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Brief/Session/Document Title Geek Table Collective Brief Working collaboratively with the Leeds College of Art BA (Hons) Graphic Design group, ‘Geek Table’, (Baljeet Samra, Beth Yates, Sarah Pritchard, Lisa Whitaker, Claudia Griffin, Kirsty Alderson and Kirsty Hardingham), brand and design the identity and deliverables for the design co-operative to help promote the individuals’ design practice as a collective, as well as separate entities. Also explore the potential of promoting the freelance pursuits and work of the group members through setting weekly briefs to develop a portfolio and body of work, as well as promoting and hosting an exhibition which showcases the work of the collective, as well as alumni from the course and it’s previous years. Background / Considerations Promoting the work of each individual designer with the over-arching collective is of paramount consideration in producing a brand design outcome that each designer feels equally proud to be represented by. Reuniting for proposed events together throughout the years such as studio visits (hosting and attending), pop up shops and lectures, the brand identity must stand the test of time, yet still remain intrinsically modern and contemporary. Mandatory Requirements -



Research existing branding and brand identities for design collectives on both a National and global scale to provide influence and inspiration for the brand outcomes and deliverables. Work collectively and structure regular meetings and design sessions to focus on creating a brand identity and aesthetic that successfully visually communicates and promotes our professional practice. Contact alumni members of the BA

Deliverables -


Branded stationary including business cards, letterheads, compliment slips, etc. (to be confirmed). Printed and online portfolio. Twitter account/Social networking media (collective). Website (collective).

(Hons ) Graphic Design degree at Leeds College of Art for a retrospective exhibition of work, inspired by the theme of ‘Where We Are Now’. Studio Deadline

Module Deadline

30 March – 14 April

29 May 2013, 1PM

(Underlying brief throughout entirety of FMP module) This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

Geek Table Collective Brief  

Geek Table Collective Brief

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