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LOST

IN

DISCOVERY

lost in discovery

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yoxfear creative director sokaina aliouate

editor sokaina aliouate

contributing photographer soso aka sokaina aliouate

visual image/model/inspirer sokaina aliouate

all around awesome sokaina "so kool" aliouate

yeah.


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LOST IN DISCOVERY

lost in discovery Such a fitting title , you’ll see.

This is a story of self discovery and challenging of fears, through the eyes of a fragile, elusive and entirely confused girl leading a monotonous life in blissful ignorance. you’re welcome.

Now while on my weekly visit to Stadsbiblioteket in Stockholm I randomly stumbled upon some very interesting and extremely befitting convenient material. These findings, this goldmine of discoveries that I came upon came at this very opportune moment was very rewarding in this time of despair and self-realization for me. You see, these findings of mine surprisingly enough coincide extremely well with an assignment of mine, a creative task if you will, that I’m currently working on. How amazingly appropriate and benefitting but incredibly random is that?!? And only by chance. WOW. These peculiar findings turned out to be scrambles of what looks to be a Japanese(?) advertising campaign geared towards eliminating ones fears or something, from the publicly traded company, ALLISEEISDOLLARSIGNS INC. The main concept of this campaign seems to revolve around some random chick, lost and probably on a quest to find her purpose in life and conquer her many fears. As I leaf through the adverts of the campaign and see her fail in her continuous attempts to overcome many of her fears I can’t help but to sympathize with this poor soul and her amazing resilience or lack thereof during her constant demise trough out the campaign. But don’t fret she does sure looks like a young, bright and brave young lady. Like quite the soldier with a heart of gold, an armor of both steel and iron, charming as hell, as funny as she is creative with an imagination that runs as deep if not deeper than the ocean outside your window, I’m sure. She may be naive at times and in a constant state of confusion and sure, she may be PAINFULLY awkward at times, so much that at times people would think she is rude BUT she does seem like an awesomely cool, kick ass chick. I would assume, it’s not like I’m her, I mean know her, hahahhahah.. hah, no. Silly! Like she seems like exceptionally, crazily cool and like always listens to TLC and Montell Jordan and I like wish I was her but no,


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I mean if she would walk by me I would totally be like; -WOW, THAT’S A BAD ASS CHICK! But again, I’m not her. Back to the overall campaign and the approach they took with it, which I think speaks more to the impulsive nature in us human beings and the sentimental tune of our hearts rather than the LOGOS QUHBN, the logical and reasonable WOKRIKINGs OF THE ever so filled mind of ours (blähhh). The ad campaign creates pathos, the curiosity in us people, like we see in this campaign where it depicts this chick’s journey and experiences trough her own struggles and discovering different cultures, in real time. HOPE, another thing exhibited in the ads, this same brave, hopeless chick facing and defeating all of her fears, just brings hope. It evokes a spirit of optimism and courage and if you show people of what looked like an impossible case, can be a reality (For real!? no? really?! Wow!!) Yeah, it’s what we in the advertising industry like to call a hit and run! Home run?!? ...Yeah! Which is a good approach since emotions are what draw reactions and catches people’s attention and it creates strong feelings in folks and it conjures opinions, It brings in the DOLLAZ. CASH MONEY. MULAH. GUAP. The almighty dollar. And, Japan always works, it’s foreign, different (well, not in Japan) but here! Discouraged, you say!? No, ENCOURAGED, I say! It’s all foreign and you can’t understand squat. It’s glorious, it’s euphoria. It’s an advertising gold mine. It’s in japan language, all squiggly and stuff, a random chick, bunch of colors everywhere. People think foreign is cool; they are fascinated by foreign entities and like to be associated with it. They love it. And it shows from their quarterly, financial reports, which showed their sales revenue make a quick 130% rise in their now infamous fear-ridding Yellow-feather Rocks, following the success of this fear-elimination campaign which was later followed by the career-hula hoops, “Hula hoop your way to the top”. They found their niche, investors rushed to buy stocks, folks rushed to buy the products, employees rushed to make the products and the CEO rushed in to the wall. Literally, he fell into a coma, never to wake up again making the investors concerned and the board panic. Without anybody to manage to helm and save the company and its inventive nature, they eventually went bankrupt and is now a privately owned Spa and health center owned by Wesley Snipes. Located in South Korea it caters towards kpop stars and rich ex-convicts.


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STORY OF THE FLUORESCENT BRIGADES However, before ALLISEEISDOLLARSIGNS INC’s complete demise, it did however successfully draw out a strong fear-challenge movement not only in Japan and Guam but around the world. Folks from the whole spectrum of society joined this movement, this movement widely called, HERE COME THE FLUORESCENT BRIGADES. Young and old, old and young HAD JOINED AS ONE. It was the campaign motto, WATCH IT CHALLENGE ME INSPIRE YOU,that had awaken this kind of movement from the beginning. The campaign was the inspiration to a movement of a completely different degree, one that made people gather, rally, think and resolve conflicted hearts, convert religions, they celebrated and danced in the dark, most importantly they realized and faced their fears. People found great courage and harmony, a sense of community. This revolutionary movement made them realize their long lost dreams, take their lives in completely different directions, bringing down dictatorships, breaking out from prisons, stealing their lives, banks and stores back. Everything was in neon-color, everywhere, aerobics galore, we had milli vanilli’s downfall, the murder rate sky rocketed and divorce was at an all time high. It was the GOLDEN TIME. IT WAS THE 90s. I can testify to this legendary association, I witnessed it, my MOM was a part of it, my family lived through it, I was born in it. It was us, we were it. It consumed us, We embraced it.

special thanks to rosie perez, ”friends” & tlc


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aerophobia aerophobia


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glossophobia


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glossophobia


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nyctophobia nyctophobia


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agoraphobia agoraphobia


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aquaphobia aquaphobia


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sociophobia osciophobia

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acrophobia acrophobia

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necrophobia necrophobia necrophobia necrophobia necrophobia necrophobia


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WATCH IT CHALLENGE ME INSPIRE YOU

claustrophobia claustrophobia


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brontophobia brontophobia


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huh, fear Growing up wanting to fear something is not anything intentional but to defeat ones fear is very much a conscious, deliberate decision. Remember, only a very small percentage of the things you fear are actually genuine concerns. When you actively engage your mind in fear – you cannot move forward with the things you want to do in life. You’re stuck, like I was and still partially am. You see, what I was experiencing as life, was surely not. It was a still in actuality, an existence in an imaginary subconscious, disguised as an amazingly tedious life. Until, I (after several years of an extreme case of laziness (on-going struggle) and about 5 keen, very expressive siblings and 2 loud, passionate parents “encouraging” me) discovered this incredibly simple truth; the future is now. Yeah. I know, cheesy but a total Oprah AHA-moment and incredibly eye-opening for me. I understand the grip fear can have on a person more than most, it can prevent you from opportunities and realizing dreams of yours. It’s like a tightly wrapped blanket, comforting you during cold nights but also constricting you in reaching for the remote to the TV or taking a sip of your drink a tired evening. The solution, you say?? A snuggie. NO. That was a metaphor, don’t take it so literally. Damn. What I am saying is, there is no freedom in pursuing life to the degree you want when fear leaves no time or place to engage in that pursuit. I’ve found through my endless, traumatic, adventure of hilarity, anxiety and unadulterated terror, that the way to conquer ones fear is to bravely blaze through the gates of the castle full of constrictions, fears and uncertainties you’ve built up all along and realize your freedom. No more to it. So to quote one big, sports aimed multinational corporation, Just do it! Seriously. No, SERIOUSLY. I am PRIME example of the saying, If I can do it, ANYBODY can. So don’t sweat, don’t fret. Self-doubt is the worst fear of all.


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LOST IN DISCOVERY


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THANK YOU, FOR YOUR SURELY UNDIVIVDED ATTENTION


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special shoutout to the 90s


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LOST IN DISCOVERY  

..........................................hey

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