DEFINING THE PROJECT This is our consultation and introduction Phase. • Gathering information - client survey, industry research. • Understanding the audience – who will use the application and why? • Determining goals – how can the application best serve the needs of the client and the users? What are the main messages? Begin to develop an online marketing plan.
PROJECT PROPOSAL We want you to be satisfied with our approach. • Writing the creative brief – a summary of the proposed approach to overall development. • Creating a project plan and schedule – task details, Sow, MS projects timeline. • Budget – we will provide an estimate by task and required resources. • Refining the proposal – we will work with the client until the proposal meets all expectations. • Kicking off the project – this is the point where we can put our creative team to work.
VISUAL DESIGN & FUNCTION We use online tools and graphics to demonstrate and refine the visual concepts. We want to be certain that our creative and visual representations meet and exceed client expectations. • Starting the creative process Developing design and graphics concepts. • Creating mock ups for client approval.
DEVELOPING STRUCTURE This Phase is designed to ensure we are on the right track to represent your business in the best possible light. • Outlining content – key messages, organization (site pages). • Creating a content delivery plan – roles for writing, editing, finalizing. • Developing the aap map – this is for aap navigation and flow. • Naming conventions, writing style guide. • Wire framing – this is for site functionality, functionsskeletal representation of application features.
PRODUCTION AND QUALITY ASSURANCE Now that we’ve completed much of the creative work , we’ll now get to to the business of programming. • Begin development work – Core programming with scheduled. • Populating pages with content – building content and graphics into site templates. • Client review of test aap – feedback process. • Confirm backend integration plan – working on user and administration functionality of dynamic features. • Aap optimization – our process for optimizing online performance of your site. • Aap testing – developer testing and then client testing in ‘live’ environment. • Client acceptance of their new application.
ONGOING QUALITY ASSURANCE – OUR FREE 60 DAYS MAINTENANCE PERIOD Though we fully expect to deliver a very high quality application, we also want our clients to know we are here to provide ongoing support. • Does the application function as designed even after live deployment? • Do the dynamic features function as designed even after live deployment?
DESIGN & DEVELOPMENT PROCESS
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GROWTH AND VIRAL HOOKS
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SHARE S& COMM ENTS
DIA E M L A I SOC CT CONNE Organically integrate Facebook & Twitter and users to stay social from anywhere
Enable users to share and comment on activities and media preferences
INVITE FRIENDS Increase the viral spread of your application by allowing your users to invite their Facebook Friends to your platform
POSTS Give users the option to make quirky brand-related posts to their Facebook profiles, automatically or manually
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Allow users to interact with your brand content by liking and tweeting your message. Enable users to donate their profiles to your brand and then go viral by broadcasting your message that way
Define particular actions to be populated onto theusersâ€™ social media News feeds
PROFILE PROFILE DONATION DONATION NN O O I I BBTT I I RR C C SS B B SSUU
Enable users to donate their profiles to your brand and then go viral by broadcasting your message that way
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Get up to hundreds of thousands of subscriptions and increase virality
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