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KIDS' FASHION MAD Exclusive Interview

Q&A Maggie Dawkins, VP of Merchandising, Planning & Prod What is FabKids and how does it work?

FabKids is the leading membership-based shopping site and children’s fashion brand that creates and styles head-to-toe outfits made just for your mini-me. Each outfit is sold as a bundle so you don’t have to think about a thing. One-click and done. All of the clothing is beautifully made at surprisingly low prices. Two-piece outfits start at $29.95, and shoes start at $19.95. When you come to FabKids and checkout for the first time you have the option to enroll as a VIP. As a VIP, you'll receive membersonly pricing on items and outfits site wide, in addition to other perks such as pre-shopping new collections and access to members-only sales. As a VIP, members have between the 1st and the 5th of each month to shop or skip our brand new collections. Yes, you understood that right… we drop new fashion every 2-4 weeks! VIPS that don’t skip the month or shop with us are charged $29.95 that they can apply to any future purchase. Credits never expire!

How does FabKids differ from other subscription services?

Most subscription sites send you pre-selected items in a box without giving you much say. Once

you receive their products, the styling is up to you and you have to ship back the things you don't like. We work to eliminate the hassle and make things easy on mom. With FabKids, you receive your style picks to your inbox on the first of each month. Head to toe looks, curated to you. Then you simply shop what you like or skip the month if you don't need anything new. Easy-peasy.

thing they want to do is drive to a store to shop for their kids, let alone with their kids. We get it, we're moms too. With FabKids VIP Membership, shopping can be fun again. We help parents forgo those

What inspired the idea for FabKids?

FabKids was founded with two goals in mind: making shopping easier on parents and empowering kids through fashion. Our business model lends itself to a personalized e-commerce experience that makes mom’s life easier. Our head-to-toe styled looks provide one click shopping, giving our busy moms some (much needed) time back. We offer beautifully made clothes at prices she loves, giving her the value she so richly deserves. And we ALWAYS deliver on fashion– a joint pride point for both mom and her kids.

Why do parents love FabKids?

Parents are busy these days! Between work, school and extracurricular activities, the last

"are we there yet" drives, dressing room meltdowns and long lines, all while still delivering the fashion they crave for their kids. We always have great fashion in stock to support whatever mom needs, whether she’s stocking up for growth spurts or a change in season or simply shopping for fun. Our customers rave about our

Best in Baby Biz & Kids Magazine - SUMMER 2017  

Celebrity interview with Robbie E! Parenting tips, fashion, recipes, DIY, a catalog of top baby and kids gifts with DEALS, and a BIG giveaw...

Best in Baby Biz & Kids Magazine - SUMMER 2017  

Celebrity interview with Robbie E! Parenting tips, fashion, recipes, DIY, a catalog of top baby and kids gifts with DEALS, and a BIG giveaw...