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i v e r w e Int

RASHAAD LAMBERT

of Sport y M a rketi n g G roup

When and how did you open Sporty Marketing & Consulting Solutions? Did you have funding, or start from scratch?

The idea behind Sporty Marketing Group came to me while on a field trip at a smorgasbord in D.C. I like the concept of being able to get everything you need in one place. Sporty Marketing Group opened in 2010. When we began, we were known only as iSpit Marketing & Consulting Solutions. We began with one client and absolutely no money. When I started this company, I was transitioning from full time corporate work in Temple University’s undergraduate admissions department, Independence Blue Cross’ marketing department, as well as concert promotion. Fifty percent of the aforementioned involved consistent pay checks, so startup costs ate a lot of my savings. In 2012, my brother and I formed Sporty Marketing in honor of our father whose nickname is memorialized as the name of the business. In 2014, Sporty Marketing became the umbrella firm for iSpit Marketing & Consulting Solutions, as well as three other businesses underwent a name change to Sporty Marketing Group.

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