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Case Study Features The ShopperTrak app now gives retail executives an accurate insight because of the app’s easy-to-understand features. O

Information on the peak traffic times that occur during the week

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Getting hourly traffic updates with hourly transaction data

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Identifying traffic patterns, transactions and conversions

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Measuring the effectiveness of marketing campaigns

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Ability to compare data for the last six months

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Able to generate and send reports via email

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Key metrics are displayed in a graphical format

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Free business analysis sample report for five major markets

Summary ShopperTrak wanted to give its customers the ability to check traffic patterns, transactions and the effectiveness of marketing campaigns on a mobile platform. Softweb Solutions developed an iOS-based app that fulfills ShopperTrak’s promise of traffic data in real-time. The app also supplies ShopperTrak’s popular information service, The Traffic Report, to unpaid subscribers.

Business Benefits The app gives the clients who already have ShopperTrak accounts access to various shoppers-related reports from the facility of their choosing. The system works on the nth level user access principle which allows the admin to assign multiple client roles based on requirements. The Traffic Report, which is refreshed weekly, gives an estimate of the region-specific year over year growth in shoppers entering stores. This feature is also available to the unpaid subscribers of the service. Store managers and mall executives can see the data in user-friendly formats and quickly analyze the effectiveness of their marketing campaigns, shopper conversion and decide on staff requirements.

Contact Information Technologies Used O O O O O O O O

Architecture: 3 tier Language: Objective - C Middleware: Web Service Third-party tool: FusionChatrts Service: Web service developed in JAVA Tools: Xcode 4.6, iOS Simulator , Oracle Database (Back End) Operating System: iOS (4.3 and Later.) Languages support: English, French, German, Italian, Portuguese, Simplified Chinese, Spanish, Traditional Chinese

Softweb Solutions 2531 Technology Drive, Suite 312, Elgin, Illinois 60124 US Toll Free Number: 1-866-345-7638 Email: info@softwebsolutions.com

www.softwebsolutions.com

Delivering a mobile app for retailers to access and analyze store sales and footfall  
Delivering a mobile app for retailers to access and analyze store sales and footfall  

ShopperTrak wanted to give its customers the ability to check traffic patterns, transactions and the effectiveness of marketing campaigns on...

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