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A Visual Style Plan

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Table of Contents Introduction, Color Palette, Font ........... pg. 3 Floor Solution ................................................. pg. 4, 5, 6, 7 Fixturing ............................................................ pg. 8, 9, 10 Brochure ........................................................... pg. 11

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The Magic of Macy’s: A Visual Style Plan My fixtures are geared towards modern women shopping at Macy’s. She is perhaps a business woman, anywhere between her early twenties to mid thirties. She leads an active, busy, but care–free lifestyle. She pays attention to her overall appearance and how she is presented to others. The color palette consists of only black, white, and the Macy’s red in order to keep everything simple, and to the point. I am using Neutra text font, because of its sleek and simple style, which fits in perfectly with the image that I am looking to create with the private ready-to-wear lines of Macy’s.

Font: Neutra Text

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 3


16'-0" 13'-4"

2'-6"

A

E 0 3'-

15'-0"

4'0

"

"

7'-6"

D

B

N C

Plan View 4


A

West Wall

B

East Wall

Perspective Views 5


16'-0" 1'-0"

C

2"

Front View 15'-0"

8'-0"

7'-6"

D

West Wall

E

East Wall

Elevations 6


Materials Aluminum: black, white, red

Metal Iron Cast: black, red

West Wall Isometric

Signage Can be either silk screen or ink-jet print, it is applied directly onto the surface behind each wall unit.

East Wall Isometric

Floor Rendering 7


Length: 4’ 0” Width: 3’ 0” Height: 4’ 0”

Fixture: Gondola 1 8


Length: 4’ 0” Width: 3’ 0” Height: 4’ 0”

Fixture: Gondola 2 9


Length: 7’ 6” Height: 8’ 0” Thickness: 2”

Fixture: Wall Units 10


1

2

1

2

Fold Type: Letter fold Dimensions: 5” x 9” (unfolded), 5” x 3” (folded)

Brochure 11


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The Magic of Macy's: A Visual Style Guide