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Leadership Through Immersion Programme An opportunity to immerse yourself in a real-life social business environment and create a sustainable impact in the world

Leadership Through Immersion

The new leadership agenda

The Sonas Leadership Through Immersion programme is inspired by the personal transformational experience of the founders. At Sonas, we believe that engaging in real life situations such as extreme poverty and the personal experience of these challenges can help shift the perspective and encourage a new

type of leadership that looks beyond traditional boundaries. The skills developed through the programme can help future leaders understand and deal with societal changes and challenges more effectively, which are central to creating value in the wider world.

“Progress comes from the intelligent use of experience.�

Elbert Hubbard

Programme Overview

The programme consists of preparation work and a one week immersion in a real life social business project in Cambodia. The future leaders are challenged to develop new business opportunities by quickly adapting to unfamiliar markets and conditions. They then launch a social business that can create scalable and sustainable social impact in the community without the external future help. Key aspects of this project include  Encouraging ‘outside the box’ thinking through cross-field collaboration

 An action learning programme which develops personal and organisational leadership skills  Valuable insight into collaborating with various stakeholders on a global scale including future markets and customers

Programme Outline

Module 1 (3 sessions spread over one month)

 Interactive workshop facilitated by social business experts  Business challenge brain storming  Business model development based on innovative insight Module 2 (Hands-on experience in Cambodia)

 Sonas team provides onsite guidance to execute the business plan

 Participants work with multi stakeholders, in focus groups and conduct field visits in order to understand the local and national markets

 Participants launch the social business  Participants present their findings and impact assessment back to the key stakeholders

Schedule* Application deadline: 24th March 2014 Module 1: 14th April – 23rd May 2014 Module 2: June 2014 (TBC) *

Programme is conducted three times per year and the schedule

may vary.

Leadership Through Immersion details

Overall programme: The cost varies according to the project and includes Local cultural immersion tours  Accommodation in Cambodia including three meals per day  Local transportation in Cambodia  Cambodian Visa  Investment in the local community project dedicated to the team

Interested in exploring? Please visit our website:

Email us: Phone: (+855) 885 04 6611

Sonas LTI Programme  
Sonas LTI Programme