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Leadership Through Our Members

2019 Special Advertising Supplement to the the North Bay Business Journal


CONTENTS Page 2 SCA President Eric Goldschlag describes the 45-year role of the Alliance as “Always being there” when key issues were at stake in the county. 4 SCA Executive Director Brian Ling addresses the Value of Membership as networking & relationships; current events & information and advocacy. 6 President-Elect Douglas Hilberman outlines his goals for the Alliance in 2020. 8 Kris Wilson, Chair of the SCA Political Action Committee, discusses plans to interview local candidates for elective offices prior to the 2020 general election. 10 Housing Task Force Chair Robin Stephani talks about removing barriers impeding all types of county dwellings to create more housing. 11 Environmental and Infrastructure Committee Chair Marlene Soiland says two of the team’s top four priorities include water-related issues, such as relicensing the Potter Valley Project and Groundwater Sustainability Plans. 16-17 Membership Directory: SCA officers, board, executive committee, SCAPAC board, sustaining members, and past presidents of the Alliance. 18 Dennis Harter, Chair of the SCA Transportation Committee, reviews road, rail and airport projects, major improvements and work in progress. 26 Take Back Our Community (TBOC) founder Ross Liscum provides an update on how this program offering awards to informants in criminal cases is achieving success. 24-25 Photos and brief descriptions of each month’s speaker’s presentations at Alliance general membership meetings. 28 Michael Menendez, Chair of the SCA Education Committee, places emphasis on filling gaps in public education for underprivileged Title 1 students.

P.O. B O X 18 42, S A N TA R O S A , C A 954 02 707-525-8377 W W W. S O N O M A CO U N T YA L L I A N C E .C O M This advertising supplement to the September 23, 2019 issue of the North Bay Business Journal was produced for the Sonoma County Alliance.


SEPTEMBER 23, 2019

The Alliance is Always There to Address Major Issues…. But We Need Your Help BY ERIC GOLDSCHLAG

Looking back 45 years, if the Alliance has been known for anything, it’s the ability to serve as an ongoing think tank and forum to discuss ideas, as a catalyst for change, a champion for a cause, and a voice to be heard at the city and county level — and higher — when decisions are being made that impact our lives. We call this advocacy, which involves publicly supporting or recommending a certain approach, policy or course of action. The hallmark of democracy is that individuals, or their representatives, have a responsibility to hear all sides of an issue before making a decision. Truth is, not everyone can always take time to personally go to every meeting and gather sufficient information needed to make an informed decision, but some of us can. This is where the Sonoma County Alliance comes in. For almost half a century the Alliance has taken the opportunity to weigh-in at critical times and leverage positive outcomes. We were there to collaborate with others to create Warm Springs Dam and Lake Sonoma. We were there to support SMART and the mechanism to pay for it. We were there when critical decisions on widening Highway 101 and upgrading local roads were the topics of the day. We threw our hats into the ring behind the expansion of our local airport and now have both east-west as well as north-south daily flights to popular destinations. When bills were promoted as ways to fix roads, but funds ended up in the general fund, we backed Prop. 69 to prevent this — and the list goes on. Our standing committees are advocates for improvements in their respective sectors: • The Education Committee advocates for supporting Title 1 underprivileged children with enrichment programs in schools, including STEM, and backs ef-

forts encouraging them to go on to higher education. • The Transportation Committee advocates for Highway 37 improvements, secondary road upgrades, SMART expansions, and leveraging local funds to obtain state and federal dollars. • The Infrastructure and Environment Committee advocates for effective water policies that will not place a burden on residents and businesses, and finding ways to resolve the controversy over Potter Valley’s dams potentially impacting the diversion of water to the Russian River, as well as pending groundwater plans. • The Housing Task Force advocates for temporary housing for fire victims, easing permit policies, exploring lower cost building construction techniques to get houses built as quickly as possible. • SCAPAC advocates and provides financial backing for candidates who support the business sector. This was accomplished through presentations by SCA members that set the tone for discussion and informed those making judgments. White papers have been written to articulate, explain and define our positions, and meetings have been held with elected and appointed officials to clarify our points of view and present a rationale for positive action. We are recovering from disastrous events which have left their mark on where we live, work and enjoy our leisure time — as well as our environment. My hope is we’ve learned vital lessons when it comes to how to respond quickly, take care of those in harm’s way, and assist the recovery in whatever ways we can. So the question remains, how do we get there despite the setbacks of recent years? What the Alliance is known for is the desire of our members to come together and manage emerging issues on the horizon, as well as those upon us, and set plans in motion to address them.

Eric Goldschlag SCA President

Our batting average of wins is much higher than our losses. However, with so many council meetings to attend, it takes more than one or two members to regularly appear at each public session and make a case for our positions, as well as gather information for analysis and planning purposes. The job of being at all county and city council meetings calls for more involvement. If advocacy is a hallmark of the Alliance, we need to take it to the next level and establish an Advocacy Team staffed by SCA volunteers willing to commit time to attending city and town council, board of supervisors and commission hearings in 2020 and beyond. The coming general election year will be critical, given the heated debates and rhetoric we’ve seen to date. Now more than ever the time is right to implement a more comprehensive advocacy plan. You will be hearing more about our new focus on advocacy in coming months, but my wish and appeal today is for you to consider becoming part of this new team if you are an SCA member and to consider joining us if you have not yet joined. As the saying goes, many hands make for light work. Join us and help make the Sonoma County Alliance even more effective. Eric Goldschlag, President

SEPTEMBER 23, 2019


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SEPTEMBER 23, 2019

The Value of Membership in the Sonoma County Alliance Thank you to so many of our m e m b e r s t h at responded to our recent question, “How do you value your membership in the Sonoma County Alliance?” CerBrian Ling tainly, everyone SCA Executive Director has their own words and perceptions, but the answers can be summarized into three distinct themes: Networking and Relationships, Current Events and Information, and Advocacy, Involvement, and Empowerment. Networking and Relationships Networking opportunities is the most frequent answer we hear from members as to why they participate in the Alliance. Whether one is a regular attendee of our GMM’s, or more involved in our Board or Committees, our members know each other when

they see each other throughout the community. Directly or by chance, our members often connect before and after our General Membership Meetings. The Alliance culture and the Country Club setting provides a very comfortable environment to meet without the distraction of computers, co-workers, waiters, traffic, and outside drama! We all have our professions that won’t be successful without networking opportunities and building productive relationships. Some may critique the Alliance tradition of full room introductions, but that process has value far beyond the first Wednesday morning. It puts faces, names, business, and interests together, which is the value of the network of the Sonoma County Alliance membership. Current Events and Information Second to networking is the opportunity to hear interesting speakers explain current events and some of the most pressing issues in Sonoma County. Our members know they will

A number of elected officials at the Spring SCAPAC Legislative Reception including (l-r): Mark Millan, former Windsor Town Council Member, Tom Schwedhelm, Mayor of Santa Rosa, John Sawyer, Santa Rosa City Council member, and Marnie Goldschalg.

get valuable information, that is in depth, thorough, and reliable. Every speaker will have their own educated opinion on their topic, but they always explain the entire topic including some of the popular and unpopular aspects of their program. Our members value the quality of our speakers and are always appreciative that we were able to put a great program together every month. But make no mistake, the quality of the 220+ members that attend every month are the attraction for our speaker. The speaker is not the one that attracts our members. That too, is the value of our membership and the Alliance network. Advocacy, Involvement, and Empowerment Advocacy is a common theme for the Sonoma County Alliance and probably the most important objective that separates the Alliance from many other organizations. Many of our members are motivated by our advocacy efforts to get involved and support the Business and Economic Development of our community. Once involved, we get first-hand experience of the respect that membership in the Sonoma County Alliance brings to those that we are advocating toward. The sense of empowerment comes from involvement with consistent and determined advocacy. Supporting elected officials falls under Advocacy as well. The SCAPAC will endorse and financially support our preferred candidates, but all the elected officials will tell you that Advocacy is the most important thing they need from members of the Sonoma County Alliance. Advocacy is needed throughout every year, not just during an election See SCA page 5 ➲

How You Can Join the Alliance If you would like to become a member of the Sonoma County Alliance, where you will be supported by, and participate with, likeminded leaders in Sonoma County, go to the website: https://sonomacountyalliance.com/ signup.php and fill in the boxes with your name, address, city, state, zip and phone number along with your business category. There are four levels of membership, depending on the type of business or organization, its size, the number of employees as well as other factors. SUSTAINING — $1,475/year CORPORATE — $925/year BUSINESS — $475/year INDIVIDUAL — $250/year* We invite you to join us at any of our regularly scheduled monthly general membership meetings to gain a better appreciation of the value of belonging to the Alliance and the quality of the educational and informational programs being offered. Just ask a current Alliance member to invite you to a meeting as his or her guest. * For one-person businesses, retired individuals and persons not actively involved in business. Exception: Individuals associated with business organizations that are already members of the Alliance may qualify for private individual memberships.

2019 Membership Committee Chair Ali Spitzer Janet Connors Erika Goodwin Julianna Graham Dheepa Johnston Ryan Kelly Brian Ling Laura McArthur John McHugh Donna Moriki Brent Stromgren

SEPTEMBER 23, 2019

➲ SCAcont. from page 4 season. The value of our financial support assists in getting one elected. The best value is from our members working with the officials to help them navigate through all their challenging issues. Trust One of the most important values we have, and strive to achieve, is Trust. You can’t earn trust by accident.



Throughout the member comments regarding Networking, Information, and Advocacy, is a vital theme of Trust. The Sonoma County Alliance has survived almost 45 years by consistency applying these objectives every day. Our members invest their time and money in the Alliance because they Trust the commitment of our leadership and most importantly, they trust each other as members. What could be more Valuable than that!

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SEPTEMBER 23, 2019

President Elect Douglas Hilberman Talks About His Goals for the Alliance in 2020 “Times Call for Engagement” BY GARY QUACKENBUSH

In January, Doug Hilberman will become the 46th president of the Sonoma County Alliance. He is well suited for the task at a time when the region is facing a housing crisis and infrastructure issues unprecedented in its history. He is president of AXIA Architects and a former general contractor who has held top leadership positions in the community as chairman of the Santa Rosa Chamber of Commerce as well as the Santa Rosa Design Review Board, The Construction Coalition and the Government Advocacy Council. He is a former president of the American Institute of Architects Redwood Empire Chapter and a LEED professional accredited by the US Green Building Council. He earned a Bachelor of Architecture degree and an MBA from the University of Oregon. As president-elect, he shared his views on the current state of recovery and offered several suggestions on how the Alliance can become even more effective in helping to resolve key issues in the future. “Our housing issues stem from decades of policy making and were further exacerbated by recent tragedies of fires and floods. The price tag of CEQA, Total Cost Recovery, and Impact Fees have truly suffocated the pipeline of home construction. Labor shortages and cost escalations due to demand following the recent tragedies have compounded the issues.” Hilberman complimented both Sonoma County and City of Santa Rosa staff in their heroic response to the fires. “When it comes to learning how to manage a crisis, I’m a vocal supporter of our local jurisdictions in the recent fires and

floods. I believe our community will be a case study in future years regarding response and rebuilding efforts. I can’t think of another region that pulled together in such a cohesive way to address each problem over the past two years — a lot of things were done right.” Personally, Hilberman said, “I’ve had a front-row seat to all of this. As I look at how communities responded locally, I think we had successful policy implementation, combined with the passion and energy to get it right. I’m appreciative of all the folks that participated in this process, but there are still many things that need to be done.” Hilberman is concerned about new fees and regulatory restrictions currently being considered or implemented are going to have a negative impact on housing and the economy through additional costs. “With national conversations about a looming recession and the local housing shortage, it seems counterproductive to focus on adding costs to the process. I think the Sonoma County Alliance can be a voice of reason in this dialogue, including strong resources to provide the professional feedback and information to the policy makers.” Hilberman said the SCA membership is diverse these days, with representation from virtually every sector. “This diversity makes for richer discussions and more balanced solutions.” He said we’re at the cusp of updating our strategic plan for SCA. According to Hilberman, the current plan has been a helpful compass for our activities but needs a refresh to respond to the changed environment over the last two years. “We have a chance to have a dialogue about the Alliance’s goals and objectives given the challenges and opportunities our County currently faces.”

Douglas Hilberman SCA President-Elect 2020

One of his priorities is to take this outcome as a backbone to harness intellectual capital of the membership, along with the passions of the SCA board and committees. “We have so many amazing members that are leaders in this region. Our goal is to coordinate these resources for the benefit of our community. “ In addition, according to Hilberman, SCA has another unique resource. “We have an engaged group of past presidents who are still active members that span

the last 20+ years. This group has a wealth of information and insights. I want to build on this foundation and utilize our past presidents as an active feedback and sounding board.” In closing, he looks forward to strengthening the role of the Alliance. “We are a diverse organization with active engagement in the County on a number of fronts. I believe we have only scratched the surface of what our Alliance membership can do when unified in action.”

SEPTEMBER 23, 2019



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SEPTEMBER 23, 2019

SCAPAC Has Begun to Address Issues and Candidates for 2020 General Election BY KRIS WILSON WITH GARY QUACKENBUSH The Sonoma County Alliance Po l i t i c a l A c t i o n C o m m i t t e e (SCAPAC) is comprised of 35 trustees who convene monthly to discuss issues, meet with city and county officials — and through consensus — decide where and how the organization can be the most effective, and what issues are appropriate for the organization to address. SCAPAC also

provides crucial and timely information and updates to the SCA’s general membership. This committee’s purpose is to improve local and county gover nment and constituent participation by encouraging Alliance members and the public to become personally involved in government affairs. This is so SCA members and the public can better understand the nature and actions of elected and

Kris Wilson 2019 SCAPAC Chair

One of several dozen foursomes at the 2019 SCAPAC Golf Tournament at the Windsor Golf Course included: (l-r) Tony Cabrera, Mick Menendez, Steve Sancimino, and Terry Smith.

appointed officials and whether such actions will have a positive or negative effect on the economy and community culture. SCAPAC is a voluntary, nonprofit, unincorporated organization of individuals and firms and is not affiliated with any political party. “We strive to maintain a visible

force in community affairs while also engaging elected officials in dialogue when it comes to establishing public policy and to weigh in and share our views when appropriate,” said Kris Wilson, Chair of SCAPAC. “SCAPAC’s widening sphere See SCAPAC page 9 ➲

SEPTEMBER 23, 2019

➲ SCAPAC cont. from page 8 of positive influence in the community results from collaborative partnerships formed with business-friendly organizations such as the North Coast Builders Exchange, Farm Bureau and the North Bay Association of Realtors,” said Wilson. “Key outcomes resulting from these relationships include a consortium to help identify and mentor future candidates for local elected positions.” Every election year SCAPAC also partners with other business groups to interview candidates for all nine Sonoma County city and town councils as well as those running for the board of supervisors. Part of SCAPAC’s ongoing role involves informing Alliance members about the positions and goals of officeholders and candidates for elective office in mid-term and general elections. Of equal importance is understanding the intent of ballot measures so everyone can know what’s at stake and be ready to make informed decisions. “The interview process includes asking each candidate to complete a questionnaire and participate in a group interview with the partners. Each business group arrives at separate decisions on their endorsements. This process saves time for both the candidate and the interview team, and provides consistency in the messages received,” Wilson said. Prior to the 2018 mid-term elections, SCAPAC interviewed 29 candidates to determine their support for the business community as well as the Alliance’s focus on having a healthy economy, maintaining a healthy environment, protecting private property



rights and promoting a responsive political process. Some 21 candidates were endorsed by SCAPAC last year and 16 were elected. Candidate interviews are being held now leading up to the general elections in November 2020. “Every spring the SCAPAC hosts its Legislative Reception which provides Alliance mem-

bers the opportunity to meet and get to know elected officials in a casual setting. For over 10 years we have been very fortunate to have our reception at the Kendall-Jackson Wine Estate and Gardens, who also has been a terrific sponsor for this event. The event will typically have over 120 attendees including elected officials, Alliance members, and

their guests.” The SCAPAC Golf Tournament is SCAPAC’s only fundraising event and dollars raised are solely used to help support candidates who care about the community and are aligned with SCAPAC’s mission. In 2019, $20,000 was raised to support candidates the SCAPAC Board of Directors votes to endorse.

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SEPTEMBER 23, 2019

Housing Task Force Works to Remove Barriers Impeding All Types of County Dwellings BY ROBIN STEPHANI

The Housing Task Force (HTF) is a joint committee comprised of three organizations: the Sonoma County Alliance, the North Bay Robin Stephani Association of Realtors and the Santa Rosa Metro Chamber of Commerce. “Our ability to add homes will define the business sector’s ability to grow and stabilize the future. It’s that simple,” said Robin Stephani, Chair of the HTF. “A place to call home is no longer something we can assume will fall into place for our Sonoma County community. We have to make 2020 a pivot point in our quest to solve homelessness and to thoughtfully develop new solutions for all types of home building. The call to action is for adequate numbers of homes that shelter and stabilize our community, homes that reduce transportation costs and resources, as well as homes that complement our economic ecosphere and help us retain and attract talent.” She said this will require continued financial and policy reform, creative business solutions, political will and staff champions at the state, county and city levels. To this end, business leaders have to engage in advocacy and develop recommendations to help remove barriers impeding all types of housing in the county. The strategy to achieve this will involve activating and educating Sonoma County Alliance members to engage on important topics. The Housing Task Force will need to partner with key community groups to promote solution-oriented models to remove obstacles and accelerate developments. At the same time, regional advanced planning, focused on development of downtown areas, must

Five Wildfire Cottages were placed on Medtronic property in Fountaingrove, providing temporary housing for victims who lost homes in recent fires.

be promoted to leverage existing infrastructure and compliment the economic development strategy of the region. “One way to begin is by convening quarterly meetings featuring key topics, such as learning about solutions and strategies that work, and understanding the importance of housing to the economy and the environment.” For example, Laura Foot, Executive Director of YIMBY ACTION (Yes in My Back Yard) and Barbara Schihl, Regional Organizing Director for YIMBY, spoke to the HTF about how to empower community members to advocate for affordable and market-rate housing, with the goal of bringing down the cost of housing in opportunity-rich cities. This organization believes that many current land-use policies have far-

reaching and unintended negative consequences, and that increasing housing stock will have a long-term positive impact, improving economic and social well-being while reducing the environmental footprint. On August 16, Bay Area Council Housing Director Matt Regan met with HTF members to describe how this council is advancing innovative, actionable solutions to address persistent problems that impede development. He said, “In the past three years we supported the passage of four important pro-housing bills and helped shepherd many others toward a successful conclusion. In 2019, our goal is to increase Accessory Dwelling Unit (ADU) permitting See Housing page 14 ➲

2019 Housing Taskforce Chair Robin Stephani Mousa Abbasi

Forrest Jinks Scott Kincaid

Rita Alonso

Karissa Kruse

Lisa Badenfort

Brian Ling

Tony Cabrera

Ross Liscum

Mike Cook

John Lowry

Paula Cook Joe Dietzen Eric Goldschlag David Guhin

Mick Menendez Curt Nichols Robin Stephani

Tracy Huotari

Ananda Sweet

Greg Hurd

Kimberly Waite

SEPTEMBER 23, 2019



Environmental Committee Supports Policies Benefiting the Regional Economy and Ecology

The Cape Horn Dam at the Van Arsdale Reservoir is part of the Potter Valley Project that includes power generation facilities, and water diversion tunnels from the Eel River to Lake Mendocino and on to the Russian River. BY GARY QUACKENBUSH

In 2019, the Environmental Committee’s gavel was turned back over to prior Chair Marlene Soiland after an employment change for Erich Rauber, who was previMarlene Soiland ously with SCA member SCA President 2015 LACO Associates. According to Soiland, former Alliance President in 2015, “Our committee has prioritized potential areas of concern to watch, learn more about and take action on moving forward.” The list of top priority topics currently identified for analysis includes: 1 ) Fo l l o w i n g t h e a c t i o n s o f Groundwater Sustainability Agencies mandated by State SGMA legislation. 2) Monitoring changes in the Potter Valley Project control, a result of the expiration of the PG&E contract and the company’s desire not to relicense PVP.

3) Tracking Forest Management efforts and the work of the Forest Working Group to decrease the potential for wild-fires and improve habitat. 4) Learning more about Mark West Creek Preservation efforts to improve capacity, flow and enhance habitat. Several other issues are being watched by the committee, including Sonoma County On-Site Waste Treatment update, Oak Tree Ordinance, Ridgeline Zoning Ordinance, compost and landfill issues, Open Space Mitigation, and CEQA Updates. According to Soiland, several environmental issues are being spearheaded by other groups, or overlap with the work of other SCA committees. “On these topics, such as SMART-related environmental impacts, we will support the work of the SCA Transportation Committee and redirect interest to appropriate groups.” Past issues studied and followed by the Environmental Committee include: solid waste, composting, the central landfill

Scott Dam is one of two dams that comprise the Potter Valley Project providing water to the region and also to Sonoma and Marin Counties.

agreement, and Sonoma Clean Power — with white papers prepared to summarize the issues for the general membership of the Sonoma County Alliance.

2019 Environmental Committee Chair Marlene Soiland Steve Birdlebough

Defining Mission and Vision Soiland said the SCA Environmental Committee works to change the conversation between developers, environmentalist groups, and other related stakeholders, into a positive dialog without compromising the positions of these groups. Soiland has consistently led her advocacy on the premise that these groups are often not as far apart as one might think. The goal of the Environmental Committee is to understand these complex issues and work toward solutions that honor the Economy, Environment, and Equity in our communities. See Environment page 12 ➲

Mike Burns Pam Davis Harry Davitian Art Deicke Joe Gaffney Eric Koenigshofer Brian Ling Gary Quackenbush Angie Robinson Marlene Soiland Dee Swanhuyser Tina Wallis Chris Watt Paul Wisniewski


➲ Environment cont. from page 11

“We utilize the Venn Diagram model to find the sweet spot where common interests converge. A Venn diagram uses overlapping circles to illustrate the similarities, differences, and relationships between concepts, ideas, categories, or groups. It is a great visual for us to keep in mind as we identify underlying issues in every discussion.”


Update on the Potter Valley Project PG&E announced last January that it would not relicense the power generating assets on the Eel River that comprise the Potter Valley Project (PVP). These assets include the Scott and Cape Horn Dams, a powerplant and tunnels that divert on average 62,000-acre-feet of water each year from the Eel River to Lake Mendocino that eventually reaches Sonoma and Marin Counties through the Russian River.

SEPTEMBER 23, 2019

At this point, PG&E is out of the decision-making picture, but will continue to operate the PVP until another entity acquires the license. On July 1, 2019 a newly formed partnership between the Mendocino County Inland Water and Power Commission, Sonoma Water, Cal Trout and Humboldt County filed a Notice of Intent (NOI) with the Federal Energy Regulatory Commission (FERC) indicating its desire to prepare a Feasibility Study which

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will describe a plan for licensing the PVP. FERC approved the partner’s NOI within a month setting the stage for next steps. According to Dr. Janet Pauli, Chair of the MCIPWC, the partner’s have until April 2020 to prepare the feasibility study informing FERC about how it proposes to move forward with licensing, form a new ownership entity and investigate potential changes in operations of the PVP. The partnership was formed in keeping with a goal of attaining a regionally beneficial outcome for the licensing of the PVP initiated by Congressman Jared Huffman. Congressman Huffman formed an Ad Hoc Committee, a broad-based group of stakeholders that has been meeting for two years, in an effort to find a Two Basin Solution for the PVP. The coequal goals of the Two Basin Solution are to minimize or avoid impacts to our water supply while improving fish passage and habitat in both the Eel River and the Russian River. The four partners have each contributed $100,000 for the initial funds needed to prepare the Feasibility Study due April 2020. State and federal grant funds are also being explored. Assembly member Jim Wood, representing California’s 2nd Assembly District, and State Senator Mike McGuire, representing the 2nd Senate District, are aware of the efforts of this group and have been actively pursuing funding options. The newly formed partnership in process of hiring a consulting firm to assist with preparing the Feasibility Study by April, 2020. A preliminary license application will be completed by November 2021, with a final license application due to FERC by April 2022. Santa Rosa Plain Groundwater Sustainability Plan A local Santa Rosa public Groundwater Sustainability Agency (GSA) was formed in June 2017 as a result of the Sustainable Groundwater Management Act to sustain the quality and quantity of un-

Member FDIC See Environment page 13 ➲

SEPTEMBER 23, 2019

➲ Environment cont. from page 12

derground water in the Santa Rosa Plain, an area extending from Santa Rosa west to Sebastopol and from Windsor south to Cotati. It is one of the basins described as high or medium priority and its GSA has until January 31, 2022 to develop a Groundwater Sustainability Plan (GSP) for sustainable management. If a local GSP fails to do so, the State Water Resources Board will step in and intervene in local groundwater management, step in and impose fees ranging from $100 a year for residential well owners to a $300 base fee plus $40 plus $40 per acre-foot for cities, farms and other large users. Local GSPs must implement their plans to achieve sustainability by 2042. Sustainability indicators to be tracked include lowering groundwater levels, seawater intrusion, reduction of storage, land subsidence, degraded groundwater quality and surface water depletion. Santa Rosa’s GSA can set a fee structure to cover the agency’s $337,000 annual operating costs, which includes the non-grant funded costs of completing the plan, plus administrative, legal, community engagement and other expenses. This GSA also received a $1 million state grant to help complete its mandatory GSP. On Thursday, June 13, 2019, the Board of Directors of the SR Plain GSA approved a groundwater sustainability fee, to be rolled out over three years, and adopted a groundwater user register ordinance. A groundwater fee of $19.90 per acre-foot went into effect on July 13, 2019 (calculated on the actual or estimated groundwater use of everyone in the Santa Rosa plain basin. However, the fee will only be assessed on major municipal groundwater pumpers; the Cities of Cotati, Rohnert Park Santa Rosa and Sebastopol, the Town of Windsor and Sonoma Water. Fees paid by municipal water providers will total $101,885 annually. This total is allocated as follows: Cotati



$5,252; Rohner t Park $ 3 2 , 0 8 9 ; S a n t a Ro s a 31,800; Sebastopol $19,997; Windsor $995 and Sonoma Water $11,772. A three-year financial contribution of up to $240,000 annually will be made by the County of Sonoma and Sonoma Water to offset the fees of residential, agriculture, schools and other groundwater users in the unincorporated areas of the Santa Rosa Plain basin. State law prohibits mandatory metering on wells used for homes, gardens and landscaping, but not for commercial purposes — that use less than two acre-feet of water per year. Larger water users, includSee Environment page 15 ➲

Environmental & Infrastructure Committee Members at a recent meeting held at the Farm Bureau included (l-r) Mike Burns, Jeff Price, Art Dieke, Marlene Soiland, Tina Wallis, Brian Ling, Pam Davis, Joe Gaffney, Steve Birdlebaugh and Chris Wallis.

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➲ Housing cont. from page 10

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in the Bay area by 5,000 units over the 2015 baseline, and enact legislation to streamline permitting and reduce overall building costs by 20%.” The County of Sonoma and City of Santa Rosa recognize their obligation to deepen their coordination around planning, entitling and assembling public financing to make it as easy and cost-effective as possible for builders and developers to produce the needed housing stock that aligns with community values. To achieve this, the two jurisdictions formed a Renewal Enterprise District (RED) as a Joint Powers Authority. RED’s housing agenda will focus development in areas already designated in adopted General Plans. It will include creating higher density rental and ownership opportunities for those with a range of incomes to live in in-fill sites, near transit and close to services, so that urban separators are preserved, and Sonoma County’s working lands and open spaces are protected. On October 10, Michelle Wittman, executive director of the Renewal Enterprise District (RED), and County Supervisor David Rabbitt, chair of RED, will meet with HTF representatives to talk about the role of this district. Increasing Support For Housing in Santa Rosa “The dire housing situation in Santa Rosa was exasperated by the fires and has spurred an awareness and sense of urgency of policy change aimed at accelerating the recovery and rebuilding process. There has been a wave of changes across the board,” according to Stephani. “Santa Rosa has seen an unprecedented level of support including unanimous votes for all policies, fee reductions and efforts to bring infill See Housing page 16 ➲

SEPTEMBER 23, 2019

Renewal Enterprise District Successes at Regional and County Levels to Date • Increased the maximum size of Accessory Dwelling Units (ADUs) to 1,200 square feet; • Increased the allowable residential floor areas in mixed-use projects from 50% to 80%; • Shifted affordable housing fee collections until near occupancy, rather than at permitting; • Allowed smaller single room occupancy (SRO) projects as a permitted use and removed the existing 30-room limit for larger SRO projects; • Allowed transitional and supportive housing in all zoning districts that allow single-family dwellings; • Established Cottage Housing Development, in urban service areas Zoned R1 and R2; • Simplified development standards for multi-family housing projects, including allowing the use of a new density unit equivalent standard to encourage development of smaller units; • Established a Workforce Housing Combining District to allow higher density housing near jobs and transit. • For more information, visit www.srcity.org/RED.

State Legislative Housing Law Advances During 2019 Senate Bill 35 forces cities to approve projects that comply with existing zoning if not enough housing has been built to keep pace with state home building targets. Such projects must also reserve a certain percentage of homes for low-income residents, pay construction workers union-level wages and abide by union-standard hiring rules. Assembly Bill 73 and Senate Bill 540 give cities an incentive to plan neighborhoods for new development. Under AB 73, a city receives money when it designates a particular community for more housing and receives additional dollars once it starts issuing permits for new homes. In these neighborhoods, at least 20% of the housing must be reserved for low- or middle-income residents and projects will have to be granted permits without delay if zoning standards are met. SB 540 authorizes a state grant or loan for a local government to do planning and environmental reviews to cover a particular neighborhood. Developers in the designated community also will have to reserve a certain percentage of homes for low- and middle-income residents, and that the city’s approvals would be granted without delay.

SEPTEMBER 23, 2019

➲ Environment cont. from page 13 ing cities, farms, businesses, schools and golf courses, would pay $16 to $26 per acre-foot (325,851 gallons). Fees for metered wells would be calculated on actual water use, averaged over a five-year period. Large water users without meters (primarily farms) would pay a fee calculated by multiplying the number of irrigated acres by the estimated annual water use for specific



crop types. Residents and businesses that only use water from a city, town or mutual water district are exempt from the fee. The agency estimates that agriculture uses about one-third of the water in the Santa Rosa Plain, cities and towns use another third, and rural residents use about one-fourth. The rest is used by municipal water companies, schools, golf courses and other commercial entities. Now that the issue of funding for the

GSA has been addressed, begins the hard work of writing the Groundwater Sustainability Plan (GSP). This plan, defined in the State law, describes the groundwater basin, and sets parameters and programs to maintain the basin sustainably. Issues such as Sustainability Criteria, Groundwater Modelling and the Groundwater budget will be described fully in the GSP. The GSA has until June, 2022 to complete the GSP. Given the technical nature

of the plan, and the detail mandated in the State law, it will easily take the GSA all of that time to complete the plan, publish it and hold public hearings so that it can be approved and forwarded to Sacramento. “This is the time to become involved in the crafting of the plan, “said Joe Gaffney. “Local participation is key in getting a plan that works for Sonoma County.” To get involved, you can sign up for email updates at sonomacountygroundwater. org.

➲ Housing cont. from page 15 downtown near transit by making housing one of five top City Council priorities.” The city has reduced discretionary action by the Design Review Board for housing projects located downtown, and implemented a Downtown High-Density Residential Incentives Program that reduces impact fees and allows for fee deferrals on water and sewer connections. Santa Rosa created an Express Permitting process for downtown infill projects designed to reduce what has been an 18-month process down to six months. At the same time, housing development partnerships are currently being explored on several city-owned properties, and a Density Bonus Ordinance was also passed. “Some may recall the HTF’s 2016 push to reform policy and reduce fees on ADUs (aka Granny Units). We are happy to report that the new ADU policy adopted last Spring is having a huge positive impact on the number of units being permitted and built,” Stephani added. “Statistics show that only 2% of downtown workers live downtown, and 63% of downtown workers commute from outside Santa Rosa. Other 2019 engagement opportunities to watch include the Downtown Specific Plan Update and the General Plan 2035 Update.”

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SonomaCountyAlliance (BD) - Board Member, (SM) - Sustaining Member Business

SEPTEMBER 23, 2019


Data Instincts, Mark Millan

Haedt Construction Mngt, Amy Haedt

3rd Planet Environmental, Pam Davis

Carissa Mortgage, Carissa Abazia

Dillwood Burkel & Millar, LLP, Tina Neustel

707 Promotions, Toni Spizman

Carlile Macy, Curt Nichols (BD)

Discovery Office Systems, Doug Johnson

Hall & Bartley, Architecture and Planning, Scott Bartley

8th Wave, Robin Stephani (BD)


Catholic Charities, Rebecca Kendall

DLH Realty Capital, David Hagele

Healdsburg Lumber Company, Eric Ziedrich

Adobe Associates, Inc., David Brown

Central Valley Environmental, Glenn Accornero

Donaldson Consulting, Paul Donaldson (BD)

Health at Your Fingertips, Deborah Myers

Aetna, Paul Brunetta

Century 21 Alliance, Ross Liscum (BD)

Double Eagle Financial, Chuck Root

Airport Business Center (SM), Larry Wasem (BD)

Chandi Restaurant Group, Sonu Chandi

E. R. Sawyer Jewelers (SM), Doug Van Dyke (BD)

Healthcare Foundation Northern Sonoma County, Debbie Mason

Aita and Associates, Nancy Aita

Charlie’s Restaurant and Windsor Golf Club, Bill Carson

Eagle Strategies, Stanford Bressick Earle Baum Center of the Blind, Bob Sonnenberg

HelloAlice, Elizabeth Gore

EBA Engineering, Nazar Eljumaily

Hilton Garden Inn, Erin McCauley

American Ag Credit, Matt Wilson

Children’s Museum of Sonoma County, Collette Michaud

EGS Inc., Paul Brophy

Hogan Land Services, Mike Hogan

American Medical Response, Dean Anderson

Christopherson Builders, Keith Christopherson (BD)

Electric Auto Association, Alan Soule

Holly and Associates, Inc., Justin Hunter

American River Bank, Becca Hood

Cinquini & Passarino, Inc, Tony Cinquini

Electro Optical Components, Inc., Bill Bolster

Hugh Futrell Corporation, Hugh Futrell

Arthur J. Gallagher & Co., Jeff Young

City of Santa Rosa, David Guhin

Elsie Allen Foundation, Manny C Baldenegro Jr

Artizen Staffing, Travis Turner

City of Sebastopol, Joe Gaffney (BD)

Engel & Voelkers, Ryan Styles

Humane Society of Sonoma County, Priscilla Locke

AXIA Architects, Doug Hilberman (BD)

Clement, Fitzpatrick & Kenworthy, Bob Quail

Entek Power Services, Inc., Harry Davitian

Humanity Home & Cabinetry, Kelly Silverstein

Balletto Vineyards, Monica Hunter

Clifford Financial Planning, Inc., Russell Clifford

Huntley Environmental, Steven Huntley

Bank of Marin (SM), Dave Casassa

Clover Sonoma, Marcus Bennedetti

Environmental Pollution Solutions, Arthur Deicke

Iceberg Strategic Creative, Gale Peck

Bauer Associates, Bryce Bauer

Coldwell Banker, Craig Curreri (BD)

Environmental Science Associates, Angie Robinson

IES, Gregg Perry

Becoming Independent, Hazel Rico

Coldwell Banker, Kris Wilson (BD)

Eris Weaver Consulting, Eris Weaver

Individual Member, James E Berger

Ben Stewart, CFP, Ben Stewart

Eugene Burger Management Corporation, Jay Kacirk

Individual Member, Stu Clark

Beyers Costin Simon, PC, Jim Beyers

Coldwell Banker Residential and Commercial, Todd Mendoza (BD)

Biaggi & Associates, Inc., Frank Biaggi

Comcast (SM), Brian Bottari (BD)

Exchange Bank (SM), Paul Yeomans (BD)

Individual Member, Dick Dowd (BD)

Bianca Broos Business & Branding Agency, Bianca Broos

Committee on the Shelterless, Eileen Morris

Exit Strategies Group, Inc., J. Roy Martinez

Individual Member, Johnny Drake

Community Action Partnership of Sonoma County, Susan Cooper

Facility Development Company (SM), Scott Kincaid (BD)

Individual Member, Erika Goodwin (BD)

Community Child Care Council of Sonoma County (4Cs), Melanie Dodson

Family Justice Center, Jill Ravitch

Individual Member, Eric Koenigshofer (BD)

Community First Credit Union, Kerrie Chambers

First 5 Sonoma County, Angie Dillon-Shore

Community Foundation Sonoma County, J Mullineaux

First American Title Ins. Co., Jim Scally

Community Housing Sonoma County, Paula Cook

Five Star Bank, Brian Toohey

Community Matters, Lisa Alexander

AltaPacific Bank, Terry Richter Altus Capital, Rich Fenske

Bicentennial Capital, Inc., Michael Coutre (BD) BKF Engineers, Greg Hurd (BD) Bob Nellessen Attorney, Bob Nellessen BoDean Co., Inc., Dean Soiland Boylan Point Agency, Thomas Boylan Boys & Girls Clubs of Central Sonoma County, Jennifer Weiss Boys & Girls Clubs of Greater Santa Rosa (SM), Amber Heidtke (BD)

Fidelity National Title, Kimberly Waite (BD)

Fishman Supply Company, Leland Fishman Fowler Associates, Terry Fowler

BPM LLP, Leone Manni

Community Support Network, Amanda Hopkins

Frank Pipgras Commercial Real Estate, Inc., Frank Pipgras

Brandt Insurance Agency, Jack Brandt

Conflict Remedy, Lorraine Segal

Friedman’s Home Improvement, William Friedman

Brelje & Race Engineers, Laura McArthur (BD)

Congressman Mike Thompson, Stephen Gale

Friends of SMART, Steve Birdlebough

Bright Ideas Promotional Products, Janice Marzlin

Conklin Bros., Michael Cropp

Fulcrum Point Insurance, Dale Miller

Brunsing Associates, Inc, Tom Brunsing

Conservation Corps North Bay, Anastasia Pryor

Gary L. Beal & Associates, Gary Beal

Building Repair & Management, Christian Andersen

Council on Aging, Marrianne McBride

Gateway Builders, Inc., Matt Watson

Burbank Housing, Larry Florin

County of Sonoma - ACTTC, Erick Roeser

Cabrera and Associates, Tony Cabrera

County of Sonoma – General Services, Simeon Walton

George Petersen Insurance Agency, Bruce Okrepkie Gervais & Associates, Michelle Gervais

Cross Country Mortgage, Richard McChinak

GHD Inc, Iver Skavdal (BD)

Calpine at The Geysers (SM), Danielle Matthews Seperas (BD)

CSW|ST2, Wayne Leach

Ghilotti Bros., Inc., Michael Ghilotti

Culligan Water of Sonoma County, Jim Fisher

GMH Builders, Inc., Seth Maze

Cannacraft, Joanna Cedar

D & S Awards, LLC, Dennis Wilkinson

Golden State Lumber, Michael Douglass

Canyon Rock Co., Wendel Trappe

Dal Poggetto & Company LLP, Jon Dal Poggetto

Goodwill Industries, Brandy Evans

Cardinal Newman High School, Laura Held

Daniel A. Drummond, Attorney at Law, Daniel Drummond

Greenbelt Alliance, Teri Shore

California Apartment Association (SM), Alexander Khalfin (BD)

Career Technical Education Foundation , Kathy

Habitat for Humanity, Angie Moeller

Hedgpeth Architects, Warren Hedgpeth

Individual Member, Dan Condron

Individual Member, Dennis Harter (BD) Individual Member, Gary Plass Individual Member, William F. Rousseau Individual Member, Tim Smith (BD) Individual Member, Phil Trowbridge Individual Member, Danny Walsh Individual Member, Tony Alvernaz (BD) Individual Member, Doug Williams Individual Member, JB Leep Innovative Business Solutions, Bob Reynolds Integra Planning + Landscape Architecture, Michael Cook Interiors, Inc., Craig Worthen (BD) Interwest Insurance, Victor McKnight J. Kapolchok & Associates, Jean Kapolchok Jackson Faily Wines (SM), Carolyn Wasem (BD) JDH Wealth Management, LLC, Matthew Delaney Jenni E Klose, Attorney, Jenni Klose JGW Events, Judy Groverman Walker JIM-N-I RENTALS, Jim Biocca Job Link, Judy Oates Kaiser Permanente Santa Rosa Med (SM), Judy

See Members page 17 ➲

SEPTEMBER 23, 2019

➲ Members cont. from page 16



Pacatte Construction Co., Inc., Jimmie Hagle

Seniors, Inc., Carolina Spence

Summit State Bank, Roni Brown

Pacific Advisors, Mick Menendez (BD)

Shapiro, Galvin, Shapiro & Moran, Dan Galvin

Summit State Bank, Janet Connors (BD)

Pacific Expeditors Consulting Services, Sierra Dooley

Shirlaws Coaching, Nigel Hartley

Summit Technology Group Inc., Larry Dashiell

Pacific Gas & Electric (SM), Joe Horak

Keller Williams Realty, Rita Alonso

Signature Properties, Clayton Engstrom

Pacific Terra Group, Eric Mylko

Kerry Rego Consulting, Kerry Rego

Simply Solar, Ben Goldberg

Pam Stafford, Pam Stafford

Keysight Technologies, Inc., Jeffrey Price (BD)(SM)

Simpson Sheet Metal, Barbie Richardson

PDI Surgery Center, Viveka Rydell-Anderson

Smith Dollar PC, Glenn Smith

Syar Industries, Inc., Rob McPherson

KLH Consulting, Rob Sanville

Pepperwood Preserve, Lisa Micheli

Sobel Communications, Brian Sobel

Synectic Technologies, Donna Moriki

Korman Development, Inc., Tony Korman (BD)

Peregrine Performance Group, Russ Powell

LACO Associates, Chris Watt

Social Advocates for Youth, Dennis Agnos

System Pavers, Tracey Reese

Permit Sonoma, Tennis Wick

Lafranchi Architecture & Development (SM), Ken Lafranchi (BD)

Soiland Co., Inc., Marlene Soiland (BD)

Perry, Johnson, Anderson, Miller & Moskowitz, Les Perry

Taft Street Winery, Mike Martini (BD)

SOMO Village, TIna Montgomery

Tavelli Co., Inc., Robert Tavelli

Lavish Theaters Corp, Corrine Salazar-Rose

Personal History Productions, Andi Reese Brady

Sonoma Clean Power (SM), Kate Kelly (BD)

Tech Bay Area Advocates, Lannie Medina

Law Offices of Thomas P. Kelly,, Tom Kelly

Petaluma Health Center, Kelly Bass Seibel

Law Offices of Tina Wallis, Inc., Tina Wallis

Petaluma Police Officers Association, Paul Gilman (BD)

Lawrence A. Kropp, CPA/Attorney, Larry Kropp

Phoenix Development Company, Michelle Olson

Leap Solutions Group, Chuck McPherson

Pisenti & Brinker LLP (SM), John Meislahn (BD)

LeDuc & Dexter, Inc., Art Dexter

Poppy Bank

Lehr Insurance Agency, Ben Lehr

Presidio Bank, Seth Shorett

Lescure Engineers, Inc., Peter Lescure Linked MSP, LLC, John Comfort

Press Democrat – Sonoma Media Investments, Julia Joslyn

Linkenheimer LLP, Chris Jones

Pronoeo Insurance Agency, LLC, Karen Ball

Sonoma County Fair & Exposition, Inc., Becky Bartling

Linscheid Enterprises Inc., Bob Linscheid

Provencher & Flatt, Douglas Provencher

Sonoma County Family YMCA, Matthew Henry

Loan Depot, Gary Lentz

Pruitt Industrial Park, Kristyn Byrne

Sonoma County Farm Bureau, Tawny Tesconi (BD)

Luther Burbank Center for the Arts, Janet Rogers

Puma Springs Vineyards, Tony Crabb

Transcendence Theatre Company, Stephan Stubbins

Pure Power Solutions, Jonathan Mooney

Sonoma County Office of Education, Stephen Jackson

Rabo AgriFinance (SM), Steve Knudsen (BD)

Sonoma County Resource Recovery, Justin Wilcock

Tri Counties Bank (SM), Julianna Graham (BD)

Reach Your Goals Foundation, Monica Rowley

Sonoma County Sheriff, Mark Essick

Umpqua Bank, Corey Turner

Recology Sonoma Marin, Fred Stemmler

Sonoma County Sheriff’s Office, Misti Wood

Redwood Credit Union (SM), Ali Spitzer (BD)

Sonoma County Tourism, Claudia Vecchio

United Way of the Wine Country, Rusty Smith

Redwood Moving & Storage, Paul Fraser

Sonoma County Trails Council, Sean Brown

Merrill, Arnone & Jones, LLP, Marlon Young

Reese & Associates, Jeff Reese

Sonoma County Water Agency, Grant Davis

Middlebrook Communications, Maureen Middlebrook

Renewal Enterprise District , Michelle Whitman

Sonoma County Winegrowers, Karissa Kruse (BD)

RGH Consultants, Gary Russey

Sonoma State University, Mark Stapp

Vimark, Inc, Vic Trione

Midstate Construction, Eddy Deniz

Rizzo & Associates LLC, Vincent Rizzo

Sotheby’s Homes, Sandra Ormerod

MKM & Associates, Eric Kreager

Robert L. Harder Engineering, Bob Harder

Sotheby’s Inter. Realty, Jonathan Soh

Vintners Inn/John Ash & Co./Vi La Vita Spa, Percy Brandon

Montgomery Taylor Family of Companies, Montgomery Taylor

Ryan Mortgage Company, Inc., Jim Ryan

Sound Ideas Media (SM), Don Mills (BD)

Vista Broadband Networks, Inc., Scott Mindemann

Safari West Wildlife Foundation, Lannie Medina

Volunteer Center of Sonoma County, David Hartman

Newmark Knight Frank, Barry Palma

Sally Tomatoes at Somo Village, Gerard Giudice

Spaulding, McCullough & Tansil, LLP, Kevin McCullough

No. Calif. Engineering Contractors Association, John Bly (BM)

Santa Rosa City Council, John Sawyer

Speedway Sonoma, Steve Page

Santa Rosa City Council, Tom Schwedhelm

SRJC Board of Trustees, Dorothy Battenfeld

North Bay Association of Realtors (SM), Tracy Huotari (BD)

Santa Rosa Community Health, Naomi Fuchs

SRJC Board of Trustees, Maggie Fishman

Santa Rosa Firefighters, Tim Aboudara

SRPD Chief of Police, Rainer Navarro

Westamerica Bank, Joe Dietzen

North Bay Biz, John Dennis

Santa Rosa Golf & Country Club, Brent Stromgren (BD)

Western Health Advantage (SM), Teresa Lopez (BD)

North Bay Business Journal (SM), Brad Bollinger (BD)

Santa Rosa Junior College, Frank Chong

St. Joseph Health System/Sonoma County, Jeannie Calverley

Santa Rosa Management Association, Steve Dittmer

St. Vincent de Paul Sonoma County, Jack Tibbetts

Winning Workforce, John McHugh

Standard Industrial, Dick Caletti Stanley Steemer, Gina Belforte

Wright Consulting, Sharon Wright

Santa Rosa Metro Chamber Of Commerce, Peter Rumble (BD)

James (BM) Keegan & Coppin Co., Inc, Michael Flitner

Mallan & Associates, Inc., Jeff Mallan MC-M Redwood Inc, John R McNulty McCall Team at Keller Williams, Andrew Ryan McCutcheon Construction, Inc., Jim Tibbs Mcleas Tire Center, Les McLea Mead Clark Lumber Company, Kevin Destruel

North Coast Builders Exchange (SM), Keith Woods (BD) North Coast School of Education, Jason Lea North Coast Title Company, Cathie Cramer Norton & Ingersoll, PC, Teresa Norton

Santa Rosa Police Management Assoc., Chad Heiser (BD)

Operating Engineers Local #3, Mike Pickens (BD) Opes Mortgage Advisors/NextHome Wine Country Premier, Eric Goldschlag (BM)

Side by Side, Maggie Paula

Sonoma Coast Living RE Services, Thera Buttaro Sonoma Commercial Properties, Gary Willard Sonoma County Airport, Jon Stout Sonoma County Clerk-Recorder, Deva Proto Sonoma County Clerk-Recorder’s Office, Amanda King Sonoma County Economic Development Board, Sheba Person-Whitley

Stephan Passalacqua Attorney, Stephan Passalacqua

Supervisor James Gore, James Gore Supervisor Shirlee Zane, Shirlee Zane Sutter Santa Rosa Regional Hospital, Mike Purvis

Terra Firma Global Partners, Paul Schwartz The Center for Social and Environmental Stewardship, Che Casul The Fountaingrove Club, Ron Banaszak The John Jordan Foundation, Lisa Wittke Schaffner (BD) The Regan Team Home Loan Group, Michael Regan TLCD Architecture, Marina Starkey Top Speed Data Communications, Anthy O’Brien Town of Windsor, Tim Ricard Transpedia Consulting Engineers, Mousa Abbasi

Vanguard Properties, Diana Gorsiski Vantreo Insurance Brokerage, Michael D. Lopez Veale Investments, Kirk Veale

W Real Estate, Dave Kraft Wells Fargo Bank, Shannen Wood West County Net, Inc. (SM), Chris Frost (BD)

Willow Creek Wealth Management, Mark Keating

Wright Contracting, Lisa Freedman WSI Smart Marketing, Ryan Kelly (BD)

Steve Martin Associates (SM), Tami Freitas (BD)

YWCA Sonoma County, Madeleine Keegan O’Connell

Santa Rosa Stainless Steel, Mark Ferronato

Stonefield Development, Jeff Pack

Scott Technology Group, David Scott

Stripe N Seal, Inc. and Aaron Paving, Dan Fowler

Zephyr Real Estate Russian River, Herman J. Hernandez,CRB,CRS

SCS Engineers, Paul Wisniewski

Summit Engineering, Inc., Demae Rubins

ZFA Structural Engineers, Kevin Zucco



SEPTEMBER 23, 2019

Transportation Projects Move Forward For Road, Rail and Air Improvements

The first regularly scheduled United Airline flight from the Charles M. Schulz Sonoma County Airport to Denver took place March 3, 2019 (shown above) followed by the first American Airlines flight from STS to Dallas-Fort Worth on June 6.

BY GARY QUACKENBUSH Progress is being made on several transportation-related fronts across Sonoma County as some projects near completion and others are still a work in progress or in future planning phases. “What is interesting Dennis Harter SCA President 1995 to me is that after many years when the primary focus has been on transportation improvements along the 101 corridor, now that the widening of 101 is in sight, we are looking at solutions for an East-West corridor. These include improvements for Highway 37 and a feasibility study design to assess the possibilities associated with interconnecting rail service,” said Dennis

Harter, Chair of both the Sonoma County Alliance Transportation Committee and the Sonoma County Citizen Oversight Committee. He said the big problem is providing adequate funding to meet costs associated with these multi-modal transportation projects. Sonoma County voters will be presented with the opportunity to re-authorize both Measures M (road funding) and Q (funding for SMART operations) at the polls. A 2/3rds voter majority will be needed to approve the extension of these measures. “It’s an interesting time for Sonoma County, and a chance for voters to demonstrate their commitment to improving our local infrastructure by extending these required “self-help” measures so

we qualify for Federal and State matching funds.” According to Harter, “the SCA continues to advocate for a multi-modal approach throughout Sonoma County, combining all forms of transportation to improve our regional quality of life. We don’t want to continue to see traffic gridlock while, at the same time, the county needs higher density, affordable housing around train stations and other transit hubs.” The SCA Transportation Committee is watching developments as they emerge in connection with the following ongoing projects: Sonoma Main Area Rail Transit SMART expects to announce completion of the extension of its rail line from

San Rafael to Larkspur by the end of 2019. Overnight testing of the train control sys-

2019 Transportation Committee Chair Dennis Harter Mousa Abassi John Bly Brian Ling Ross Liscum Curt Nichols Jeff Price Gary Quackenbush Alan Soule Robin Stephani Larry Wasem See Transportation page 19 ➲

SEPTEMBER 23, 2019



➲ Transportation cont. from page 18

tems is being conducted in preparation for opening the 2.1-mile, $55.4M Larkspur extension from San Rafael. This new link is expected to result in a major jump in ridership with a direct connection to the Larkspur Ferry for San Francisco. While SMART’s primary focus is still on completing the north/south rail line to Windsor, Healdsburg and Cloverdale, a $500,000 state-sponsored study, as part of CalTran’s long-term comprehensive 2050 transportation plan, looked at the technical feasibility of extending passenger rail service to the east from SMART’s current Novato/Hamilton Station to Fairfield/ Suisun City in Solano County to connect with the Amtrak Capital Corridor. The estimated capital cost for this project is between $840M and $1.22B. The proposed plan relies on 30% local funding and 70 % from the state and federal sources. This study concluded that this extension is definitely feasible and offered two possible scenarios for consideration. Meanwhile, $24M in funding to cover design work was approved by the SMART board to extend the rail line 3.5 miles from the airport to Windsor, which is estimated to cost $55M. Heavy construction will begin in 2020 on a roundabout that the train must pass through at the intersection of Windsor Road and Windsor River Road adjacent to the terminal. Completion of SMART to Windsor is estimated between 2021 and 2022. $20M of the $24M would come from SB-1 gas tax revenues plus $30 million from Regional Measure 3 (derived from Bay Area bridge toll increases). However, for funds related to the SB-1 Road Repair & Accountability Act — the gasoline tax — money is being held in escrow due to civil litigation actions pending appellate review. State Highway 37 SR37 has been described as a logjam of vehicle congestion every day with 1.5 or longer commutes requiring a major

Relieving traffic congestion on State Route 37 has become a high priority for The Sonoma County Transportation Authority working with other county partners to find solutions that also involve addressing rising sea levels.

undertaking to correct. Sections of this highway are prone to flooding, and with sea level rise could be underwater unless steps are taken to remedy this situation that could involve an elevated causeway, multiple lanes and other alternatives. The proposed plan is still conceptual and comes with four options and capital costs ranging from $3B to $5B. State Highway 101 Funding has been obtained for Highway 101 upgrades in the Petaluma area and a construction contract has been awarded with work scheduled to start this year. When completed, Highway 101 will

have three lanes (including HOV lanes) in both directions from Windsor to the Sonoma County line. Santa Rosa Airport At the Charles M. Schulz Sonoma County Airport, it has been a busy year with several new destinations added with prospects for setting another milestone for total passengers carried. From July 1, 2018 to June 30, 2019, 447,000 passengers passed through its gates, an all-time record — compared with 416,000 in the same 2017-2018 time period. The airport has served 257,188 passengers as of July 2019 this year with numbers trending up. United Airlines launched regular

service to Denver March 8 followed by American Airlines nonstop service to Dallas-Ft. Worth to and-from Santa Rosa on June 6. Seasonal flights resumed via Sun Country Air to Minneapolis, and also to Las Vegas from August 30 to December 2. Alaska Airlines also started a seasonal second flight to San Diego, and American launched service to Los Angeles in May. Phoenix was previously added to the flight schedule in 2017. With major west coast cities already accessible from Santa Rosa by air, extending the destinations list to include cities in the mid-west with connections to the east See Transportation page 22 ➲



SEPTEMBER 23, 2019

Several Sonoma County Alliance Boards and Committees 2019 EXECUTIVE COMMITTEE

Brian Ling, Exec. Dir Sonoma County Alliance Kris Wilson, Imm. Past President Eric Goldschlag, President Doug Hilberman, Vice-President Judy James, Secretary/Treasurer Tony Alvernaz, Retired Mike Arendt, Retired Keith Christopherson, Christopherson Properties Craig Curerri, Coldwell Banker Howard Daulton, Exchange Bank Katie Davis, PG&E Paul Donaldson, Donaldson Consulting Dick Dowd, Alta Pacific Bank Dennis Harter, Retired Greg Hurd, BKF Engineers Scott Kincaid, Facility Development Company Steven Knudsen, Rabo AgriFinance Tony Korman, Korman Development Karissa Kruse, Sonoma County Winegrowers Ken Lafranchi, Lafranchi Architecture & Development Ross Liscum, Century 21 Alliance Mike Martini, Taft Street Winery Mick Menendez, Pacific Advisors Curt Nichols, Carlile Macy Jeff Price, Keysight Technologies Iver Skavdal, GHD Winzler & Kelly Marlene Soiland, Soiland Management Allison Spitzer, Redwood Credit Union Robin Stephani, 8th Wave Consulting Kimberly Waite, Fidelity National Title Larry Wasem, Airport Business Center


Tim Aboudara, Santa Rosa Firefighters Tony Alvernaz, Retired Mike Arendt, Retired Lisa Badenfort, North Bay Realtors John Bly, Engineering Contractors Assoc

Brian Bottari, Comcast Tony Cabrera, Cabreara & Associates Keith Christopherson, Christopherson Properties Dan Condron, Santa Rosa Chamber of Commerce/PAC Howard Daulton, Exchange Bank Katie Davis , PG&E Paul Donaldson, Donaldson Consulting Dick Dowd, Alta Pacific Bank Clayton Engstrom, Signature Properties/ NORBAR Paul Gilman, Peace Officers Association of Petaluma Eric Goldschlag (Vice-Chair), Opes Advisors Dennis Harter, Retired Chad Heiser, SRPD Management Associaiton Doug Hilberman, AXIA Architects Greg Hurd, BKF Engineers Judy James, Kaiser Permanente Scott Kincaid (Treasurer), Facility Development Company Tony Korman, Korman Development Brian Ling (Asst. Treas/Ex.Dr), Sonoma County Alliance Ross Liscum, Century 21 Real Estate Mike Martini, Taft Street Winery Mick Menendez, Pacific Advisors Curt Nichols, Carlile Macy Mike Pickens, Operating Engineers 3 Iver Skavdal , GHD Winzler & Kelly Tim Smith, Retired Marlene Soiland, Soiland Management Tawny Tesconi, Sonoma County Farm Bureau Kimberly Waite, Fidelity National Title Larry Wasem, Airport Business Center Kris Wilson (Chair), Coldwell Banker Keith Woods, North Coast Builders Exchange

Mike Arendt, Retired John Bly, Engineering Contractors Assoc Brad Bollinger, North Bay Business Journal Brian Bottari, Comcast Keith Christopherson, Christopherson Properties Janet Connors, Summit State Bank Bank Michael Coutre, Bicentennial Capital, Inc. Craig Curerri, Coldwell Banker Howard Daulton, Exchange Bank Katie Davis, PG&E Paul Donaldson, Donaldson Consulting Dick Dowd, Alta Pacific Bank Tami Freitas, Steve Martin Associates Chris Frost, West County Net Joe Gaffney, City of Sebastopol Paul Gilman, Peace Officers Association of Petaluma Erika Goodwin


Ken Lafranchi, Lafranchi Architecture & Development Ross Liscum, Century 21 Alliance Teresa Lopez, Western Health Advantage Mike Martini, Taft Street Winery Danielle Matthews Seperas, Calpine Laura McArthur, Brelje & Race John Meislahn, Pisenti & Brinker Todd Mendoza, Coldwell Banker

Brian Ling, Sonoma County Alliance Kris Wilson, Coldwell Banker Eric Goldschlag, Opes Advisors/NextHome Realty Doug Hilberman, Axia Architects Judy James, Kaiser Permanente Tony Alvernaz, Retired

Julianna Graham, Tri-Counties Bank Dennis Harter, Retired Amber Heidtke, Boys & Girls Club of Greater SR Chad Heiser, SRPD Management Assoc. Tracy Huotari, No Bay Association of Realtors Greg Hurd, BKF Engineers Kate Kelly, Sonoma Clean Power Ryan Kelly, WSI Smart Marketing Alexander Khalfin, California Apartment Association Scott Kincaid, Facility Development Company Steven Knudsen, Rabo AgriFinance Eric Koenigshofer, Attorney Tony Korman, Korman Development Karissa Kruse, Sonoma County Winegrowers

Mick Menendez, Pacific Advisors Don Mills, Sound Ideas Curt Nichols, Carlile Macy Mike Pickens, Operating Engineers 3 Jeff Price, Keysight Technologies Bill Robotham, Pisenti & Brinker Peter Rumble, Santa Rosa Metro Chamber Iver Skavdal, GHD Winzler & Kelly Tim Smith, SCA Life Member Marlene Soiland, Soiland Management Allison Spitzer, Redwood Credit Union Robin Stephani, 8th Wave Consulting Brent Stromgren, Santa Rosa Golf & Country Club Tawny Tesconi, Sonoma County Farm Bureau Doug VanDyke, ER Sawyer Jewelers Kimberly Waite, Fidelity National Title Carolyn Wasem, Jackson Family Wines Larry Wasem, Airport Business Center Lisa Wittke Schaffner, John Jordan Foundation Keith Woods, North Coast Builders Exchange Craig Worthen, Interiors Inc. Paul Yeomans, Exchange Bank

2019 BREAKFAST SPONSORS United Way of the Wine Country, Jan Sonoma County Farm Bureau, Feb Fountaingrove Golf Club, March Tri-Counties Bank, April Community Housing Sonoma County, May Santa Rosa Golf & Country Club, June American River Bank, July Discovery Office Systems, Aug AXIA Architects/Habitat for Humanity, Sep Healthcare Foundation Northern Sonoma County, Oct Friends of SMART, Nov SRJC Wine Studies, Dec

2019 SUSTAINING MEMBERS Airport Business Center

SEPTEMBER 23, 2019

SonomaCountyAlliance PRESIDENTS 1975 1976 1977 1978 1979 1980 1981 1982 1983 1984 1985

Bill Schlangen Meimei Ullrich Allan Forsyth H.E. (Hack) Boyett Joseph Kiefer Walter Brelje Rudy Gonsalves Clem Carinalli Phil Trowbridge - Life Member Caryl Weis Clifford Stewart

Bank of Marin Boys and Girls Clubs of Great Santa Rosa California Apartment Association Calpine Comcast E.R. Sawyer Jewelers Exchange Bank Facility Development Company Jackson Family Wines Kaiser Permanente Keysight Technologies Lafranchi Architecture & Development North Bay Association of Realtors North Bay Business Journal North Coast Builders Exchange Pacific Gas & Electric Pisenti & Brinker Poppy Bank Rabo AgriFinance Redwood Credit Union Sonoma Clean Power Sound Ideas Media Steve Martin Associates Tri-Counties Bank West County Net Western Health Advantage


March 4, 2020, Primary Election Shirlee Zane - Sonoma County Supervisor, 3rd District Lynda Hopkins - Sonoma County Supervisor, 5th District November 3, 2020, General Election Jen Klose - Santa Rosa City Schools Board



1986 Harry O. Bain 1987-88 Spencer Flournoy 1989 Daniel L. Peletz 1990 Clint Wilson 1991 Rich Coombs 1992 Dick Dowd 1993 Skip Kirchner 1994 Dick Carlile 1995 Dennis Harter 1996 Ross Liscum 1997 Jim Beyers

1998-99 Mick Menendez 2000 Keith Christopherson 2001 John Noble 2002 Greg Hurd 2003 Tony Korman 2004 Jim Chaaban 2005 Paul Donaldson 2006 Howard Daulton 2007 Tony Alvernaz 2008 Kimberly Waite 2009 Pat Kilkenny

(1975 to 2019) 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Larry Wasem Mike Martini Iver Skavdal Curt Nichols Mike Arendt Marlene Soiland Scott Kincaid Katie Davis Kris Wilson Eric Goldschlag Doug Hilberman President elect

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➲ Transportation cont. from page 19

design team. In the first quarter, the board will review a construction contract that could lead to a ground-breaking for the new terminal in the April-June 2020 timeframe. Meanwhile, the board is deciding on extending the temporary tent in the gate and checkpoint area which should be completed by June or July. “As a critical asset in the community — especially after the fires — we are applying for a CaL OES energy grant to acquire a backup generator to provide power for the

coast is the next logical step, according to Jon Stout, Airport Manager. The airport board signed a power purchase agreement in September to add an 834kw solar panel system over parking area canopies along with battery backup protection that will provide all of the energy needs for the airport. A week later, the board also approved plans to commission a terminal contractor for the construction of a new facility who will be part of the

SEPTEMBER 23, 2019

operating terminal in the event power is shut off. We are thinking about adding a micro-grid system to distribute electricity to various airport areas,” Stout said. The Sonoma County Department of Public Works also applied for a CAL OES grant to obtain a backup generator to supply power in emergencies. A number of other passenger services have been added. Uber access was approved on May 20 and an Aria access mobile app, to assist blind or low-vision passengers, was announced on May 7. Aria

enables the visual impaired to independently check flight status, find gates and luggage, use self-service kiosks, navigate through TSA checkpoints and located airport restaurants. TSA’s Pre-Check Program “IdentoGO” was inaugurated last January to help expedite passengers through check points. Electric Vehicle Charge Points, along with a Tesla Charger, were added last December. FuelRod Kiosks enabling passengers to recharge mobile devices were installed last summer.

Charles M. Schulz Sonoma County Airport ©P N


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A SMART train at the Santa Rosa Airport Maintenance Yard. The next extension Northbound will include Windsor and Healdsburg.





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SEPTEMBER 23, 2019


Steve Falk, CEO Sonoma Media Investments

Brian Sobel Political Analyst

Dan & Marcus Benedetti Clover Sonoma

Eric Goldschlag SCA President

David Rabbitt County Supervisor

Four Panelists Discuss Propositions 6, 10 and Measure “N” on Ballot September 5, 2018

Wildfire Reporting and The Pulitzer Prize For Breaking News

Family Leaders Recap Their Firm’s Firsts and Succession Plan December 5, 2018

Advocacy Should Be Our Focus During the Year Ahead January 9, 2019

The CASA Compact, a 15-Year Emergency Housing Policy February 6, 2019

The November ballot would have several measures impacting Sonoma County: Proposition 6, the proposed repeal of SB-1 providing $5.4 billion/year for 10 years in infrastructure funds; Proposition 10, repeal of Costa Hawkins that would reinstate rent control, along with Measure N that would provide $124 million to be spent on new housing. Panel members included SCA Executive Director Brian Ling, Michael Ghilotti, president of Ghilotti Bros., Scott Kincaid, SCA Chair of SCAPAC, and Santa Rosa Mayor Jack Tibbetts. Ghilotti encouraged SCA members to vote NO on Prop. 6, saying Prop. 69 ensures funds intended for a given purpose are spent for that purpose (and not go into the general fund) but be spent for infrastructure, such as SB-1. Brian Ling said voting NO on Prop. 10 to repeal rent control is in the best interests of those seeking more affordable housing. Mayor Tibbetts described the need to pass Measure N (Housing Recovery Bond) generating $124 million to support affordable housing and help moderate income earners become home owners and fire survivors obtain low/no interest loans. (NOTE: On November 6, Prop. 6 passed, Prop. 10 and Measure N were defeated.)

October 3, 2018

Consultant Provides His Candid Assessment of Mid-Term Elections November 7, 2018

PressDemocrat.com was number 1 among local media sites and outlets over a 30-day period during the wildfire among 32.6% of North Bay adults as well as 32.6% of adults with household incomes of $100,000 or higher. This reach was almost 10% higher than NBCBayArea.com and more than 15% to 20% above all other online media including ABC7News; CBSS.com/KPIX. com; KQED.org; KTVU.com; SFGate.com; KRON4.com, and seven other news and sports network online editions. Falk pointed out that based on independent studies, Sonoma County residents read daily newspapers In Print more than the rest of the nation (some 61%, and higher than readers of local print news media in New York City, Philadelphia, Boston, Chicago and 14 other major DMAs in the U.S.). “For its lucid and tenacious coverage of historic wildfires that ravaged the City of Santa Rosa and Sonoma County by expertly utilizing an array of tools, including photography, video and social media platforms to bring clarity to its readers in real time and in subsequent in-depth reporting,” the Pulitzer Prize Board awarded the Press Democrat the 2018 Pulitzer Prize for “Breaking News Reporting.”

Sobel said election day was interesting across the U.S. with record turnouts and a lot of very close races. He added that the Democrats are very happy, having taken 30-35 new seats with two more added after the final ballot count. “In 2018 pollsters got it right – the Senate would remain Republican and the House for the Democrats. President Trump continues to surprise us. He campaigned up to the last minute for Republicans to get the firewall they need in the Senate. Losses by Republicans were fewer than those for former Presidents Clinton and Obama.” He said a key question for Democrats is will it take the next two years to make their case that this current government doesn’t work, or will they be more willing to come across the aisle and work more cooperatively -- given the number of pressing issues being faced today. “Trump IS getting something done to stimulate the economy.” Turning to proposition results, Sobel said Measure M for parks won by 70%, and Measure O providing funding for vital emergency services won by 60 %. Measure N needed a 2/3rds vote but only received 59%.

Clover has been known for a series of firsts during its 102 years in business. It became the first American Humane Certified Dairy and the first to be certified as a B (benefit) Corporation meeting the highest standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose – with a vision of the business as a force for good. The company also implemented a plan focusing on being “greener” and sustainable as a steward of the land. For many, this iconic dairy is also known for its billboard “pun” marketing campaign featuring Clo the Cow, the official mascot of the Clover brand since 1969. In 1986 Founder Gene Benedetti asked his son, Dan, to follow him as president. In 2006 Dan’s son, Marcus, became president and in 2011 was named CEO. Dan does not second-guess Marcus. They collaborate often and the father remains available to offer advice when needed. Marcus said, “My dad taught me what a smile can do. He said be nice to people and that family counts, attributes he demonstrated daily in our Italian family culture where he is known for helping others.”

Outgoing President Kris Wilson welcomed Eric Goldschlag as the new SCA president for 2019 along with other officers and standing committee chairs. Goldschlag said, “We have witnessed significant changes in our community over the past year increasing the need for greater advocacy efforts.” He said we have 360 members and 220 attend our meetings regularly. Our members can connect with elected officials and those appointed on boards and commissions, and also work with local business leaders and others to make a difference.” Each SCA committee chair presented an overview of their focus areas, as well as those heading the Housing Task Force, Take Back Our Community witness incentive program, and SCAPAC. SCAPAC Chair Brian Ling observed, “The community is unanimous when it comes to determining what the issues are today. The problem is, no one agrees on the solution, or solutions. When it comes to candidates for public office, we have to determine where he or she is coming from. Most solutions are not liked by everyone. But we have to keep our eyes on all proposed remedies while seeking comment from public/ private sector interest groups to see which recommendations are viable.”

Supervisor David Rabbitt described a new emergency plan known as the CASA Compact, created by the Committee to House the Bay Area. Santa Rosa lost 5,300 homes in the wildfires representing 5% of the city’s total, while the cost of housing in California is 2.5 times the national average in the world’s 5th largest economy. Supervisor Rabbitt noted that from 2007 to 2014, the Bay Area’s nine counties and 101 cities only permitted 57% of the new homes needed to meet demand and baseline affordability. Since the Great Recession ended, the Bay Area added 122,000 jobs but only constructed 6,000 homes. The Compact’s 10 elements include: Having a just cause eviction policy; a rent cap; rent assistance and access to legal counsel; remove regulatory barriers to accessory dwelling units; Establish minimum zoning for housing near transit; establish good government standards for entitlement and permitting of zone-compliant residential projects; expedite approvals and financial incentives for those in the missing middle (restrict about 20% of new housing units for those within 80-150% of AMI); unlock public land for housing; raise $1.5 billion/year to fund CASA, and establish a regional leadership entity to fund affordable housing.

Kincaid, Ghilotti, Ling and SR City Councilmember Jack Tibbetts

SEPTEMBER 23, 2019



Guest Speakers Tom Schwedhelm Mayor of Santa Rosa

Chief Hank Schreeder, Sgt. Tommy Isachsen Santa Rosa Police Dept.

Rick Tigner, CEO Jackson Family Wines

Janet Pauli, Ph.D. Chair, MCIWPC

Bill Dodd State Senator

Suzanne Smith SCTA Executive Director

Outline for a New Approach to the Homeless Challenge

Progress in Capture of Wanted Felons Thanks To Alliance’s TBOC April 3, 2019

Call for More Tariffs On Imported Wine and a Reciprocal Tax Policy

Overview of the Potter Valley Water Controversy June 6, 2019

Wildfires, PG&E, Cost Recovery and Advance Planning July 10, 2019

State Route 37 Integrated Resilient Corridor Program August 7, 2019

May 1, 2019

PG&E announced last January that it will not relicense the power generating assets on the Eel River that are part of the Potter Valley Project, according to Janet Pauli, Ph.D., chair of the Mendocino County Inland Water and Power Commission. Dr. Pauli said MCIWPC plans to file its Notice of Intent on July 1, 2019 with the Federal Energy Regulatory Commission (FERC) so it can proceed with a plan to relicense this project with an application to form a new ownership entity. FERC has 60 days to approve or deny the MCIWPC NOI. Its decision is expected in September. This project includes the Scott Dam, Cape Horn Dam, the powerhouse and a system of tunnels and piles through a mountain diverting 70,000-acre-feet of water annually south via the Russian River’s East Fork leading to Lake Mendocino. “We want to maintain the Potter Valley Project diversion at a rate, and timing, that continues to provide the water that currently supports our quality of life and the economy of the Russian River watershed…,” Pauli said. Eighty percent of Lake Mendocino water purchased by Marin and Sonoma Counties comes from the Sonoma County Water Agency via the Russian River.

State Senator Bill Dodd described steps leading to new approaches enhancing the state’s ability to prevent, prepare and respond to the growing wildfire threat across California. He co-chaired the 2018 conference committee on wildfire safety and prevention and also authored a number of bills signed into law to protect California from future infernos and utility rate hikes. He is the lead author of SB 901 signed into law September 21, 2018, the state’s first comprehensive wildfire legislation addressing immediate wildfire mitigation, cost recovery and new rules for investor-owned utilities. The plan includes a $10.5 billion insurance backstop from stakeholders in all utilities to help prevent dilution of shares. A rate payer neutral liquidity fund financed by continuing the $2.50/month charge for the next 15 years is already on utility bills. This charge would be repurposed to help provide compensation for future fire victims. The bill includes $5 billion earmarked for use by utilities in hardening their lines and making the electric grid more resilient. SB 901 allocates $200 million/year for five years from the state’s GHG Reduction Fund to fund CalFire for forest health, fire prevention and prescribed burns and other fuel reduction activities.

With long commute times leading to congestion, addressing transportation issues along State Route 37 is a high priority, according to Suzanne Smith, Executive Director of the Sonoma County Transportation Authority. The corridor is shared by four North Bay Counties. Several options are being considered for three road segments from Highway 101 in Marin County to I-80 in Solano County. An integrated transportation, ecology and sea level rise adaptation program has been proposed. For the highway itself, SR37 would be adapted for sea level rise; congestion would be relieved between Mare Island interchange and SR121, and near-term operational improvements would be made at SR121 and the Mare Island interchange. The anticipated cost of the SR37 program is $5B+ over 25 years. One option would construct a hybrid elevated causeway/ existing roadway solution. Lane adjustments using a moveable barrier is another alternative. A new partnership model is needed. SB468 and AB1282 are viable funding mechanisms along with a plan that implements tolling on SR37 encompassing a BATA toll bridge and/ or one-way or two-way tolling. Commuting benefits could be seen as early as 2040. The plan includes bike/pedestrian/ public access, bus and rail transit (SMART).

March 6, 2019 Mayor Schwedhelm described Santa Rosa’s new system of care for the homeless. He said in 2009 the Sonoma County census showed there were 3,247 homeless individuals rising to 4,539 in 2011, and 4,280 in 2013. By 2015, the county number fell to 3,107 and continued downward to 2,906 in 2016 and 2,835 in 2017. In 2018 the census showed a 6% increase to 2,996, following a 34% reduction from 2011 to 2018. Santa Rosa accounted for more than half of the county’s total in 2018 (1,563). Within this population, 84% lived in Sonoma County before becoming homeless and 65% lived in the county for 10 years. The top five causes include: job loss (22%), alcohol/drug use (17%), being asked to leave home (15%), eviction (12%) and due to divorce, separation or breakup (11%). Placing the homeless in permanent house first is the best approach, not after they go through assessment and rehabilitation. A Vulnerability Index Prioritization Decision Assistance Tool determines risk and prioritization when providing assistance to the homeless and those at risk. According to Schwedhelm, this new system is working, supported by case studies of those being helped.

Retiring Santa Rosa Chief of Police Hank Schreeder and Sergeant Tommy Isachsen, head of the SRPD gang crimes team, provided a progress report on capturing known felons thanks to the partnership with the SCA through the countywide Take Back Our Community (TBOC) reward/incentive program. Rewards vary from $500 to $2,500 based on types and amounts of information received. In April, there were 15 people on SRPD’s Most Wanted list. Examples of how several individuals were apprehended were presented at the SCA general membership meeting along with details about how the TBOC incentivizes informants for tips aiding in their capture. “Monitoring social media posts has proven to be a valuable tool in finding felons who take selfies posing with fire arms and drugs. Since drug possession charges for small quantities have been reduced from felonies to misdemeanors, large quantities of controlled substances are coming into our area and gang members are making more money,” Sgt. Isachsen said. “There is also a rise in the illegal milling of key parts of illegal firearms, converting them to semi- or full-automatic weapons. We continue to find creative ways to address these new concerns and apprehend offenders.”

Saying he believes foreign wine imports could exceed the number of U.S. brands sold in America by 2050, CEO Rick Tigner of Jackson Family Wines called for a reciprocal tax to ensure fair trade, not free trade. “We need a higher pricing structure and tariff protection to compete with rising imports.” He said imports were once a smaller part (25%) of the total wine business in 1990 but now they are closer to 40%. “We let imported wines into America almost free. Imagine owning a business where you’re taxed between 30% and 60% or more to sell wine in a foreign country while wine producers in those countries can sell wine here with far fewer tariffs.” He said there are 125,000 individual wine SKUs in the U.S. with more imported SKUs arriving all the time from hundreds of thousands of wineries on our planet. Tigner said that having sustainability certifications and placing these logos on bottles is a key way to maintain Jackson’s unique differentiation in a crowded field. “All of our vineyards and wineries are 100% certified by California Certified and Sustainable in Practice (SIP) programs.”



SEPTEMBER 23, 2019

“Take Back Our Community” Offers Awards to Help Apprehend Suspects BY ROSS LISCUM

Take Back Our Community was founded in 2005 by SCA past president Ross Liscum and former Santa Rosa Police Chief Ed Flint as a joint effort between Ross Liscum the Sonoma County SCA President 1996 Alliance and the Santa Rosa Police Department. It offers law enforcement personnel another tool in their toolbox for fighting local crimes. When the SCA receives a request from local law enforcement, a reward up to $2,500 is offered as an inducement for community members to share information about those wanted for a particular local crime.   SCA’s Executive Board oversees this program, which gives law enforcement departments flexibility in negotiating potential reward amounts. Funds are voluntarily donated by Alliance members when paying their annual dues.  These funds are offered to witnesses, or those with information, as an opportunity for them to come forward with information to assist in the arrest and conviction of known and wanted felons in the community. “Our partnership with the SRPD had continued to grow thanks to Sgt. Tommy Isachsen who oversaw this program over the past four years. Sgt. Isachsen is rotating ouy of this assignment after completing his term to assume new duties as supervisor of patrol officers. We wish to thank Tommy for his support and are looking forward to working with Sgt. Kyle Philp, the sergeant that oversees the Violent Crimes Division of the Santa Rosa Police Department,” Liscum said.   See TBOC page 27 ➲

Santa Rosa Police Department’s MOST WANTED August 20, 2019

The Santa Rosa Police Department is asking for your assistance locating the following WANTED persons. If you have seen or have information concerning these persons, please call the: Santa Rosa Police Department’s “Most Wanted” Tip Line: (707) 543-4170 The Sonoma County Alliance’s Take Back Our Community Fund offers a REWARD to any person who assists law enforcement with information leading to the arrest of these criminal suspects. CAUTION: THESE SUSPECTS MAY BE ARMED AND DANGEROUS. DO NOT ATTEMPT TO CONTACT, APPREHEND OR DETAIN.

Jason Bud Anglero-Wyrick

Justin Lynn Carey

Cesar Cervantez Carriero

Jesus Frias-Hopper

Erick Farias Gonzalez

DOB: 10/14/1984

DOB: 2/24/1985

DOB: 11/29/1977

DOB: 4/16/1996

DOB: 9/27/1992

Felony Parole Warrant

Felony PRCS Warrant

Felony PRCS Warrant

Felony Warrants

Felony Warrant

Justin Alexander Leday

Antonio Lopez-Diaz

Jesus Alberto Sanchez Lugo

Raymond David Ochoa-Marrufo

Oswaldo Gallardo Prado

DOB: 3/2/1985

DOB: 7/12/1992

DOB: 11/12/1975

DOB: 2/28/1981

DOB: 1/12/1980

Felony PRCS Warrant

Felony Warrant

Felony Warrants

Felony Warrant

Wanted for Murder

Francisco Sanchez Reyes

Martin Santos Salcedo Rodriguez

Fabian Florencio Romero

Artemio Sandoval-Rivera

Edgar Andres Toscano

DOB: 8/27/1952

DOB: 4/2/1971

DOB: 1/4/1997

DOB: 1/25/1990

DOB: 7/16/1993

Wanted for Murder

Felony Warrants

Felony Warrants

Felony Warrant

Felony Warrants

Visit srcity.org/1050/Most-Wanted for the latest information on Santa Rosa Police Department’s Most Wanted Program.

SEPTEMBER 23, 2019

➲ TBOC cont. from page 26 “When SRPD has a need, the SCA usually responds within an hour or so. The goal is to be as quick and transparent as possible to assist police in their efforts. The Sonoma County Sheriff’s Department recently re-engaged their desire to participate in TBOC. This fund is available to all local police departments in Sonoma County. The SCA is only an email away.”! Since 2018, the Take Back Our Community fund has paid a total of $10,500 to seven informants. This included a reward for the arrest of suspects in a Shell gas station robbery, a gang shooting on Sebastopol Road, for a West Ninth Street Jacobs Park shooting, a theft at the Shutterbug camera store, to apprehend a chiropractor arrested in Mexico for sexual battery and skipping bail, as well as for the recovery of guns and cocaine along with a separate gun arrest.  “TBOC is a tremendous asset for the police department because it enables us to offer rewards to those who come forward with information we need to locate and arrest those wanted,” Sgt. Isachsen said. “We use these funds as incentives in exchange for tips or leads. All of our departments have benefited from TBOC. Over the years this program has expanded to our violent crimes team, the sexual involvement and domestic assault team, property crimes as well as our narcotics units. Since 2015, TBOC has become well known in the community and more people are coming forward because they know about these rewards — especially if they know that the perpetrator will be going away for a long time!” Here is a list of crimes where rewards have been offered, and those paid, during the past year:  Santa Rosa Police Department: • Gang related shooting on W. Ninth Street - $1,000 • Montgomery High School football game fight with one student stabbed



• Shooting victim on Ludwig Avenue during marijuana sell • EB on Steele Lane robbery • Assault on police officer by stolen vehicle suspect • Large gang fight on West Avenue with injuries • Most Wanted List wanted felon and gang participant arrested – $1,000 • Suspect arrested for vandalizing 27 vehicles at SRJC and in downtown areas

• Chiropractor on Most Wanted List arrested in Mexico for sexual battery – $2,500 • Arrested Shutterbug theft suspect – $1,000 • Second homicide homeless suspect arrested over a dispute on a bicycle • Felon arrest • Arrest of the hit-and-run suspect involving a seven-year-old girl • Shooting of two victims with gang ties on Guerneville Road

• Arrest of a Jacobs Park shooting suspect – $500 • Arrest of Shell Gas Station robbery suspects – $3,000 • Gang shooting on Sebastopol Road – $500 • Guns recovery and large cocaine bust – $1,000 Sheriff’s Office: • shooting and stabbing in Valley Ford/Bodega Bay area

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SEPTEMBER 23, 2019

Helping Fill Gaps in Public Education For Underprivileged Title 1 Students BY GARY QUACKENBUSH

It’s no secret that public education in California is underfunded and that many teachers often dip into their own pockets to purchase basics such as paper,

pencils, crayons and other supplies for lack of funds. At the same time, the number of students from low-income families in public schools continues to rise. While money

is available in most cases to teach core subjects, there is often insufficient funds for music, sports and Science, Technology Engineering and Math (STEM) related courses.

In recent years, the Sonoma County Alliance’s Education Committee has invested $35,150 in 16 nonprofit agency programs who continue to make a difference. In 2019, Michael Menendez SCA President 1998-99 the committee allocated $12,000 to support three organizations with proven programs designed to help close gaps and enrich student’s lives. Studies show that more than half of all students in California public schools are economically disadvantaged, and about 25% are English learners. While per pupil funding in the state has increased dramatically by more than 23% over the past five years, it remains almost 13% below the national average. Finding ways to help overcome these concerns is at the center of the Sonoma County Alliance’s Education Committee’s agenda, with emphasis on helping to address the special needs of disadvantages students in K-12 schools. “Our committee focuses on underprivileged youth, and we continue to stay


See Education page 29 ➲

2019 Education Committee

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Co-Chair Mick Menendez Co-Chair Craig Worthen Evan Hershey Stephen Jackson Brian Ling Victor McKnight Chuck Root Deephiner Sekhon Lisa Wittke-Schaffner Keith Woods

SEPTEMBER 23, 2019



➲ Education cont. from page 28 the course when it comes to supporting organizations that are striving to aid this group,” said Michael Menendez, Chair of the SCA Education Committee. “Each year we look for ways to positively impact student’s lives by finding pockets of need where we can make large and small impacts.” This SCA committee targets its grant program toward assisting Title 1 students, defined by the Elementary and Secondary Education Act. These students are in schools with large concentrations of low-income individuals. The purpose of this act is to ensure that all children have a fair, equal, and significant opportunity to obtain high quality education and reach, at minimum, proficiency on state academic achievement standards and assessments. However, funding under this Act averages about $500 to $600 per year for disadvantaged students. In the Bay Area today, households making $117,000 are considered low income. Those earning $73,000 are categorized as very low income, and a one-person household is now classified as being the low-income group if he or she earns $82,200. Clearly, more funds are needed from the private sector to support educational enrichment programs and encourage college attendance. The following are descriptions of three programs being funded with grants from the SCA Education Committee in 2019.

Some of the many guests attending the SCA Education Committee’s annual Bocce for Books fundraiser at Taft Street Winery including (l-r) : Angie and Nancy Dillon- Shore, Victor McKnight, Siobhan Griffin, Karin Demarest and Jenni Klose.

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Luther Burbank Center “Artists in the Schools” In 2019, the Education Committee members voted to provide a $5,000 grant to the Luther Burbank Center’s Artists in the Schools (AIS) residencies after school program during the 2019-20 school year that pays for teachers and supplies. The program provides hands-on art education experiences in music, dance theater and visual arts that increases See Education page 30 ➲

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➲ Education cont. from page 29

engagement, understanding and mastery of material in the classroom. All residencies are led by artists who participated in LBC’s Teaching Artist Training Program that is aligned with California Visual and Performing Arts Standards while also integrating elements of California’s Common Core standards. Participating students will increase skills in areas such as ELS, math and science. More than 46% of FY19 AIS students attend schools that qualify for Title 1 support. In 2018, the SCA provided general support for the LBC’s Mariachi program. The College Tee Project Getting students in second and third grades to start thinking about going to college can begin by having them wear Tshirts with the names of colleges and universities to encourage them to consider post-secondary education. The College Tee project provides donated T-shirts

Members of the Sonoma County Alliance Education Committee meet to discuss grant allocations for 2019. They include (l-r) Keith Woods, Craig Worthen, Michael Menendez, Chuck Root, Brian Ling, and Victor McKnight.

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given to early elementary school learners by first-generation college grads whose parents did not go to a four-year school. This program is especially inspirational for low-income students and English language learners who could be the first in their families to attend college. Jenni Klose, an attorney and Santa Rosa City Schools board of education president, started and has led this project since 2015 with the goal to visit all elementary schools to start kids thinking that going to college is a possibility for them. The T-shirts show names of colleges across the nation. The College Tee Project is a nonprofit organization supported by private donations. Funds raised will be used in part to pay for “Pathway to College” posters handed out to students. The SCA Education Committee provided a grant to College Tee for $2,500 in 2019. San Miguel Elementary School Robotics Program This charter school in the Mark West Unified School District of Sonoma

County has been in the forefront of introducing children in beginning elementary grades to STEM concepts using practical hands-on assignments. This year the SCA Education Committee is providing a $1,000 grant to enable students in grades four through eight to participate in the Sonoma County Robotics Challenge, now in its 18th year. Teams of young people design and build robots using Lego Mindstorm Robot Kits and develop a programming language to control each mobile device. Students learn about coding and apply practices from math, science and engineering as they prepare for the showdown event from January until May. Challenges are designed for the beginner through advanced student competitions. teams will come together and compete matching robots and ideas on May 2, 2020 from 8:45 to 2:00 p.m. at Elsie Allen High School. SCA members can check a box when renewing their membership to donate $25 to the Alliance’s Education fund.

SEPTEMBER 23, 2019


AND EXCELLENCE. www.ghilotti.com

CSLB #644515


CSLB #644515




HELPING PEOPLE LIVE LONGER, HEALTHIER LIVES IS ITS OWN REWARD. STILL, A LITTLE RECOGNITION IS NICE. We’re proud to be recognized locally as THE BEST by so many people. The physicians, nurses, and staff at the San Rafael and Santa Rosa medical centers provide high quality care and personalized service to our members and paeents everyday.


SEPTEMBER 23, 2019

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SCA Annual Publication 2019  

SCA Annual Publication 2019