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RESUME: Sonam Srivastava 1

Fremont, CA Contact info: 650-526-8292

SONAM SRIVASTAVA

(Work Permit: Green Card) Email: sonams.td@gmail.com

PORTFOLIO: http://issuu.com/sonamsrivastava SKILLS Ø Ø Ø Ø Ø Ø Ø Ø Ø Ø Ø Ø Ø Ø Ø Ø Ø

Proficient in Adobe CS6 (Ps, Ai & Id), Corel Draw and MS Office Expert in Textile Fabrications, Application, Identification and Construction Passion for Textiles & Graphics! Proficient in Technical Design Experience in Assortment Planning, Production & Sourcing Strategies Expert in Print Development Expert in making presentation boards Know well how to translate trends into concepts Expert in hand & computer sketching/designs Know well how colors coordinate Proficient in Product Development Good at Visual Merchandising and Merchandising Skills Expert in photography and re-touching pictures in Photoshop Expert in Handloom Weaving, Surface ornamentation Team Player Deadline driven Love to travel

EXPERIENCE CURRENT: Product Development Coordinator at Stella & Dot, Sausalito CA. I work as a freelance designer. Also as a part of my hobby, I do handmade personalized Kids Party Décor. I have also worked with Production team at Williams-Sonoma Inc. as an intern. Ø Spring 2013- Internship at Chaiken Clothing, SF Product Development Intern at Chaiken from April 12th 2013- June 14th 2013. Currently working on various tasks: trend research, designing technical flats on Ai, organizing fabrics according to their type and content, send out packages, worked on invoices and other inventories. (http://chaikenclothing.com) Ø Winter 2013- Internship at Williams-Sonoma Inc. Product Development Intern at Williams-Sonoma (Home) from January 10th 2013–March 25th 2013. Tasks done: make theme/color boards, re-touching pictures on Photoshop, product research, organizing, worked for WSI Mock Store, making mark-ups, pitching colors for color-ways, made send out packages. ( Williams-Sonoma Home) Ø Spring 2012 - Flyer For Sunnyvale Community Center: Designed a flyer for ‘Spring Pottery Sale 2012’ for Sunnyvale Community Center, CA using Adobe Illustrator. (Friends of Sunnyvale Pottery Studio) Ø 2010 Final Collection / Graduation Project: As a part of the Bachelor’s Degree course of Textile Design, in Spring 2010 I designed a novelty print collection for casual dresses & hand bags and names it ‘Not So Elegant’; theme: Indian Kitsch Art,


RESUME: Sonam Srivastava 2

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and techniques: digital print with flock screen print; tools for designing: hand-paint, Corel Suite and Photoshop. (‘Not So Elegant’ Collection) Fall 2009: 1. Industry Internship: As per course curriculum of two months internship, I worked with a multidisciplinary design studio ‘Studio B’ (http://www.studiobindia.com), New Delhi. Studio B is a multidisciplinary design studio in New Delhi, India. Worked here for four months as final year Design Intern. Worked in textile prints (home furnishing), company logo, prototype designs, bathmats graphics, print graphics and textile graphics & weaves. Learned advanced level of Corel Suite and Adobe Photoshop. 2. Dissertation Project: Ten weeks research project on ‘Chikankari’ craft of Lucknow, UP India, which included surveys, visits to NGOs, market research and final analysis. Spring 2009: 1. Tex-Styles India 2009, ‘Fabric Folio’ by Pearl Academy of Fashion: Focused on developing Prints and Surface Ornamentation for market; theme: ‘Blissful Memories’ and sub-theme: ‘Resonance’ for Home Furnishing. Tools: hand-paint and Adobe Photoshop. 2. DEFRA Project: Developed samples for ‘lamp-shades’ out of leftover/waste fabrics & yarns for the project on Sustainability, organized by DEFRA (Department for Environment, Food and Rural Affairs, UK) in 2009. Fall 2008: 1. ‘Jharkhand’ Project: Developed weave plans and designs to help weavers of Jharkhand, India 2. Dastkar Project: With the Dastkar Project (http://www.dastkar.org/), I developed designs for block prints and surface embellishment samples. Tools: hand sketch and Adobe Photoshop. Summer 2008: Worked with Shoppers Stop, India: Summer Job as a Visual Merchandiser; focused on Styling and Store Layout. Spring 2008: Craft Documentation: Learned the traditional art of Lucknow, ‘Chikankari’ and also worked with a well-known NGO ‘SEWA’ Self Employed Women’s Association, Lucknow (http://sewalucknow.org/) for the same. Summer 2007: Worked with Arvind Mills: Summer Job with Arvind Mills, under the roof of Shoppers Stop, Lucknow for ‘Do The Denim Festival’ in the Denim Lab as a Fashion Stylist/consultant.

EDUCATION

Ø 2012-13 Merchandise Product Development (A.A. PD) at FIDM SF. Current GPA- 3.91 Ø 2006-10 Textile Design (BA. Hons.) at Pearl Academy of Fashion, New Delhi, India

LANGUAGES KNOWN Ø English Ø Hindi

Note: References and Portfolio available on request.

Sonam Srivastava Designing life! About.Me

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