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HELLO & welcome

I was a doodle. At least that is how I chose to describe myself in my 9th grade English class. Sometimes I doodle, scribble,make marks on the page. Doodles are quick inspirations captured in a moment. They are full of possibility to be something greater, if someone believes in them. On the road to my calling I’ve learned the importance of persistence and trusting my instincts. Illuminary is about discovering your voice, responding to that quirky inner nature and going forward with what you believe in.


ILLUMI


INARY contents

illustration typography

vector based hand craft

packaging photography

No. 1 Monsters

1 - 10

No. 2 Agony

11 - 18

No. 3 Barricade

19 - 24

No. 4 Mehndi

25 - 32

No. 5 Robots

33 - 38

No. 6 Weavers

39 - 44

No. 7 Silver

45 - 52

No. 8 The Rex

53 - 58


MONSTER N books hand craft

vector based

project: children’s books and set

illustration

typography

packaging


illuminary No. 1 | Be A Monster is a book series and activity set for young girls aged 3-7. The books were written and illustrated with the aim to develop early qualities of confidence and self awareness for the girls, through clever monsters who celebrate their differences. I infused a mixture of rhyme and silliness in the stories that appeal to children in the age group, while maintaining the central theme of the books. Translating the character of the copy into the character of the illustrations required consistent hand drawn elements, including type. Vectored color and texture were then offset underneath the drawings reinforcing the playful attitude of the piece. The set of books were compiled into an interactive package with coloring items, stickers, and activity pages.


illuminary No. 1 | project: children’s book and bookset

C0 M94 Y100 K0 C49 M50 Y0 K22 C21 M97 Y100 K12 C34M94 Y93 K54

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little monsters enjoying the books


illuminary No. 1 | project: children’s book and bookset

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illuminary No. 1 | project: children’s book and bookset

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stages of the open bookset | story time | open bookset with coloring pages, bookmarks, and colored pencils


illuminary No. 2 | “Agony of the Leaves� is a phrase known by tea aficionados as the precise moment a bundle of leaves unfurls at the bottom of the pot while it steeps. Designed for 30-45 year old women who trust homeopathic remedies, Agony of the Leaves features a bottled tea line of herbal flavors that help improve the mood of the drinker. Inspired by Victorian silhouettes, I kept the design of the typography and illustration flat and used simple, delicate swirls to translate the information.


AGONY OF the leaves packaging

hand craft

vector based

illustration

typography

project: tea packaging and typeface


Pantone 3995

Pantone 5477

Pantone 442

Pantone 234


illuminary No. 2 | project: tea packaging and typeface

Gramond Premier Pro Italic abcdefghijklmnopqrstuvwxyz Didot ABCDEFGHIJKLMNOPQ RSTUVWXYZ 1234567890

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illuminary No. 2 | project: tea packaging and typeface

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illuminary No. 2 | project: tea packaging and typeface

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bottled tea line | loose leaf tea and spoon | bottled tea, loose leaf tes, and cookies


EMBARCADERO street graphic vector based

illustration

project: environmental illustration

hand craft


illuminary No. 3 | The San Diego Convention & Visitors Bureau is a non-profit corporation that promotes tourism for the San Diego area. I was approached to design an illustration that could be painted and applied to a cement barricade downtown in a tourist heavy area. The design had to be accessible to the variety of age and ethnic groups that frequent the location. It needed to maintain an interesting and engaging design that reflected San Diego’s destinations. Staying with a nautical theme, I created a fantastical scene that gave nod to many of the visitor hot spots one might see in the San Diego area such as the Coronado Bridge and Sea World. I then gave it a twist by juxtaposing the familiar in an unfamiliar setting.


The original name of the Star of India was Euterpe in 1863.

In the 1960s, Shamu was the second female orca to ever be displayed in public.

Pterygophora californica, or commonly known by the term “stalked kelp�, can live to be 25 years old.

The Bridge won the Most Beautiful Bridge Award from the American Institute of Steel Construction in 1970.


illuminary No. 3 | project: environmental illustration

San Diego has many opportunities to connect with turtles, from Sea World, to the San Diego Turtle and Tortise Society.

Mount Miguel resides in Spring Valley, with a beatuiful view of Mexico.

The Old Cabrillo lighthouse was built in 1855 after California was admitted as a state to the U.S.A.

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barricade in front of the Star of India | environmental banners


illuminary No. 3 | project: environmental illustration

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illuminary No. 4 | Mehndi, the application of henna to the skin in intricate and delicate patterns, is a practice the can be found in India, the birthplace of yoga. The Mehndi brand combines the two cultural aspects into one idea, culminating in branded yoga accessories for women 25-35. I included my own personal drawings and doodles to construct the mehndi illustration, and explained the rules of application in the identity manual for the brand. The colors and type are kept soft and tranquil with ample white space, so as not to compete with the intricacy of the illustrations, and reflect the aspect of a mind and body at peace.


MEHNDI yoga accessories photography

typography

hand craft

packaging

illustration

project: identity manual and branding


illuminary No. 4 | project: identity manual and branding

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illuminary No. 4 | project: identity manual and branding

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identity manual cover | yoga mat illustration


ROBOTBOY bike gear vector based

project: bike gear

photography

packaging

typography

illustration


illuminary No. 5 | Keeping children safe is a task many parents face, and one that could be aided with the playful, quirky protectivebike gear found in RobotBoy. The fun, graphic illustrations of robots are perfect for the lifestyle of active boys aged 6 - 10. The bold graphic patterns and shapes of rivets and antennae are coupled with strong color and texture communicating the character and personality of the products.


RobotBoy logo | water bottles | robot shirt


illuminary No. 5 | project: bike gear

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illuminary No. 6 | In Peru, there are a group of women who are part of a non-profit orginization called “Awamaki”. They weave in the traditional Peruvian fashion with hopes of creating a better life for themselves and their families. “Awamaki” means “handmade” in the Quebecian language. Their beautiful and colorful patterns are reflected in my design for a promotional piece that would be mailed directly to an affluent, mature audience intereseted in world cultures and charity. I took note of the quality of thread that these weavers used and designed an inline typeface that could adequately translate it. A stair-step refrence to the patterns woven into the traditional materials, is found throughout the mailer. This is accented by muted photography that show the authentically beautiful nature of the women themselves.


AWAMAKI weavers photography

packaging

hand craft

vector based

typography

project: direct mailer and custom type


illuminary No. 6 | project: direct mailer and typeface

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back of mailer | closed mailer | threaded typeface


SILVER magazine photography

project: magazine and website

vector based

packaging

typography


illuminary No. 7 | An often overlooked age group, Silver Magazine is aimed for the active senior aged 60-75. For those who still have a spring in their step and haven’t slowed down yet, Silver’s main aim is to focus on living a healthy lifestyle in both body and mind. I reflected this in the design of the magazine, showing bold clear colors and shapes, and large legible type. I chose the style of German photographer Karsten Thormaehlen to feature, and secured his permission. His work conveys the authentic spirit of the magazine: active seniors celebrating their age with beauty and incredible dignity.


illuminary No. 7 | project: magazine

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interior spreads | additional covers


seniors interacting with webpage | additional pages


illuminary No. 7 | project: magazine

http://silvermagazine.com http://sprymagazine.com/

ssilver lve

Home

home

account

extrasa

rchive

FAQn

Account

FAQ

eurobics

“Everyday should be lived to the fullest.”

Issue

# 14 Look inside Now!

http://sprymagazine.com/

silver

home

account

extras

10 tips for MEMORY The human brain is like a library that stocks memories instead of books. In some ways, that makes the hippocampus, the part of the brain most involved in memory, the brain’s librarian. The hippocampus has the most responsibility in this cranial library, juggling the new releases of short-term memory while cataloging materials for the permanent collection of long-term memory. It’s not the only part at work, however, in storing these

brain needs a system of encoding and retrieving memories, something a bit more complex than the local library’s Dewey Decimal System.

on the kitchen counter.” The brain has to be able to pull information at the drop of a hat, whether it’s a fact on hold (such as a telephone number) or a dusty memory that’s been sitting in storage library that loses books or shelves them in the wrong librarian on our hands, one that doesn’t allow us to retrieve memories when we need them. Sometimes it’s trivial, like when we tear apart our homes looking for glasses perched innocuously atop our heads, and sometimes these lapses in memories are more embarrassing, such as

archive

FAQ

neurobics

when we call a colleague “sport” because we simply can’t remember his name. Whether you’re a college student studying for an important test or an aging baby boomer concerned about forgetting a recent doctor’s appointment, there are a few things everyone can do to optimize the storage and checkouts in our private libraries of memories. Alert the

10. Get Moving If you’ve ever taken a break from work or studying to take a quick walk around the block, you may understand the rationale for this next tip. Exercise not only exercises the body, it exercises the brain as well. Obesity is a risk factor for many diseases and conditions that eventually wreak havoc on the brain, including stroke and Alzheimer’s disease. Without regular exercise, plaque builds up in the arteries and blood vessels lose the ability to buildup leads to heart attacks, you may not think about the way your brain is gasping for breath as well.

9. Eat Right The brain depends on energy received through a constant intake of oxygen and nutrients from the bloodstream, and when those nutrients don’t arrive, the brain’s ability to work is compromised. So to keep the blood moving to the brain, you’re going to need to get up from your chair (after you

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illuminary No. 8 | Small independent theatres are places where experimental ideas thrive. It was for this reason that I chose The Rex Theatre to develop a set of promotional posters. The free exchange of emotions and thinking prevalent in this environment, is expressed through the energetic style of the design and illustration. Designed for art and culture patrons aged 20-35, the posters and branding of the theatre were created with a nod to historical design of the past. I used a Saul Bass meets Vienna Secession hybrid, focused on bold contrasting colors, large graphic shapes, and confident lines that change weight.


THE REX theater vector based

project: theater posters

typography

illustration


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Stoclet ITC Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz


illuminary No. 8 | project: theater posters

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BY CHARLES MAYE , P. HAESH DIRECTING APRIL 12—14, 20—21, 27—28 REX THEATER CALL (619) 555–8821 FOR TICKET INFO, OR VISIT US AT WWW.THEREXPLAYS.COM/ poster series | box office storefront | tickets

BY NANCY NEDD , DREW HERR DIRECTING SEPT 22—24, OCT4-11, 17—18 REX THEATER CALL (619) 555–8821 FOR TICKET INFO, OR VISIT US AT WWW.THEREXPLAYS.COM/

BY SUSIE HUMM ,CALVIN HOBS DIRECTING MAY 14—18, 20—21, 26—29 REX THEATER CALL (619) 555–8821 FOR TICKET INFO, OR VISIT US AT WWW.THEREXPLAYS.COM/


illuminary No. 8 | project: theater posters

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W

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GOODBYE & thankyou

To you, for taking the time to view my portfolio, and to the following people who had a vital role in its final completion: Candice Lopez, Sean Bacon, Steve Simpson, Rafael Lopez, Amy Levine, Karsten Thormaehlen, and of course my family & friends.

Profile for Sonya Calderon

Sonya Calderon Portfolio  

Graphic Design and Illustration Portfolio

Sonya Calderon Portfolio  

Graphic Design and Illustration Portfolio

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