How publicity in the School of Arts & Humanities works: a guide for academics For more information please see: https://internal.kcl.ac.uk/artshums/academic/publicise
Publicise your news and events If you have an event to publicise, a news story you would like added to the department or School website or any other enquiry regarding publicity, see the table below on whom to contact.
What makes the news? Examples of stories which are suitable for the departmental and School websites include: • Funding announcements • Book prizes or launches • Academic awards • New appointments • New research projects • Publications • Media appearances • Overseas visits • Partnerships and collaborations
High-profile stories are fed up to the College’s PR team by the School Publicity team for further internal coverage (including the Staff ezine and Comment) and potential external media coverage.
Publicise your news & events to alumni All contact with alumni should go through Alumni & Community Relations. They can help publicise events on Alumni Online (the official alumni website), promoting in the alumni enewsletter or InTouch magazine, and sending targeted emails or mailings to your department’s alumni. To find out more about existing events, maintaining communication with your alumni or running a new activity please contact: firstname.lastname@example.org
Talking to the media
The School Office offers a design and print procurement service. Please contact Wendy Pank to discuss your requirements: email@example.com
The PR team manage all interaction with the media on behalf of the College. Anna Mitchell is PR Manager (Arts & Sciences): firstname.lastname@example.org
Media appearances You should let the PR team know about upcoming media appearances so that they can be included in the College’s media coverage. If you want advice, guidance or some top tips ahead of giving media interviews, the PR team will be happy to help.
Departmental contacts Comparative Literature: email@example.com
Hellenic Studies: firstname.lastname@example.org
Culture, Media & Creative Industries: email@example.com
Liberal Arts: firstname.lastname@example.org
Digital Humanities: email@example.com
Middle East & Mediterranean Studies: firstname.lastname@example.org
Modern Language Centre: email@example.com
European & International Studies: firstname.lastname@example.org
Film Studies: email@example.com
Spanish, Portuguese & Latin American Studies: firstname.lastname@example.org
Theology & Relgious Studies: email@example.com
AHRI Centres (Hellenic Studies-events only, Queer@King’s, CLAMS, Life-Writing, London Shakespeare Centre, Camões, Menzies Centre, Centre for the Study of Divided Societies): firstname.lastname@example.org
Directory of Experts The PR team receive dozens of calls every day from media organisations seeking expert comment on issues making the news. Make sure they know about your areas of expertise by registering on the Directory of Experts: https:// www.kcl.ac.uk/depsta/ ppro/experts Training The PR team run coaching sessions on media interviews. Sessions cover preparation for going on air, how to condense your research into pithy, accessible material and how to deal with contentious questioning. For more information contact: email@example.com Issues management When something serious or controversial happens that has the potential to, or already has, hit the headlines, you can turn to the PR team for advice. Your PR Manager will work with you to manage the issue and if necessary discuss and plan a strategy.
Publicising your research Through the media If you would like advice on whether your research would be of interest to a more general audience, please contact Anna Mitchell, PR Manager (Arts & Sciences). The Research Portal The Research Portal showcases the breadth and diversity of King’s research to the world and will be used for information gathering and submission for REF 2014. It is therefore very important that every staff member’s research profile is kept up-to-date and accurate. To update your profile please go to: https://internal.kcl.ac.uk/ artshums/academic/ research/pure.aspx Developing research impact To discuss how you can promote and develop the impact of your research (in particular to locate the impact of your research within the RCUK and HEFCE impact agendas) please contact: Dr Peter O’Neill, peter.o’firstname.lastname@example.org
Public Engagement The Public Engagement team can provide advice in how to communicate your work to the general public and get your research into a wider arena. The team have many links with external partners including the Cheltenham Festivals and also have a number of grants available to support public engagement work. To find out more please contact: email@example.com Arts & Humanities Festival The Arts & Humanities Festival celebrates and disseminates the work taking place in departments and research centres in the School and provides an opportunity for collaboration. It aims to showcase research with an emphasis on practical applications and public engagement. If you would like to find out more or get involved in this year’s Festival in October please contact: firstname.lastname@example.org Social media The School Publicity team can provide advice and guidance on the use of social media to publicise your work including the use of blogging, social networking, community sites and podcasts. Please contact: email@example.com
How marketing in the School works If you need help in promoting your courses to prospective students, or marketing advice when setting up a new programme, please contact Sarah Bรถttcher (Senior Marketing Officer, sarah. firstname.lastname@example.org). There are many ways in which you can get involved with marketing initiatives: UK schools liaison, conversion campaigns, subject webinars, open days and recruitment events. The School Marketing team also represent the School of Arts & Humanities on recruitment trips.
Travelling abroad Please let us know if you are travelling abroad on College business as there may be a marketing opportunity such as meeting international offer holders or giving a talk in your subject. Please email: email@example.com Alumni & Community Relations The College has over 25,000 alumni living overseas with many active branches and communities in countries around the world. Alumni are always keen to meet up with travelling academics so if you are travelling abroad on College business and you have some spare time in your schedule, do let the Alumni & Community Relations know: firstname.lastname@example.org
The School Publicity team This guide is produced by the School Publicity team. Sophie Smith (Publicity Co-ordinator, sophie. email@example.com) and Tom Crookston (Project Officer, tom.crookston@ kcl.ac.uk) seek to publicise the activities of the School in an effective and coordinated manner through working with individual departments, and, for example, the PR team, the Public Engagement team and Alumni & Community Relations. They provide training, advice and guidance for staff in order to support their communication work including the departmental websites. More information is available at: https:// internal.kcl.ac.uk/artshums/ academic/publicise