SNOW 2021-2022 Vision Report

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2O21 – 2022 VISION REPORT PRESERVE SHARE INSPIRE


Thank you to all our Donors: $1,150,000* Cushing Family Foundation $575,000 Placer County / NLTRA Grants $56,141 Nancy Cushing Evans $25,000–$49,999 Eddy & Osvaldo Ancinas Auburn Ski Club Training Center Tom Dwelle Tahoe Truckee Community Foundation $10,000–$24,999 John & Barbara Wilcox Thomas Dolan Eric Poulsen Bill & Nan Nagle $5,000–$9,999 David C. & Jenny Antonucci Roy & Ann Cleghorn Mr. & Mrs. Chuck Doyle Grand Pacific Resort Services Patricia Hellman Gibbs Emily Laine Larry & Vikki Lawrence Gary & Virginia Nagle Walter Nelson Charles & Pamela Pendrell Poulsen Commercial Properties Squaw Valley Alpine Meadows $1,000–$4,999 April & Rene Ancinas Mr. & Mrs. Baruh Baruh Family Trust Stan & Maryann Batiste Sheri & John Bickner Dale Chamblin Vincent Cusimano Far West Ski Association Valerie Forte Rick & Janice Ganong Sally Gardner Lynn Gibson Fred & Barbara Ilfeld Family Fund Gailyn and John Johnson Scott & Andie Keith Kiwanis Club of North Lake Tahoe Jordan Knighton George Koster James Lewis Suzanne Leydecker Michael Livak Charles & Jean Ann Luckhardt Michael & Martha Nesbitt Frank & Carol Poelman Glen Poulsen Sacramento Region Community Foundation Salesforce Steve Short Tahoe Museum

Karen Thomas Kolber Anne Thys Renee Wagner Starr Walton Hurley Larry & Deborah Young $500–$999 Michele & Timothy Barnes Tom Benninger Tim Bogardus Bill & Farida Briner Stacy Caldwell Gaetano Demattei MD Lynette Dias Paul & Jane Foster Varick & Alane Foster Chiara & Ron Gajar Dick & Mary Ann Hamilton Gary Himes Ingenious Solutions Gloria & Vern Jones Cameron Kramlich G Leader Griff Leader Randy Lee Cindy & Sam Livermore Nina MacLeod Frank & Nancy Martorana Mary Miller D.R. Osborne Resort at Squaw Creek Jon Shanser Family Jill Short Milne Brad Thomas John Venturino John Watson West Shore Association Rob Weston David Wilderotter Chris Willard Donald & Shirley Williams Word After Word Bookstore $100–$499 Julie Anderson Silvano & Carol Ann Achiro Paul Arthur Bernard Ash Jane Barnhart Gary Boxeth Sally Brew Drew Briner Janice Brisco Beverly Brockway Hedi Burkhart Cabona’s Troy & Sue Caldwell Christian Caldwell Patrick Calihan Erin Calihan Sally Mars Carey Daniel Collin Deborah Colpitts Paul Crandell Rebecca & John Daenzer Dashel Mills Inc Gary Davis

Allison Desmond Gray Janet & Toni Dick Jim Dill Seana Doherty Debbie & Greg Dorland James Duke DVC Management Jill Ehring Joel Ehrlich Alf Engen Museum Anne England Conner Evans Fidelity Investments Jim & Diane Fisher Diana Fitzpatrick Fresh Tracks Communications Lisa Friefeld Aimee Fuszard Mike & Linda Ganim Megan Ganim Sahnow Arthur & Mary Gimmy Jim Granger Louise Gray Michael Griesmer Ernest D. Grossman Alex Gutt Dale & Janet Hahn Jeff Hamilton Geoff Hancock Peter & Mary Ann Hanelt Dean Headley K. N. Henry Stacey Herhusky Ursula & Caspar Hirsbrunner Ottoi Hub Bill Hudson Art & Gloria Imagire Dobie & Ann Jenkins Gregory F. Jones Trust Toot Joslin Ron & Elizabeth Katz & Roth Patrick Kelley Tom & Kayse Kelly Fred & Lisa Kost Larry Kushner Jed Levin Lundin Family Fund Mark Maddox Sally Mars Carey Anthony Marsh Uli Maybach Brady & Bob McClintock Tamara McKinney Patty Meade Debbie & Marc Metcalf Daphne Moore Mark & Linda Moore Terri & Alan Muschott Bernie & Gail Nebenzahl Debra Nicholson Brenda Nilum Ron Parson Paul Patton Pete Perata John Poimiroo Adrianna Pope Sullivan Elsa Poulsen

Signe “Rose” Poulsen Wayne Poulsen Horry Frost Prioleau Mark & Simone Rathe Jackie Redmond Michael Reily Konrad & Elizabeth Rickenbach Mr. Riggs Anne & George Ritchey Rene & Jan Robert Bernice Rosenthal Ulrich Schmid-Maybach Werner & Hanni Schuster Larry & Patricia Sevison Michael & Jill Sheehan Betty Simpson Ski California Allison Slavick Anne Slucky Lorraine Smerdon Jeffrey Solvason SolComm LLC Tony Standteiner Lynn Suter Maria Venturino & Craig Thomas Catherine Topham Todd Torvinen Ron Treabess Linda Tull Katrine Watson Amanda Wiebush Eric Wilson $10–$99 Pamela Alsterlind Frederick Anderegg Peter Andreadakis Alexandria Bickner Harry & Brenda Blohm Matt Brown Robert Carl May Chone Timothy Collins Anne Cribbs Francesca English McKenzie Evans Scott Flagg Yori Hallock Nathan Hamilton Carl L. Hoag Administrative Trust Mo & Bob Horvath Ronald & Virginia Iverson Pierre Kambers RH Kautz Anna Klovstad William Mitchell Anne & George Pritchey Nan Reger Jennifer & David Sander/Padgham Eric Seelenfreund Mark Smith Robert Soden Rick Sylvester Lynne & Eliot (Sonny) Wilson *Reserved funds for building.


1960 Olympic Ski Patrol Alumni Alf Engen Ski Museum Auburn Ski Club Training Center California Ski Industry Association California State Park Colorado Ski Museum and Hall of Fame Dolan Toyota Far West Nordic Ski Association Far West Ski Association Far West Skiing Flyers Energy Gatekeepers Museum Tahoe City Granlibakken Homewood Mountain Resort Intermountain Ski Hall of Fame International Skiing History Association Keith Design Group Keoki Gallery Kiwanis Club NLT Lake Tahoe Ski Club Foundation National Ski Patrol New England Ski Museum Nor Cal Olympians Association North Lake Tahoe Chamber of Commerce North Lake Tahoe Historical Society North Lake Tourism Resort Association North Tahoe Business Association Olympic Trails Restoration Committee Olympic Valley Public Service District Olympic Village Inn Palisades Tahoe Palisades Tahoe Ski & Snowboard Teams Placer County Board of Supervisors Plumpjack Redwolf Lodge Reno Tahoe Winter Games Coloitation Resort at Squaw Creek Rotary Club Sierra State Parks Foundation Squaw Valley Business Association Squaw Valley Community of Writers Sugar Bowl Ski Club Sugar Bowl Ski Team Supervisor Gustafson Tahoe City Downtown Association Tahoe City Public Utility District Tahoe City Rotary Truckee Chamber of Commerce Truckee Tahoe Community Foundation US Olympic & Paralympic Committee US Ski & Snowboard Association US Ski & Snowboard Hall of Fame US Ski & Snowboard Team Village at Squaw Creek West Shore Association West Shore Sports Western SkiSport Museum Word After Word Bookstore

FROM THE DIRECTOR

And Thank you to our Supporting Organizations:

Hello Friends of the SNOW Sports Museum

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s we experience one of the most challenging periods we have ever seen, we    emerge with even greater excitement for our vision of creating a world-class  Olympic and winter sports museum. museum In the Tahoe-Truckee region, we’ve seen an influx of outdoor enthusiasts make this area their new home, driven here by a shared love of this place and the adventurous spirit that connects us. We pivoted, as everyone did during the pandemic, to maintain our momentum and our focus on building the museum. We grew our team with the leadership of our board members and advisors, adding new talents in every category. We had more community members sign up to donate or follow us on social media than in any past year. Additionally, Placer County officially partnered with the museum to make it a high-priority community project. Together, we are building a legacy museum that will preserve the history and stories of winter sports in the Sierra Nevada region and educate future generations. We believe our community-centric vision will create an invaluable institution that benefits the North Lake Tahoe region. Our community event space will welcome locals and visitors from all over the world to gather and enjoy educational and historical films, lectures, conferences, and meetings. Behind the scenes, the museum’s board of directors is working on a collections management program to preserve our extensive collection of historic artifacts, documents, film, and photographs to share in new and exciting ways in the museum. We are thrilled to be developing the SNOW Sports Museum Educational Platform, which will showcase our regional history, arts and culture, and technology. The Platform will provide students and visitors with an educational roadmap that connects early Gold Rush winter sports history to today’s Sierra winter sports industry and the pioneering spirit that pervades through the generations. Finally, I need to share with you an incredible amount of gratitude for a very active and supportive board, advisors and athlete ambassadors. ambassadors They donate generously by offering their valuable time and expertise, and each member also provides an annual financial donation. This team continues to inspire me and others to be a part of an important effort to preserve and share the extraordinary history of winter sports in the Sierra Nevada and the Olympic Winter Games Squaw Valley 1960. I look forward with great anticipation to the year ahead and sharing our progress! Warm Regards,

Jill Short Milne

Executive Director, SNOW Sports Museum theSNOWmuseum.org Jill@theSNOWmuseum.org

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VISION AND BACKGROUND

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ur vision is to establish a place where the evolution of winter sports in the Sierra Nevada and the Olympic Winter Games 1960 can be researched, studied, and displayed in an environmentally harmonious building.

We will create a space where local legends can be recognized and celebrated, and where both residents and visitors from all over the world can gather to experience our comprehensive historical narrative.

The non-profit* foundation was founded in 2008 to fulfill the vision of creating a museum of local, regional, and international significance, where the story of the Olympic Winter Games Squaw Valley 1960 and the unique history of winter sports in the Sierra Nevada would be preserved and explored in a modern, technologically advanced building. After thorough analysis and input from consultants and community, in 2015 the foundation selected the site for the museum at the entrance to Olympic Valley inside Placer County’s Squaw Valley Park, where the museum will be visible and accessible year-round from Highway 89. Working with local architects, museum planners and engineers; necessary feasibility studies, environmental questionnaires and parking surveys have been completed. Placer County has partnered with the foundation in 2021 to complete the land entitlement and Environmental Impact Review.

Bill Bechdolt

In 2019, an extensive branding study with local experts resulted in announcing a new name for the museum: the SNOW Sports Museum. The website theSNOWmuseum.org has been updated and improved to increase awareness for the project and to begin documenting stories of our regional winter sports history and those of our Athlete Ambassadors. Dick Buek

Dodie Post

For more information: theSNOWmuseum.org/ about/

The team now consists of over 35 Directors, Advisors, and Athlete Ambassadors, who are working together to develop necessary committees and to execute the foundation’s strategic plan and marketing strategies. The grass roots funding for the foundation is achieved through grant applications, fundraising campaigns, community support and individual donations. The team will launch a capital campaign in 2022 and continues to work with the United States Olympic & Paralympic Committee towards Olympic Legacy Museum status. SVSMF (Squaw Valley Ski Museum Foundation) established non-profit 501 (c)(3) status in 2008.

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AT T H E M U S E U M

A Winter Sports History Museum of the Sierra Nevada— from the Washoe people traveling on handmade snowshoes up the mountains to 19th-century gold miners racing down on 14-foot longboards, to past and presentday athletes, innovators, and entrepreneurs. Unique Exhibit Collections will be shared from Squaw Valley, Western SkiSport Museum, and Gatekeepers Museum. An Olympic Museum to commemorate the Winter Olympic Games 1960 held in Squaw Valley and Lake Tahoe and the ensuing effects on regional and western ski history. Plus, we will invite traveling exhibits from other world-wide collections to augment the Olympic experience.

A Community Event Space state-of-the-art facility available to the community and visitors to enjoy films, lectures, conferences, and meetings with an extension to an outdoor deck space. An Education Center with year-round programming and field trips to support school curriculum for regional history, arts and culture, technology, and environmental awareness. A Cafe and Museum Shop offering visitors Olympic and local ski history memorabilia, books, posters, gifts, maps, and more.

A Visitor Center with information provided by the North Lake Tahoe Regional Association on recreation, activities, events, lodging, dining, and trail maps. A Distinctive Landmark Building that will fit naturally into a small footprint in an existing park and engineered to incorporate California’s guidelines for environmental sustainability and net-zero energy-use goals.

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For more information: theSNOWmuseum.org/ key-initiatives/


OUR 2021 SNOW SPORTS MUSEUM AMBASSADORS

Introducing the SNOW Sports Museum Athlete Ambassadors: past legends, current and future champions of the Sierra Nevada region. We are working together to preserve and share our exciting history and to inspire future generations to be great stewards of winter sports culture.

Osvaldo Ancinas

Jamie Anderson

A member of the Argentinian Alpine Ski Team and the Comité Olímpico Argentino during the 1960 and 1964 Winter Olympics, Osvaldo won a gold medal at the 1964 Olympics Talent Contest for his singing, yodeling, and guitar playing. Osvaldo and SNOW Sports Museum Vice President Eddy Starr Ancinas met at the 1960 Winter Olympic Games in Squaw Valley and have been North Tahoe institutions ever since.

South Lake Tahoe native Jamie Anderson started winning competitions at age 15. She is a 19-time X-Games medal winner and is the first female snowboarder to earn two Olympic gold medals and the first to win two medals in a single Olympic Games. She currently resides in Whistler, Canada.

Travis Ganong

Hannah Halvorsen

Travis Ganong, from Truckee, CA, grew up racing in Squaw Valley and is a current member of the U.S. Alpine Ski Team. A three-time FIS Alpine World Cup Downhill podium finisher, Ganong was a member of the US Olympic Ski Team in 2014 at Sochi, Russia.

Hannah Halvorsen has been on the U.S. Cross Country Ski Team for 5 years. Competing in classic and freestyle sprints, she is a four-time National Championship Medalist and World Junior Champion Relay Medalist. A native of Truckee, CA, she currently lives in Anchorage, Alaska.

Jeff Hamilton

Bill Hudson

Speed Skier Jeff Hamilton, born in Auburn, CA, was the first skier on Earth to reach 150 miles per hour. During his competitive career he won four world speed-skiing championship medals and an Olympic bronze medal at the 1992 Winter Games in Albertville, France.

Bill Hudson, a member of the U.S. Alpine Ski Team in the 1988 Winter Olympics in Calgary, Canada, has devoted himself to developing the next generation of skiers for three decades, formerly as director of Sugar Bowl Ski Team and Academy and currently serving as the Ski Team Program Director at Squaw Valley/Alpine Meadows. An Olympic Valley, CA, native, Hudson is a member of the museum’s board of directors.

Julia Mancuso

Jonny Moseley

Truckee native Julia Mancuso is the most decorated female U.S. Alpine ski racer in history, winning four Olympic medals and five World Championship medals. She medaled in three consecutive Olympic winter games: Gold in the GS at Torino, Italy, in 2006, two silvers (downhill, super-combined) in Vancouver, Canada, in 2010, and a bronze in the super-combined in Sochi, Russia, in 2014.

Moguls skiing legend Jonny Moseley, from Tiburon, CA, helped propel freestyle skiing into becoming a wildly popular spectator sport. Moseley won a gold medal in men’s moguls at the 1998 Winter Olympics in Nagano, Japan, and a year later became the first freestyle skier to medal in both the X-Games and the Olympics.

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Eric Poulsen

JC Schoonmaker

Olympian Eric Poulsen, a member of the 1972 U.S. Alpine Olympic Ski Team at Sapporo, Japan, is a current member of the SNOW Sports Museum Board of Directors and a lifelong resident of Squaw Valley. During his career, the Squaw Valley racer became one of the few international ski racers to be seeded in the top-15 of each Alpine skiing discipline: slalom, giant slalom, and downhill.

Born and raised in Tahoe City, CA, JC is a freestyle sprint and cross country skier who raced for the Sugar Bowl Ski Team and Academy. He has been on the U.S. Ski Team for two years and scored his first World Cup points in a freestyle sprint in Germany. He is also an NCAA All-American.

Anna Goodman Sullivan

Starr Walton-Hurley

Born and raised in Vancouver, BC, Sullivan competed on the FIS World Cup from 2004-2013 and raced for the Canadian Alpine Ski Team at the 2010 Olympic Winter Games in Vancouver, Canada. She now resides with her husband, Marco Sullivan, in Tahoe City, CA.

Olympian Starr Walton Hurley’s career highlights include being the top U.S. finisher in the ladies downhill competition at the Innsbruck Olympic games in 1964, winning a Junior National Alpine Championship in 1957, an Olympic Torchbearer in 1960, and Skier of the Year in 1963. She currently lives in El Macero, CA.

Watch inspirational videos from our Athlete Ambassadors

H A L L O F FA M E

For more information: theSNOWmuseum.org/ambassadors/

The SNOW Sports Museum Hall of Fame will honor regional Olympians, athletes, leaders, and legends who have participated in the events and development of our western ski and snowboard history. Inductees will be selected by a voting panel of writers, historians and community leaders and celebrated at an annual grand gala event.

Alex Cushing

Shane McConkey

Tamara McKinney

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For more information: theSNOWmuseum.org/ key-initiatives/

Wayne Poulsen

John “Snowshoe” Thompson


AREA MAP

SNOW Sports Museum The SNOW Sports Museum will be conveniently located between Truckee and North Tahoe just off Highway 89 inside Squaw Valley Park on the Truckee River Trail system. The two-level museum will be nestled in the trees at the entrance to Olympic Valley, tucked into a minimal footprint of approximately 9,000 sq ft, representing less than 1% of the park’s 31.9 acres.

Olympic Valley The primary location for a majority of the Olympic Winter Games 1960 was at the Squaw Valley Resort. For the first time in Winter Games history, the athletes (representing 30 nations in 27 events) were housed together in an Olympic village, eating and socializing together. Most events were within walking distance, creating a convivial experience for both competitors and fans.

McKinney Creek Stadium and Nordic Skiing Courses Nordic skiing and biathlon events were held 15 miles south of Olympic Valley at the specially constructed McKinney Creek Stadium and 65 kilometers of ski trails near Tahoma, CA. Cross-country skiing consisted of 6 events– 4 for men and 2 for women, including a relay race for each gender. The Olympic Winter Games 1960 debuted the biathlon with 30 competitors from nine nations competing on the 20-kilometer course. Following the Winter Games, all facilities were removed, and the restored land was returned to its owners. Today, visitors can still ski and hike the remnants of the trails at Sugar Pine Point State Park. 06

For more information: theSNOWmuseum.org


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BUILDING PLANS

The 18,000 sq ft LEED certified building will have a footprint of 9,000 sq ft distributed over two levels. From the entrance level, it will appear to be a single-story building. Loading functions will be located within the lower level of the building, accessed through the lower parking area as the footprint takes advantage of the natural topography. The use of Mass Timber for carbon reduction, regenerative and LEED design principals and healthy construction materials will provide a framework for a healthy, highly-efficient, and cost-saving green building that will minimize negative impacts on the environment. Design and material selection will also take into account added environmental hazards due to climate change such as wild-land fire and resource scarcity. We have very strong ties with our local community and we want to promote a healthy lifestyle and respect the environment in which we play.

ADA Accessible Entrance, Exterior Elevation West

The location is ideal for its access to Highway 89, with existing public transit stops, and the growing network of public bike paths and hiking trails.

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Café / Bookstore / Gifts Learning Center

Exhibit Spaces

PROPOSED FLOOR PLANS

Two-Level Design Hall of Fame

Community Room and Multi-Functional Space Exhibit Spaces

Upper Level

Public Restroom

Interior Restrooms

With ADA accessibility prioritized, including elevator access between floors, the lower level will provide exhibition space, restrooms, archives, rotating collections, and staff offices.

Exhibit Spaces

Offices Archives

TIMELINE & MILESTONES

Lower Level

2021–2022 • Launch Athlete Ambassador Program • Complete Environmental Impact Report • Finalize Architectural Design • Collect Memorabilia and Artifacts • Initiate New Preservation Program • Build Ski California Partnerships • Host Preservation Workshops • Build Education Curriculum • Acquire Designated Grants • Begin Capital Campaign

2023–2024 • Acquire Olympic Museum Designation • Groundbreaking and Major Construction • Launch Corporate Sponsorship Program • Host Athlete Ambassador Events • Ongoing Capital Campaign • Memorabilia Care and Management • Exhibit Design and Development • Launch Pop-Up Educational Exhibit • Acquire Designated Grants

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In this conceptual illustration, visitors enter the upper level of the museum from the upper parking lot. Inside, a stone column, rising to the ceiling will display Hall of Fame members. The reception area will contain a small education-driven retail space and a regional visitor center for the North Lake Tahoe Resort Association. With a snack bar for museum staff and visitors on one side, a multiple-purpose meeting space for lectures, classes, films and meetings, will be available for community use and public events.

Placer County has partnered with the foundation and is working closely with engineers and environmental teams to insure that the capacity can serve the optimum number of visitors and residents without adversely impacting the unique aesthetic and environment assets of the park and Olympic Valley.

2025–2026 • Complete Final Construction Phases • Train Organizational Staff • Complete Security and Risk Management • Unveil Hall Of Fame • Acquire Designated Grants • Host Community Special Events Museum Grand Opening


HELP US BUILD IT Donate Volunteer Follow Us on Social Media Subscribe to our E-Newsletter and stay updated on our progress and events!

Board of Directors David C. Antonucci, President Eddy Ancinas, Vice President Nancy Cushing, Secretary Mike Livak, Treasurer Bill Clark Emily Ehrlich Laine Renee Wagner John Wilcox

Advisory Committee Tim Bogardus Jim Dill Tom Dwelle Megan Ganim Sahnow Scott Keith Gary Nagle Nancy O’Connell Lynn Suter Starr Walton-Hurley

Executive Director Jill Short Milne

theSNOWmuseum.org Contact: Info@theSNOWmuseum.org SNOW Sports Museum / SVSMF PO Box 2697, Olympic Valley CA 96146 Non-Profit 501(c)(3) Tax ID #26-3480974 SVSMF is the Squaw Valley Ski Museum Foundation (former name). All donations are tax deductible.