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Academic Programs-School of Business MKT



230 266 270 320 322 350 360 378 442 330

Principles of Integrated Marketing Communications Retail Sales Promotion Services Marketing Professional Selling Sales Management International Retailing Ethical Issues in Marketing Direct Marketing Brand Communication Retail Management Introduction to Supply Chain Management Total Major Credits: 33

Free Electives

Credits: 15 Total Credits: 120

Retailing Program Coordinator: Prof. Jeannemarie Thorpe

Bachelor of Science 48 credits 24 credits

Major Courses Courses are 3 credits unless otherwise indicated. 222 322 345 442 470



Fashion Merchandising Track FMK 202 Fashion Merchandising FMK 204 Textiles MKT 230 Retail Sales Promotion Total Major Credits: 27 Allied Courses MAT 105 QSO 330

Merchandising Mathematics Introduction to Supply Chain Management

Free Electives

Retailing Curriculum


Retail Operations Track MKT 266 Services Marketing MKT 320 Sales Management QSO 331 Introduction to Operations Management

Total Allied Credits: 6

Retailing, a key process in the marketing of goods and services, is one of the largest employment sectors in the US and global economies. A growing, fast-changing industry, retailing spans multiple aspects of the marketing discipline and at the same time demands skills in every other business discipline as well. The SNHU B.S. in Retailing is a multidisciplinary degree program which provides students with a core of critical retailing skills and information, the flexibility of focusing on a student’s specific business interests in the area through its many tracks, and practical field experience through a required internship. It reflects the global dimensions of the industry, while concurrently supporting the specific business skills demanded of retail processionals.

B.A./B.S. Core: Business Core:

Small Business Retail Track MKT 230 Retail Sales Promotion OL 317 Small Business Management OL 320 Entrepreneurship

Principles of Retailing International Retailing Consumer Behavior Retailing Management Special Topics: Current Issues in Retailing Retailing Co-op (3 credits)

Retailing Tracks (Student completes 3 courses in one track): Retail Promotion Track MKT 229 Principles of Intergrated Marketing Communications MKT 230 Retail Sales Promotion MKT 360 Direct Marketing

Credits: 15 Total Credits: 120

Sport Management Department Chair: Dr. Doug Blais The growth of sports as a major industry has increased the need and opportunities for well-trained professional managers. A well-rounded business education with a focus on sport management skills is essential in this rapidly growing field. Southern New Hampshire University’s sport management program prepares students for successful employment in the dynamic sport industry. Students couple nine specialized courses in sport management with a strong mix of business and liberal arts courses. Students will have an opportunity to gain practical experience through cooperative education experiences with a variety of sport, fitness and recreational industries. The sport management program is one of only 18 programs in the country to have both their undergraduate and graduate programs approved by the Sport Management Program Review Council. Through the national program accreditation the requirements of the major in Sport Management include extensive field experience(s) totaling a minimum of 400 hours. Therefore, students majoring in sport management are required to complete SPT 491 which has a minimum GPA requirement of 2.5. As well any student with a minor or concentration in sport management is encouraged to complete field experience(s) which also have a minimum GPA requirement of 2.5. In order to facilitate this and to ensure that all students are eligible and prepared for their field experience, any student with a sport management major, minor or concentration must receive a minimum of a C in all required Sport Management courses. Similarly, all students wishing to change their major to sport management must complete a brief application process to ensure their understanding of the field experience requirement in the program. 59

SNHU Undergraduate Catalog 2009-2010  

Southern New Hampshire University 2009-2010 Undergraduate Catalog

SNHU Undergraduate Catalog 2009-2010  

Southern New Hampshire University 2009-2010 Undergraduate Catalog