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CON CLUSION

It would take far more than special glasses to change how current brands and companies advertise and how people feel about role models and beauty. Beauty doesn’t sit solely in uniformity, it also rests in diversity and the sooner brands realise this, the more people will become accepting of themselves and others. When this happens, perhaps more than “4% of 18- 29 year-olds would choose “beautiful” as a word to describe their looks” (Etcoff et al, 2004).

Which brands are leading the way? 17

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