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What do you love about hairdressing? I am super grateful (to be a hairdresser) and I love my work everyday of my life. I love the people and I believe you need to have good energy between yourself and your client to get the best result. How did you grow your career? I learned the most standing backstage. For three years I worked backstage helping with prep. This made me curious to learn more. I opened my first salon in Quebec, Canada, at the age of 22 and built it from scratch. I did the same in Maine, USA, 6 years ago and I now run a much better business. What advice do you have for stylists starting out? You will succeed with a dedication to learn! Pass over your fear. Open all the doors and go further. Some people have a lot of talent but never use it - others just work really hard and become very successful. You will hit a wall of fear. Recently, I heard Benni Tognini from Australia speak and he said, “It’s normal to be scared. It’s normal to feel uncomfortable.” When he said that, I realised that ‘I’m not alone. It’s just normal.’ Your best advice to salon owners? The best advice I could give to salon owners is, ‘Do a spreadsheet!’ I now

know my costs and sadly it took me 25 years to learn I wasn’t making money! We are artists but we work for a living. It took me 2 weeks to figure out my spreadsheet - to know what money I was making on every single service - it was a big eye opener! It’s not just about being a good cutter, colourist, or a nice person… you also have to be good at business! I worked really hard for peanuts! Now, if my client is unhappy with my prices they can go elsewhere (to another salon who doesn't know they’re not making money) because I don’t want to work for nothing anymore. From my spreadsheet I made many small changes. I was too generous in the commission I was paying, so I reduced it, but the team didn't lose because the prices were now correct - I made my services profitable and refined everything, so my team still earned the same (even though the percentage went down a bit). I can now tell you that I am spending about 20k less on products but have made an extra 30K in income just this year. All because of spending 2 weeks on a spreadsheet!

SO, see next page for spreadsheet tips.

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Shopping Basket

1995

2015

Hair Cut

$69

$110

Hair Colour

$110

$170

Eyebrow Wax

$20

$37

Coffee

$2

$4

Levi Jeans

$20

$159.95

$5.95

$30

Shampoo & Conditioner

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SO Magazine Guy Auclair Issue  

Guy Auclair Issue - Interview, The Money Issue, Make More Money, It Is About the Money!, FREE Pricing Calculator, Paying Your Team, The Misu...

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