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BA (Hons.) GRAPHIC DESIGN

LEVEL

Module Code

OUGD301

Semester

1

Module Title

DESIGN PRACTICE III

Doc. Code

OUGD301

06

Brief/Session/Document Title James Maxwell Architectural Design Brief Develop a range of printed/branded stationary outcomes to help promote the personal and professional practice of Interior Architecture student, James Maxwell, to visually communicate the themes of interest and existing body of work in his design portfolio as he seeks employment and industry experience upon graduation in 2013. Background / Considerations Consider ways to visually communicate and brand James Maxwell’s multi-disciplinary Architectural practice, which encompasses Interiors, Design, Architecture, and Interior and Architectural design in a range of consistently branded and printed stationary outcomes to help develop his professionalism in making industry contacts and developing industry experience throughout the year and upon graduation in 2013. Also consider the restricted student budget and cost-effective means of print production for the branded design range. Mandatory Requirements -

Discuss deliverable specifications with client Consider restricted, student budget limitations in design production Research the existing industry and brand/identity

Deliverables Custom logo & brand identity development Print-based, branded stationary outcomes (compliment slips, letterheads, post it notes, business cards, etc)

Studio Deadline

Module Deadline

December 12, 2012

December 12, 2012

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.


Brief 4 James Maxwell Architectural Design