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JESSIE LEONG SPRING / SUMMER 2013

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BRIEF Expand upon the existing Jessie Leong Photography brand stationary and branded promotional deliverables, both print and web - based, to showcase her Spring Summer 2013 portfolio, documenting both fashion and commercial briefs. SOPHIE WILSON BA (HONS) GRAPHIC DESIGN OUGD303 FINAL MAJOR PROJECT

P R O D U C T D E L I V E R A B L E S I N F O R M AT I O N

D E L I V E R A B L E S S P E C I F I C AT I O N S

Various print and web-based deliverables produced to promote the practice and Spring / Summer 2013 portfolio of the Jessie Leong Photography brand.

200gsm C5 Black & White Envelopes 300gsm Matt Laminate Photographic Portrait Business Cards 160gsm A5 Satin LookBook Publication, Saddle Stitch, 40pg

From existing print collateral, new designs were created with aforementioned portfolio imagery, professionally digitally printed for an economic, short run, yet high-quality finish.

(Not shown in image) 350gsm gloss Sample Pack Photographic Postcard 350gsm gloss Thank You Photographic Postcard (Image includes various print collateral, including letterheads, invoices and model release forms already existing throughout the printed Jessie Leong Photography brand deliverables).


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JESSIE LEONG SPRING / SUMMER 2013

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BRIEF Expand upon the existing Jessie Leong Photography brand stationary and branded promotional deliverables, both print and web - based, to showcase her Spring Summer 2013 portfolio, documenting both fashion and commercial briefs. SOPHIE WILSON BA (HONS) GRAPHIC DESIGN OUGD303 FINAL MAJOR PROJECT

LOOKBOOK The Jessie Leong Photography Spring / Summer 2013 documents the progress and development of the client’s photographic portfolio, both with luxe satin high resolution colour imagery, along with insightful and detailed testimonials from clients and collaborators, along with written biography and narrative. Images include a combination of full bleed, unedited images, “preview” head shots and specifically cropped editorial portraits.


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JESSIE LEONG SPRING / SUMMER 2013

JESSIE LEONG SPRING / SUMMMER 2013 WEBSITE

BRIEF

The Jessie Leong Photography website is designed and CSS developed through an existing Cargo Collective website template, to ensure ease of accessibility and understanding for the client to use independently, as well as being guided from a design perspective.

Expand upon the existing Jessie Leong Photography brand stationary and branded promotional deliverables, both print and web - based, to showcase her Spring Summer 2013 portfolio, documenting both fashion and commercial briefs. SOPHIE WILSON BA (HONS) GRAPHIC DESIGN OUGD303 FINAL MAJOR PROJECT

Individual project thumbnails showcase projects throughout the client’s extensive photographic portfolio, along with features such as a horizontal navigation link bar (top of the page) and lightbox feature to ensure the images are presented at their greatest visual potential.


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JESSIE LEONG SPRING / SUMMER 2013

JESSIE LEONG SPRING / SUMMER 2013 SOCIAL MEDIA / FACEBOOK

BRIEF

To engage with the local and national design communities, and existing social media fanbase of the Jessie Leong Photography brand, a promotional campaign, advertising the 2013 Degree Show has been devised, with a daily countdown display picture and cover photograph documenting the days until the event via the client’’s Facebook Page.

Expand upon the existing Jessie Leong Photography brand stationary and branded promotional deliverables, both print and web - based, to showcase her Spring Summer 2013 portfolio, documenting both fashion and commercial briefs. SOPHIE WILSON BA (HONS) GRAPHIC DESIGN OUGD303 FINAL MAJOR PROJECT

The brand typeface, Avenir, is used with a 30% opacity, overlaying images from the Jessie Leong Spring / Summer 2013 portfolio.


Jessie Leong Spring Summer 2013 Submission Boards