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Petite Chic


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Westside Pavilion Mall in Los Angeles, California.

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Free parking and bus stop near by

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Well known location

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Higher income Area


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Petite Chic is a clothing boutique, catering to modern petite women.

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Underserved Market

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Petite women make up 40% of the women’s population in the U.S.


Women in America

Women under 5'4 40%

Women 5'5 and over 60%


§  We will have our personal line Petite Chic § We carry various brands from petite clothing designers as well as designer jeans. § We want our customer to be able to purchase designer jeans for their petite stature. § One stop place § Tailoring service, for customers that might still need it.


§ Latest fashion trends for the younger customer § Classic Pieces for the sophisticated customer


Weaknesses

Strengths Competitors:

Competitors: • 

Well known

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Not specifically a petite women’s clothing store

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“Green” store

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Too many departments in store

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Knowledgeable staff

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Poor customer service

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Great location

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Does not have a wide range of petite clothes to pick from

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Is socially responsible in their community

Petite Chic:

Petite Chic:

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Does not have an established clientele

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Focus is only on petite women

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Not well known

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Friendly and helpful staff

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Caters to only one demographic

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Alterations available in store

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Great location

Opportunities Competitors:

Threats Competitors:

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Large Network

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Economy, people are still scared to spend a lot of money.

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Better visual merchandise can attract new customers

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Other Competition

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Website

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Online shopping

Petite Chic:

Petite Chic:

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Building customer relationships

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Economy, people are still scared to spend a lot of money.

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Website

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Other competition

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Expanding to more locations

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Online shopping

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Creating a name for ourselves


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We want to create a personable shopping experience for our customer.

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Advertising through various medias to our target market. Professionally trained sales staff, make sure our staff understands clearly our target market needs and wants Becoming part of the West Los Angeles Chamber of Commerce. E-commerce, creating a website for online shopping

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Achieve a large customer base, who comes to Petite Chic on a regular basis, this important in order for our business to expand

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Have at least two full-time employees working at Petite Chic.


"Whenever you see a successful business, someone once made a courageous decision." Peter F Drucker


Petite Chic