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Module Code




Module Title


Doc. Code



Brief/Session/Document Title University of Leeds Ballet Society Brief Define a brand identity and promote the acclaimed University of Leeds Ballet Society to both student applicants, and the public, to promote the shows and performances that are held each year by the ballet students and various society classes. Background / Considerations -

Potential design processes and outcomes. Budget (as determined by the President of the ballet society, potentially effect units/quality of design outcomes). Research other ballet groups (local and national) for brand identity and promotion inspiration and contextual research. Research existing design for the society. Consider audience- both student applicants to ballet society as well as performance audiences.

Mandatory Requirements -


Research existing brand identity promotional design for ballet groups and societies. Discuss budget/time restrictions (performance deadlines, etc.). Discuss product outcomes required Research audience and content/themes of performances for appropriate means of visual and design communication.

Deliverables -


Brand identity (logo, custom typeface) Website/Web design Web- based advertising posters/e-flyers Performance print/digital promotional media (posters, flyers, e-flyers, web banners) Performance invitations Branded print stationary (business cards, letterheads, envelopes) Web design for social media (Twitter, Facebook, etc.) Customised society clothing (t-shirts, jumpers, leotards, etc.)

Studio Deadline

Module Deadline

June 2013 (TBC)

June 2013 (TBC)

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

University of Leeds Ballet Society Brand Identity and Promotion Brief.