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Portfolio Soo Hyun Kim


Portfolio Soo Hyun Kim


Table Of Contents

01

02

Graphic Design

Graphic Design

Armin Hofmann

Paul Rand

Josef Albers Saul Bass

03

04

Typography

Typography

Eric Gill

Hermann Zapf

Bradbury Thompson


05

06

Drawing

Silkscreen

Alexander Rodchenko

Henri Matisse

07 Visual Literacy Milton Glaser


Armin Hofmann


“

Another reason for my interest in the use of black and white in design lies in my intense preoccupation with the forms and analysis of signs and symbols.

�


010

Armin Hofmann Master Study

POSTER DESIGNS FOR THE OPERA “WILLIAM TELL” Type combined with an abstract iconic image that expresses a central theme of the opera.


013

DIGITALLY MANIPULATED PHOTOS OF AN APPLE

Photos used in poster designs for the opera “William Tell” based on Armin Hofmann’s classic poster.


016

Armin Hofmann Master Study

POSTER DESIGNS FOR THE OPERA “WILLIAM TELL” Each of posters reach the boundary of readability as abstract as possible and still readable.


020

Armin Hofmann Master Study


021


Josef Albers


“

We never really perceive what color is physically.

�


Josef Albers Master Study

llu si on

024

ce ren spa n a r T

Jo s e

BOOK COVER DESIGNS FOR COLOR THEORY Book covers using analogous, complementary colors.

i eac p dS an

fA

r lbe

s


Josef Albers Master Study

POSTER DESIGNS FOR A JOSEF ALBERS EXHIBITION Poster designs using analogous, complementary colors.

029


030

Josef Albers Master Study


034

Josef Albers Master Study

A WALL GRAPHIC FOR A JOSEF ALBERS EXHIBITION The site of the exhibition is at MoMA located on 6th floor galleries.


038

Josef MĂźller Brockmann Master Study


A BASIC CATALOG OF MY WORK FOR FALL 2016 Using grid systems based on Josef Müller Brockmann


Saul Bass


“

Try to reach for a simple, visual phrase that tells you what the picture is all about and evokes the essence of the story.

�


044

Saul Bass Master Study


045

ICON DESIGNS Icon designs with cutting paper for the movie “Anatomy of a Murder”.


046

Saul Bass Master Study


047

PAPER CUT POSTERS Posters for “Anatomy of a Murder” using cut-paper technical. I selected my 3 best cut-paper iconic images for “Anatomy of a Murder” and used these as inspirations for 3 “posters” for the movie.


048

Saul Bass Master Study


050

Saul Bass Master Study


052

Saul Bass Master Study

Digital collage that combines photographic still images from the movie with the title.


054

Saul Bass Master Study

RECORD JACKETS FOR “ANATOMY OF A MURDER” SOUNDTRACK. 3 different design concepts, based on my best icon and poster designs


056

Saul Bass Master Study


Paul Rand


“

Providing meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer’s job to select and fit this material together and make it interesting.

�


060

Paul Rand Master Study


ABC LOGO RECOMPOSITIONS


062

Paul Rand Master Study

Scanned by CamScanner


NEXT

e

n xt

N T E

NEXT

NEXT

NXT

NE XT

N E X T

next

NEXT

NexT NEXT LOGO DESIGN Reborn and transformed NEXT. The name Next combined with a simplified symbolic image.


066

Paul Rand Master Study

“NEXT” COMPANY BRANDING

LOGO

W : H = 1 : 1.2


COLOR PALLETE

COLOR PALLETTE

COLOR PALLETTE

RGB 247 247 247 CMYK 0 0 0 5

COLOR PALLETTE

RGB 212 197 183 CMYK 20 23 26 0

RGB 173 30 36 CMYK 36 100 99 2

RGB 109 68 56 CMYK 42 65 64 45

RGB 34 24 20 CMYK 0 0 0 100

TYPOGRAPHY RGB 247 247 247 CMYK 0 0 0 5 TYPOGRAPHY

Futura Medium

RGB RGB 247212 247197 247 183 CMYK 23 26 0 CMYK 0 020 05

Futura Bold

RGB RGB212 173 197 30 18336 CMYK CMYK 20 36 23 100 26 099 2

RGB RGB 173 109 3068 3656 CMYK CMYK3642 100 6599 64245

Futura Condensed Medium

RGBRGB109 34 68 24 56 20 CMYK CMYK 42 65 0 0640 45 100

RG CM

ABCDEFGHIJKLMNOPQRSTUVWXYZ

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

1234567890

1234567890

1234567890

! @ Futura # $ % ^ Medium & * ( ) _ + - = [ ] { } ,Futura . < > / Medium ?`~

! @ #Futura $ % ^ &Bold * ( ) _ + - = [ ] { }Futura , . < > /Bold ?` ~

! @ # $ %Futura ^ & * (Condensed ) _ + - = [ ] {Medium } , . < > / ? ` ~ Futura Condensed Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ

TYPOGRAPHY

TYPOGRAPHY

A B C D E F G H I J K L M N OAPBQCRDSET FUGVHWI JXKY LZM NAOBPCQ TU Y ZN O A D ER F GSHTI JU K LVMW NOX P QY R SZT U V W X AY ZB C D E F G H I J K L M N O P Q R S T U DRE S FG HVI JW KXL M PQ BC RD SE TF UG VH WI X JK YLZM N OA BPCQ

a b c d e f g h i j k l m n o pa qb r sc tduev fwg xh yi jzk l m n o ap b q cr d s teufvgwhxi jykz l m n o p b cqd erf sg th iuj kvl m o pyq rzs t u v w xa yb zc d e f g h i j k l m n o p q r s t aq b rc sdteufvgw h ixj y k zl m n oa p wn x 1234567890

1234567890

1234567890

1234567890

1234567890

1234567890

! @ # $ % ^ & * ( ) _ + - = [ !] @ { } #, .$<%> ^/ & ?` *~ ( ) _ + - =! [@] {#} $, .% <> / ?*`(~) _ + - =! [@] # ( )> _ +/- =?[ `] { } , . < >! @ / ?#`$ ~ %^&*()_+-=[]{} ^& { }$, % . <^>&/*?(`) _ + - !=@[#]$ {% }^ ,& .* < ~ ~


068

Paul Rand Master Study


LOGO USAGE GUIDLINE


RESEARCH AND DESIGN FOR THE FUTURE


NEXT IS PRESENT

POSTERS INTRODUCING NEXT Each poster expresses the idea of Design, Research, Future.

N ET X

IN A SECOND!


LOGO APPLICATIONS

Applications for the delivery company Next


074

Paul Rand Master Study

209 EAST 23 STREET, NY, NY 10010-3994


076

Paul Rand Master Study


078

Paul Rand Master Study


080

Paul Rand Master Study


081


Eric Gill


â&#x20AC;&#x153;

Letters are things, not pictures of things.

â&#x20AC;?


084

Eric Gill Master Study

CALLIGRAPHY Charcoal and ink exercises for understanding a basic principle of typography.


086

Eric Gill Master Study


090

Eric Gill Master Study


ORIGINAL TYPEFACE Process of making original typeface


092

Eric Gill Master Study


1

2

1

2

1 1

2

1

1

2

3

4

2

SooHyun Kim (Lisa)

I am wondering if you should make the angle of the strokes identical. (Let’s ask Olga)

maybe this “d”?

5

6 maybe this could give a little more feeling of consistency?

maybe your “k” should look like this?

7

SooHyun Kim (Lisa)

this should be your x-height

change it to the same thickess of your stroke if you are using a single stroke

same problem with “b” overshoot & undershoot

overshoot & undershoot

same with “r”

make it longer and more round?

you can make this shorter

“z” seems too wide

abcdefghijzlmnopqrstuvwxyz

abcdefghijzlmnopqrstuvwxyz

abcdefghijzlmnopqrstuvwxyz

abcdefghijzlmnopqrstuvwxyz

1

2

1

2

Helvetica

Garamond

abcdefghijklmnopqrstuvwxyz Helvetica

Garamond

abcdef ghijklmnopqrstuvwxyz

2

1

2


096

Eric Gill Master Study


100

Eric Gill Master Study


104

Eric Gill Master Study

creative bakery


creative bakery


Bradbury Thompson


Type can be a tool, a toy and a teacher.


Bradbury Thompson Master Study

Didot

PATTERNS MADE OF LETTERS

Didot

s s h s s h sh s hsh hsh h s s h h

108


112

Bradbury Thompson Master Study

WINE LABELS DESIGN Wine lables using patterns made of letters


116

Bradbury Thompson Master Study

Didot

Didot


Hermann Zapf


Typography is two-dimensional architecture.


Hermann Zapf Master Study

GRID BOOK Rhythmical Structures of Typography and Architecture The book using grid system and architecture photos

123


124

Hermann Zapf Master Study


126

Hermann Zapf Master Study


128

Hermann Zapf Master Study


130

Hermann Zapf Master Study


Hermann Zapf Master Study

GRID SCULPTURE The sculpture created from the pieces of my grid book

133


Hermann Zapf Master Study

137


138

Hermann Zapf Master Study


Alexander Rodchenko


â&#x20AC;&#x153;

We must revolutionize our optical perception. We must remove the veil from our eyes.

â&#x20AC;?


142


146

Alexander Rodchenko Master Study


Henri Matisse


â&#x20AC;&#x153;

Color was not given to us in order that we should imitate nature. It was given to us so that we can express our emotions.

â&#x20AC;?


150

Henri Matisse Master Study

SILKSCREEN PRINT The accordian book inspired from “The Garden of Eden” using silkscreen.


152

Henri Matisse Master Study


154

Henri Matisse Master Study


156

Henri Matisse Master Study


157


158

Henri Matisse Master Study

SILKSCREEN PRINT The accordian book about “how to make spaghetti”


159


160

Henri Matisse Master Study


161


162

Henri Matisse Master Study


163


164

Henri Matisse Master Study


165


Milton Glaser


“ “

To design is to communicate clearly by whatever means you can control or master.


168

Milton Glaser Master Study

Children splashing in a pool

Suffling a deck of cards

Shooting gallery

Out of tune instrument


Roar of a crowd at a sports event

SOUND PROBLEMS Glass breaking

Consider each of the soundâ&#x20AC;&#x2122;s character and visualize a sound using different materials.


170

Milton Glaser Master Study

Door slamming


Stepping into a pile of leaves

Game of ping pong

Singing bowl

Stampede


172

Milton Glaser Master Study

BUTTON ENVELOPES Redesign a button envelopes using the formal elements for them.


174

Milton Glaser Master Study


176

Milton Glaser Master Study


CIRCLE SQUARE TRIANGLE Create eighteen differnet identifiable images by adding other elements while maintaing the given elements.


Milton Glaser Master Study

181


Thanks to Richard Wilde /Visual Literacy Richard Mehl /Graphic Design Olga Mezhibovskaya /Typography John Ruggeri /Collage & Drawing David Sandlin /Silkscreen


Profile for Soo Hyun Kim

Lisa Kim_Sophomore Portfolio 2017  

A book contains what I thought and learned during my sophomore year at SVA. The theme of the book is about designer's quotes.

Lisa Kim_Sophomore Portfolio 2017  

A book contains what I thought and learned during my sophomore year at SVA. The theme of the book is about designer's quotes.

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