How Web Push Notification App can Benefit your Business

BENEFITS OF USING WEB PUSH NOTIFICATION APP IN E-COMMERCE BUSINESS

W H Y WEB PUSH N O T I F I C A T I ON S A R E N E C E S S A R Y F O R E C OMMERCE?

SUMMARY Over the past few years, the web push notification has emerged as the most powerful marketing tool for eCommerce marketing. The facility provided by this functionality is delivering great results to all the eCommerce merchants out there. Online marketers have been leveraging all different marketing channels from the past several years. Popular marketing tool like SMS marketing has almost lost its charm. The email marketing has also lost its potential. With very low open rates, it is also not working for the marketers.

Hence they needed a marketing channel that can drive the highest engagement. The web push notification directly hits the screens of the users. By applying the creativity, the marketers can send their message most innovatively. Started with the support from Google Chrome in 2015, currently, the functionality of web push notification is supported by almost every mainstream browser. Here we will discuss the benefits of using a web-push notification app for your business.

BENEFITS OF USING WEB PUSH NOTIFICATION APP IN E-COMMERCE BUSINESS

CONTENT OF THE PRESENTATTION High opt-in rate Highest engagement Great re-targeting functionalities More traffic Can be used as the alternative of mobile app How to enable this functionality for Shopify store?

The final thoughts

BENEFITS OF USING WEB PUSH NOTIFICATION APP IN E-COMMERCE BUSINESS

HIGH OPT-IN RATE The functionality like subscription popup requires users to enter their email or any personal information to start their journey with any online service. Meanwhile, web push notification only requires users to click allow to optin for the functionality. Hence higer opt-in rate can be achieved.

BENEFITS OF USING WEB PUSH NOTIFICATION APP IN E-COMMERCE BUSINESS

HIGHEST ENGAGEMENT If we take the example of email and SMS marketing, the users would not mind to swipe them. On the other hand, the web-push notification directly comes from the browser itself. Use the most engaging title line and notification image that can trigger users to click on your notification, and get the highest engagement out of it.

BENEFITS OF USING WEB PUSH NOTIFICATION APP IN E-COMMERCE BUSINESS

GREAT RE-TARGETING FUNCTIONALITIES For the tasks such as abandoned cart recovery and user win back notifications, the web push notification delivers great assistance. Even for the targetted marketing campaigns, the web push notification delivers great results. The marketers can send relevant notifications as per the likings of the user.

BENEFITS OF USING WEB PUSH NOTIFICATION APP IN E-COMMERCE BUSINESS

MORE TRAFFIC The web push notification can also be leveraged as the best alternative of paid ads. If you are sending notification that worth the time of the user, you will get the best open rates. With the highest open rates, a considerable boost of traffic can be achieved on your website.

BENEFITS OF USING WEB PUSH NOTIFICATION APP IN E-COMMERCE BUSINESS

CAN BE USED AS THE ALTERNATIVE OF MOBILE APP The mobile app comes with the whole news perks for the business. But if you are a small scale startup, you may fall short on funds for app development or paid marketing. Hence during such difficult times, the web push notification can deliver great results.

BENEFITS OF USING WEB PUSH NOTIFICATION APP IN E-COMMERCE BUSINESS

HOW DO I ENABLE THIS FUNCTIONALITY FOR MY SHOPIFY STORE? Just download the app named Notifier ‑ Smart Web Push . The app is available on the Shopify web store. The app has all the functionality to create the perfect web push notification for your Shopify store. Open the app in the admin panel of Shopify. The app provides all the tools you need to create the best web push notification. The app also creates user segmentation to create customized marketing campaigns. To understand all the functions provided by the app, download the app from the Shopify store NOW!!

BENEFITS OF USING WEB PUSH NOTIFICATION APP IN E-COMMERCE BUSINESS

THE FINAL THOUGHTS The web push notification is proven to deliver great results for any eCommerce store out there. I hope you understand the importance & benefits of having the web push notification app for your eCommerce store. This functionality is consistently delivering great results for the store owners. And with it's targeted marketing features, the benefits of using web push notification are limitless. Apply your creativity and marketing mind to it and increase traffic and conversion on your store.

BENEFITS OF USING WEB PUSH NOTIFICATION APP IN E-COMMERCE BUSINESS

ABOUT US The Softpulse Infotech is a group of profoundly talented eCommerce website development & design experts. We are an eCommerce website design agency, highly acknowledged for reliability, quality work, appealing designs, and timely delivery. Our best business practices and work ethics have made us one of the most reputable eCommerce website development company. Work with the credible eCommerce web design & development agency praised by Clutch & GoodFirms, and take your business to the skyrocket heights.

BENEFITS OF USING WEB PUSH NOTIFICATION APP IN E-COMMERCE BUSINESS

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BENEFITS OF USING WEB PUSH NOTIFICATION APP IN E-COMMERCE BUSINESS