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cafe style guide how to use the new identity elements


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Contents

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primary & alternative logo

pattern

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interior mockups

namecard

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Primary logo

Primary logo should be shown in ull CMYK color

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version. The color is designed to match the pattern of the cafe. The logo is expected to be used for whatever practical.

Alternative logo

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C0,M10,Y25,K0

C0,M5,Y25,K0

C0,M20,Y25,K0

C0,M5,Y25,K0

C0,M0,Y0,K60

Alternative is expted to be outlined into 2 tones. The logo varies in terms of strokes. The typography is also flexible; it can be composed in many ways somehow recalling the significant geometric shapes of the logos and patterns. However typography is not It would basically be presented on top of a solid CMYK color.

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Pattern

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C60, M0, Y30, K0

C0, M5, Y45, K0

C60, M0, Y30, K0

Three pastel toned color square blocks creates the pattern randomly but in a deliberate order. There is no beginning and end to this pattern. It is felxible enough to be composed in various ways.

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interior mockups This pattern would signify the cafe and is expected to be incorporated on the interior, exterior and their stationary goods.

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Three blocks of colors would decorate the cafe as an element. For example, they on the left side it is presented as a simple gemetric pattern. Also it can be shown as the color of an object itself.

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namecard

The primary namecard should be placed in front of the cashier. The purpose of to help the customers know better about the cafe. Basically in this small card, the concept of the cafe should be clear.

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T. 02 794 1003 F. 02 794 1004

서울특별시 용산구 한남동 32-22 32-22 Hannam-dong Yongsan-gu Seoul cafe.naver.com/manontroppo

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The stationary stuffs in the cafe usch as mug cups should be a pale color just like those three singnificant colors. So when the name card sits next to the mug cup they talk to each other in terms of color sheme.

The atmosphere of the cafe should be cozy and should have a vintage feeling to it. Thus a dessert cafe would be best suiting for this concept. The food itself can also represent the three main colors.

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styleguide

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