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Deciding the Right Mobile App Platform Most successful businesses these days are deploying mobile apps as natural business extensions. Whether it’s about selling products, services, gaining user engagement, or building better business management, mobile apps are huge to leverage the true potential of mobile. Latest Flurry findings corroborate the growing apps influence in the consumer sphere, with the average app consumption outpacing average mobile web usage. Of the two hours thirty-eight minutes of daily average smartphone and tablet usage, mobile apps account for nearly two hours and seven minutes, with only thirty-one minutes coming from the mobile web. Much in line with the Flurry findings, Gartner also predicts the surge in mobile apps development, which has thus far seen over 700, 000 apps spring up on Google Play and Apple Apps store, to continue and amass $25 billion in apps revenues by 2013 end. As a business, big or small, there can be no better time to join the apps bandwagon. However, picking out the right mobile development platform is a challenge for most businesses to begin with. There are various factors worth considering when you go about choosing a development platform that suits your business objectives and outreach. Here are a few crucial ones: Reach Both Android and iOS lead platform coverage, accounting for over 70% of global apps usage. Its fast expanding user base gives Android a slight edge if your app will be going out as a free download. For premium apps, Apple makes a better choice as iOS users are more inclined to buying than any other platform. That said, Blackberry’s appeal can’t be missed for business-critical apps. Platform Rigidity Every platform has in place developer guidelines that range from plain simple to rigid and quirky. Apple in particular is known for laying down the law to mobile app developers, as many businesses including Microsoft have figured. On the other hand, Android has its own share of fragmentation issues which can affect your app performance in the long run. Figure out well how you app fits in with such platform-specific parameters. Native or HTML Platform matters a great deal to the type of app you need. Android and iOS are great if you look to build a native app, but BlackBerry’s richer HTML 5 resources make it a better option for building a web mobile app. With strong Microsoft backing, Windows 8 is another option to consider for building apps with integrated business tools. Revenues Every platform goes by its very own revenue models, holding specific profit sharing and development policies. It’s absolutely critical to have a working knowledge of your platform policies, especially if your app will go out as a premium download.


There’s no doubt that a platform goes a long way into how your app fares in the long run. It’s crucial you get this right from the word go. Mobile app developers at Software Developers UK can help you make an informed choice. With over 400 apps on different platforms, our mobile app development teams can meet your business objectives with a well-integrated mobile app.

Deciding the Right Mobile App Platform  

Most successful businesses these days are deploying mobile apps as natural business extensions.