i v e r w e Int
of Sport y M a rketi n g G roup
When and how did you open Sporty Marketing & Consulting Solutions? Did you have funding, or start from scratch?
The idea behind Sporty Marketing Group came to me while on a field trip at a smorgasbord in D.C. I like the concept of being able to get everything you need in one place. Sporty Marketing Group opened in 2010. When we began, we were known only as iSpit Marketing & Consulting Solutions. We began with one client and absolutely no money. When I started this company, I was transitioning from full time corporate work in Temple Universityâ€™s undergraduate admissions department, Independence Blue Crossâ€™ marketing department, as well as concert promotion. Fifty percent of the aforementioned involved consistent pay checks, so startup costs ate a lot of my savings. In 2012, my brother and I formed Sporty Marketing in honor of our father whose nickname is memorialized as the name of the business. In 2014, Sporty Marketing became the umbrella firm for iSpit Marketing & Consulting Solutions, as well as three other businesses underwent a name change to Sporty Marketing Group.