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entrepreneurship

innovation

design thinking

concept ideas

sofia

p o r t f o l i o

+ DESIGN


Product Design Engineering

Innovation-centered career, which consider all aspects for a product/service development. Identifying the opportunity on the market, focused in a strong costumer insight and research, design becomes a systematic methodology to observe and create new solutions for the competitive current market. Understanding manufacturing processes and materials is the key to bring this ideas to reality and, on the other hand, developing a business strategy to take them successfully to the market.

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Desig

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Insig

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Business

Design

Manufacturing Industrial Processes Technical Specs Materials Operations

Marketing Customer insights Business model Sales Strategy Management

Concept Ideas Customer Research Design Thinking Obervation - Analysis Brand Identity Products and Sevices

innovation

Enigeering

design thinking

&

s tion a r e Op tics is Log

entrepreneurship

eri e g i n E

concept ideas

ofia

Innovation


Packaging Internship - Unilever Chile S.A. - Three months During a six months period, university students developed a project for Unilever following their brief for a packaging design. After that I was selected to do a three month internship in the R&D department. (images correspond to the university project)

Brief Unilever (Dosification System) Cosumer Research Concept Design Prototyping Ideas Technical specs Graphics

entrepreneurship

innovation

design thinking

concept ideas

ofia


Research Internship - Walmart Chile - Three months I leaded a marketing research of a specific private label product. During this time I worked together with an agency and different departments of the company to investigate all aspects of the products: formula, taste, color, sales variation, customers, point of sale, etc. After this research I developed my Degree Project based on it with Walmart support.

entrepreneurship

innovation

design thinking

concept ideas

ofia


Innovation Model Degree Project - Maximum qualification obtained Innovation Model Development based on the relationship between Design Thinking and Organizations. The main objective was to improve products and/or services following certain steps centered on consumer-product interaction. The concept model developed was applied on the research made for Walmart.

entrepreneurship

innovation

design thinking

concept ideas

ofia


Product Lippi Outdoor

Lippi Outdoor - Backpack 70lts (Backplate) The brief was related with the backplate design of a 70 lts outdoor backpack (backplate)v. This project involved a deep understanding about trekking, weight carrying, movements, set up and different scenarios. Also a deep research about backpacks and human back, points of contact, temperature and ventilation. Finally we developed a system with new technology, incorporatong technical materials.

ofia

entrepreneurship

innovation

design thinking

concept ideas

Ad-PRESS system


Technical Design & Innovation Chemistry Department UTFSM and Government grant funds Chemical measurement device for Laboratory use, was required to become a portable device. The challenge was to conserve accuracy while reducing size and providing comfortable use.

entrepreneurship

innovation

design thinking

concept ideas

ofia


Project Enigeer Work Experience - Project Engineer Management and Innovation (Two years) AIC develops high technology and industrial applications which generates no only a big economic impact but social. Taking high technology to people with limited resources is the main purpose. Their main project is the Plasma Water Sanitation System (PWSS), which pretend to give clean water to people all over the world. Other projects are related with energy, nano-particles, heavy metals, hydrogen, and others.

ofia

Working at AIC-Chile

entrepreneurship

innovation

design thinking

concept ideas

PWSS


Other Projects - Concept Ideas Graphic Line for Eco-Bags Independent projects and concept design

entrepreneurship

innovation

design thinking

concept ideas

ofia


Other Projects - Concept Ideas Fashion LookBook Independent project - Online Shop: Sales and Marketing

entrepreneurship

innovation

design thinking

concept ideas

ofia


Logo Design

Concept Investment Company

Concept Windows Company

Online Kids Sleepwear Shop

Logo/ Label Traditional Pastry Shop “Postres Allegro�

ofia

Baul de

Abril Concept Event Company

entrepreneurship

innovation

design thinking

concept ideas

Woman Online Shop


Printed Graphics Client: Federico Santa Maria University Advertising for important annual event following their brief 10x2mt Advertisement

2-sided Flyer

ofia

Poster 1

entrepreneurship

innovation

design thinking

concept ideas

Poster 2


Printed Graphics Client: Direct Origin Asia - International Fruit Exporter Graphic Information to intrduce Avocado in China (How to eat, storage, Ripe Stages, etc.)

Two Sided Card - English

ofia

entrepreneurship

innovation

design thinking

concept ideas

Two Sided Card - Chinese


entreprenuership

innovation

design thinking

concept ideas

sofia

p o r t f o l i o

+ DESIGN

Portfolio  

Sofia Zolezzi Portfolio

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