Some of these seven factors are likely to be related. The perceived need to keep close to senior NI executives and journalists may have influenced the behaviour of public figures – though this is, of course, likely to be denied. Similarly, the fear of counterattack or exposure may have affected the way people behaved towards the company. This, too, would be difficult to prove. But human nature suggests both would be understandable responses. Politicians, in other words, sought Rupert Murdoch’s approval just as they feared the consequences of being singled out for attack. The combination – of market dominance, POWER, fear, political influence, inadequate policing and feeble regulation – became self-reinforcing. The more people believed these things of News Corp, the more they became real.