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Women in Business an

annual Overview Of Business & PrOfessiOnal wOmen - PuBlished sePTemBer 2016

SONOMA WEST T

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The Healdsburg Tribune

THE WINDSOR TIMES

It’s not your mom’s workplace nowadays by Rollie Atkinson

I

t wasn’t as long ago as we might think that “women in business” referred to switchboard operators or stenographers making coffee, taking dictation and facing gender barriers. The 1960s workplaces depicted on TV’s Mad Men, where the men smoked cigarettes in the office, drank martinis and ogled the women comes to mind when someone now says, “You’ve come a long way, baby.” The modern workplace has changed in many ways, due mostly to technological advances that Mad Men characters would have never imagined. The definition of today’s workplace could now encompass a table at Starbucks, a home kitchen, a telecommute connection to downtown San Francisco or even a Skype conference session across the globe. These are not your mother’s workplaces. And how we got beyond them is a multi-path story that is still unfolding, with plenty of glass ceilings yet to be broken, perhaps even at the White House. The stories about women in business today are about business owners, advanced professionals, CEOs and working mothers who have achieved a very modern balance between career and family. Not all of the collected profiles in this edition of Women In Business would make good TV drama. But each tells a unique success story about the expanding roles and accomplishments women professionals and

The all-female switchboard operators of a small town telephone company (above) are the forerunners of modern women-owned and operated businesses, like Job Tango (center left at a ribbon cutting for their incubator office). business owners have achieved. Behind each of these stories is an untold story about previous generations of mothers and grandmothers. It wasn’t that long ago that (mad) men ruled and drooled their way around the office. Women were forced to put up with sex jokes, comments about their anatomy, unwanted physical contact and worst of all, the prevailing belief that they were somehow less capable than men. And, these mothers and grandmothers had to endure it all at low pay and in a business culture that believed women could never be promoted to bosses or CEOs. Our modern stories of women in business are as complex as their subjects. Barbara Mills is a former flight attendant who now wOmen in Business continues on page 4


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Women in Business â&#x20AC;˘ September 29, 2016 3


as we move toward a future where gender is not a factor in hiring, promotion, pay and performance, it’s time to acknowledge that: “Change is good.” still much more progress to be made. The recent $40 million harassment lawsuit and settlement against FOX News’ Roger Ailes has leads her own career and personal coaching practice, stirred up questions about how often women still Collaborative Coaching Services. face offensive sexual advances and power plays. “It’s a challenge just keeping up with the many According to a recent survey by the Trade Union changes and (new) technology,” said Mills, who utiCongress, 52 percent of working women said they lizes Skype, FaceTime and Google Hangout to work have been the target of sexual harassment, with 63 with her clients as far away as Europe. percent of younger women being affected. The mother of two daughters just entering the Like the story of the dozen women who are now legal profession and the daughter herself of a stay at alleging Ailes harassed them as long as 20 years home mother, Mills said she has seen the old work ago, the TUC survey found that four out of five place roles disrupted. women did not report the infraction to their boss at “There aren’t so many clear paths any longer,” the time. Mills said about young women’s graduate education Nationally, women are still paid less than their choices and professional career paths. male counterparts in the same jobs, even where More men are being more supportive of homelife other advances have been made in corporate boardand children away from work, allowing more women rooms, college campuses and government. After all, to concentrate on their own work or careers, Mills we might be electing our first female president this said pointing to a positive trend for gender equality year. at work and at home. Several businesses profiled in this year’s Women “It’s definitely a new family dynamic, but it’s still In Business also are family-owned with mothers, a hard choice for women to decide between being a daughters and sisters involved. full-time mom or how to balance their work. There Of the approximate 45,000 businesses in are always compromises,” said Mills. Sonoma County, one-third are owned or led by Mother-daughter teams make up another work Image provided by the US Department of Labor women, according to a survey by the Sonoma place dynamic, like Cynthia Zizzi and her daughter County Economic Development Board. At the same Julianna at Zizi women’s apparel shop. “We’re fortu- women’s earnings still lag significantly behind men’s pay. time, almost half (46 percent) of the local workforce nate that we work so well together,” said Julianna. is women, but men still dominate certain profesAnother mother-daughter team can be found at Today’s workplaces for men and women are fast- sions and higher paid executive positions. Sackett & Associates Insurance Services. Mother Terri As we move toward a future where gender is not a Sackett is a 30-year veteran of the insurance business paced and favor accomplishment and passion over genand has been joined by her daughter Emma der, but it’s worth remembering that while much factor in hiring, promotion, pay and performance, it’s progress has been made on gender equality, there is time to acknowledge that: “Change is good.” Fitzpatrick, now an associate broker. wOmen in Business from page 1

Women in Business 2016 2016 Index Abacus Wealth Partners......................Pg. 5 Big John’s Market ................................Pg. 6 Center for Women’s Health & Well Being ..Pg. 7 Collaborative Coaching Services ........Pg. 7 Cultivate Home ....................................Pg. 8 Dragonfly Floral ...................................Pg. 8 Earth Colors Painting ..........................Pg. 9 Elephant Ear Systems, Inc..................Pg. 9 The Feed Store..................................Pg. 11 Fredricksen Insurance Agency..........Pg. 10 Gathered..............................................Pg. 2 Healdsburg Chamber of Commerce .......Pg. 10 Homegrown Pet Supply.....................Pg. 12 Job Tango ..........................................Pg. 12 Johnson Pool and Spa ......................Pg. 13 K-Tech Automotive ............................Pg. 13 Leta Laborde, DC ..............................Pg. 14 The Lucero Group/Vanguard Properties Pg. 14 Lucy Consulting .................................Pg. 15 Lyons Optometry ...............................Pg. 16 Management Connections ................Pg. 17 Mengali Accountancy ........................Pg. 18

Mindstream Company .......................Pg. 17 Mugnaini ..............................................Pg. 3 Vicchi Oleski ......................................Pg. 19 Ratto’s Uniques & Antiques ..............Pg. 19 Rete / ereloom...................................Pg. 32 Sacket & Associates Insurance Services .Pg. 20 Sandy Mays, Vanguard Properties ...Pg. 20 Sebastopol Chamber of Commerce .......Pg. 21 Sonoma Coast Living Real Estate .... Pg. 21 Sonoma West Publishers .................Pg. 22 State Farm, Jen Crowe .....................Pg. 23 Strength for Living .............................Pg. 26 Strong Financial Strategies ...............Pg. 24 Summit State Bank............................Pg. 25 Terra Firma, Sebastopol....................Pg. 27 Timothy Toye & Associates ...............Pg. 31 Vanguard Properties..........................Pg. 28 Verbatim Reporting Service ..............Pg. 29 Wolcott Financial Solutions ...............Pg. 30 Zizi .....................................................Pg. 26 Zormeier Cosmetic Surgery and Longevity Center ...............................Pg. 31

4 Women in Business • September 29, 2016

WomEn In buSInESS 2016 is a special advertising supplement to the September 29, 2016 editions of:

The Healdsburg Tribune SONOMA WEST T

I M E S

&

N

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The Windsor Times All contents are copyrighted by ©Sonoma West Publishers, Inc. Po box 518, Healdsburg, CA 95448 For additional copies call 433-4451

Publication Staff Production Jim Schaefer Administration Rollie Atkinson Sarah Bradbury Stephanie Caturegli Laura Hagar Jan Todd

Editorial Rollie Atkinson Heather Bailey Marie Butler Tony Landucci Devin Marshall Ray Holley Krista Sherer Stuart Tiffen Amie Windsor

Advertising Sales Paula Wise Cherie Kelsay Glenn Lurie Carol Rands


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LOT S OF H E L P — Female employees for Big John’s Market include Crystal Avila, Lily Avila, Kate O’Donnell, Tina Salvadori, Babs Verenis, Veronica Fani, Irma Gutierrez, Lauris Leon, Alma Murillo, Guadalupe Perez Bernal, Hilda Reyes Veyna, Sally Tecpoyotl, Magdalena Bernal de Ramirez, Karen Brock, Edith Cedeno-Olivares, Maria Contreras de Garcia, Rosa Cornejo, Hilda Duran, Maria Garcia-Lopez, Nayeli Hernandez Cazares, Maria Hernandez, Guadalupe Lopez Carrasco, Lucia de Ramirez, Oralia Ortiz, Hortensia Ramirez Luis, Juliana Rosales Perez, Stephanie Aguilar Villegas, Jeni Benville, Haley Beth, Cristi Carillo, Mary Chase, Jaqueline Levaro Arellanes, Guadalupe Lopez Jimenez, Alexandra Lopez, Patty Medina, Angelica Mercado de Medina, Linda Mercado, Rocio Mercado Padron, Dezaree Rebottaro, Dennae Taylor, Jessica Powers, Silvia Lemus and Ana Patino Rodriguez. (Not all are pictured.)

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6 Women in Business • September 29, 2016

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Profile for Sonoma West Publishers

Women in Business 2016  

Profiles of local women in business

Women in Business 2016  

Profiles of local women in business