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WWW.SMUSOLVEDASSIGNMENTS.COM GET SOLVED ASSIGNMENTS AT NOMINAL COST VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at solvemyassignments@gmail.com YOU MAY CALL US ON - 7506193173 WHATSAPP NUMBER- 9967480770 INTERNAL ASSIGNMENT APPLICABLE FOR JUNE 2019 EXAMINATION SEMESTER 2 ASSIGNMENTS Marketing Management 1. Assume you plan to purchase a new car for personal use. This will be the first car that you will be purchasing. Discuss various steps of consumer buying process that will be involved in purchasing a car. 2. M/s Furnideas wishes to sell furniture in the Indian Market. The company is known for their innovative ideas in furniture. The company has a global presence in selling furniture. The company sells to High, Middle and Lower Income group in different countries based on the segmentation. Furnideas appoints you as a consultant to guide them on types of segmentation that they should use for their furniture. 3. M/s Furnideas (as given in question 2) wants to promote its brand and products to create awareness and increase the sale of its products a. Explain various promotion mix tools that you will use for M/s Furnideas to create awareness about the brand and products. b. Explain any three online marketing tools that you will use to increase the sale for M/s Furnideas. Essentials of HRM 1. Mazbooti Pvt Ltd is a civil engineering firm doing projects in buildings, roads, bridges, Flyovers etc. Recently they have bagged a lot of projects for which they require Graduate Trainee Engineers as well as Diploma Trainee Engineers in huge numbers. What could be the method of recruitment in such scenario? Discuss any two methods of recruitment for such high numbers also conclude by choosing the best method. 2. As per various researches it is reported that simulations are one of the most effective way of training. Discuss this statement with the help of strong supporting justifications and examples. Also conclude by suggesting any other form of training which can be considered to be as strong as simulations. 3. Kaira is working as an Assistant Manager –Marketing from past five years in an FMCG company. She is a very hard working and dedicated employee. Her performance has also been good consistently. She is one of the deserving employee who never got her fair share of success. From past five years she has not got a single promotion because of which she is contemplating to resign. She communicated the same to Mohit who is her reporting authority. Mohit apprises this to the top management and even gives cues that because of lack of career planning their organisation is in a verge of losing an important talent. Sanjay, the Operations Head on the other hand is totally against the idea of Career planning. a. Mohit is asked to prepare a list of merits of Career planning. Help him prepare the same. b. Sanjay opposes Mohit with his list of demerits on the career planning. Mention all the pros and cons of career planning and highlight who is right, Mohit or Sanjay? Business Law 1. List out the exemptions under which information can be denied under the Right to Information Act, 2005. 2. Explain two (2) instances in which the consumer courts in India have given directions/orders awarding reliefs in respect to defect of goods/deficiency of service.


WWW.SMUSOLVEDASSIGNMENTS.COM Each instance should in detail explain (i) facts of the case and (ii) what relief and damages the consumer courts has granted. 3. Karan and Arjun had entered into a contract where Karan was to supply 50,000 phones to Arjun within 2 months from the date of signing of contract. Karan was to procure the phones from China and deliver the same to Arjun. The rate of the phone was Rs. 5000/- a piece (inclusive of all taxes and duties). At the time of the execution of the contract, the duty was at 5% (five percent). Immediately after the execution of the Agreement, India had increased the duties to 1000% (one thousand percent). Therefore, Karan was finding it difficult to sell the phones at the price agreed earlier. In the circumstances, kindly advice: a. How can Karan discharge such a contract? b. How can Arjun enforce such a contract? Business Statistics 1. The Stock Price details of TATA TELESERVICES (MAHARASHTRA) LTD. are given below Date Close No. of No. of Total Turnover Shares Trades 01-03-2019 3.09 69,242 100 2,14,257 05-03-2019 3.35 1,97,344 251 6,51,621 06-03-2019 3.41 1,58,205 160 5,47,942 07-03-2019 3.55 4,00,183 433 13,99,537 08-03-2019 3.49 2,73,890 503 9,42,944 11-03-2019 3.5 1,46,178 145 5,12,714 12-03-2019 3.52 80,672 109 2,83,868 13-03-2019 3.46 1,49,428 116 5,14,536 14-03-2019 3.4 72,539 183 2,44,876 For the above sample, determine the following measures: a. The mean closing price b. The standard deviation of total number of shares c. The median value of number of trades d. The 75th percentile value of total turnover Analyze the above data using descriptive statistics and comment on the relationship between the various variables 2. Let’s assume that you have gathered the following information on the prices for different management books and the number of pages that each book contains. Book Pages (x) Price (y) A 500 700 B 700 750 C 750 900 D 590 650 E 540 750 F 650 700 G 480 450 a. Develop a least-squares estimated regression line. b. Compute the coefficient of determination and explain its meaning.


WWW.SMUSOLVEDASSIGNMENTS.COM 3. The OECD cut forecasts again for the global economy in 2019 and 2020, following on from previous downgrades in November, as it warned that trade disputes and uncertainty over Brexit would hit world commerce and businesses. The Organization for Economic Co- Operation & Development forecast in its interim outlook report that the world economy would grow 3.3 percent in 2019 and 3.4 percent in 2020. Those forecasts represented cuts of 0.2 percentage points for 2019 and 0.1 percentage points for 2020, compared to the OECD’s last set of forecasts in November. “High policy uncertainty, ongoing trade tensions, and a further erosion of business and consumer confidence are all contributing to the slowdown,” said the OECD in its report. “Substantial policy uncertainty remains in Europe, including over Brexit. A disorderly exit would raise the costs for European economies substantially,” added the OECD. Europe remains impacted by uncertainty over Britain’s plans to exit the European Union, the U.S. - China trade spat and other weak spots, such as signs of a recession in Italy. For Germany, Europe’s largest economy, the OECD more than halved its 2019 GDP growth forecast to 0.7 percent from 1.6 percent previously. It predicted a light recovery to 1.1 percent growth in 2020. Germany’s export-reliant economy is particularly affected by weaker global demand and rising trade barriers. (Source: https://www.reuters.com/article/us-oecd-economy/global-economic-growthforecasts-cut-againby-oecd-idUSKCN1QN13N) a. In your opinion what forecasting tools are used in the above case for forecasting the global economy? Justify. b. Are the forecasts accurate? Comment. What all errors are possible in the forecasts and how to deal with such errors? Strategic Management Case: M/s Ximi wants to enter in the washing machine and refrigerator market in India. The company has earned a lot of reputation in the global market. The company is known for low priced segment and delivers the best quality. The service is the best in the world. The response time to customer problems is less than 24 hours. 1. The CEO appoints you as a consultant to analyze the external environment for the Ximi Brand. Analyze. 2. Discuss the various types of business models and suggest the one that should be implemented by M/s Ximi for their product launch in India. Explain the same with reason. 3. a. Explain various functional strategies that M/s Ximi can adopt to improve and maximize the resource productivity. 3. b. Explain any five CSR activities that the company should undertake in India to benefit its stakeholders. Financial Accounting & Analysis 1. An investor wants to tests the financial position of Asian Paints Ltd. Thus, he wants to assess the short term liquidity as well as long term solvency. Discuss the four relevant ratio’s which he will definitely look into. 2. Discuss the components of Other Income under the statement of Profit and Loss accounts of any Indian Corporate. How other income is different from revenue from normal operations under the vertical format. 3. The following information is provided by a dealer in computer chips. The dealer follows FIFO method for valuing stock, calculate from the following figures – Date particulars April 1, 2019 Opening stock 750 chips @Rs1550 per chip Purchases April 10, 2019 1000 chips @Rs1750 per chip April 20, 2019 1650 chips @ Rs1875 per chip


WWW.SMUSOLVEDASSIGNMENTS.COM Sales April 15, 2019 900 chips @Rs3000 per chip April 16, 2019 1950 chips @ Rs 3250 per chip a) Cost of goods available for sale (5 Marks) b) Gross profit Customer Relationship Management 1. As a customer, which are the best loyalty programmes that you have experienced? Share any 2 programmes with their outstanding features and scope for improvement. 2. How important is Customer Life Time Value in understanding customers & taking important business decisions? Illustrate with examples of brands that are leveraging the concept of Customer Life Time Value. ( 3. Aarav is a highly successful web designer known to exceed your clients’ expectations. He has a new client Ferris Wheel events which is a startup who have a limited budget but are looking for an effective solution to build traffic for their website and create their presence on the internet. a. What aspects are imperative to the success of a site design? b. Discuss the payment gateway options that you would propose to Ferris Wheel. Enterprise Resource Planning 1. A medical device manufacturer Sammedics, provides Lacrimal Occlusion Therapies to physicians, hospitals and distributors around the world. Lacrimal Occlusion is a treatment for dry eye syndrome and related ocular surface diseases. Sammedics decided to replace their accounting and manufacturing systems with an integrated Enterprise Retail Planning (ERP) solution that would support their growth and address a number of operational problems. After 15 years in business, inventory was growing faster than revenue, on-time delivery was slipping affecting their financial and operational performance. What are the factors the management must keep in mind while selecting a vendor for the integrated system? What benefits do you think the ERP implementation will bring in for Sammedics? 2. The Malkan Group is one of the largest construction groups in India. It has more than 90 companies in its fold with several companies running at various locations throughout the country. Each company has its own database and information system, which was not connected to the head office. Getting a 360 degree integrated view of the business was proving to be impossible for the management. One of the biggest challenges faced was estimating the cost of construction. Since the project was spread over many years, aligning of projected versus actual cost was very difficult. With 30-40 projects running concurrently, departments maintaining data in different files, poor exchange of data with the head office, slow decision making, creation of power centers in the organization and difficulty in real- time estimation of different projects, the organization has decided to implement certain ERP. It plans to implement ERP in a phased manner with certain modules at first. Which modules would you recommend to them in their initial ERP implementation phase? 3. Ijo is a manufacturer of chips for smartphones. The supply chain at Ijo has become increasing complex. The chips are manufactured around the world and then delivered to customers worldwide. To support this complexity and anticipated growth, Ijo decided to evaluate it supply chain performance to meet the customer needs. It needed a cost effective way to interact with the suppliers and customers. Ijo was exploring alternatives for its legacy software and improve both relationship with suppliers and customers and thus considering the use of an ERP package. a. How can the supply chain module in an ERP package help Ijo? b. What challenges do you think Ijo may face while implementing the ERP package? Financial Institutions and Markets


WWW.SMUSOLVEDASSIGNMENTS.COM 1. Mukesh wants to invest and diversify his portfolio in mutual funds, bonds and debentures. Since he is unaware with these financial products, he seeks advise from the Relationship Manager. As a relationship manager guide Mukesh on the above options stating the pros and cons of each of the investment vehicle. 2. Anita established a new software company. She is in need of capital for the company. Anita is unaware as to how she can raise fresh capital from the primary market. As a friend of Anita help her to know the various sources from which she can raise capital from the primary market. 3. a. Kabir has recently joined his dream company, SEBI. Since he is a fresher, his manager asks him to prepare a presentation on the role of SEBI in the financial market. Help Kabir with his presentation. 3. b. In order to highlight the role played by regulatory bodies, Kabir ‘s manager also asked him to analyse and present the role played by regulatory bodies in the “Harshad Mehta Scam” which shook the entire economy of our nation. HR Audit 1. Company ABC a startup, has grown rapidly from a small 2-member team to 100 members over 3 years. They have an accountant who has been handling the payroll and other regulatory matters. While they have comprehensive data on all the employees, they do not have any specified policies or any practices set out. The CEO has been advised to conduct a HR Audit by the board. You have to share a note with the CEO detailing out HR Audit Categories that the audit will cover, with the rationale. 2. ABC Limited is a software company with offices across India. They have well defined HR policies and a competent HR team. Every year they conduct an Employee Satisfaction Survey to assess the level of employee engagement. Last 2 years have seen the satisfaction scores go down. The biggest drop was in Training and Development section of the survey. Your firm has been appointed to Audit the Training and Development structure and suggest appropriate steps. 3. Company A has seen rapid growth into a well-established organization. The company has a clear strategy and the same has been shared with all the employees. The company hired an external Human Resources consultant who then redefined the policies to keep them in line with the overall business strategy. A recent satisfaction survey showed that the employees felt that there was a big difference between the aim of the policy and the actual implementation. The current HR team was set up at the start of the company’s operations and has efficiently managed the basic HR processes so far. However, they are now finding it difficult to handle the new processes that the consultant has put in. The CEO has hired your firm to conduct a HR audit. To present to the CEO: a. Detail out the Levels of HR Audit you will focus on as well including the reasons for the same and b. A brief note on the steps you will take to audit the company. Compensation & Benefits 1. XYZ Ltd is a newly set up Pharma Company with a factory in Surat and head office in Mumbai. You are hired as a compensation consultant. The first task you have is to help the company set up the compensation system. Which types of compensation will form the part of your recommended compensation system? 2. VICTORY Ltd is a newly set up IT firm in India. You are an HR Manager of the firm and one of your early responsibilities is to set up a compensation system for which you are deciding to conduct a compensation survey. Which steps will you suggest for the same? 3. LMC Pvt Ltd is a recently set up Medium Enterprise operating in the IT sector. The company has 50 employees in which 20 are females. Company has decided to offer benefits to its employees. In this background, answer the following questions. a. Which women employee benefits the company has to provide? b. What fringe benefits the company can provide? Industrial Relations & Labour Laws


WWW.SMUSOLVEDASSIGNMENTS.COM 1. Accord Designing completed 4 years in the field of commercial interior projects. With a staff of 28 on various levels of experience, loyalty, job profiles, the company has handled and successfully completed some really large projects. In fact, the staff is like family and works together well. While, the company is known to be a good paymaster and is up to date with compliance as far as employees are concerned. There is still a very casual approach towards formality into appraisals, which leaves an undercurrent of jealousy among all. Jyoti joins as an HR consultant with a mission to get this ‘family culture’ into a more formal culture in the organization. As the first project, she wants to conduct a wage and salary administration. Please help Jyoti by discussing each step in the Salary and Wage administration process in detail. 2. Prakash joined Bindal Manufacturing Company as Head of HR and IR. The company had very good human resources policies and great level of compliance was maintained for years. However, the production units were not very peaceful. The company had two production units based in two different states. Three different unions were leading 1200 workers. Constantly, some small or large labor unrest would erupt time and again which needed handling. Prakash decided to run a survey and decided to start the task of listing general factors that cause Industrial Disputes and understand the ones that are applicable at Bindal. In light of this case, please list all the possible factors that cause Industrial Disputes. 3. Shivam is a fresh graduate of Industrial Relations Course and feeling upbeat about his upcoming assignment. He has a project to complete, where he has to make a presentation to a growing company about Workmen’s Compensation Act, 1923. He has to conduct two meetings on different level, details of those meetings are given below. Please guide Shivam for developing the content for his presentations. a. Shivam has to prepare his pointers for a presentation to the management of the company about the scope of the Act and amount of compensation covered under the Act. List down points in brief for these two topics b. Shivam needs to communicate with the workers of the organization about the circumstances that are covered for compensation under this act. Please explain in brief. Advanced Supply Chain Management 1. SCM plays a pivotal role in an organisation’s success by enhancing its operational efficiency and maximising customer satisfaction. In the earlier days of supply chain management there were four enablers, namely, Infrastructure, Technology, Alliances and Human Resources which influenced the supply chain performance. Today in your opinion, apart from these enablers, what other effective methods can an organization adopt for competitive supply chain management? Give examples wherever possible. 2. As Supply Chain Head, it is your job to develop and implement an effective transportation strategy. The business unit head, asks you to use the intermodal strategy to lower overall transportation cost. Explain the steps you will follow. (Give industry best practices examples wherever possible). 3. Warehouse manager of Integrated Parts, an electronic manufacturing company, has an objective of preventing a stock-out situation at any time for one of its vital components. The annual demand for the component is 60,000 units and the usage is uniform. The quantity ordered from supplier each time is 600 units and it is delivered after 7 days from ordering date. The company policy is to maintain a safety stock of 20% of its average inventory. The company works for 300 days in a year. a. What should be the re-ordering point? b. Briefly discuss the steps the warehouse manager should take in determining optimal inventory level Business Ethics, Governance & Risk 1. Analyse the Satyam Scam (Satyam Computers Services Ltd). Present your views on, “Scams influence and change the corporate governance landscape” and substantiate them using insights from the Satyam case 2. In your organization, ‘Smart Solutions & Services’, a midsize IT services company, all the mandatory requirements for compliance to “Sexual Harassment of Women at Workplace (Protection, Prohibition, Redressal) Act 2013 have been put in place. You are Head of Marketing, with 11 people reporting to you


WWW.SMUSOLVEDASSIGNMENTS.COM directly and indirectly. What according to you are the five critical practices / initiatives / processes you need to genuinely implement to ensure that you are providing a safe working environment to all your women employees. (DO NOT copy paste the law) 3.a. “India is one market where sales of so called ‘Fairness Cream’ does booming business”. Identify all the inherent ethical issues. Argue and present the pros and cons of advertising fairness cream in India. 3.b. You have studied Business Ethics as a structured subject for the first time. One of its objective is, ethical literacy- making the students aware of ethical dilemmas and provide tools and frameworks for future and current managers to deal with some of these ethical dilemmas they face. How has it helped you? Give 3 clear points to showcase that it has helped you become a better manager. Employee Development & Talent Management 1. Subhash joined Moorty Software in HR Department and his primary responsibility is to improve Employee Development initiative. The organization had tried running the employee development initiative previously too but it has not seemed to be successful. Subhash started with an analysis to check on the reasons for the failures. In light of this case, please enumerate the issues in successful employee development. 2. Mr. Parikh is the head of Geman Consultancy. His organization is into a business of HR outsourcing. Mr. Parikh steps in at the time of planning of a project and hands the project over to the assigned team. However, he steps in once again after the project is completed for evaluation of the success. At one such large organization, Mr. Parikh steps in to evaluate an employee development project. He is currently contemplating on the method for evaluation. In light of this case, please elaborate on the Kirkpatrick’s model of evaluation. 3. Janvi wants to implement Employee development activities in the organization. She is the HR Manager at Hive Five Media. While the organization is a medium sized, they have a lot of mobility among the employees between departments and projects. Janvi wants to work out two initiatives in the organization. Answer the following questions about her project. a. As a part of On-The-Job development, she wants to implement Mentoring and coaching activity. Please elaborate on the activity of mentoring and coaching. b. As a part of Off-The-Job development, Janvi would like to take up case study method. Please elaborate how does case study method work in the organizations. Decision Analysis & Modeling 1. Suppose you want to design a salad having two main items, lettuce and tomato. Suppose that each gram of lettuce provides 2 units of vitamins and 2 units of minerals and each gram of tomato provides 1 unit of vitamins and 2 units of minerals. The cost of lettuce is 100 Rs/gram and the cost of tomato is 20 Rs/gram. The salad must provide at least 8 units of vitamins and 10 units of minerals. How many grams of each item should be provided in order to meet the requirements of vitamins and minerals for the least cost? What will this salad cost? Use the graphical method. Present both primal and dual forms, including their graphs. 2. You are required to develop a multiple linear regression model based on the data given below, reporting about multicollinearity to refine your model, if required. Consider Profit (Rs.) as the dependent variable. Interpret your results. Suppose your dependent variable (Profit) takes values of “High profit” (Profit > Rs 1,35,000) or “Low profit”: in such case what type of regression model would you like to use and why? (For this part of the question, you need not develop the model or interpret the results.) PLEASE REFER THE TABLE BELOW Raw materials consumed Number


WWW.SMUSOLVEDASSIGNMENTS.COM of factory workers Number of sales personnel Capacity utilization Sale price Office expenses Electricity Profit (Rs.) 20000.0 5.0 4.0 0.4 60.0 4000.0 5000.0 120,000.0 25000.0 5.0 4.0 0.5 62.0 4100.0 5100.0 125,000.0 25000.0 5.0 4.0 0.5 63.0 4000.0 5100.0 127,000.0 30000.0 5.0 5.0 0.6 65.0 4900.0 5900.0 130,000.0 32000.0 5.0 5.0 0.6 66.0 5000.0 6000.0 135,000.0 32000.0 5.0 5.0 0.7 66.0 5000.0 6000.0 135,000.0 30000.0 5.0 5.0 0.6 65.0 5100.0 5800.0 130,000.0 32000.0 5.0 5.0 0.7 66.0 5100.0 5800.0 132,000.0 36000.0 6.0 5.0 0.7 67.0 5100.0 6000.0 135,000.0 39000.0 7.0 5.0 0.8 70.0 5100.0 6800.0 140,000.0 45000.0 7.0 5.0 0.8 72.0 5000.0 7000.0 145,000.0 39000.0 7.0 4.0 0.7 70.0 4100.0 6800.0 140,000.0 39000.0 7.0 4.0 0.7 70.0 4100.0 6800.0 140,000.0 38000.0 7.0 4.0 0.7 70.0 4100.0 6900.0 140,000.0 39000.0 7.0 4.0 0.7 70.0 4000.0 6900.0 141,000.0 39000.0 7.0 4.0 0.7 70.0 4100.0 6800.0 140,000.0 37000.0 6.0 4.0 0.7 67.0 4000.0 6700.0 138,000.0 37000.0 6.0 4.0 0.7 67.0 4000.0 6600.0 137,000.0 35000.0 6.0 4.0 0.6 67.0 3900.0 6300.0 135,000.0 34000.0 6.0 4.0 0.7 67.0 3900.0 6200.0 135,000.0 35000.0 6.0 4.0 0.7 67.0 3900.0 6300.0 136,000.0 3. Suppose that you are required to plan the least-cost transportation from the manufacturing centers to the outlets. The transportation cost matrix is given below. Destination 1 Destination 2 Destination 3 Supply Origin 1 20 17 4 120 Origin 2 35 10 5 60 Demand 40 30 110 180 a. Find the initial basic feasible solution using Vogel’s Approximation Method. b. Find the final (optimal) solution using Modified Distribution method. Manpower Planning, Recruitment and Selection 1. With corporate houses facing major problems of low productivity, low sense of belongingness towards the organization, higher employee turnover; do you think performance counselling can be useful in addressing any of these issues? How? 2. The recruitment landscape has been changing rapidly. From newspapers, campus recruitments, trade unions and referrals to recruitment through social and professional networking platforms. What according to you are the advantages and limitations of using these modern methods for recruitment?


WWW.SMUSOLVEDASSIGNMENTS.COM 3. ABC is a reputed retail brand. It is into the business of apparel for men, women and kids. The brand has exclusive stores as well as counters in malls and departmental stores like Shoppers Stop, Central, etc. The front-line staff is regularly being trained on product knowledge, but no behavioral skills as such. Considering the steep targets set from April 2019, the training manager wants to start the behavioral trainings calendar. a. How should he go about planning and executing this initiative? b. What should be the topics on which the staff should be trained and what methods for each do you recommend? International Finance 1. Exchange rates can be explained by different underlying theories. Explain briefly any three of these theories, along with mathematical formulas, where applicable. 2. There are short term and long term fluctuations in Exchange rates, and various factors are responsible for this. Explain the eight factors and whether they contribute to long or short term fluctuations. 3. An exporter has Eur 10 million receivable in 3 months, and is in a dilemma whether to book forward contract to sell Euro or to sell Eur-INR 3 month futures. a. Explain to him in a tabular form the characteristics and differences between Forward and Futures. b. Then with an example (assume 3 months forward and futures rate of Eur/INR 79) explain the cash flows in either situation. Logistics Management 1. Logistics as well as supply chain management has received attention since the early 1980s, yet conceptually the management of supply chains is not particularly well understood. How will you explain the difference between Logistic and Supply Chain Management with relevant examples? 2. A manufacturer of premium electrical goods is setting up a distribution network. He desires your help in the physical distribution management. Explain the functional areas you will focus on. 3. Warehouse manager of Integrated Parts, an electronic manufacturing company, has an objective of preventing a stock-out situation at any time for one of its vital components. The annual demand for the component is 60,000 units and the usage is uniform. The quantity ordered from supplier each time is 600 units and it is delivered after 7 days from ordering date. The company works for 300 days in a year. a. What should be the re-ordering point? b. Briefly discuss the factors that influence the calculation of safety stock. Organisation Theory, Structure and Design 1. Value for Money is a modern-day Fintech company with a work force of 300 people. The promoters have been stalwarts of the banking sector with a work experience of more than 30 years. The company has a lot of millennials and promoters are worried about creating a sustainable and productive work culture. Which are the factors that would affect organizational culture at Value for Money? What benefit will Value for money derive from a strong culture? 2. Hitech Solutions Ltd. is an upcoming IT solutions company. Their performance for past 3 years has been good, however performance has dipped this year. The CEO wants the strategy team to carry out a VRIO analysis. Which type of technique is VRIO? Conduct a VRIO for Hitech. Make assumptions where ever necessary. in spite of challenging market conditions. If the management decides to use the Historical analysis, which type of tool are they considering? Q.3. a. Explain any 4 types of organizational structures with an example. Q.3.b. Give an example of any organization that has gone through the phases of organizational life cycle. Performance Management System 1. Aarti is the Team Leader at Neel Industries which specializes in plastic products. Aarti has 8 team members. Recently 3 of her team members resigned at the same time and during the exit interview


WWW.SMUSOLVEDASSIGNMENTS.COM process each of her team members complained to Ashish (General Manager) about Aarti’s style of management. Aarti has been described by them as autocratic who dictates instructions and does not listen to her team members. They also described her as rude in her behavior. Ashish has called Aarti for a counselling session. Assume you are Ashish, explain how you would conduct the counselling session and ensure a successful interaction. 2. Correct the following goals by converting them to SMART goals:  To be a high profit company  High Sales in northern and southern region  Take care of employee attrition  Make customers happy  Take care of sales inventory in the plastic bottles section 3. Disha enterprises is a 5-year-old company that sells toys and stationary products. The company has a turnover of Rs 200 crores and profitability of Rs 25 crores. The company is ranked 5th in India as per the All India Retail Magazine. There are 500 employees located across 4 regions in India (Delhi, Mumbai, Chennai, Kolkata). The company has a vision to be a leader in toys and stationery and also has aspirations to expand outside India, primarily in South East Asia. The customer satisfaction index of the company is 63%. The company has just introduced the Balanced Scorecard. As per the Balanced Score Card prepare one goal each on: a. Financials and Customer perspective b. Business Process and Learning & Growth Perspective Marketing Research 1. The Distance Education Council (DEC) wants to conduct a research among the various distance learners across different colleges, universities and courses across India. Since the population of distance learners is widely dispersed, the research team at DEC feels that it may be effective to conduct an online or telephonic survey. However, these methods have their own drawbacks. Besides, the information to be collected is quite detailed which is prompting the researchers to consider other approaches such as a faceto-face survey. Discuss the advantages and disadvantages of the various data collection methods available to the researchers at DEC and recommend an approach 2. Nestle wanted to understand the key challenges that their brand Maggi is likely to face in its comeback; in the wake of more aggressive competition from competitors such as Sunfeast Yippee noodles and Patanjali Atta noodles. The research agency took this brief from Nestle and gave instructions to its team to find out the customer satisfaction with Maggi and its arch rivals. “Specifying the research objective in the most clear and precise form, is the most crucial step involved in the research process”. Evaluate this statement in the light of this case and discuss how the steps involved in this research process (as proposed by the research agency) will turn out to be different from what Nestle expects as the research outcome. 3. Scene 1: Nivedita, an interviewer for a data collection agency, approached a couple at the mall seeming to be hailing from a rural background and asked the woman, if she would like to participate in a marketing research survey. The couple quickly walked away. A group of teenage girls overheard Nivedita and asked her if they could participate. They were from rural areas, and they would like to answer Nivedita's questions. Nivedita was ecstatic! She could fill a good portion of her sample with these helpful girls! Scene 2: Nivedita had a list of names and contact details of 100 women in Faisapur in U.P. She started with the top 5 names. In 4 out of 5 cases, the women either didn’t respond to her request or refused to participate. Only one woman took the survey. How will she reach out to these 100 shortlisted women in one week? It seemed to be a daunting task as of now. Nivedita was confused. The reason was simple: The "normal" rules for conducting a marketing research survey do not apply when the target sample is a Rural population. Nivedita was one of the women researchers who had been appointed by an NGO for conducting a research on the sanitation and personal hygiene methods being used by women in rural areas. The objective was to capture the aftermath of the awareness campaigns been done on account of the Indian Household Latrines (IHHL), School Sanitation and Hygiene


WWW.SMUSOLVEDASSIGNMENTS.COM Education and Anganwadi toilets. After a whole lot of debate and discussion, it had been decided that the respondents for this survey shall be rural girls / women ranging from a broad age group of 12-60 years. For conducting a survey among this wide audience, two things were done:  A list of women was procured from secondary sources of data  The women were segregated on the basis of age into the following categories: 12-17, 18-25, 26-35, 36 – 45, 46-60 The sampling method had also been very scientifically decided. However, reaching out to these women unknown to the researcher, unrelated to each other, was not working out, no matter how scientific the approach may be. With this very first experience shared by Nivedita as a part of the pilot, the team was a bit confused on whether their understanding of the rural research methods is correct. Anxiety was creeping in as to what should be the ideal method to choose this sample of rural girls / women? a. To choose this sample of rural girls / women, which sampling methods will you consider most appropriate and why? Suggest any two methods and justify your answer. b. Suggest some innovative interview methods to reach out to the target audience International HR Practices 1. ABC Ltd is an FMCG Company operating in India and you are planning to start the operations in South Africa. First problem you have, as an HR Manager, is to ensure that availability of skilled and able workforce in South Africa. What are your sources for the same and which one will you choose? 2. NITT is a leading IT Company in India and it is planning to expand its operations in Africa. The company has decided to send the expatriates from India to man important positions in the subsidiary in Africa. What selection criteria will you use for expatriate selection? 3. ADB is a Bank in India and it is planning an international expansion in China. One of the functions that ADB needs to deal with is ‘International Staffing.’ With respect to this write a note on each of the following: a. E Recruitment b. Use of social networks International Logistics & Supply Chain Management 1. An old Indian company is in the field of animal nutrition for the past 25 years and is wanting to grow its business in line with the global sector growth and business opportunities. It is exploring the international opportunities and had want to enter in Kazakhstan and Russia the Eurasian countries due to high potential for the nutrition business. Derive a strategic plan for logistics, supply chain and a business plan to succeed and establishing a strong foreign brand. 2. SG electronics is a German manufacturing and marketing company is into white goods mainly washing machines, refrigerators and sophisticated kitchen ware. What is the approach strategy that the company would employ for the successful launch of its products in the INDIAN market? Formulate a strategic logistics and SCM plan which makes the company a top brand in the Indian market which is crowded with international branks like LG, KENSTAR, BOSCH and SAMSUNG. 3. A beverage company named Gold spot drinks is in the Indian market for the past 15 years with is soft drink brand GOLD SPOT. It is a family owned strong brand with unstructured professional set up in place. Due to new government policy a foreign company ABC want to enter India by investing in the company and capitalise on the Gold spot brand and bring in its own brands into India. a. What elements of importance ABC company should consider while doing so in the business approach, and the SCM strategies? b. What kind of professional approach it need to locational planning, production planning and distribution set up to gain market entry PAN India and introduce its products along with the Gold spot? Organisation Culture 1. Discuss briefly the culture of four different organisations based on the four quadrants (Incubator, Guided Missile, Family, and Eiffel Tower) of Trompenaars’ Model of Organisational Culture.


WWW.SMUSOLVEDASSIGNMENTS.COM 2. Ajay joined a start-up in the food business where he noticed that despite an amazing business model the company is not able to real good profits. He did a root cause analysis and found that the relationship with external stakeholders is not maintained and is grim. What steps shall Ajay follow in order to maintain a strong relationship with external stakeholders? 3. Jal Pvt Ltd. is an Indian organisation which is acquiring H2O a Finland based company. Rajat is the CEO of Jal and is very much worried as in his previous organisation he has seen M&A failing because the organisations were from two different cultures. a. Is Rajat’s apprehension right? What should be Rajat’s role in a smooth amalgamation of two cultures? b. Provide any other example where the M&A failed because of cultural incompatibility. Conclude by emphasizing the importance of culture in such a change. Project Management 1. What is a project charter? Describe different components of project charter? What are the various elements and steps of project planning? Briefly mention about various project planning tools. 2. Discuss different steps and approaches involved in estimating time? Please explain in brief the different steps involved in the Critical Path Model as part of Project Scheduling. 3. a. What is earned value management? What are the four main earned value management forecasting formulas? Please describe them with equations 4. b. What is schedule compression? Elucidate the meaning of fast tracking and crashing the schedule? Highlight the differences between the two. Strategic Financial Management 1. You are considering an investment project. The project has a life of three years. Project Information:  Initial investment into a new machine, which would cost Rs.4,50,000.  Machine is to be depreciated to zero over three years (straight line depreciation) with no salvage value at the end.  Operating revenue is expected to be Rs. 6,00,000 per year.  Operating costs for raw materials expected to be Rs.3,00,000 per year.  Assume tax rate is 30% and the discount rate is 20%. a. Compute after-tax cash flows every year. b. Evaluate the project NPV. Would you accept the project? (10 Marks) 2. Compute the fair value of the following three stocks. Assume cost of equity to be 10%  Stock A is expected to pay a uniform dividend of Rs. 3.50 per share forever.  Stock B is expected to pay a dividend of Rs. 2.00 per share next year. Dividends are expected to grow at 5% YOY per year forever.  Stock C has paid a dividend of Rs. 2.50 per share in the current year. The dividend is expected to increase by Rs. 0.50 per year for the next three years. Thereafter, dividend is expected to remain constant. 3. Rate of return on treasury bills (risk-free short-term government papers) is around 6%. The expected rate of return on a market portfolio is 14%. Applying the capital asset pricing model (CAPM), answer the following: a. What is the expected rate of return on a stock with a beta of 0? Is it a risk-free investment? b. A stock currently trades at Rs. 60 per share. The stock is expected to pay a dividend of Rs. 5 per share next year and you expect to sell the share then for Rs. 65. You estimate the beta of the stock to be 0.8. Is the stock overpriced or underpriced? Strategic HRM 1. “Performance management system which is an alternative to management by objectives evaluates the performance of the employees in the job and analyses the areas of development. It also assesses the individual strengths and weaknesses of the employees in the job. Give example of one FMCG/banking


WWW.SMUSOLVEDASSIGNMENTS.COM organization you know of, that was able to evaluate the performance of an employee in alignment with the organizational objective. Evaluate and justify the complete process. 2. Critically assess how humour and simulation-based training can be used to motivate staff who are undertaking low skilled, repetitive, mundane and unsatisfying tasks. Give examples to support your narrative. Also share example from a manufacturing unit where humour-based training can be linked with the learning, reduced turnover, performance improvement and satisfaction of the employees. (10 Marks) 3. Cisco sources revealed that the company had a policy of attracting the ‘top 10-15%’ people in the networking industry. It believed that if it could get the best people in the industry and retain them, it would remain the industry leader. According to Cisco’s vision statement, “Attracting, growing and retaining great talent is critical for sustaining Cisco’s competitive advantage.” Thus, effective recruitment was used as a powerful strategic weapon by the company. The company began to use revolutionary techniques like the ‘build-the-buzz’ strategy, which was centred on the primary market for its products, i.e. the Internet. Cisco’s recruiting team identified the candidates whom they felt the company ‘should hire,’ and then figured out the way those potential candidates did their job hunting and designed hiring processes to attract them to the company. Cisco recruiters targeted even passive job seekers – people who were happy and successful in their current jobs. Barbara Beck (Beck), Vice President, Human Resources said, “The top 10% are not typically found in the first round of layoffs from other companies, and they usually aren’t cruising through the want ads.” Cisco changed the way it posted advertisements in newspapers. Instead of listing specific job openings, the company featured its Internet address in its ads and invited prospective candidates to apply. This move helped Cisco to direct all job seekers to its website where it could inexpensively post hundreds of openings and provide information regarding them. It also advertised its website in cyberspace to reach candidates who surfed the net from around the world. The company was thus able to monitor and measure its recruiting programs through the number of visits to its site. Since most people visited Cisco’s website from their jobs, the company could identify their place of work. Cisco worked towards removing some of the frustration associated with applying for jobs. The company learned to attract happily employed people through focus groups. These focus groups targeted senior engineers and marketing professionals in other companies and found out how they spent their free time, the websites they visited and the how they felt about job hunting. These insights helped the recruiters. For example, it was found that most professionals like to watch movies in their free time, websites on ‘corporate cartoon Dilbert’ were extremely popular and most professionals hated job hunting. Cisco, thus, linked its website to the Dilbert web page (www.dilbert.com), which registered around 2.5 million hits per day, mainly from engineers and Internet-savvy managers, it also bought space on websites like Travel Quest (www.travelquest.com), a reservation service provider. These steps turned Cisco’s website into an extremely useful recruiting tool. The website also offered features through which applicants could fill their resumes online or create one with the help of Cisco’s resume builder. In this way Cisco attracted active and passive job seekers. The focus group’s exercise made Cisco realize that a candidate would approach the company if he had been informed by a friend about better opportunities at Cisco. This led to the launch of the friend’s program in April 1996. Cisco also reached out to potential applicants through a variety of routes which were unusual in recruiting. It began frequenting art fairs, beer festivals and certain annual events in which people from Silicon Valley participated. These places proved to be very ‘fruitful hunting venues’ as they attracted young achievers from various successful infotech companies. Cisco recruiters mingled with the crowd, collected business cards from prospective candidates and spoke to them informally about their careers. More than 1,000 Cisco employees volunteered for the Friends program, attracted by the referral fee, which started at $ 500 and a lottery ticket for a free trip to Hawaii for each prospect they befriended and who was ultimately hired. In this program, Cisco employees were matched up with people who approached the company as prospects and who shared similar backgrounds and skills. The Cisco employees then called the prospects to inform them in their own words about life at the company. Cisco advertised the friend’s program in movie theatres in San Jose and received around 100 to 150 applications each week. By 1997, about one third of new recruitments were made through the Friends program. Cisco launched a tool called Profiler on the employment page of


WWW.SMUSOLVEDASSIGNMENTS.COM its website to accelerate and standardize online resume submission. The Profiler asked applicants to provide educational and employment information through appropriate selections from pull-down menus. Cisco also found that applicants and recruiters were not totally comfortable with, the time-consuming recruiting process. To speed up the hiring process, Cisco hired inhouse head hunters to identify qualified candidates for managers. After streamlining its recruitment policies, 1996, Cisco conducted an employee survey to find out how the new recruits felt on their first day at work. The survey showed that some new recruits felt lost on their first day - their phones did not work; their computers had no software and if it did they had no idea how to use it. It was also found that most of the employees did not get their email addresses for two weeks. To address the above problems, Cisco launched Fast Start, an employee orientation initiative. Cisco installed computer software, which tracked the hiring process and alerted the team about the new recruit’s arrival. As a result, every recruit started with a fully functional workspace and a whole day of training in desktop tools. Cisco believed that its new recruitment philosophy should also be made a part of the overall corporate culture. By late 1999, Cisco’s job page was recording around 500,000 hits per month. The company generated a stream of reports about who visited the site and finetuned its strategy accordingly. By the time the new recruitment initiatives were established, Cisco, which was hiring approximately 8,000 people a year, received 81% of the resumes were from the web. Eventually, 66% of the new recruitments were from the candidates who had sent their resumes through the Cisco website. It was also reported that about 45% of company’s new recruits came from the Amazing People Program. Cisco’s hiring cycle also came down to 45 days from 68 days. The recruitment costs in this ‘direct mode’ amounted to $6,556 per capita, which was around 40% below the industry average. Referral rates at Cisco were twice the industry norm and that created a performance edge as most recruits were qualified employees with vast experience. By 2001, referrals and the friends program accounted for 50-60% of new employees. Most importantly, the retention rate at the company had also increased. The employee turnover figure was 6.3% in 1999, a very low rate compared to the industry norms, which varied from 18-28%. According to company sources on average Cisco employees accessed the corporate e-HR site 16 times a day for information about job cuts. Analysts claimed that Cisco’s innovative and aggressive recruiting initiatives were to a large extent responsible for the company’s expansion at 40% per year and recruiting 250 employees every week despite the global dot-com slump. a. According to Cisco’s vision statement, “Attracting, growing and retaining great talent is critical for sustaining Cisco’s competitive advantage.” Analyse the various recruitment strategies adopted by Cisco. b. Cisco believed that its new recruitment philosophy should also be made a part of the overall corporate culture. Explain the various key aspects that are to be considered in recruitment philosophy by companies like Cisco. Discuss how Cisco is benefitted by adopting innovative recruitment philosophy. World Class Operations 1. What are the building blocks of World Class Operations? Explain with suitable example. 2. Briefly explain the different types of quality with examples. 3. AL is an Indian automobile company headquartered in Chennai, India. Founded in 1948, it is the second largest commercial vehicle manufacturer in India, fourth largest manufacturer of buses in the world and 10th largest manufacturer of trucks globally. It has manufacturing plants in India and abroad. The company believes in producing world class products wants to be competitive in the world market. a. Think your-self as a consultant for the company. Briefly state how the company should go for implementing TQM in its operations. b. With reference to AL, explain how KANBAN can be implemented in the company. Services Marketing 1. Bookworm’s World is a U.K based Book Store chain planning to launch in the Indian market, specifically catering to children’s books, workbooks and educational toys. Initially the Book store chain will begin its operations with 6 major cities which are being seen as potential markets and then slowly it shall expand to other big cities in India as well. With this vision, the management, now wants to explore


WWW.SMUSOLVEDASSIGNMENTS.COM the various options for service delivery. Since it is a new chain, the delivery options need to be cost effective, atleast to begin with. The management is open to all sorts of technology tie-ups to explore the self-service or remote options along with the traditional delivery models. Suggest all the possible delivery options that you consider appropriate. Justify with an argument. 2. Summer vacations for the kids are round the corner. This time around, you have decided to surprise the kids with the Big Summer Holiday that you and your better half had been contemplating since long. Choosing between a 7-day European dreams or The best of U.S or Amazing Australia or the umpteen options flashing on various travel sites, is indeed a complicated decision; especially in the backdrop of a budget constraint. Quite obviously, while the flashy packages offer the ‘oh-so’irresistable’ deals, these prices are not just the only costs that the customer has to incur. The real cost of the service to the customer is an amalgamation of many inter-related monetary and non-monetary costs. Discuss the various search, purchase and post-purchase costs that you will have to incur in the purchase of the holiday package. 3. Nannytracker.com is the new kid on the block; a new mobile-app based service which helps you keep a tab on your children and their nanny while you’re out of the house. The Nannytracker, a new service for working parents, allows them the facility of home care viewing on their smartphones. The subscriber can view real-time video through a smartphone that is capable of showing video clips of footage of the home’s interior space. The app gives the user a comprehensive view of what their kids are up to while they are away. Besides the clandestine video clips of the home, that get captured periodically through a hidden camera and are posted to the parents, the smartphone app can be installed at both the parents and nanny’s end, and can work as a vital communication tool between them. The app provides easy messaging between parents, nannies, or any other caretaker, all within the account. Hence, any important information such as medication dosages, nappy changing frequency, food and play instructions don’t get missed out. The app also allows the Nanny to click pictures of the baby and post them so that they remain in one location/ account. The Daily News Feed provides an overview of their activities, as well as all the data that was tracked, messages that were exchanged, and photos that were shared. The service is being targeted to working women living in urban metro cities such as Delhi and Mumbai; many of whom have domestic helpers to take care of their children during working hours. Although the service intends to provide parents with peace of mind, it could work equally well for pet owners. The app is compatible both the iOS and android platforms. Priced at Rs. 999 on Playstore and App store, as one-time download charges, each member of the caretaker team needs to download the app by paying the installation charge. The charge includes installation of the camera, all app-related services and unlimited data storage. As if this is not enough, the app also allows you to add another child to the same account. And this one’s completely free of charge. You will receive separate notification for both the kids; however, you have to ensure that they are in the same location. Now this is what you call women’s empowerment!! a. Discuss and evaluate the marketing mix for Nannytracker.com b. What is the core service being offered by Nannytracker.com? Compare the facilitating and enhancing supplementary services being offered by Nannytracker.com Supply Chain Management 1. There are multiple problems facing the Indian pharma supply chain. Dearth of medicines for patients, unavailability of medicines at the hospitals and pharmacies, poor quality of medicines and availability of counterfeit drugs. How can the SCOR model be used in this case to address and enhance supply chain management decisions within an organization and with its suppliers and consumers? 2. Patanjali, a fast-growing organization crossing US$1bn of sales in five years of time span and declaring a target of doubling this figure in the financial year 2016-2017 (to reach US$1,500m). The prime focus of


WWW.SMUSOLVEDASSIGNMENTS.COM Patanjali is the health food segment based on herbal and Ayurveda science through the use of organically grown agricultural produce by integrating the associated value chains while radically benefitting all the stakeholders in a two-way process as suppliers as well as buyers/consumers. The basic objective of a Mega Food Park was to create a direct connection between the farm, processing and the consumer markets. This was accomplished by creating a network of collection centres (CCs) and primary processing centres (PPCs) with the aid of effective logistics facilities. Source (Sengar, A., Sharma, V., & Agrawal, R. (2017). Market development through integrating value chains–a case of Patanjali Food and Herbal Park. Emerald Emerging Markets Case Studies, 7(4), 1-22.) Describe the distribution channels used by Patanjali to ensure its products can reach everywhere? 3. TAPF commonly known as The Akshaya Patra Foundation is a non-profit organization in India that runs school lunch program across India. The organization was established in 2000. TAPF started out as a not-for-profit, non-governmental organization (NGO) headquartered in Bangalore in June 2000. It provided free mid-day meals to 1,500 students in government schools in the city during the initial year. By 2015, TAPF kitchens were operating at 24 locations (across ten states) and were serving over 1.4 million children. These kitchens were both centralized and decentralized and served a set of schools in the area in which they were located. Such efficiency didn’t happen overnight, according to Vinay Kumar, head of operations at Akshaya Patra. He and his colleagues standardized processes across multiple facilities. They also implemented systems to share innovations across the entire chain of kitchens. “Each of our decisions is data-driven. Anything we implement should be measured by data, replicable in another place, and standardized,” says Kumar. Kitchen workers know exactly how long it takes to cook each meal. They know how much kitchen capacity is required to make that meal. TAPF is on a mission of feeding five million children by 2020. (Source: https://ssir.org/articles/entry/case_study_akshaya_patra) a. Identify the different stages followed by TAPF in their supply chain activities to ensure that no child skips a meal b. How can the use of technology aid their operations? Total Quality Management 1. Explain your understanding on the below:  About the process of “Acceptance Sampling”  Double sampling & sequential acceptance sampling (Along with process) – Give appropriate examples to explain 2. What do you understand by Quality Function Deployment (QFD) & what are the QFD processes? What do you mean by Poka Yoke? What are the objectives of Poka Yoke? Give 2 examples of Poka yoke? 3. A manufacturing cos manufactures bangles for different sizes for the kids of different group. You are appointed as an expert. You selected 1 unit (As sample) in every 5 finished product. Total population size is 50. You checked each and every specification given to you. Below are the number of defects identified by you in each of the sample. Answer the below: a) What is the type of data (Defect in this scenario) & what kind of control chart would you suggest? Calculate the UCL & LCL for the mentioned scenario?

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