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SHENANDOAH 2017: TENTH ANNIVERSARY IMPACT REPORT

NATIONAL PARK TRUST

Larry W. Brown Photography


“Everybody needs beauty as well as bread, places to play in and pray in, where nature may heal and give strength to body and soul alike.� - John Muir


The ten-year partnership between Shenandoah National Park and the Trust is to be celebrated. While philanthropy does not—and should not—replace government funding for national parks, your investment in the Trust delivers a margin of excellence. It allows an outstanding park to shine even brighter. Thank you for supporting the Trust. Thank you for all you make possible.

Did you visit the park in 2017? If you did, you probably saw your philanthropy at work. Did you hike? Philanthropy helps maintain Shenandoah’s trails. Did you see the remnants of a 500-year old hemlock tree? Philanthropy is helping to save Shenandoah’s remaining evergreen giants. Did you witness a child unplugged from electronics and tuned into nature? Philanthropy supports myriad youth programs. For the past ten years, the Trust has been your “boots on the ground.” We work side-by-side with our national park colleagues to direct your philanthropy to the most impactful initiatives. With so much at stake for public lands right now, we will continue to shepherd your investments strategically and leverage them to the greatest extent.

Let’s stick together in the decade ahead.

Jennifer S. Flynn Superintendent

Susan Sherman Executive Director


E

13

Y IN E

OUT

PROTECT

Wildlife and Wild Lands


PLANTED

10,000 13,254 ENGAGED

YOUTH IN EDUCATION AND

NATIVE TREES, SHRUBS & GRASSES

OUTREACH EVENTS

The Greek philosopher Heraclitus said, “the only thing that is constant is change.” Shenandoah’s ecosystems are in a constant state of flux—a result of wildfires, climate change and other factors. Our challenge is to ensure that the park’s native plants and animals are resilient in the face of change. An important factor in building resilience is making sure native species are healthy and abundant. Your philanthropy supported Shenandoah National Park’s comprehensive program to restore native habitats and control invasive, non-native plants and insects. Thanks to you, Shenandoah’s invasive plant management plan is recognized

as the strongest in the region. Your philanthropy supports this work across Shenandoah’s 200,000 acres as well as a nearly three million-acre buffer zone around the park, thanks to the efforts of the Blue Ridge PRISM, which we have helped stand up.

PROTECT


CONNECT People to Their Park


1,470,000

MILLION

VISITORS TO SHENANDOAH NATIONAL PARK IN 2017 You have already discovered Shenandoah National Park. Your investment in the Trust “pays it forward” by supporting initiatives that introduce new audiences to the splendor of this park. How do we reach them? Sometimes it involves a pair of hiking boots and a crisp autumn day. Sometimes it takes an enchanting Park Ranger with stories from the hills and hollows. And sometimes it requires a paint brush. In 2017, your philanthropy supported Shenandoah National Park Artist-in-Residence Kevin Adams. In “Where’s Waldo” style, Kevin posted his daily location on a public calendar and encouraged park visitors to find him and paint with him. Scores of people—from children to senior

citizens—took him up on his offer. A 12-year old on vacation with her family in Shenandoah for the first time declared her time with Kevin to be the best part of her trip. Your philanthropy plants the seeds for life-long connections to the natural world.

CONNECT


EDUCATE Young People


16,679 CHILDREN BENEFITTED FROM

EDUCATIONAL PROGRAMS

“When you take these kids with hard exteriors out of their hard neighborhoods and you put them in the middle of a meadow and you put a caterpillar in their hand….and then you lay down a blanket and have them look up at the stars and see the Milky Way for the first time….all those hard edges fall away. And you know what you’re left with? A kid. A kid being a kid.” Those are Darryl Hayley’s words. Darryl is a former defensive lineman for the New England Patriots. Now he works with underserved youth. We partner with Darryl, and with groups like Boys and Girls Club and Big Brothers Big Sisters, to create

transformative opportunities in Shenandoah National Park for the young people who need it most. They range from day trips to week-long camps to seasonal internships. Trust us when we say it: your philanthropy changes lives.

EDUCATE


ENHANCE Our Understanding

2


How much do you know about your back yard? Can you identify all the plants? Birds? Insects? Do you understand how rain and wind affect it? What about air pollution? Now think about those complexities across 200,000 acres and you start to understand the challenges of managing Shenandoah National Park. The good news is that Shenandoah is an extraordinary living laboratory that attracts inquisitive minds from around the world. Our park offers premier opportunities to study biodiversity in a forest that has regenerated from logging and agriculture, to learn about the impacts of climate change on high-elevation species, and much more. SUPPORTING RESEARCH IN OUR

200,000 ACRE

LIVING LABORATORY

Your philanthropy funds the Trust’s Research Fellowship. Every year, we support a project that unlocks more intricacies of the plants and animals that inhabit the park. In 2017, you helped fund a study of oak and pine tree regrowth following the

10,000-acre wildfire in the park in 2016 and a 1,400-acre fire in 2002. Your philanthropy enhances our understanding of these 200,000 acres and makes park managers and all of us better stewards of this land.

ENHANCE


R

From Your Park


Saving History

Did you know that the original Skyline Resort predates the park’s establishment? George Freeman Pollock owned and operated a mountain resort at the turn of the 20th century on this site. Several buildings from the original compound still exist in the park today, including Boulder Cabin. In anticipation of restoring Boulder, the Trust funded a study to assess the condition of this century-old structure.

Ride the Drive!

Stretching 105 miles along the Blue Ridge, Skyline Drive offers dramatic views of the Virginia Piedmont and the Shenandoah Valley. Each year, thousands of cyclists hug the narrow shoulders of the Drive to soak up the views. On April 23, 2017, the park closed the Drive’s North District to vehicular traffic and offered an unforgettable experience to cyclists. The Trust assisted the park with pre-event logistics, thanks to your support.

Ticket to Ride

Ales & Trails

Poaching in Your Park

Proposed Entrance Fee Increase

When school budgets are slashed, field trips are often on the chopping block. We strive to make field trips to Shenandoah National Park possible for schools that could otherwise not afford them. In 2017, your philanthropy brought 1,350 students from a dozen underserved elementary schools to their national park. For most, it was their first trip to Shenandoah. With your help, we’ll make sure it is not their last.

When you think about poaching in Shenandoah, you probably think of bears. But there’s another kind of poaching putting your park at risk: plant poaching. Every year, your park loses countless rare American ginseng plants to poachers who sell it on the black market. Your philanthropy in 2017 launched an initiative to develop a strong anti-poaching campaign that includes a law enforcement component for park staff and a public outreach component discouraging would-be poachers.

Assessment of the historic Boulder Cabin completed in preparation for restoration.

Do you like a cold beer after a long hike? So do we! It turns out a lot of people do. So we launched Ales & Trails in 2017 as a way to marry two Great American Past Times and raise some money at the same time. Our inaugural hike was Marys Rock in June 2017. After a fun summer scramble, we cooled off at Pen Druid Brewery in Sperryville, Virginia. We don’t charge a fee to hike; we just ask that you make a donation to show your support. We’ll publish our 2018 line up of Ales & Trails events soon! When the National Park Service proposed increasing the entrance fee to your park from $25 to $70, we took action. Via press conferences and press releases, galvanizing county governments to adopt resolutions and visits with congressional staffers, we highlighted the strain this increase would put on middle America which would likely result in decreased visits to our park—and its ripple effect to gateway community business owners who rely on park-related tourism for their livelihoods.

Supporters enjoy the view from Marys Rock before a brewery stop at our first Ales & Trails event.

Ticket to Ride made Shenandoah field trips possible for 1,300 children from underserved schools.


TEN YEARS of Partnership


The year 2017 marked a decade of partnership between the Trust, the park and you and all our donors. How did we get here? Bequests from two individuals, totaling $2 million, launched our group as a project within the National Park Foundation (NPF) in 2004. In 2007, the Shenandoah National Park Trust established itself as an independent nonprofit organization. The seed money came with us and became our Board-designated Endowment. We hired staff, launched our fundraising programs and evolved into a strong, trust-worthy partner to Shenandoah National Park. Thanks to you, over the last decade we have helped protect thousands of acres of land, introduced scores of children to their national park, restored historical structures, advanced scientific discovery and helped millions of park visitors make lasting memories. That is the power of your philanthropy.

What will the next decade bring? Your continued partnership holds the answer.


Your Philanthropy

AT WORK


2017 FINANCIAL POSITION TOTAL REVENUES: $1,187,542 TOTAL EXPENSES: $1,105,510 4%

7% 15%

8%

13%

85%

YOUR PHILANTHROPY AT WORK

61%

7%

SOURCES OF SUPPORT

Program

Donations and Grants

Fundraising

Event Income

Management

SNP License Plate Sales Realized and Unrealized Gains Investment and Dividend Income


THANK YOU RAPIDAN SOCIETY $100,000+ Anonymous

$25,000 - $99,999

BAND Foundation REI Co op S.L. Gimbel Foundation Fund

$10,000-$24,999

Dee and Charles Akre Christine and Fred* Andreae Bama Works Fund The Charles Fund Victoria and Max Dreyfus Foundation Janet Eden* Janice Hazelhurst and Stephen Charles Ann and Mark Kington The Estate of Edward Macauley Norfolk Southern Foundation Salesforce Susan and Andrew* Vinisky

$5,000-$9,999

Jennifer and David* Aldrich Elizabeth and Thomas Allan Blue Ridge Outdoors Magazine Fran and Tom Butterfoss Dorothy Canter* Charlottesville Area Community Foundation

Joy and Edward* Fuhr Lamar Advertising Company of Richmond Medway Charitable Trust National Park Foundation Patrice* and Scott Neese Susan Nelson and Warren Byrd The Norris Family Donor Advised Fund Perry Foundation Peggy and William* Schrader Starr Hill Brewery West Wind Foundation Liz and Greg* Yates

$1,000 - $4,999

Kevin Adams and Jay Brown Motoko Aizawa Woodrow Anderson Anonymous Baileys Retreat Properties Teal Baker Jane and Charlie Barrell Michelle Benecke and Lila Helms Barbara and Matthew Black Nora Brookfield and Jack Bocock Wendy Brown Phebe Cambata* Cedar Mountain Stone City Select Combined Federal Campaign Marcia Coleman

Commonwealth of Virginia Campaign Community Foundation of the Central Blue Ridge Carey and Hap* Conners Thomas Crowell Betsy Dalgliesh Susan and David** Dallas Cathy and Ed Dalrymple Delaware North at Shenandoah National Park Alison DeTuncq* and Paul Archer Ruth and Gilbert Dix Dockside Realty Lynn and Edward Dolnick DuCard Vineyards Margaret and Gregory Edwards Marian English Charlotte Fewster Wendy Fewster* Maureen Finnerty* Nina Fout Doris and John Fowler Florence Fowlkes Shirley and Robert French Global Creative Concepts Google Inc. Terry Grant Great Outdoor Provision Company Marge and Joe Grills Hanckel Citizens Insurance Robin Hanes

Julie Hansen and Carl* Carter Hantzmon Wiebel LLP Katrina and Walter* Heeb Highland Companies LLC Donna and Dick Hostelley Hans Jahn Phebe Jensch and Don* Baur Earl Johnson and Douglas Ward Heidi and Edward Kaska Scott Kelly April and David* London Susanne Louisell and Brett Jackson The Madwoman Project Peter McIntyre Merck Foundation Merkle Kris Monteith and Jeffrey Schmidt Nelson Byrd Woltz Landscape Architects Sheridan Nicholson Northern Piedmont Community Foundation OakHeart Financial Group Manci and George Ohrstrom Paramount Theater Helen and David Penrod Perkins Coie Foundation Melanie Perl Patti Peterson and Kate Woodward Piedmont Foundation Plow & Hearth

Shenandoah National Park Trust Board of Trustees: Members*, Emeriti**

Susan Pollart and Joe Chambers Angelika Powell Katy Powell* and Joseph Scallorns Randee and Mike Powell Monique and Bill Pritchard Susan and John Pritchard Peggy and Perrin Quarles Peggy and Peter** Rice S&P Global Jane and Shack** Shackelford Kristen Sigafus Skyline Tents Elizabeth and Tony Smith Carrie and Justin* Stanton UVA Community Credit Union Susan Van den Toorn Virginia Native Plants Society - Shenandoah Chapter Jennifer Whetzel Williams Mullen Foundation Wolf Trap Center for the Performing Arts Cheri and Martin Woodard Penny and Peter Work Yates Properties LC

SKYLINE CIRCLE $500-$999

Erika and Tom Akre Albemarle Angler Bonnie and Wayne Barnes Blue Ridge Cyclery


Georgia and Norm Brinkman Maggie* and Nick Bullard Harry Byrd Michael Carroll Renate and Theodore Chapman Mary Clark Kem and Roger Courtenay Cox Farms Virginia, Inc. Trish and David Crowe Crutchfield Corporation Nancy Dannels Dave Dogan and Robert Farrell Jane and Phil Eberhardt Shelby Feliciano Victoria and Charles Fortuna Gay Street Gallery Grand Classroom Grelen Nursery Harlan and Company Joyce Harman Mary and Fred Hitz Lisa and Randy Huffman Inn at Little Washington Hugo Kohl Alexandra Lampros and Hal Hallett Emily Larkin and Michael Kendrick Norm Laudermilch Robert Leonard John Lieske Larry Linebrink Ann and Mark Logan Christina Luke and Taylor* Odom

Mal Warwick Associates Diana and James Marilla Kathleen and Robert Marmet Cliff Miller Hullihen** Moore Carolyn Muraskin and Shai Bronshtein Hoa Nguyen Andy Nichols Roberta and William Nixon Phyllis and Jim Northup Parks Project, LLC Brian Reed and Brett Brenner Mary Rice and Fred Williamson Rockfish Gap Outfitters Matthew Rosefsky/MEDIC Olga and Robert Ryan Sierra Club Potomac Region Outings Carolyn Smith Debbie and Chris Smith Judy and Russell Smith Kim and Darrell Smith Susan Davenport and W. Edgar Spigle Fund Robert Stroh Kirk Swanson Gail and Justin Swift The Nature Conservancy Cheryl and Tom Thorpe Wegmans Suzanne and David Weiss

RANGER CLUB

Sarita Bhargava Kate Bidwell Maggie* and Nick Bullard Beth and Paul Cantrell Mary Hubbard Clark Marcia Coleman Carey and Hap* Connors Ruth and Gilbert Dix Wendy Fewster* Ellen Frondorf Beryl E. Gilmore Joyce Harman Heidi and Edward Kaska Larry Lacina Karen and Tad Loving Christina Luke and Taylor Odom*

Deborah Martin Chris Neal George Neighbors Taylor and Bill Randolph Raymond Scruggs Elaine and Donald Sherman Susan Sherman and Larry Garretson Carolyn Smith Allison Spain and Niccolo Fiorentino Kirk Swanson Lois Wallenhorst and Syd Knight

SHENANDOAH LEGACY SOCIETY Phebe Cambata* Steve Craig Janet Eden* Frances Lipscomb Hodges Robert Hodges Phillip Hubrig Susanne Hubrig  Karen Selders  Anne Strickland Andrew Vinisky*  Susan Vinisky 

SHENANDOAH LEGACY SOCIETY donors pledge to support their park in their estate planning.

OUR MOST IMPORTANT PARTNER: YOU While this report lists partners who made gifts of $500 or more in 2017, each gift is meaningful. Your philanthropic investment in the Trust helps fund the park’s highest priority projects and programs. It also enables our park to receive additional federal funding only available with matching funds from the private sector. Very often, we leverage your gift dollar-for-dollar, doubling the impact of your philanthropy. Each gift counts. Every partner is important. Thank you

RANGER CLUB donors make for your partnership. recurring contributions (monthly/ quarterly/annually) to support their park. Gifts included in this list were received on or before December 31, 2017


The Shenandoah National Park Trust P.O. Box 2977 Charlottesville, VA 22902 www.snptrust.org | 434.293.2728

The Shenandoah National Park Trust is an official partner of the National Park Service.

PHOTO CREDITS: All photographs not otherwise credited courtesy of National Park Service

SNP Trust Annual Report 2017  
SNP Trust Annual Report 2017  
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