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Case Study —

Protect Yourself Campaign


1 out of 4 college students will contract an STD during their time at school.


80% of people with an STD experience no noticeable symptoms


STD Awareness Campaign for College Students We believe people have the right to know what happens to their bodies. We want to make information easily accessible about a subject that is deemed taboo in society. We are focusing on college students because most STDs are contracted in this age group.

We are #ProYou.


Brainstorming & Concept Protect Yourself is an awareness campaign about sexually transmitted diseases (STDs). The campaign is targeted towards young adults and focuses on debunking common misconceptions as well as providing resources for those who need it. We started by doing research on existing campaigns that had a similar audience. We use the shield as a icon to represent protection and being proactive.


know the facts. get tested.


know the facts. get tested.


know the facts. get tested.


know the facts. get tested.


type use Logo & tagline: Choplin medium

logo

Montserrat bold

tagline

Collateral:

title

Alfa slab one Proxima nova

Lorem ipsum

condensed black

dolor sit amet.


colors #5e605f Pantone Solid Coated 425 C

#f16622 Pantone Solid Coated 7578 C

#3bafaf Pantone Solid Coated 7472 C

#e81b8e Pantone Solid Coated 225 C


Warp your piece to avoid herpes. Get affections

se a glove pread the love

Are you One night of lust mean a


Catch it before it catches you.

not infections.

positive? condoms is a must.

Avoid rejection use protection.


are you positive? STD. know the facts. get tested.

get our resource booklet at J.E. & L.E. Mabee Library for more information, visit www.proyou.com

catch it before it catches you. STD. know the facts. get tested.

get our resource booklet. for more information, visit www.proyou.com


http://www.ashasexualhealth.org/stdsstis/statistics/ https://www.healthgrades.com/conditions/7-most-common-sexu ally-transmitted-diseases http://www.teensource.org/std/ https://www.dosomething.org/facts/11-facts-about-teens-and-stds https://www.cdc.gov/std/stats/ http://teens.webmd.com/features/teens-and-stds-common-myths

Protect Yourself Campagin  

This is a case study for the campaign protect yourself.

Protect Yourself Campagin  

This is a case study for the campaign protect yourself.

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