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Architecture Works


Design and Branding Works



25-12 Union St. 3C, Flushing, NY




Ming Root’s Portfolio O

Education Brunel University, Uxbridge, U.K. (October 2005 - October 2006) Master of Arts - Design Strategy & Innovation Studied in strategic design method for a brand or a product and leading the team innovatively. My dissertation is to create a new tool to audit a brand looking for the potential threat and improve the performance of the company. Chung Yuan Christian University, Chung Li, Taiwan (September 1997 - June 2002) Bachelor of Architecture Studied in building’s interior & exterior design and construction. City planning, Landscaping. My graduate project is to extend the National Palace Museum to increase the tangible space and the intangible functions like education and recreation.

Working Experience Department of Sanitation, NYC (July 2007 - Current) Assistant Architect / City Planner / Construction Project Manager / Assistant Urban Designer Design and manage DSNY special project under supervision Attend project meeting, coordinate with consultants, DSNY operations and other municipal agencies to evaluate and resolve planning and technical issues involving city planning and architecture. Field investigation. Prepare models drawings, renderings, diagrams, and graphics for presentation to consultants & municipal agencies including City Planning Commission and Art Commission. Inspecting contractor’s work and contract administration for compliance with plans and specifications. Freelance Consultant (January 2006 - June 2007) Design and Branding consultant Provide professional services improving brand image and identity for a company through comprehensive research including interview, questionnaire, focus group, etc. Provide business strategy and guidelines for their services and products. Make sure the core value of a brand is embedded in their culture, organization, products, design, and so on. Tourism Bureau, Taipei, Taiwan (October 2002 - June 2004) Assistant Architect



Architecture School Work Part I

Bachelor of Architecture Design Chung Yuan Christian University, Taiwan (1997-2002) Living in Palace Museum Palace Museum Extension Graduate Project Landscaping, Architecture, Exhibition

Sooth the Sorrow Temporary Residents after Nature Disaster Senior Project Urban, Housing, Composition

Bridge Linking Space Design Junior Project Space Experience

Film Producing Love Song – A Story about Love Teamwork Philosophy & Relationship Scenario



Architecture Professional Works Part I

NYC Department of Sanitation (2007-Present)

Citywide Salt Shed Design and Planning Site: Citywide Duty: Salt shed designing and form studying Models and renderings building Public Design Commission submission

Manhattan District 1/2/5 Garage Site: Spring St. & West St. Consultant: Dattner Architect & Weise + Yoes Duty: VE, Design, Research and Study

Queens District 14 Garage Site: Almeda Ave., Far Rockaway Consultant: Judd Designs / DaSilva Duty: Design, CPM, Office planning and layout

Manhattan District 4/4A/7 Garage Site: 55 St. & West St. Consultant: IKW Duty: Design, Project coordination



Design & Branding

School Works Part II

MA Design Strategy & Innovation Brunel University, west London (2005-2006) Destroy a Brand An Innovative Way to Audit a Brand Using War Strategy Dissertation Weakness Discovery, Risk Analysis

Beyond the Border A Design View about Future Teamwork Inclusive Design

Insight Virgin Virgin Mobile Interview Teamwork Branding, Strategy, Leadership

Post Office Strategic Marketing Proposal Teamwork Marketing, Branding, Strategy

ĺ? III

Destroy a Brand

An innovative way to audit a brand using war strategy

ĺ? III

Department Store Brand Research in London, UK John Lewis


Selfridges Harvey Nichols

Harrods Fortnum & Mason


Achievement Professional Work Part II

Freelance Consultant, Taiwan (2006-2007)

T-snow Design Internal and External Branding Company: Design Firm Project Type: Brand Identity Duty: Investigating, Planning, Supervision

Personal Branding – Yeh’s Project Person: Miss Yeh, Quin Musician Project Type: Personal Branding Duty: Investigating, Planning, Supervision

Brand Audit - Satana Company: Taiwanese Bag Brand Project Type: Brand Audit, Design Service Duty: Investigating, Planning, Consultation


Interior design and product display of Satana


Photo of Interview & Market Research


Design and Branding portfolio  

This portfolio mainly focusing on my Design and Branding works

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