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EXPLORING

Beverly Hills BEVERLY HILLS IS A LUXURY LOVER’S MECCA: DESIGNER SHOPPING, FINE DINING, MANSIONS. CENTURY CITY, WESTWOOD AND CULVER CITY ARE POCKETS WITH THEIR OWN DRAWS.

➺It’s only five square miles, but Beverly Hills looms large in pop culture as a posh locale that boasts The Mansions

The launch of Beverly Hills’ glamorous reputation dates to the early 20th century, when the then-new Beverly Hills Hotel ushered in a frenzy of movie-star mansionbuilding in the hills north of Sunset Boulevard. Today, the population of 35,000 is more economically diverse than Tinseltown might suggest. Nonetheless, the triumvirate of Beverly Hills, Holmby Hills and Bel-Air still attracts its share of famous residents, including film royalty and pop stars. Hop on the Beverly Hills Trolley Tour or book ahead with Starline Tours to see notable homes in the ‘hood, along with other local landmarks packed into the city’s nearly six square miles. Among the more storied and oft-filmed estates nestled in the hills is the 19th-century English Revivalstyle Greystone Park & Mansion, whose graceful city-owned grounds are open for strolling.

Rodeo Drive + Golden Triangle

From Greystone, head west on Sunset Boulevard, then hang on to your wallet as you turn south onto Rodeo Drive. After passing

through a tony residential neighborhood, you enter the shopping district known as the Golden Triangle, bounded by Santa Monica and Wilshire boulevards and Cañon Drive. Vera Wang and Tory Burch each recently opened flagships on Rodeo, reminding retailers that 90210 is still the most prestigious ZIP code in the States. Ascend the Italian-esque side street to Tiffany & Co., perched atop Two Rodeo. Pause for the quintessential Beverly Hills snapshot before continuing on to the Beverly Wilshire Hotel (of Pretty Woman fame) at the south end of Rodeo Drive. Continuing west, pass Neiman Marcus, Saks Fifth Avenue and Barneys New York, the reigning luxury retail titans along this stretch of Wilshire. At Santa Monica Boulevard, you hit the Beverly Hilton Hotel, which rolls out 30,000 square feet of red carpet annually to host the Golden Globe Awards.

The Industry + the Arts

Beverly Hills isn’t all shopping sprees and gated estates: Talent agencies William Morris Endeavor and United Talent Agency are just two of the entertainment business power-

houses based here. Witness fierce negotiations and wooing over truffle tagliatelle at Scarpetta inside the Montage Beverly Hills and Wolfgang Puck’s legendary Spago across the street. The city’s cultural treasure-troves include the Paley Center for Media and the Samuel Goldwyn Theater at the Academy of Motion Picture Arts and Sciences, both of which hold screenings. There is even more cultural programming at the new Wallis Annenberg Center for the Performing Arts, which transforms the historic Beverly Hills Post Office into an entertainment destination.

Century City

Heading west from Beverly Hills on Santa Monica Boulevard, you enter the 0.7-squaremile modern acropolis of Century City. ICM Partners and Creative Artists Agency are located here, as is a Fox Studio lot and countless legal, financial, entertainment and hospitality firms. But those outside the biz won’t be excluded. Just past Avenue of the Stars, you hit the upscale Westfield Century City shopping center, with luxury boutiques and dining venues to rival those of Beverly Hills. Nearby on Constellation Boulevard, epicures

FROM LEFT: EDWIN SANTIAGO; DALE BERMAN. OPPOSITE: EDWIN SANTIAGO

more mansions than any other area of L.A. County, not to mention the world’s most recognizable ZIP code. Rodeo Drive, perhaps the world’s most famous shopping street, offers virtually every label worth its logo.

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Profile for SoCalMedia

WHERE Los Angeles Magazine September 2014  

Where Los Angeles Magazine gives visitors and locals a portal for essential, immediate and accurate information on the best things to do in...

WHERE Los Angeles Magazine September 2014  

Where Los Angeles Magazine gives visitors and locals a portal for essential, immediate and accurate information on the best things to do in...