Customer Experience Cookbook

Page 20

5 why’s

A way to quickly uncover the root cause of the problem by asking 5 consecutive “why..” questions.

easy

10 explore minutes

Preparations: 1. 10 mins: Try to formulate a “why” question, and question the respondent’s answer by asking another “why” question for 5 consecutive times, or until you can no longer get closer to the root cause

Capture root cause, not symptoms


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.