187,000 newsletter subscribers including SkiandSnowboard.co.uk, ellisbrigham.co.uk and markwarner.co.uk

Social Media

Facebook and twitter reaching over 6,303 followers

78%

INTERMEDIATE-ADVANCED SKIERS

58%

OWN THEIR OWN EQUIPMENT

PR

Targeted in house PR campaign

Partnerships

Working closely with partners, sponsors and supports of the magazine with relationships that have been fostered for 24 years


SNOWSPORTS

TESTIMONIALS “In 2010 we exhibited at the Ski Show for the first time for many years. We wanted to take the opportunity to meet our existing and potential new customers. We felt it was a worthwhile exercise because we gave quotes for many holidays, especially for groups, and we were able to meet up with journalists and travel agents on the stand. It was beneficial to us to spend time during the show with other key players in the ski market.” Louise Newton Marketing Manager Inghams “The package VOS created for Protest included the Fashion Show, marketing activity inclusion, and magazine & online advertising, all of which ensured Protest achieved our objectives. Overall it was a very successful campaign and a relationship which we hope to develop in the future.” Paul Wilkinson Protest Country Manager

“VOS Media’s Ski & Snowboard Show and provide us with an unmatched platform from which to communicate with Britain’s skiers and snowboarders.” Dave Whitlow Ellis Brigham Mountain Sports “As the UK Marketing Agency for Italy’s Aosta Valley, Expedient work closely with VOS Media across their key products, the London Ski & Snowboard Show and the Daily Mail Ski Magazine. This cross platform allows Aosta to reach their key demographics in the UK market with a combination of informative advertorials, display brand advertising, show features and show stands. Each element complements the other so consumers build a picture of what the Aosta Valley offers, via eye catching ads, well written and informative editorial and invaluable face to face contact at the shows. James Gambrill Managing Director. Expedient Marketing

CONTACTS Daniel Taylor

Advertising Account Manager daniel@vosmedia.co.uk 020 7370 8553

Sean Allison

Sales Director sean@vosmedia.co.uk 020 7370 8513

Lindsey Guy

Business and Sponsorship Manager lindsey@vosmedia.co.uk 020 7370 8512

Nicholas Stanford Section Manager nico@vosmedia.co.uk 020 7370 8543

Tim Holmes

Head of Snowsports VOS Media tim@vosmedia.co.uk 020 7370 8542

OTHER OPPORTUNITIES There are a number of additional ways in which you can work with the VOS Media Snowsports portfolio to promote your products and services. Bespoke packages across the portfolio can be tailored to your needs on request. Please contact the team for further details.

VOS Media Snowsports Media Pack  

The VOS Media Snowsports portfolio consists of the award winning Ski and Snowboard Show, market leading Daily Mail Ski and Snowboard Magazi...

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