This created an apparent reciprocity of interests. News Corp had its own ambitions and regulatory needs that politicians and public officials were in a position to assist or satisfy. The reciprocity could be implicit or explicit; spoken or unspoken. But it undeniably existed and was well-understood on both sides. News Corp is also the dominant player in sports and film rights in the UK, and owns the satellite platform on which other channels must sit. Its influence thus reaches way beyond news into British commercial, cultural, entertainment, communications and sporting circles. There is still a striking reluctance among professionals in these worlds to say anything publicly about News Corp or BSkyB. No one will talk on the record, though many will talk on condition of anonymity.