CELEBRATING COMMUNITY INSTITUTIONS
PROGRESS 2018 By Rollie Atkinson Sonoma West Publishers Staff rogress for many parts of Sonoma County in 2018 will be defined by recovery and rebuilding after the historic wildfires of October 2017 that destroyed more than 5,000 homes and businesses. Even communities that were not in the direct line of raging fires will continue to be impacted by loss of jobs, a shifting population base and immediate and longer term impacts to the local tax base. For communities such as Cloverdale, Healdsburg, Windsor, Sebastopol and nearby rural areas a test of resiliency will be faced by local governments, nonprofits and volunteer organizations. Many of these community institutions are profiled in this annual Progress edition. Each lay out a local agenda for moving forward on issues such as housing, economic development and protecting their fireimpacted tax base. Local healthcare centers also are profiled here, providing information on important ongoing initiatives such as child wellness, chronic disease prevention and improved primary care access. Some of the institutions included in these pages are private businesses which have gained institutional status due to their longevity or core position in their local business community. There’s also another “community institution” included here, which is our family of local newspapers. Most of these four newspapers (The Healdsburg Tribune, The Cloverdale Reveille, The Windsor Times and Sonoma West Times & News) have been in existence longer than the communities they serve were officially incorporated. The newspapers also are identified as essential institutions because of the ways they support and report on both public agencies and private nonprofits.
See Institutions Page 12
A SPECIAL ANNUAL PUBLICATION OF SONOMA WEST PUBLISHERS • APRIL 26, 2018
Alexander Valley Healthcare 6 Tarman Drive • Cloverdale • 707-894-4229 • www.alexandervalleyhealthcare.org
Planning For the Future
n 2017 Cloverdale’s health center, Alexander Valley Healthcare, experienced an unprecedented year along with the rest of our community and Sonoma County. Federal health care policy debates threatened and delayed funding to community health centers. Widespread climaterelated natural disasters continued to plague much of our nation. The spate of mass shootings and other deadly events continued seemingly unabated. Fear on the part of undocumented members of our immigrant community became so great they shrunk from the public eye and avoided health care appointments for fear of being removed from their homes and families. Then devastating wildfires raced through neighboring communities. I am proud that AVH was able to provide medical care, mental health and outreach services to victims sheltered at the Citrus Fair, and to anyone who presented for care at our health center. Even as unspeakable losses and trauma mounted, even as our own staff was reduced to 50 percent due to the effect of fires directly on their lives, AVH demonstrated it has an integral role in Sonoma
page 2 • Progress 2018
County’s healthcare system. Lessons we learned during this tragedy are helping us to be even better prepared if we must ever again support the heroic community of public servants and first responders in a crisis. For now, we continue to assist the ongoing influx of patients seeking help for posttraumatic stress due to the wildfire and related losses that will take years to scar over. AVH is a community healthcare facility, which means our mission includes the entire community. Guided by a vision of equal access to quality healthcare and social justice for all, AVH seeks to make Cloverdale a healthier place to live, work and play. Our providers, staff and board share this vision and look forward with excitement to the development of our new Community Wellness Center in Cloverdale, the design of which advanced last year to make it feel more real. At our future home, we will establish a new paradigm for health and wellness in this community. The wellness center will be modern and LEED-certified. At 40,000 square feet, the floorplan is large enough to expand our service offer-
ings, as well as increase the number of patients we serve. In addition to comprehensive primary care, we will offer integrated mental health and dental services, as well as alternative medicine and specialists. There will be laboratory services, a teen clinic, urgent/same day care, and a teaching kitchen. A community room for meetings and health education will serve all Cloverdale residents. Though movement on the project has been slower than desired to date, we are prepared to hit the ground running once the purchase and approvals are accomplished. Projected completion of the new facility is fall of 2021. When the doors open, we feel certain the community will agree this allinclusive system of care will change the face of healthcare in Northern Sonoma County. Despite all the challenges of 2017, AVH is proud to have maintained our quality care and service ratings. We look forward to serving our patients and helping them toward achievement of their personal health goals. We will make Cloverdale healthier, one patient and one neighbor at a time.
Renner Petroleum and Valley Pacific 1313 South Cloverdale Boulevard • Cloverdale • 707-894-0776 • www.rennerpetroleum.com
Mission Accomplished fter six years of planning with bankers, coordinating with government, and many days of construction work, the Renner Petroleum fueling station in Cloverdale is finally complete! Mission accomplished! The effort to build a new fueling station began in 2012 with the owner of Renner Petroleum, Mike Renner, having a desire to bring the highest level of customer service and joyful experience to the people in Sonoma County when they are buying fuel. The location was once the home of JET Trucking. It was an iconic trucking outfit with beautiful trucks and a logo that everyone on the North Coast recognized. The JET property remained unoccupied for the last decade or more with an occasional business leasing the site for short periods of time. This place has turned out to be the perfect location for a fueling station large enough to get heavy duty trucks in and out with ease. Trucks can park off the highway here and get diesel and DEF (Diesel Exhaust Fluid) any time of the day. The old JET truck shop is now a product warehouse that holds bulk oils for all types of applications, such as engine oil, hydraulic oil, grease, gear lubes, spray lubes, and antifreeze. Brands sold at this site include: Phillips 66, Valvoline, Zerex and North
American Lubricants. A lot has happened with Renner Petroleum over the years of building the new fueling station and the location remodel. In late 2016 Renner Petroleum was acquired by a family owned business named Valley Pacific Petroleum Services. The owner, Norm Crum, and his sons Nathan and Grant are committed to the same level of service and value that the Renner Family demanded
from their team. This joint effort from two families has given the North Coast of California much more opportunity with regards to better pricing and better access to products throughout California. The Valley Pacific and Renner Team service Humboldt County over to Shasta County and south all the way to Kern County, and almost everywhere in between. Not only does the Valley Pacific/Renner Petroleum location in Cloverdale provide a fueling station, but, on site there is a drive-up coffee house, oils to be purchased, off-road racing gas, off-road diesel, and the very popular ethanol free gasoline for your small engines. The grand opening for Cloverdale was held April 20, with free food, a ribbon cutting and prizes such as free gasoline. A Techron to clean your gasoline automobile fuel system was given to those who filled up their tank on location that day.
The bottle of Techron will give you a “clean” start with Renner Petroleum as we only provide the cleanest and most reliable fuels. This is just one example of the attention to detail and quality customers can expect at this modern facility.
Progress 2018 • page 3
I N D EX Ace It! Bike Tours ................................................................... Page 5
Alexander Valley Healthcare............................................... Page 2
is a special advertising supplement to the April 26, 2018 edition of:
Big John’s Market.................................................................. Page 6 Big O Tires, Healdsburg ....................................................... Page 5 City of Cloverdale ................................................................. Page 7
The Healdsburg Tribune
SONOMA WEST T
I M E S
E W S
City of Healdsburg................................................................ Page 8 City of Sebastopol ................................................................ Page 7
Costeaux French Bakery ...................................................... Page 9 Drive Rite Automotive ......................................................... Page 9 Eddinger Enterprises ......................................................... Page 10 Edward Jones | Meredeth Bertacco ................................ Page 10 Fircrest Market .................................................................... Page 11 Healdsburg Chamber of Commerce ............................... Page 11 Healdsburg Floor Coverings............................................. Page 12
Administration Rollie Atkinson Sarah Bradbury Jan Todd Production Jim Schaefer
Editorial Rollie Atkinson Heather Bailey E.I. Hillin Ray Holley Christina Molcillo Frank Robertson Bleys Rose Patricia M. Roth
Advertising Sales Jenny Belway Cherie Kelsay Brad Schmaltz
All contents are copyrighted © Sonoma West Publishers, Inc.
Healdsburg Pool Service ................................................... Page 13
PO Box 518, Healdsburg, CA 95448
Healdsburg Printing, Inc. .................................................. Page 13
For additional copies call 433-4451
Healthcare Foundation Northern Sonoma County ..... Page 14 LEFF Construction Design Build ...................................... Page 15 Lyons Optometry................................................................ Page 24 Manzana Products | North Coast Organic ..................... Page 16 McLea’s Tires and Automotive ......................................... Page 15
Business Resource Guide
Renner Petroleum................................................................. Page 3 Sebastopol Area Chamber of Commerce ...................... Page 17 The Soil King........................................................................ Page 17 Sonoma West Publishers................................................... Page 23 Summit State Bank............................................................. Page 18 Surface Art Countertops ................................................... Page 18
County of Sonoma Economic Development Board
North Bay Leadership Council
Provides assistance services directed toward encouraging the startup, retention and expansion of Sonoma County businesses and jobs, particularly with small businesses; creation of new jobs and employment opportunities; and diversification of economic activity and strengthening the county’s tax base.
Dedicated to achieving economic sustainability and quality of life in the North Bay by collaborating with other business and civic leaders to promote sound, regionally-focused public policy.
707-565-7170 www.sonoma-county.org/edb Sonoma County Go LOCAL
The Strength Studio .......................................................... Page 19 Sonoma County Alliance
Town of Windsor ................................................................. Page 22
West County Health Centers ............................................ Page 20
A coalition of business, agriculture, labor and individuals incorporated to encourage a healthy economy, maintain a sound environment, protect private property rights and promote a responsive political process.
Westec Tank & Equipment | The Belli Corporation....... Page 21
Villaggio Dental .................................................................. Page 19
Windsor Chamber of Commerce & Visitors Center ...... Page 21
page 4 • Progress 2018
Sonoma County GO LOCAL Cooperative is a community alliance of businesses, individuals, nonprofit organizations and government agencies. GO LOCAL provides economic development marketing for locally-owned, independent businesses.
— partial listing
Ace It! Bike Tours 367 Windsor River Road, Windsor • 707-687-5152 • www.aceitbiketours.com
Soak in the brilliance of Sonoma’s wine and beer country rieda Lewis, Owner/CEO of Ace It Bike Tours was in search for the right spot for Windsor/Healdsburg tours and rentals. She found the perfect location for Ace It! Bike Tours & Rental Center in the heart of Downtown Windsor, where it’s just a few pedals away from the beautiful countryside and serene trails. The Ace It! Bike Tours Team has established partnerships with local businesses and is working on packages with Sonoma County establishments for tourists, travelers and locals to enjoy. Frieda has been riding the back roads in Northern California on her bicycle for the past 17 years, is a certified Tourism Ambassador, licensed tour guide member of the Healdsburg Chamber of Commerce, Sonoma Valley Visitors Bureau, Windsor Chamber of Commerce and on the Board of Directors at the Windsor
Chamber. She is also a Registered Nurse and a Certified Fitness Trainer. The other guides on the Ace It! team are as dedicated and as knowledgeable about the area, and each has a different set of experi-
ences and skills that they bring to each tour. From Sonoma County natives to those who have biked through Germany, meeting new people and exploring new places is just part of the adventure on each ride.
Hop on their high quality bikes and take a journey with fun Ace It! guides through beautiful Wine & Beer Country on a leisurely tour. Taste award winning wines or sample locally brewed fresh craft beers. Tours are for all level of riders. If you want to go out with your own itinerary, you can rent a bike for a day or more, with multi-day rental packages that include lodging. To learn more and book, visit www.aceitbiketours.com, call 687-5152 or email firstname.lastname@example.org. Tours for the Healdsburg Cycling Wine Tour and Windsor Bike 'N Brew meet at the Ace It! touring center located at 367 Windsor River Road in Windsor. For the Santa Rosa Bike 'N Brew and Sonoma Wine Country Bike Tour, guests meet their guides at the Courtyard By Marriott at 175 Railroad Street in Santa Rosa.
Big O Tires 1115 Healdsburg Avenue • Healdsburg • 433-6644 • www.bigotires.com
Lowest Prices — Every Tire — Every Day ig O Tires has been committed to providing the best possible service and repairs for their customers for more than 31 years. Every day, Rick Lynch, Mark Denton and their staff are very appreciative of the trust and loyalty of all their customers who rely on Big O Tires with all of their vehicles maintenance and service needs. Whether it be an oil change, annual maintenance service, tires or a check engine light, Big O will be there to provide professional vehicle repairs and maintenance. They can shuttle you home and pick you up, just call 433-6644 for an appointment. Big O annually donates to Alex’s Lemonade Stand, local school sports programs, charities and local fundraiser events. At Big O Tires, the staff is committed to providing the best possible services and repairs. Big O also guarantees the lowest prices on every tire, every day. Big O Tire services include: lube oil and filter, brake repairs and serv-
! ice, wheel alignment, transmission and radiator service, timing belts and of course, 30-60-90,000 mile maintenance services on all makes and models. Big O Tires sells all major brands of tires, including Michelin, Cooper, B.F. Goodrich, Pirelli, Goodyear,
" " Bridgestone, Dunlop and many more. A free replacement road hazard warranty and free rebalancing is available on all tires and brands sold by Big O Tires. All tires come with free tire rotations, free flat repairs and a free vehicle and wheel inspection.
Big O Tires’ service technicians will diagnose and repair your vehicles’ problems correctly the first time and keep your car or truck up and running. Big O Tires offers nitrogen to fill your tires instead of air for better air retention. Nitrogen will help you get better gas mileage and increase tire life, a great trick for those of us who forget to check tire pressure on a regular basis. The service and repairs at Big O Tires must always meet the criteria that it be good for the car and the customer. “Our newly remodeled showroom and customer lounge area has been a huge success with all of our guests and I’m excited about what the future has in store for us in this beautiful place we call home: Healdsburg.” Big O Tires is open Monday through Friday from 8 a.m. to 5 p.m. and Saturdays from 8 a.m. to 4:30 p.m. Financing, early drop-off and free shuttle services are available.
Progress 2018 • page 5
Big John’s Market 1345 Healdsburg Avenue • Healdsburg • 433-7151 • www.bigjohnsmarket.com
Ready to celebrate 25 years with their favorite customers
im and John Lloyd are celebrating 25 years in business this October at their Big John’s Market. Like all businesses that continue to prosper past their challenging startup phase, looking back offers mixed memories of trials and errors, sustaining friendships, awards and accomplishments, personal satisfactions and maybe a few “woulda, coulda, shoulda’s.” The Lloyds ventured north to Healdsburg in 1994 from previous non-grocery careers in southern California. “We went as far north as we could where there was still a good economy to serve,” remembers John about those days full of a lingering recession. “A lot could have gone wrong, but it didn’t.” That’s officially an understatement by John because Big John’s Market is one of the Healdsburg community’s greatest business success stories. The store sits at one of Healdsburg’s busiest intersections at Healdsburg Avenue and Dry Creek Road. (The Lloyds own the Dry Creek Center and adjoining property.) The building and grocery selections have been totally modernized and expanded through multiple construction projects and improvements. The Lloyds and their market also have become welcomed as business community leaders, prime supportesr of countless charities, schools and nonprofits and a large
page 6 • Progress 2018
employer, with over 95 employees. “I think it was a case of doing the right thing and at the right time,” said Kim about their decision to move north 25 years ago. “We started with a business plan that really didn’t allow for any room for failure, so we had to be successful.” The early years were the most challenging as the Lloyds installed a new roof and all new equipment to the former Vadnais Deluxe Foods and set out to make new friends in their new community. “The progress was slow at first. We just listened a lot to what people wanted and what was important to them,” said Kim. “That’s what we’ve always done; that’s what we’re still doing.” What thrills Kim these days is hearing her customers call the store “my store,” as if they were owners and not just customers. Asked when they stopped considering themselves newcomers, the Lloyds said they never thought about themselves in those terms. When asked if they’ve now become old-timers, Kim said, “why not, but I’m not sure the real old-timers would agree.” One measure of stature, success and longevity could be how many people continue to seek the Lloyd’s advice about business strategies and how to get better invovled and help in the Healdsburg community. Between Kim and John, they have served on
the local animal shelter, health care foundation and local education foundation boards of directors, among other activites including with the chamber of commerce, Healdsburg Future Farmers Country Fair, Council on Aging and more. Back at the store, Big John’s Market is one of the area’s premium independent grocery businesses, offering full selections of local products, organic selections and large butcher, seafood, deli, cheese and prepared food sections. The expanded store features a Costeaux Bakery counter and a burrito and pizza bar that is due to be expanded. The large wine selection features many smaller local wineries, often available only on restaurant lists. Stephen Bardessono is Big John’s Market store director. Key department managers include Jessica Powers, meat department; Kate O’Donnell, cheese department; Tina Salvadori, assistant cheese department manager; Karen Brock, kitchen manager; Cass Nall, assistant kitchen manager; Lauris Leon, assistant deli manager; John Pardini, produce manager; Ana Patino Rodriguez, assistant produce manager; Scott Levie, Rocio Mercardo, Leo Medrano and Oscar Mercado, grocery department. Allen Fox and Angelica Mercado de Medina are the store’s front end managers; Lily Avila, scan coordinator; and Manuel Bracamonte, receiver.
City of Cloverdale 124 N. Cloverdale Boulevard • Cloverdale • 707-894-1723 • www.cloverdale.net
New development and businesses increase opportunities to shop and play local he City of Cloverdale is open for business. Over the previous year, Cloverdale witnessed substantial new development activity that will bring new business opportunities and jobs to Cloverdale and provide more choices for our community to shop and play local. According to Mayor Joe Palla, “Cloverdale is undergoing a Renaissance. It is a really exciting time for the city, particularly for downtown. Not only are there more businesses opening, there are lots more choices for our residents to meet their shopping needs locally.” Dahlia & Sage, a new natural foods store, opened in downtown Cloverdale in March 2017. In addition, Grocery Outlet opened in June 2017, providing additional local grocery-shopping options for our community. In early 2018, the Silverwood Building, situated in the heart of downtown, was approved for a major redesign and rebranding, which immediately attracted new retailers in the updated commercial spaces, including Spoke Folk Cyclery, Ethical Clothing and Yoga on Center, a new yoga
studio. In addition, the Sawmill Saloon opened within the historic Copper Towers Building in downtown Cloverdale, providing a renovated space for cocktails and entertainment, and the new Kelley & Young wine tasting room opened in the old Cloverdale library building located next to the
historic Pick’s Drive-In. The new shops, with the existing retail and restaurants, make the downtown a more active and vibrant place for residents and visitors. Another important development is a new collaborative effort between the city and the chamber of commerce to promote Cloverdale through the “eXperience Cloverdale” campaign. The chamber’s new marketing campaign continues to unveil innovative themes to promote Cloverdale as a place to visit, including hosting events like the annual car show. Friday Night Live at the Plaza, Cloverdale’s free summer concert series, continues to deliver high-caliber musical talent beginning June 1 and running through August 31. Friday Night Live & Street Fair, produced by the Cloverdale Arts Alliance, offers a variety of family-friendly activities every Friday evening throughout the summer. “On behalf of the city council, I invite you to ‘Experience Cloverdale.’ We are open for business!” Mayor Palla said.
City of Sebastopol 7120 Bodega Avenue • Sebastopol • 707-823-1153 • www.ci.sebastopol.ca.us
Making Headway on Sebastopol’s 2018 Goals third of the way through 2018, the City of Sebastopol has already made progress on many of the city’s long and short-term objectives for the year and beyond, including supporting housing needs, reducing greenhouse gas emissions, improving pedestrian and bicyclist safety, and maintaining the community as a walkable/bike-able place. The City recently completed a number of capital improvements to city-owned Village Park in a unique partnership with West County Community Services and affordable housing advocacy organization Group of Advocates. Sustainable housing and support solutions are being created for some 30% of the city’s homeless and precariously housed populations. Sebastopol Walks, now in its tenth year, has provided many opportunities for community members to experience the history and
beauty of Sebastopol by foot. Two walks have already been completed, with several scheduled for the remainder of the year. As of March 2018, bicyclists can safely
travel 14 miles from Sebastopol to Forestville on the new connection between the Joe Rodota and West County Trails. Flashing crosswalk lights are being installed on
Bodega Avenue between Nelson Way and Golden Ridge, near the Burbank Heights & Orchards Senior Housing Community, with more Bodega Avenue installations in the near future. Three electric vehicle charging stations have come on line in the South High Street parking lot, across the street from the Sebastopol Center for the Arts, bringing the total number of EV charging stations in Sebastopol to eight. Other locations are at the CVS parking lot and in the Laguna Street lot across the street from the Police Department. Sebastopol is committed to providing city and community programs, services, and policies that benefit its citizens. Look out for further investments in Sebastopol’s future this year, including improvements to the City’s infrastructure, and programs that highlight the incredible work of everyday citizens.
Progress 2018 • page 7
City of Healdsburg City Hall - 401 Grove Street • Healdsburg • 431-3317 • www.cityofhealdsburg.org
Small Town Character, Big City Amenities t’s no secret: Healdsburg is a vibrant and engaged city with small-town character and big-city amenities. For more than 160 years, residents have shaped Healdsburg into what it is today – a vibrant and active community and a sought-after tourist destination. It didn’t happen by accident. Since the 1850s, residents have worked with smallbusiness owners, farmers and local government to preserve natural resources and foster safe neighborhoods and good schools. Healdsburg residents and visitors take pride in the community’s agricultural roots and have watched it change over time without losing its unique character. Perfection doesn’t come easy. It takes a hard-working City staff, visionary community leaders, hundreds of volunteers working with community-based organizations and a thriving business sector to keep Healdsburg strong. In 2018, City leaders are focused on infrastructure, housing and livability. The roundabout at the southern entrance of town will be completed in late summer. It’s part of the Healdsburg Avenue Improvements Project, an innovative solution to a complex five-way traffic pattern; the project also includes new water and sewer lines to replace aging lines up to a century old. Installing new electric, telephone, water and sewer lines underground during the project increases the longevity and reliability of city utilities as well. Other infrastructure projects include a much-needed city hall expansion that will consolidate services in a single convenient location with plenty of parking. On the topic of parking, the City is working to stay ahead of demand. Almost 100 new spaces will be available this year through an expansion of the busy West Plaza parking lot and a new lot at the north end of city hall. The City has also beefed up parking enforcement downtown, resulting in more turnover and greater availability of spaces during peak times. This year through Measure V funding, the City will continue its annual street overlay project to provide smoother, safer streets for residents. Measure V was passed by the voters in 2012. Public funds are not the only source for street improvements. Developers pay their share. Montage Healdsburg (formerly called Saggio Hills) is a resort project at the
page 8 • Progress 2018
north end of town. It begins construction this year, including significant improvements to Healdsburg Avenue for motorists, bicyclists and pedestrians. Cycling is fun in Healdsburg. With relatively flat terrain in town and beautiful valleys nearby, two-wheeled transportation is common. The City has partnered with local hotels and a company called Zagster to provide a fleet of easy-to-use bikes for short trips. The City’s excellent bike shops also rent bicycles and offer advice for those who want to explore beyond city limits. The City’s commitment to housing is unwavering. Low- and moderate-income projects are opening this year and the City is always looking for ways to retain a balance of housing affordability and diversity. The City’s Community Services department is funded primarily from bed-tax income and those visitors support a rich variety of programs and services, from the new Fitch Mountain Preserve to our award-winning skate park to classes and activities for those aged 3 to 103. City services are well-regarded by Healdsburg residents. A recent community survey showed that most people trust the City to make good decisions for the community and that City government is open and accessible to all residents. Parks, fire and police protection and public utilities
all rated high in the survey. City leaders are always improving how to better communicate with residents. For example, the City has greatly expanded its social-media presence and communication. The popular “Community Conversations” neighborhood-meeting series will also return this year, and the quarterly “Coffee with the City” informal meetings have proven popular too. Visit www.cityofhealdsburg.org as well as www.facebook.com/cityofhealdsburg and www.instagram/cityofhealdsburg to explore City services and programs, get the latest community news, and learn how to get involved in local government.
Costeaux French Bakery 417 Healdsburg Avenue • Healdsburg • 433-1913 • www.costeaux.com
Baked Goods for Every Occasion alking into Costeaux French Bakery just off the Plaza in Healdsburg feels, and smells, like a step back in time. The décor and the baked goods, including the labor and time intensive “mother starter” process in their famous sourdough, reflect an older time and ethic. But, Costeaux is always innovating, despite their strong roots to baking’s past. This year, they’ve launched two new options for lovers of all things Costeaux. The first is a website ordering system for Costeaux’s unique cake offerings for any occasion. “Guests can order one of our signature cakes, or customize their own,” said Karah Williams, pastry chef at Costeaux. Some of the “cake art” recently created by Williams and her team include a beehive complete with candy bees hovering above the cake, a gorgeous cake made to look like a geode and for the kids, a cityscape featuring beloved superheroes. In addition to the custom look, customers can also design their own flavors. “We can do custom flavors, not just the standard flavors,” Williams said. “It’s just fun and sets us apart. Not everyone is capable of this or has the time.
I love have combinations of flavors and the having more freedom (to try new things). “ Guests submit their order online at their convenience and then will be called by service associates to confirm details. Timelines vary depending on the type and style of cake and occasion, and can vary from two days for a simple design to longer for an elaborate, multitiered wedding cake. “It’s not like on the cake shows,” Williams said with a laugh. The other new option for customers is “Costeaux On The Go,” an expanded To Go selection of freshly prepared salads, deviled eggs, sandwiches, boxed lunches and snacks. While these have proved extremely popular with tour groups and those looking to picnic while they taste wine, anybody can take advantage of the new offerings. The box lunches come with a freshly made sandwich, a side salad, chips and a dessert.
Drive Rite Automotive 9674 Old Redwood Highway • Windsor • 707-838-0123 • www.driveriteauto.com
‘Do your best’: A Motto and a Way of Life at Drive Rite rive Rite Automotive has been serving locals since 1989 and after more than two decades in business, owner Hari Dhaliwal says he remains committed to customer service. His dedicated staff has developed into a family with a motto of making customers happy. “I absolutely believe in that,” he said. “I ask my technicians to do the best job they can. All of my staff is on a salary basis, so there is no pressure to cut corners on any repair procedure. This formula produces perfection.” Hari learned automotive repair in the U.S. Army. After graduating college, he developed a business background through ownership and operation of gas stations. His experience helped him develop a philosophy of honesty and customer service. “I always washed windows, pumped up tires and filled up the tank. I still believe in the old fashioned basic service,” he said. “We believe in top quality work with no compromise and at competitive pricing.” Hari ensures the quality of his team’s work with continued education to keep staff up to date with ever changing automobile technology. Hari has been teaching automotive technology for most of his career and said his staff is trained every year on new developments. “New engine designs are becoming more and
more computer-oriented, so keeping informed on the latest technology is vital,” he said. Drive Rite’s commitment to quality was recognized in 2006 when the automotive trade magazine Motor Age named Drive Rite one of the top 10 shops in the country. Hari said quality of service has helped the business flourish after moving to Windsor from Healdsburg in 2002. “We provide a vital service to both
communities of Windsor and Healdsburg,” he said. Hari said the key to long-term success is to always put the customer first. Do your best”, he said. “If you can’t, don’t do it at all. I try to put myself in my customer’s shoes. That way I know that they are receiving the best service I can give them. We really enjoy what we are doing and we invite you to come and see us some time and experience our service.”
Progress 2018 • page 9
Eddinger Enterprises 62 W. North Street • Healdsburg • 433-5113 • www.eddingers.com
Your Community Builder Since 1968 ince 1968, the Eddinger family has built a successful business that thrives on old-fashioned values, attention to detail and strong relationships with clients and the community While their impact on the community can be seen all around town, it’s the friendships they’ve built along the way that have the most meaning to this family-run business. “We’re excited to celebrate 50 years of business in a great community,” said Jerry Eddinger, who founded the company with his wife, Mary Lou. “Most of our business comes from long term clients, and the rest are the people those clients refer to us.” “Being here and being successful for half a century is a testament to how we run it and to the trust our customers place in us,” said Nancy Eddinger Madarus, the second generation of Eddingers to serve as presi" # " dent of the family business. “Not only are " ! we a multi-generation business, but we’ve ! " ! worked with multiple generations of our customers and our subcontractors.” a constant visual reminder of their skill and craft. The company is eager to share 50 years of experiCurrent projects for the firm include an expansion for ence with its clients, from preliminary project planthe Vintners Inn (a customer of theirs for 25 years) ning, to project management and coordination. The and a variety of custom homes and remodels. company also boasts many long time employees. “We enjoy working with the same people that our Their projects are many and significant. Locally, parents have. We help them through the process, the award-winning renovation of Big John’s Market is knowing our parents did the same,” said Madarus.
“We like to keep that personal relationship with our clients.” Mary Lou adds, “We’re so grateful to the clients who come back to us again and again. We’ve known a lot of people in town for many years, and we really enjoy these connections. I can’t imagine a more wonderful place to raise a family or run a business.” The company is especially proud to support the Construction And Sustainability Academy (CASA) at Healdsburg High School, helping train and mentor the next generation of tradespeople. Both daughters were not only raised in the community but also work for the family business. Susie, the vice president of the company, is a licensed plumbing contractor and handles the plumbing department with Ken Palmer, and daughter Nancy is a licensed general contractor and president of the company, working alongside her husband, Kevin Madarus. Susie and her husband, Scott Cavallo, own The Welding Shop, which offers structural and ornamental metal work. Another generation has also come along. Nancy and Kevin’s son, Joe Madarus, is working for Eddinger Enterprises, learning the business from the ground up. Eddinger Enterprises is proud to be known as your Community Builder, for half a century.
Edward Jones Financial Advisor Meredeth Bertacco 7182 Healdsburg Avenue, Suite A • Sebastopol • 707-823-4708 • www.edwardjones.com/meredeth-bertacco
Helping Clients Achieve Financial Goals, With a Personal Touch eredeth Bertacco joined Edward Jones as a financial advisor in 2011 but her roots in the industry date back to 1989 when her father, Tim Moore, moved his family from Texas to Sebastopol to open an Edward Jones office. “I grew up seeing the impact that he made on clients and the value he was able to bring that truly changed people’s lives, and that became my motivation,” Bertacco said. “The reason I wake up every day and come here is because I truly think I make an impact on my clients’ lives. Bertacco helps choose, manage and keep her clients’ investments on track. She helps protect her clients’ wealth through life insurance, long-term care insurance and disability insurance. When someone passes away, she helps transfer that wealth downstream — for instance, by working closely on behalf of beneficiaries or family members. “Goals are going to evolve as life happens; and if you don’t have a plan, how are you going to get to where you want to be? The
page 10 • Progress 2018
plan doesn’t have to be complex, it can be simple,” she said. “When a client sits down with me for the first time, I want to understand what is most important to them. Then I use an established process to help that client build a personalized investment strategy to achieve their goals. I partner with them and their family throughout their lives to keep them on track toward achieving those financial goals,” she said. “One of my favorite things to say is that we hold the roadmap to your retirement.” Bertacco points out that while every financial advisor has their own niche, their clients’ best interests are always put first. “That goes to the core of everything we do at our firm,” she said. Once someone becomes a client, the firm uses an established process to document and review their goals every year to make sure they are still on track. “Between my dad’s and my practice, we have worked with five generations of one family,” she emphasized.
Fircrest Market 998 Gravenstein Highway South • Sebastopol • 823-9171 • www.fircrestmarket.com
The little store with lots of love ircrest Market cares about their customers. With owners and twin brothers Mark and David Hoffman committed to quality customer service and the employees of Fircrest dedicated to it as well, the market is welcoming and well stocked. This group effort creates a small family market with quality food at low prices and reliable friendly service. The brothers are now in their 24th year with the store. David is often on the floor of the market chatting with customers and said it is important to him to be accessible so that he knows what they want in the market. Fircrest often brings in specific items and quantities to satisfy customer demand. David said the separate departments in the store deliver whatever customers need. Listening to their customers is paramount and all employees in the store make the time
to hear what it is they want or need. “Our departments really try to keep their ears to the trends in the natural food industry,” David said. David said everyone working in
the store is deep-rooted in natural foods and focuses daily on taking care of their customers. “We’re really grateful that the people that work for us do such a
great job,” David said. The deli of Fircrest is as close to an old-fashioned meat market as you can get. It is a traditional delicatessen and David said he is happy with the time-honored direction the department has taken. Fircrest also has a produce buyer for the store who goes to the markets and gets fresh fruits and vegetables. Most little stores buy from a distributer and David said he is happy that they are able to employ him. “He handpicks our produce for us,” David said. “For a small independent store, that has really been great for us.” Mark and David believe in taking care of their employees who in turn, take care of their customers, who then take care of Fircrest. The exchange is natural and one that Mark and David are happy to say works well in establishing Fircrest as a true independent grocery store serving Sebastopol and the surrounding communities.
Healdsburg Chamber of Commerce and Visitors Center 217 Healdsburg Avenue • Healdsburg • 433-6935 • www.healdsburg.com
Your Business Partner and Healdsburg’s Front Door he Healdsburg Chamber of Commerce and Visitors Center is your business partner. Housed in a 1,000 square foot administration building adjacent to the historic Visitors Center, the Chamber offers the best of two worlds. A modern fully equipped office, with a conference space available for meetings and classes, houses a competent staff comprising Executive Director Carla Howell, Finance and Operations Manager Charlene Staton, Administrative Assistant Aleena Decker and Visitors Center Manager Christine Hyde. The Chamber Board of Directors is made up of community and business leaders and representatives from the school district and city council on rotating terms. The current Chairman of the Board is Eric Markson from the Krug Hotel Group. Located in a historic building dating ! ! " from the WPA, the Visitors Center is staffed by local volunteers and part time include the “Business Builders” and “Brown Bag” staff and is the welcoming front door to Healdsburg. educational workshops, addressing business needs, Well stocked with information about visiting local trends and issues, with such topics as social media, wineries, lodging, dining and recreation attractions, human resources and remaining competitive in an the Visitors Center is the first stop for many travelever-changing business climate. The Chamber also ers coming to Healdsburg from all around the globe. offers economic development services to the City of Services and programs offered at the Chamber Healdsburg and is currently incubating a startup
business in the upstairs office of the Visitors Center. When the starter business outgrows the space, another startup will be housed and nurtured there. The Chamber also sponsors a number of events each year, including the Business Showcase and Community Resource Fair cosponsored with the City of Healdsburg in the Plaza, this year on October 10, 2018 the Healdsburg Chamber Business of the Year Awards Dinner, the Downtown Holiday Party in November and the very popular annual spring and summer Sidewalk Sales. The Chamber also manages the Healdsburg Tourism Improvement District. Executive Director Howell remains focused on keeping the Chamber of Commerce a relevant part of the community. She firmly believes that a healthy and vital community is a direct reflection of a healthy and vital business community. Current information, including downloadable maps and the Healdsburg Hub app are available at www.healdsburg.com, the Chamber’s website. The Chamber Office is open Monday through Friday from 9am-5pm. The Healdsburg Visitor Center is open daily from 10am-4pm. Both are conveniently located at 217 Healdsburg Avenue.
Progress 2018 • page 11
Healdsburg Floor Coverings 1423 Grove Street • Healdsburg • 433-8008 • www.healdsburgfloors.com
Big Enough to Serve You, Small Enough to Care ealdsburg Floor Coverings is a local, full-service floor covering store that provides you with quality materials, people you can trust and a price that is fair. The employee-owned company sells and installs almost every floor covering imaginable — both residential and commercial — including carpet, hardwood, laminate, linoleum, bamboo, cork, ceramic and porcelain tile, vinyl tiles and plank. Natural wool carpet is one of their most popular floor coverings. It is very durable and naturally stain resistant, and of course is 100 percent natural fiber. Locally owned for 15 years, Healdsburg Floor Coverings is making big changes. They are remodeling their showroom with
a fresh paint job, new floors and lighting, as well as introducing many new products and an expanded tile section .
Tim Grewer, George Diebold, son Travis and wife Kerrie provide a comfortable, friendly atmosphere that exemplifies
their way of doing business: “Big Enough to Serve You, Small Enough to Care.” They are also active in their communities, supporting local organizations and giving back with their time and energy. Healdsburg Floor Coverings provides itself on customer satisfaction. “Most of our business is by referrals and word of mouth,” George said. Healdsburg Floor Coverings runs an efficient operation that allows them to price competitively. The owners are in the showroom, they can beat or match the bids from the big box stores and their commitment to quality is superior. Shop local and shop Healdsburg Floor Coverings, open Monday through Friday 9 a.m. to 5 p.m. and Saturday from 10 a.m. to 4 p.m.
INSITUTIONS: Government, nonprofits, small businesses all connected by our successes Continued from Page 1 “We speak of watershed, wineshed and foodshed,” said Dry Creek farmer and winemaker Lou Preston. “The local newspaper is our peopleshed, our commons.” As an institution, the free and independent press is the only business or non-government institution mentioned in the U.S. Constitution. “Local journalism is crucial to holding local government accountable,” said Lynda Hopkins, Fifth District county supervisor. “Local newspapers are key to informing the public about matters that ultimately affect their quality of life and the future of the county.” This annual Progress edition is another form of that public service. In their own words, the elected leaders of Cloverdale, Healdsburg, Windsor and Sebastopol all set positive paths ahead for their communities. Cloverdale Mayor Joe Palla expresses his pride in the many new businesses that have recently opened in town. He also outlines that there is more new businesses to come, while urging his citizens to shop local. The city of Healdsburg has been abuzz with infrastructure improvement and commercial developments, including two
page 12 • Progress 2018
new hotels. One key theme for the city leaders is “livability” for all residents of various incomes and backgrounds. Partnering with the city is the Healdsburg Chamber of Commerce. “The chamber is intrinsically involved in just about everything that goes on in the community,” said chamber executive director Carla Howell. “We are the calendar keepers, the social media blasters, volunteers for nonprofits, cheerleaders for local teams and local projects, business builders, hand holders (and) connectors to all things local.” The area’s other chambers share the same institutional missions of shop local, small business service and support and broad community outreach — especially with other community institutions. Sebastopol Mayor Patrick Slaytor talks about recent projects that have made his city more bikeable and walkable and Windsor Mayor Bruce Okrepkie points out expanded business
areas in his town, including a beverage district near the south entrance to city limits. Regional heath care institutions are expanding in west and north county. Alexander Valley Healthcare is planning to open a large, modern healthcare facility in 2021 at the center of Cloverdale. The West County Health Centers also are completing a fund drive to raise $4.1 million to replace its Guerneville center, which was burned by arsons in 2015. The Healthcare Foundation of Northern Sonoma County also has ambitious plans for an expanding agenda in 2018, including leading countywide initiatives around mental health, fire recovery and community-based medicine. “Our foundation is a part of a group that’s loosely called the ‘funders circle’ which includes other funders such as Sonoma County, First Five, St Joe’s Health, United Way, the John Jordan
“We work hard every day to pursue excellence and improve our product so that we can offer what nobody else can.”
Foundation, Kaiser, Sutter, the Community Foundation Sonoma County and others,” said Debbie Mason, executive director. “We meet every other month and discuss community issues and create partnerships based on mutual interests.” Mason’s foundation routinely works with local schools and last year partnered with the Alexander Valley Film Society to sponsor a special film and panel talk presentation. “We routinely look for organizations with which to partner. It’s the most effective and efficient way to build a healthier community — a mission we take very seriously,” said Mason. After serving equipment needs of the local wine industry for 35 years, Westec, a stainless steel tank and equipment fabricator has to be considered an “institution.” Owner Joe Belli offers a simple business philosophy: “We work hard every day to pursue excellence and improve our product so that we can offer what nobody else can.” Also located in Healdsburg is Big John’s Market, owned and operated by Kim and John Lloyd since 1995. When your private business starts to be called “my store” by loyal customers, it’s obvious the position of community institution has been bestowed.
Healdsburg Pool Service 14A Healdsburg Avenue • Healdsburg • 433-6451 • www.healdsburgpool.com
Locally Owned Shop Serving Local Pool and Spa Owners ealdsburg Pool Service, a local business, has been a proud provider of professional pool and spa maintenance services, supplies, and high-quality equipment for over 40 years. A pool is a big investment, and maintaining it properly is essential toward keeping it in excellent shape. First rate equipment, such as a variablespeed pump, is important not only to regular maintenance, but also to help reduce annual energy costs associated with pool ownership. Chris Joubert, one of the owners of Healdsburg Pool Service, points out that the equipment they sell supports their commitment to green technologies. “The equipment we carry is energy efficient, especially the variablespeed pumps. To begin with, they use less energy, allowing them to run longer and last longer – they
really give you more bang for your buck.” Mark Gren, the other owner of Healdsburg Pool Service, agreed, “If you’re still using a single-speed pump, you’re wasting money. A variable-speed pump will pay for
itself in one season; we’re happy to give customers an in-store demonstration if they are interested in upgrading their equipment. New for 2018, Healdsburg Pool Service is proud to announce that they’ve become an authorized deal-
er of Tropic Seas Spas, one of the premier choices for both elegance and functionality. They’re built with a focus on innovative engineering and design. Many models and styles are available to help you choose the best spa, at an affordable price that suits your needs. To celebrate the 2018 pool season, Healdsburg Pool Service is hosting a kickoff barbecue on April 28, with product demonstrations, deals and discounts to get your pool ready for the warmer weather. Everyone is invited, and they’re looking forward to talking about what’s new. Mark added, “Pentair, one of our vendors, will pay the sales tax if you purchase one of their variable-speed pumps during the day of the party.” Healdsburg Pool Service is open Monday through Friday from 9 a.m. to 5 p.m. and on Saturday from 10 a.m. to 2 p.m.
Healdsburg Printing, Inc. 30 D Mill Street • Healdsburg • 433-1680 • www.healdsburgprinting.com
Celebrating over 20 years of quality printing hether you are a business, nonprofit organization, trade association or newspaper publisher, the quality of your printed materials is one of the most important aspects of showcasing yourself. The owners of Healdsburg Printing, Inc. know this, and put customer service first. And, the locally-owned company has a long track record of satisfied customers and business relationships to prove it. For the last 23 years, owner Joe Vetter and his staff have created long-standing relationships with their customers by providing them with quality newspapers, newsletters, catalogs, magazines, books, flyers, brochures, postcards and calendars. “Print is still the most effective medium for presenting information,” Vetter said. “New technology allows for more personalized printing and more sophisticated approaches to creating custom
! # #
products for our clients.” Using both offset printing and state-of-the-art digital printing, the company can fulfill diverse projects. These range from printing several local newspapers to book
projects, pamphlets, newsletters and advertising flyers. Healdsburg Printing also provides mailing services throughout the North Bay. Healdsburg Printing, Inc. takes pride in providing excellent serv-
ice to every customer. “We’re such a small group, that we’re all actively involved with our customers. We know them personally, and we try to accommodate their needs whether we can do it in-house or not. If they come up with a project we can’t do economically, I’ll find them somebody who can. It’s all about customer service,” Vetter said. Vetter recognizes that customers want a one-stop shop. If you’re looking to insert a flyer into a newspaper, the team at Healdsburg Printing can print your flyer and take care of the coordination with the local paper. The company also offers bulk mailing and delivery. Some say that with the advent of the Internet, print is becoming obsolete. Vetter disagrees. “If anything, what they’ve come to find out with the Internet is that you need both,” he said. “Print is still highly valued and trusted.”
Progress 2018 • page 13
Healthcare Foundation Northern Sonoma County 111 Monte Vista Ave., Suite A • Healdsburg • www.healthcarefoundation.net
A Healthy Community is a Strong Community
& ( !) $ %% %
$ "'! & "! "%% &$" $
" $ "&&
$% ! ! $
ince its inception in 2001, Healthcare Foundation Northern Sonoma County has invested in programs to support health access through local hospitals and FQHC clinics. In 2016, the Healthcare Foundation added the focus areas of mental health and early childhood development. Since the Sonoma County wildfires, the focus on mental health recovery support has increased significantly. The Healthcare Foundation convenes with funders and collaborates with nonprofits to support the Wildfire Mental Health Collaborative. The Wildfire Mental Health Collaborative is comprised of mental health professionals from wide-ranging associations, including the National Alliance for Mental Health Sonoma County (NAMI), Veterans Affairs National Center for PTSD, Stanford University, Redwood Psychological Association (RPA), Alliance Medical Center, Redwood Empire—California Association of Marriage and Family Therapists (RECAMFT), Sonoma County and more. Together, the Collaborative has planned and will implement six community-wide
page 14 • Progress 2018
)&"! $ &* ' ) "!! $ &
") '$ ! $ $ !%
strategies to ensure that everyone affected by the fires has access to mental health for short and long-term coping and healing. Initiatives like this are made possible by generous donors and the funding the foundation receives from its partnerships with Constellation Brands, Global Sports Development, The Dreaming Tree Wines, individual donors and revenue from its successful events such as Wine Women & Shoes Sonoma County. The Healthcare Foundation’s signature event, Wine Women & Shoes 2018, sponsored by Constellation Brands and hosted by Clos du Bois on June 23, brings together hundreds of fabulous women. This is the county’s best charitable event; a day of shopping, wine, friendship and fun philanthropy. This year is going to be bigger and better, as the auction packages are filled with extraordinary trips and unforgettable experiences. The day begins at 11 a.m. with a pop-up boutique market showcasing stylish clothing, jewelry, hats and plenty of shoes, as well as big board auction items and buyins. Next, guests are treated to a terrific
$" $& !
$ "# *
& $ (! $
lunch, with wine and a live auction. After lunch, guests can return to the marketplace for more shopping until the event comes to a close at 4 p.m. The funds raised at Wine Women & Shoes Sonoma County go directly towards creating a healthier northern Sonoma County. Sponsorship opportunities are still available for businesses looking to partner with the foundation’s mission, and tickets are on sale at the Healthcare Foundation website www.healthcarefoundation.net Healthcare Foundation Northern Sonoma County is the only funder exclusively focused on the northern region of Sonoma County, through the lens of health. It is the leading proponent for creating healthier communities and relies on donor contributions to fund its work. The Healthcare Foundation has three focus areas for its grant making: health access, mental health and early childhood development. For more information, email email@example.com or call 707-473-0583.
LEFF Construction Design Build 6791 Sebastopol Avenue Suite 140 • Sebastopol • 707-823-4899 • www.LeffConstruction.com
Committed to Rebuilding Sonoma County uring 40 years of service, LEFF Construction has earned a stellar reputation for integrity and trust from the homeowners of Sonoma County. After the devastating October firestorms, the design and build company served their community in ways it had never done before. Dave Leff said his company is committed to continuing their efforts to remain #SONOMASTRONG. “LEFF has been an important part of the community and takes seriously its commitment to helping Sonoma County rebuild,” Leff said. Dave Leff gave tirelessly of his time to help protect fire victims from unscrupulous contractors while serving on the board of directors of the North Coast Building Exchange, a nonprofit contractors association. He is also active in the North Bay Construction Corps, a five-month after-school training program that introduces high school seniors to careers in construction and the trades. It’s this type of community giving that elevates LEFF Construction, located in Sebastopol, to a higher standard of doing business. Their approach to engaging and keeping “clients for
life” has been a vital part of their service equation and has fueled the company’s growth. “The majority of our clients are referrals from past clients, or past clients themselves,” Dave Leff said. As LEFF Construction rapidly grows to fill the demand for remodeling and building custom homes in the area, especially after the fire, they are unswerving in their choice to hire local people and provide good jobs for those who want to work where they live. The award-winning company specializes in whole home remodeling and new home building using the Design Build Method, which saves clients time, money and stress. When the company was founded in 1978, it established itself as an early adopter of green and sustainable building processes when it built the first solar multifamily project in Cotati. Their dedication to sustainable building practices has and always will be a priority in all their endeavors. The company has been recognized for dozens of regional and national awards including 2018 “Guildmaster With Distinction Award” from GuildQuality and “Best of Houzz” for the fourth consecutive year for superior customer service.
McLea’s Tire and Automotive Cotati, Petaluma, Santa Rosa, Windsor • 707-542-0363 • www.mcleastire.com
A Tire to Fit Everyone’s Budget cLea’s Tire and Automotive has been family-owned in Sonoma County since 1979, with the current owner, Darren McLea, growing up and learning about the business since he was young. He still works with his dad, uncle, brother, and cousin in the shop. They are joined by several employees he describes as “like family” who have worked there more than 20 years—most notably Steve Sosa, Larry Lucia and Ozzie Flores. New this year, Darren is proud to share that his sister Danielle and brother in law Robert are working with him in the offices. McLea has the experience to know friendly customer service and ‘getting it right’ the first time are core to the shop’s long term success. The other part of it, he notes, is listening to the customer and making sure they get what it is they’re looking for – at the price
they can afford. “Needing to come in and replace your tires can be a necessity, worn tires are unsafe and can affect the efficiency of your car and the gas mileage,” McLea said, “We understand – we have fami-
lies, too. We also know that going to a tire shop isn’t as fun as going to Disneyland, so we’re going to do our best to make it as easy as possible! When people come in for new tires, we ask them what budget
they have in mind because we don’t want them to spend any more money than they need to. We give them options because not everyone has the same set of needs. We listen and make sure they’ll be happy with their purchase.” McLea can see that this dedication they have to listening to customers will be a key to keeping the shop in business for the long term. “We want to make sure that our customers get exactly what they want and the best tires possible for the price that fits their budget.” McLea's Tire and Automotive has locations in Cotati, Petaluma, Santa Rosa, and Windsor with every shop held to the same standards of constant learning and unsurpassed customer service. McLea’s prides themselves on being your number one choice for any auto repair, and they’re grateful to have the chance to earn your business.
Progress 2018 • page 15
Manzana Products Company 9141 Green Valley Road• Sebastopol • 707-823-5313 • www.northcoast.organic
A Historic Apple Cannery he Manzana Products Company occupies a lonely, but crucially influential, place in Sonoma County’s agricultural history: it is the only apple products manufacturer left in a region once dominated by apples and yet it has blossomed to become the largest producer of organic apple juices, sauces, and cider vinegar in the U.S. today. You wouldn’t notice it unless you happened to detour one day down Green Valley Road, just northwest of Graton, or chanced a stroll on the West County Trail and your olfactory senses ran smack into the pungent fragrance emitted from the mashing of apples. Founded in 1922 by Rudolph and Maude Oehlmann, the Oehlmann Evaporator company began processing apples, prunes, peaches and hops at its Green Valley Road plant. In 1945, it changed its named to Manzana Products, using the Spanish word for apples to symbolize its commitment to its chief product as well as the many Latin Americans working in its operations. “It wasn’t very long ago there were dozens of apple canneries spread throughout Sebastopol. Now there’s just one,” says Alissa Trinei, Sales and Marketing Administrator for the North Coast brand. With wine grapes still a major threat to the apple orchards that were once a prominent part of Sonoma County, Manzana is doing everything possible to make sure the local apples stay alive. In 2012, Manzana merged with the Agrial Group SA, a France-based agriculture cooperative, and now operates under its Eclor division of beverage products. Today, it employs about 200 people in yearround production that sometimes runs two shifts a day in order to keep up with demand
page 16 • Progress 2018
for organic apple products. Remaining a processing source for Sonoma County apple growers has become a priority with Manzana as it works to provide apple growers with an outlet for their crop. In the 1980s, just as the amount of land devoted to wine grapes was beating out that occupied by dairy production, there were about 22,000 acres of apples in Sonoma County. Now, there remain only about 2,200 acres, according to the latest Sonoma County crop report of 2016, and dwindling everyday.
“Unfortunately, there is a lot more money in growing grapes. It didn’t take long for the winemakers of the world to realize that our apple orchards were growing on prime vineyard real estate,” Trinei said. “Even with our growers who are committed to keeping the apple alive in Sonoma County, especially the Gravenstein apple, our fear is that there will be no apples here in the near future.” In order to meet increasing consumer demand for organic apple products, Manzana also purchases apples from sources in Washington, Oregon and Arizona. In fact, Manzana recently purchased 100 percent of the organic orchards in Arizona where growing conditions match those here in Sonoma County. About 10 percent of Manzana’s production ends up appearing on grocery stores shelves under its own North Coast Organic label. What started as a small family brand has just recently grown to new heights, expanding across the US and into Canada and Japan. While maintaining production to meet rising consumer demand for organic apple products, North Coast is also very much focused on innovation. “We are always paying close attention to current trends”, Trinei added. “What’s hot, what are the latest superfoods and supplements that consumers are looking for. We are close to launching two completely new products; our new line of drinking vinegars, beverages that make it easy for you to get your daily recommended two tablespoons of apple cider vinegar, and our new probiotic apple sauce, same great taste with added benefits. For us, it’s all about providing our customers with organic products that support a healthy lifestyle.”
Progress 2018 • page 16
Sebastopol Area Chamber of Commerce and Visitor Center 265 South Main Street • Sebastopol • 707-823-3032 • www.sebastopol.org
The Hub of Business in Sebastopol ith almost a century of practice as the hub of community and business life in Sebastopol, the Chamber of Commerce is working on fostering new relationships while maintaining programs we have come to appreciate. Of course, the highlight of the year was last weekend, successfully pulling off the 72nd annual Apple Blossom Parade and Festival. Bringing thousands of visitors to our town, the chamber coordinated armies of volunteers and the resources and generous donations of local businesses to put on what many regard as the best little town festival in the state. For chamber members eager for an opportunity to network and relax at the same time, the chamber offers “Business After Five” events with wine, appetizers and raffle prizes. Fairfield Inn and Suites hosted the well-attended March event and the May 24 “Business After Five” is scheduled at HopMonk
Tavern. The chamber's signature event, the 2018 Community Awards, will be June 7 at the Sebastopol Center for the Arts. This is an annual event in which the chamber honors and recognizes the volunteers, citizens,
youth, agencies and businesses that make the community so vibrant. Deadline for nominations is May 1. The business and civic organizations under the Sebastopol chamber umbrella will participate, for the third year, in the Santa Rosa Metro
Chamber of Commerce's youth education programs, such as the Mike Houser Algebra Academy in which students get hands-on experience learning how math figures into practically every occupation they'll encounter in the workplace. Since the town has become such a popular destination, the chamber has enthusiastically stepped into the role as main coordinator of economic development programs, advocacy on key issues and provider of networking opportunities. Its office at 265 South Main Street has staff that provides locals and visitors with information on well known sights and hidden gems, big events and special venues as well as places to eat, shop and sleep. The visitor center at the office is open Monday through Friday 10 a.m. to 5 p.m. and Saturday from 10 a.m. to 3 p.m. Along with useful information, the center has t-shirts, wine glasses and coffee mugs that make special gifts as we follow its mission to “Shop Local.”
The Soil King 320 Santana Drive – Cloverdale – 707-894-3500 – www.thesoilking.com
A Rooted Family Business, Organically Minded and Community Focused atrick King has been going full tilt for the local, organic gardening and agriculture since 2006, opening his own gardening center in 2011. He has had a lifelong interest in gardening and a passion for organics that has only grown over the years. In following his dreams, Patrick has become a respected and recognized advocate for pure, organic farming methods. The Soil King Garden Center has established itself as an integral member of the community – offering Taco Tuesdays throughout the spring, summer and fall – as well as putting on an annual tomato and salsa fiesta with a giant pumpkin weigh-off – encouraging our youth to participate for the chance to win trophies and even a cash grand prize for their gardening skills. This past year was a trying one for our Northern California communities – we watched our friends and family struggle and fight to move forward in the rapidly changing tides of regulations that are affecting an entire industry that has been trying to come in from the shadows – and then we watched fire ravage our friends and families homes while brave men and women fought to save what they could. We cannot remember a recent year that saw as much devastation as this past one brought.
Throughout the fires, Patrick King was there for those in need. Without hesitation, he jumped right into the thick of it, opening up an entire building as a donation center and shelter. He worked tirelessly to coordinate relief efforts, collecting donations, organizing what
came in, finding out where the greatest needs were, and transporting donations to the communities that were desperate for help – our small, forgotten neighbors in Lake and Mendocino counties – even going as far as to arrange RVs for families who lost their homes. Patrick continues to make strides in advancing the community he lives in and loves, and his ability to do this is reliant, as he says, “on living my life through transparency.” It is this transparency and ability to connect to people that has served so well, providing a platform from which he has chosen to push for advancement – for each of us to seek out better, healthier gardening methods; to safely and responsibly integrate cannabis business into our communities; advocating for health before wealth. The Soil King Garden Center will continue to provide bulk soil, amendments, and equipment to the public – whether you are looking for some supplies to grow your backyard veggies, or you’re a commercial entity looking for bulk/wholesale services, The Soil King Garden Center is there for you. For more information, check out Patrick’s educational videos. Visit www.youtube.com and seach for “Soil King.”
Progress 2018 • page 17
Summit State Bank 1001 Vine Street • Healdsburg • 433-5959 • www.summitstatebank.com
Dedicated to our Customers and to the Community or more than three decades, Summit State Bank has been serving the banking needs of small businesses and local nonprofits throughout Sonoma County. The Healdsburg team, led by Candy Yandell, Assistant Vice President and Branch Manager, Penny Ottmer, Tori Lewis and Kalie Jones, are ready and willing to serve the customers and community when they visit the branch located in the Vineyard Plaza Shopping Center. “As a top-rated Sonoma County community bank, we know the positive impact of being an active member of the community and why banking locally is important to the vitality and sustainability of our community,” says Candy. “We are focused on building personal customer relationships and staying true to the definition of a community bank by investing dollars locally and assisting in
sustaining the local economy,” said Jim Brush, President and
CEO. Our branches are strategically located so Summit can work
closely with customers and local nonprofits, and customers have access to the decision-makers when they need financial assistance, further solidifying personal relationships. As a community bank, the strong commitment of giving back to the community through sponsorships and volunteerism, combined with the genuine feeling of caring about the customers and community is a winning combination. In 2017, the Healdsburg team was recognized by the Healdsburg Chamber of Commerce for the Financial Services – Business of the Year Award. The Healdsburg team and fellow Summit employees can be found at the annual Future Farmers Parade showing their colors and support for the ag community and all of the great companies and organizations that support and make Healdsburg a great home town.
Surface Art Countertops 443 Allan Court • Healdsburg • 707-431-7693 • www.surfaceartcountertops.com
The Art of Fine Countertops ounded in 1998, Surface Art Countertops is a family owned company that specializes in custom kitchen and bath countertops, shower walls, outdoor kitchens, and fireplace surrounds. We measure, fabricate and install for slab materials such as marble, granite, wood and many of the popular quartz surfaces such as Caesarstone, Cambria, Silestone and Vadara, among others. In 2018, Surface Art Countertops is proud to say they’ll be celebrating their 20th year as a local business in Healdsburg, and looks for! ward to 20 more. They have a ! talented, dedicated group of employees that have worked with them for years. Their staff and attention to detail has paid off, as they’ve received the Houzz Award for Service for the past four years and plan on working toward making sure they
page 18 • Progress 2018
try. Customer-focused, their goal is to work closely with each one of their clients to help them achieve the kitchen of their dreams. “We are actively helping our Northbay Fire Victims rebuild, and are working closely with our suppliers to assist in the process.”, said Marc Rumpler, founder and owner. An exciting addition for 2018 is Surface Art Countertop’s recently expanded showroom and offices to better accommodate clients. The new showroom features the inclusion of sinks and faucets to complement the stone you choose for your ! "$ # " home, business or vacation $ ! rental. You can see their work receive the award for years to come. online at SurfaceArtCountertops.com , Surface Art Countertop’s standard has Houzz.com, Instagram and Facebook, as well as always been to provide the highest customer their showroom. Surface Art Countertops is service and best quality products in the indusopen Monday through Friday 8 a.m. to 4 p.m.
The Strength Studio 145 Pleasant Hill Avenue, Suite 103 • Sebastopol • 707-829-1330 • www.thestrengthstudio.com
One Hour a Week to Build a Lifetime of Strength low is the way to go when it comes to fitness, bone density, lean muscle and core strength. That’s the philosophy behind The Strength Studio, a clean, quiet spot on the west side of Sebastopol. Hector Sanchez, the founder of The Strength Studio, has been a student, teacher and master of the SuperSlow and Power of 10 methods for 17 years. Now in its 13th year, The Strength Studio rebranded and renamed itself in 2016 (it was formerly called Unico Duo) and is a safe haven for those who want to build core strength, increase muscle and bone density and work out in a calm, supportive environment. “A half an hour, twice a week, of low force, high intensity strength training can make a difference in your daily life and overall health,” says Sanchez. “Many common
complaints, such as loss of muscle mass due to aging, poor posture, and lack of stamina can be attributed to lack of strength.” Sanchez and his team offer a no
charge introductory consultation, where they help you evaluate your goals and introduce you to their medical grade equipment. “Many of the machines vary the
resistance through the range of motion,” Sanchez explains. “This eliminates the strain on your joints and allows you to get a better, more efficient workout.” The method The Strength Studio uses originated after a researcher looking into osteoporosis realized that slowing down and focusing on form was a more effective form of exercise than the fast jerking motions often associated with weight training. Every workout at The Strength Studio is one-on-one with a professional trainer. “It helps to have someone looking out for you and helping with your form,” Sanchez says. “A lot of our clients have tried traditional exercise methods but haven't achieved the strength and changes in their bodies that they want.” “If you want to be stronger and healthier, come see us and start building muscle in just one hour a week.”
Villaggio Dental 1260 Healdsburg Avenue Suite 101 • Healdsburg • 433-5052 • www.villaggiodental.com
Providing Healthy Smiles for a Lifetime alk into Villaggio Dental and be prepared to be greeted by warmth, comfort and care. The Healdsburg-based dental office operates on the commitment to treat each person like a family member. The compassionate treatment is evident in each of the services Villaggio provides. As a family dentistry, Villaggio provides a full range of care, including cosmetic care, whitening, root canals, veneers, braces, fillings, crowns, bridges, dentures, implants, periodontal care and more. Villaggio Dental understands that a visit to the dentist can produce fear or anxiety. As such, the office of Villaggio Dental prides itself on bringing compassionate, tender care to each of its patients. That care comes from Villaggio Dental’s dedicated staff, according to Villaggio’s owner, Dr. Robert Leach. “The people here make the difference,” Dr. Leach said. “They are truly committed to quality care and gentleness. It’s what makes the experience here different.”
For patients who have suffered dental trauma, or may need to undergo multiple procedures or simply fear the dentist, Villaggio Dental offers oral conscious sedation. The sedation adds a layer of relaxation and may reduce the
number of sessions required. Patients frequently say oral sedation procedures are the most pleasant dental experience they have ever had in their life. Villaggio Dental’s attention and dedication to technological advancements in
the dentistry field also set the office apart from other providers. Villaggio relies solely on digital X-rays, which emit only one-seventh of the radiation as conventional film X-rays. The office also offers same-day crowns, using cerec-based technology. “Everything we do is for the ease of our patients,” Dr. Leach said. To help support patients of all demographics in their efforts to have a beautiful, healthy smile for a lifetime, Villaggio Dental offers financing for dentistry services. Patients can sign up with Care Credit or Lending Club and receive interestfree financing for 12 months. Villaggio Dental also accepts most insurance plans. The office strives to work with each patient to create a treatment plan that is financially comfortable. “We want to help people move forward with their dental treatment,” Dr. Leach said. Villaggio Dental is open Monday through Thursday from 8 a.m. to 5 p.m. Appointments may be requested online or by phone.
Progress 2018 • page 19
West County Health Centers Russian River Health Center • Occidental Area Health Center • Sebastopol Community Health Center • Gravenstein Community Health Center • Forestville Teen Clinic • Forestville Wellness Center • Russian River Dental Clinic
Demonstrating Strength and Resiliency in the Face of Adversity esilience is an often-heard word in Sonoma County after last year’s devastating wild-
fires. Resiliency — the ability to bounce back from disaster — is well-known at West County Health Centers after the non-profit’s Russian River Health Center was destroyed by fire more than two years ago. The destruction left doctors, nurses and patients scrambling to recover, rebuild and get even better at providing complete community heath care for all regardless of ability to pay. “We’ve been ahead of the pack as a staff and a community dealing with how to recover and rebuild,” said West County Health Center Chief Executive Officer Mary Szecsey. Within days of the fire they were seeing patients in temporary modular offices while planning a new state-of-the-art Russian River Health & Wellness Center that’s scheduled to be completed in Guerneville late next year. In addition to its Guerneville services, West County Health Centers offers full-service medical clinics in Occidental and Sebastopol and runs the teen clinic and wellness center in Forestville. With 15,000 patients in western Sonoma County WCHC is looking ahead to another busy year
' "' % # ' ('(% , " "' % ' " && "' % * " "' % ' ! # % & "'& " (%' % " &' #("'+ #% # %" !#% #(' #"'% (' " '# ' ' #&' # % ( " $ & ) & ' *** * of expansion and rebuilding. The River Health Center disaster “gave us a lot of opportunity to understand what’s going on with our patients and the community in terms of recovery from a traumatic event,” said Szecsey.
" (& * ' $ ' "' ' ' (&& " ) % ' "' % ' &' #("'+ ' "' %& * # % "' % ' ) #% ' % " ( " % & & #("& " " % ' % $+ #% &$ ) #% &&( & (% ) #% ' $%#) %& *#% * ' #(% $ ' "'& ' % ! $%#) % " % ' ! '# $! " " ) ' % ' % # &
page 20 • Progress 2018
( #% ' " * " && ('(% (&& " ) % ' "' " ) #% ' '+ & %) " !#% ' " ' "' %&- ! && #" # &($$#%' " #$' ! ' " * " && $' !$ " ' ' & (" %* + '# % & ! #" '#* % ' #%
“As an organization we’re really increasing the intensity of the behavioral health services we offer,” said Szecsey. “We’re reaching out to patients and making sure we’re providing connections and resources and helping to shore up and build the resiliency we’ve always demonstrated, especially in the Guerneville community.” The nonprofit WCHC is a Federally Qualified Health Center, which means it offers quality, affordable primary and preventative health care to everyone. All the WCHC clinics have bi-lingual staff and offer a friendly, safe and culturally sensitive atmosphere where patients can establish longterm relationships with their doctors and a team of healthcare professionals. Services include obstetrics, wellchild exams, low-cost immunizations, HIV/AIDS primary care, breast and cervical cancer screening, family planning, dental services and mental health counseling. Fundraising continues for the planned new Russian River Health & Wellness Center that will consolidate medical, dental and behavioral services in a new three-story complex on First Street in Guerneville. The new complex on a nearly twoacre riverfront site is envisioned as
“the health center of the future,” said Szecsey. “It’s going to be a beautiful building. Lots of light, lots of windows,” said Szecsey. “When the building is done it’s going to be a huge asset to the community. It’s going to provide a lot of jobs, as we already do in the community, but with the expansion of our dental, medical and behavioral health services we’ll have more people employed and we’ll be able to see more patients.” Fundraising has been going well. “We’ve had great support,” said Szecsey. “We’ve raised about $3.2 million now. We still have about $1 million to go. We’re in the community phase now looking at more local small donors. It’s going to be an expensive building to build — nearly $12 million. We are very committed to making sure that we get it done but we can use all the community support we can get. After our fire in 2015 we received an outpouring of community support and donations and we’ve kept those funds so that we’ll be able to use them.” “It’s really heartening to see how much people are counting on us and care about what happened to our building, our employees, our patients and the people we take care of,” said Szecsey. “It’s all about resiliency.” You can find out more at www.wchealth.org.
The Belli Corporation / Westec Tank & Equipment 1402 Grove Street • Healdsburg • 431-9342 • www.westectank.com
Family-Owned and Operated for Over 35 Years estec Tank & Equipment has been building quality stainless steel tanks for wineries for over 35 years. Owner Joe Belli’s stepfather, Larry Alary, got his start in the business when legendary winemaker Richard Arrowood asked him to apply his expertise in refrigeration to the winemaking process. “It grew from that,” says Belli, who now presides over a thriving, three-acre production facility at the north end of Healdsburg. The company excels at detailed and reliable craftsmanship, turning out hundreds of custom stainless steel tanks, catwalks and other necessities of the winemaking process each year. “It’s all hard work,” says Belli, “and I’m a fortunate man, I work with the best people, in our shop and in our office.” Loyalty – to customers and to family – is a big part of the company’s culture and its success. Many of the employees of the company have been with Belli for years. The company also employs family members and numerous locals who have known each other since public school. “And we’re always looking for good people,” Belli said. “We pay well.” As winemaking becomes more complex and more regulated, Westec is keeping up. The company is working with visionary winemakers who
want to address the biggest challenges in the industry – labor costs and water savings. “We are super excited about a new, patented tank design that we’ve been testing in the field for the past year,” said Belli. “It will take less labor and less water to use.” Belli’s company is part of an elite group of manufacturers who are constantly pushing themselves to excel and serve their customers. The clean, modern shop includes equipment that has been custom-built for Belli and allows the company to work more efficiently and effectively. Everything is built in-house with close attention to detail. Belli is grateful for his long association with the wine industry and the prosperity it brings to the community. His company also manufactures tanks and equipment for olive oil and spirits makers. The family – and the company – support the community. “If I’m able to give back, I always do,” Belli says, “especially if it has anything to do with kids.” A daily pursuit of excellence sets the bar high at Westec. All welders are skilled craftsmen. Belli says, “We work hard every day to pursue excellence and improve our product so that we can offer what nobody else can.”
Windsor Chamber of Commerce & Visitors Center 9001 Windsor Road • Windsor • 838-7285 • www.windsorchamber.com
The Trusted Voice for Business fter the fires that tore through Sonoma County late in 2017, The Windsor Chamber of Commerce & Visitors Center wants to let people know that the Town of Windsor is still open for business, and ready to help new businesses with networking and getting in touch with local government resources to get them off to a good start and make sure they connect with the community. “We currently represent around 260 business, all parts of the community, and we’d love to have 300 more that we can help grow, “ said Christine Tevini, Chamber President and CEO, “Our Board of Directors volunteer their time because this is an important part of keeping the Town of Windsor growing. Our goal is to help businesses succeed.” In addition to creating a network, the Chamber of Commerce supports students through the Junior Chamber of Commerce and
invites them to apply for the Entrepreneurial Wings Scholarship, and brings local business and community together through activities like the yearly Business Expo and the Windsor
Chili Cook-Off. They also work with the Town of Windsor to promote the community through a joint Marketing Alliance Agreement, which helps keep the Chamber and its associated busi-
nesses visible. The Chamber of Commerce is supported by the membership of member businesses, with their memberships being promoted at different levels; bronze, silver, gold, platinum and diamond. No matter the level chosen, all member business are included on the Chamber website, newsletters, networking opportunities like members lunches and speakers programs along with many more opportunities to interact with the community. New for 2018, the yearly Business Expo has been moved from Tuesday nights to Saturday mornings with more family-friendly activities like the cakewalk, pet adoption resources, a Kid Zone area and the Town of Windsor Parks & Recreation Department. The Windsor Chamber of Commerce & Visitor Center is located at 9001 Windsor Road near the corner of Windsor River Road.
Progress 2018 • page 21
Town of Windsor 9291 Old Redwood Highway • 707-838-1000 • www.discoverwindsor.com
Live, Shop and Dine in Windsor he Town of Windsor is going strong, and it’s ready to make 2018 a year to remember by continuing to welcome new residents, new business, and new ideas. Windsor is an active, engaged, and passionate town full of opportunity for businesses and families alike. Following the fires that impacted Sonoma County in 2017, the community is proved to be #SonomaStrong as they recover and rebuild the County with the support of its residents and neighbors. For families, the Windsor Town Green is where community events like festivals, concerts, farmers markets and family picnics can be enjoyed. During the summer, there’s the Summer Nights on the Green Concert Series on Thursday nights. Windsor is served by 3 regional parks for hiking, mountain biking and horseback riding as well as 19 neighborhood and community parks for organized sports, cultural events, or just play. New business that bring families together have recently opened, like the Windsor Bowling Center which features exciting group activities that include black light mini golf, escape rooms, and an arcade. Even more of a testament to the resilience of the town is the recent opening of Sweet T’s barbecue at the site of the for-
page 22 • Progress 2018
mer Denny’s at Brooks Road. The original restaurant was lost in the Tubbs fire, but they’ve relocated, rebuilt and upgraded the menu. The Mayor of Windsor, Bruce Okrepkie, has watched the city grow over the last two decades and is pleased that so many families are choosing to move in. “I’ve seen the downtown really start to
grow, and families with younger children start to move in and start making the Town of Windsor a destination. I think Windsor will really start to become a place that people put on their itineraries when they travel through Sonoma County, and hopefully decide to settle down here,” Okrepkie said. For those who are looking for grown-up, mostly kid-free activities, the green offers shopping that ranges from stylish clothing to antiques and artwork. When it’s time to grab a bite to eat there are numerous restaurants to choose from, and just as many cafes to grab an espresso or tea. Construction has started on the highly anticipated Russian River Brewery which will debut its Windsor location at the corner of Conde and Mitchell Lanes north of Shiloh Road in the Fall of 2018. Not only is Windsor home to successful small businesses like BurtoNZ Bakery and Castaneda Market, and Lot 88, Tisza Bistro, and the newly opened Barley & Bine, the newly established Beverage District has taken root along Bell Road and hosts the Sonoma Brothers Distillery, Tilted Shed Ciderworks, Colagrossi Wines, and St. Florian’s Brewery. Speaking of businesses, the Town of Windsor is committed to creating success whether it’s for a new business or one that’s well established. They can help with relocation consultation, small business workshops, zoning issues and much more. The Town of Windsor is open and ready for business!
Sonoma West Publishers The Healdsburg Tribune • Cloverdale Reveille • The Windsor Times • Sonoma West Times & News www.sonomawest.com 230 Center Street, Healdsburg 707-433-4451• 207 North Cloverdale Boulevard, Cloverdale 707-894-3339 PO Box 521, Sebastopol 707-823-7845 • PO Box 799, Windsor, CA 95492 707-838-9211
Launching a ‘new vision’ for community newspapers in 2018 ewspapers are better known for collecting and reporting the news and not so much for making news of their own. But this year Sonoma West Publishers and its four community newspapers are setting out to do just that. In March it was announced that Sonoma West Publishers is launching a new model for community newspapers to be supported by community investors, a reader-powered newsroom and the development of partnerbased local advertising. Sonoma West Publishers will be among the first “community-owned” set of print newspapers in the country through a Direct Public Offer seeking to raise $400,000 in new equity investments. Readers, subscribers, local business owners and others can invest $1,000 or more and will earn an annual three percent dividend. “In these times of mass media turmoil, allegations of fake news, election tampering and growing concerns about social media overload, we are turning to our readers to help create a trustworthy and sustainable brand of community journalism,” said Rollie Atkinson, publisher of four weekly newspapers that cover — in print and online — a group of diverse communities in rural Sonoma County. “Our focus is on expanded reader engagement, transparent business operations and new forms of partnerships with community-building institutions and locallyowned businesses.” Since the DPO launch in late March, Atkinson said the response has been outstanding. Full details about the Direct Public Offer are available online at www.invest.sonomawest.com. Meanwhile, the Sonoma West Publishers team continues to meet their weekly deadlines to deliver local news and advertisements. With the continuing expansion of its online audience, Sonoma West Publishers’ four newspapers now deliver more local news to more people than ever in the long history of the local newspapers, which dates to 1865. The editorial mission is led by Managing Editor Ray Holley who first joined the papers as a reporter for The Healdsburg Tribune in 1998 and became the Tribune editor in 1999. He has been managing editor since January 2015. He is joined in the newsroom by editors Bleys Rose and Patti Roth, sports editor Greg Clementi, senior news editor Frank Robertson and reporters Heather Bailey and E.I. Hillin. Laura Hagar Rush is the newspapers’
0 * $ & &%&$ )* + #!) () -&(" !% &$ !% )*( % ##. * * &+( &$$+%!*. % -)' ' () ! *+( &, (&%* (&- (&$ # * !) &## . ( %" & (*)&% % &##! *"!%)&% ) &% (&- ( $ #*/ **! &# !##& %%. #- . & . # ## % % % & " (&+( ( !# . !##!% # .) &) % !$ ( &* '! *+( ( ( ( +(. # $ %*! webmaster who assists with daily news updates on the four websites and on various social media feeds and platforms. Jenny Belway is the sales manager who works with hundreds of local businesses as well as networking with chambers of commerce and other business groups. She is assisted by Brad Schmaltz who works primarily with Cloverdale and Geyserville businesses. Also located at the Cloverdale office is circulation manager Cherie Kelsay. Jan Todd is the bookkeeper and Jim Schaefer and Robby McClellan handle graphic design and layout for the newspapers and advertising clients. Sonoma West Publishers is owned by Atkinson and his wife Sarah Bradbury, both of whom continue to volunteer and serve in many capacities in their local communities. They have resided in rural Healdsburg since 1981. Atkinson has worked in newspapers for 43 years, beginning his career as a daily news reporter in his hometown of Frederick, Maryland. “We still follow our original mission that dates to the 1800s,” said Atkinson, “but newspapers and journalists have never faced the kinds of challenges we have right now. Any
* % !% !,! + (! #) . . &* (!)*!% +) * ( % (
newspaper that is not updating its business model or is waiting for a savior will not survive.” The new model and journalism vision launched by Sonoma West Publishers is already receiving wide attention from the media across the country. “It’s nothing magical or all that innovative,” said Atkinson. “Our focus is to be supported by our community in a tangible way that acknowledges our indispensible value to our local communities. At the same time we will use some new tools and expanded efforts to get more readers involved in making news and helping to solve some real problems for our communities. Newspaper readers make better citizens and more loyal local shoppers, too.” One thing Atkinson and Managing Editor Holley stress is what’s not going to change at the local newspapers. “We’re in the integrity and trust business,” said Holley. “The tools and technology keep changing, but our job continues to be local news. We provide reliable, factual and vital information and we provide an open and trusted forum for sharing ideas, commentary and community problem solving.”
Progress 2018 • page 23
Lyons Optometry 8911 Lakewood Drive, Suite 11 • Windsor • 707-838-9393 • www.lyonsoptometry.com
Comprehensive Eye Care Services With Style
ith their seventh anniversary coming up in 2018, Lyons Optometry continues to serve an increasing number of individuals and families within the community. Since 2011, the optometry practice and eyewear boutique has grown from strength to strength, including the continual evolution and expansion of products and services they offer. “One of the most important things to me is to have the most technologically advanced pieces of diagnostic equipment, it helps me find and diagnose areas of concern and then be able to follow those areas over time,” Dr. Kimberly Lyons said. “It’s about having the highest level of standard of care.” One example of this is the Zeiss Fundus Camera. “We offer all of our patients the opportunity to have a Zeiss fundus screener,” Lyons said. “We offer the screener because most systemic disease processes will manifest in the eye in some way. If there are systemic vascular problems going on in the body, they can be found or diagnosed in the eye,” Lyons continued. “It’s the only place in the body where I can uninvasively see your arteries and veins in real time. The arteries in your eye are representative of the arteries in your entire body. If you have something going on in the arteries in the rest of your body,
page 24 • Progress 2018
it will be visible in the eyes.” The Fundus Camera is a quick and painless procedure, which allows the patient to see their own eyes too. “Not only do we get a photo documentation in your chart, the patient gets to see it as well,” Lyons said. “You can see what I’m seeing and then I get to document it over time.” While whole body’s health can be tracked in the eye, the eye itself has its own set of health concerns, and Lyons says one of the best ways to protect your eye health is with rigorous use of sunglasses. “Sunglasses are really important because of the protection from UV rays, which can cause different types of damage to the eyes,” she said. “When somebody comes in and they are 60 or 70 years old and they’ve been good about wearing their sunglasses, I can tell. That’s how much difference it makes in terms of the health of the eyes.” According to Lyons, cataracts and macular degeneration are the two most common forms of eye damage caused by UV rays over time. Lyons Optometry sells both prescription and non-prescription sunglasses, and also specializes in sunglasses created for specific sports. “(If you) play baseball or ride road bikes, we have sunglasses for those types of things,” she said.
“We also offer polarized and non-polarized lenses. Polarization helps eliminate glare, so it’s really helpful for skiing and if you are on a body of water. I like polarization for my everyday wear, because I see more crisp and clearly.” While the products and services provided by Lyons Optometry are excellent, in the end, it’s the people that make it successful. “I love what I do,” Lyons said. “I think I have one of the best jobs. I get to help people see better and seeing effects every single part of your day. If I can help you see better, then I’m making your entire life better. One of the other things I like best about my job is the relationship I have over time with my patients, I get to see families grow and change and I just get to see that change over time.” And a big part of that personal connection is her staff of Vanessa, Andrea, Chelsea and Sara. “My staff is fantastic. They treat my patients with care and respect and professionalism,” Lyons said. “From starting on the phone, to when you walk through the door, to discussing how best to use your insurance and making sure your glasses fit well and are the right style and frame choice.” Lyons Optometry is conveniently located in the Plaza at Lakewood, where there’s always plenty of free parking. Visit them online at www.lyonsoptometry.com.
Celebrating Community Institutions