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BRAND GUIDELINE


TABLE OF C ONT ENT

I . INTR O

I. OUR BRAN D

I . A P P L I CAT I O N S

04

BRAND ESSENCE

09

T H E LO GO

31

S TATIO NA R Y

05

MOOD BOARD

11

C O LO R

33

A P PA R EL

15

T Y P E FA C E

34

M ER CH

17

PAT T E R N

37

P R INT

19

GR A P H IC E LEM ENTS

41

P R O D U CTS

21

R U LE S O F T HE LO GO

27

P H O T O GR A P HY S TYLE


K EEP YOUR BRA ND LOOK I NG I TS BES T

Fo llo w in g th e se g uidelines will e n su re th e lo go is us ed in a w a y th at u ph o ld s the a es thetic s t a n d ard s an d keeps your b r an d lo o kin g profes s iona l a nd c o n sistan t. 01


I. IN TRO 04

BRAN D ESSENCE

05

MO O D BO ARD

02


LUXURY ELEGANC E E XC LUS I VI TY F E MI NI NI TY PRE S TIGE

03


BRA ND E SSENCE

With luxur y comes beauty and La Fosa is a luxur y cosmetics range which help the allure of the femin ine side flourish into a work of a sophisticated and luxur y beauty. One of the most luxur y brands in the industr y, La Fosa consistently uses premium ingredients to produces the latest all-in- one-protection, moisturizing, balancing, hydrating, and caring beauty products to fur ther its mission of helping women to be stay sophisticatedly beautiful.

04


W H AT I S OUR LOOK AND F EEL?

WH AT I S A MOOD B OA RD ? T h e m o o d bo ard is a wa y of es tab lish in g th e a es thetic a nd v i s u al fe e l o f o u r br a nd which has give n u s th e ins pir a tion of c r eatin g o u r brand look a nd f e el. 05


MOOD B OARD

06


07


I. O UR BRA N D 09

TH E LO GO

15

CO LO R

17

TYPEFACE

19

PATTERN

21

GRAPH I C ELEMENTS

23

RULES O F THE LOGO

27

PH O TO GRAPHY STYLE

08


THE LO G O

09


LOG O CONCEP T

+ E XCLUSIVITY

= F EMININE BEAUTY

L A FOSA

A Diamond is a symbol of wealth, accumulation and the manifestation of abundance. The Diamond, in its rarity and beauty, is a symbol of purity and innocence, of love and fidelity, and embraces strength of character, ethics, and faithfulness to oneself and others The lotus flower symbolizes rising from a dark place into beauty and rebir th, as this is exactly how a lotus flower grows. Lotus flowers grow directly out of muddy and murky waters and produce beautiful w hite and pink blossoms. 10


PRI MA RY LOGO

Meet our logo. This primar y logo is our favourite and should always be used when circumstances allow. This is the clearest way we can represent our company visually.

11


LOG O VARI AT ION S There are a couple of different ways to showcase our logo.

VERTICAL LOGO The ver tical version of the logo is our primar y logo. It is recommended to be used ver tically whenever possible unless the ver tical veris on is too long and cannot scale properly.

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LOG O VARI AT ION S There are a couple of different ways to showcase our logo.

HORIZONTAL LOGO The horizontal version of the logo is used when space permits, specifically when the ver tical version is too long and cannot scale properly.

13


LOG O VARI AT ION S

BRANDMARK The brandmark is our symbol. This symbol can be used alone to reinforce our brand. There are a couple o f different ways to use it as the following.

14


C OLOR

15


PRI MA RY COLOR These are the colors that represent our brand.Use these colors generously for our type, patterns and backgrounds.

SILVER

DARK GREY RGB: 37, 38, 37 CMYK: 71, 64, 65, 70 HEX: 252625

LIGHT GREY

WHITE

RGB: 109, 109, 109 CMYK: 58, 49, 49, 16 HEX: 6d6d6d

RGB: 255, 255, 255 CMYK: 0, 0, 0, 0 HEX: ffffff

T IN T La Fosa colors can be used at their full capacity or in various tints as needed to create shades and tones.

100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

16


TY PEFAC E

17


CINZ EL Cinzel is a typeface inspired in first centur y roman inscriptions and based on classical propo r tions. While it conveys all the ancient histor y of the latin alphabet it also merges a contemporar y feel onto it. Cinzel is an ideal typeface for headline, title, subtitle and emphasis.

REGULAR

C i n z el Reg ul a r B OLD

CIN Z EL B OLD BLACK

CIN Z E L B L ACK

NEWSG O TH BT

ROMAN

Newsgoth BT is a clean and sophisticated typography. Depending on hierarchy, background, and overall visual strenth, Roman and Bold can be used interchangeably

BOLD

N e w sgot h Rom a n N e w s g o th B o l d 18


PAT T ERN

19


PAT TERN

Patterns can be used across a wide ran ge of promotional materials to add color and intrigue. However, these patterns should not obstruct impor tant information and should never be used as backgrounds. These patterns are composed of our brand elements and use colors from our palette.

20


GRAPHIC ELEM EN T S

21


ICON S

These are our icons extracted from our logo. They can be used on web platforms accordingly.

S OC I A L MEDI A These are our icons for social media usage.


RULES OF T HE LO G O

23


CLE A R SPACE

Clear space is separating the logo from other elements such as headlines, text, imager y and the outside edge of printed materials. The x equals the height/weight of the logo.

x

x

min. clear space

x

x

24


MI N. SI Z E

The minimum size described includes the clear space. The minimum sizes are applicable for displays of 72DPI. If the display screens have higher DPI/retina, minimum size should be adapted propor tionally.

25pt

63pt

25


PROHI BI T ED U SE It is impor tant to not get the logo mixed up and loose the visibility. The following list contains some examples of prohibited use of the logo.

A.

B.

C.

D.

E.

E.

D ON T’ S A. B. C. D. E.

Don’t recolor the logo Don’t reverse the logo Don’t skew the logo Don’t apply any effects Don’t place the logo in any color on colored backgrounds F. Don’t place the logo in color on complex backgrounds or photography

26


PHOTOGRAPH Y STY LE

27


PHOTOGRA PHY S TYLE

Our photography style is mostly black and white. It should express the luxur y lifestyle and include elegant models.

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29


I. A P P LICATIO N S 31

STATI O NARY

33

APPAREL

34

MERCH

37

PRI N T

41

PRO DUCTS

30


S TATIONARY

31


32


APPAREL

33


MERC H

34


MERC H

35


MERC H

36


PRIN T

37


PRIN T

38


PRIN T

39


40


PRODUCT

SOAP

41


SHAMPOO

42


BODY WASH

43


44


WWW.L AFOSA.COM

LA FOSA Brand Guideline by Noun Sonisa  
LA FOSA Brand Guideline by Noun Sonisa  
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