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Brief/Session/Document Title Laura Ashley S/S 2013 Home Interiors Collection Brief Brief Develop a range of printed textiles and home interior design products to be proposed for a hypothetical Laura Ashley S/S 2013 collection, to be branded and promoted alongside the worldwide brand’s existing designs in a consistent, yet innovative range of design deliverables, working collaboratively with Graphic Designer and Illustration specialist, Stephanie Lawson. Background / Considerations As an established, heritage, family brand, consider how the design outcomes will reflect the traditional home with a contemporary twist, for which the brand is much acclaimed and celebrated for. Demonstrate a body of research, which influences the design development and reflects a full knowledge and insight of the brand and the existing products within the brand’s collections and archives. Mandatory Requirements -


Research the history of the Laura Ashley from both a brand and marketing and printed textiles and surface pattern design perspective. Research both Laura Ashley and market competitors for product ranges, promotion and application of printed design for inspiration and influence throughout our own product range.

Deliverables -

Brand logo and brand identity development Promotional website Promotional catalogue/publication Magazine/online advertising Range of printed textiles for interior design including cushions, fabrics, wallpapers, bedspreads, etc.

Studio Deadline

Module Deadline

May 1 - 21

29 May 2013, 1PM

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

Laura Ashley S/S 2013 Home Interiors Collection Brief  
Laura Ashley S/S 2013 Home Interiors Collection Brief  

Laura Ashley S/S 2013 Home Interiors Collection Brief