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Course Descriptions standing human behavior in sports contexts. Students will be encouraged to ask questions and think critically about sports as part of social life. This course is cross-listed with SOC 333. Prerequisite: COM 212 and Junior standing or permission of instructor. SPT 340 Practicum in Sport Management (3 credits) This seminar combined with field experience (120 hours) will provide an opportunity to apply theories, concepts, and terminology into a practical experience in the field of sport management. Specifically, this experience will provide the student with a mentor and colleagues to learn about management, leadership, decision making, communication, customer service, and to develop as a future professional in the field. Prerequisites: SPT 111 and permission of instructor. SPT 364 Private Club Management (3 credits) This course is an exploration of the world of private clubs, club leadership and the administration of private club operations. Topics covered include club organization, service excellence and quality management, strategic management, marketing clubs, human resource management, financial management, food and beverage operations, golf operations and recreational operations. This course is cross-listed with HTM 364. Prerequisite: Junior standing or higher. SPT 375 The Economics of Professional Sports in the United States (3 credits) This course employs the models and theories developed in microeconomics to study the sports industry in the United States. The course applies three areas of economic theory to the study of professional sports (baseball, basketball, football and hockey) as well as intercollegiate sports. The three areas of economic theory utilized are industrial organization, public finance, and labor economics. This course is crosslisted with ECO 375. Prerequisite: ECO 201. SPT 401 Sport Facilities Management (3 credits) The elements of managing sport facilities, including arenas, stadiums and athletic complexes, form the content of this course. Prerequisite: SPT 111 and Junior standing or permission of the instructor. SPT 402 Sport Revenue (3 credits) This course provides students with a comprehensive understanding of the many traditional and innovative revenue acquisition methods available to sport organizations. Students will be exposed to conventional income sources, including tax support, ticket sales, concessions and fund raising, and will examine more recent innovations related to licensing sport products, media sales and corporate sponsorship. Prerequisite: ECO 201, ECO 202, FIN 320, or permission of the instructor. SPT 415 Event Management & Marketing (6 credits) This experiential learning course provides students with the opportunity to actively participate in their personal and professional development. Only through actively participating in the learning process will students enhance their personal experience and their understanding of the sport event management process and the leadership and management skills involved. In the process, students will increase their knowl-

edge of various aspects of sport event management (budgeting, operations, marketing, media relations, public relations, sponsorship, registration, hospitality, volunteer management) and apply that knowledge in the planning and execution of a participatory sporting event. Students earn 6 credits upon completing this course. Prerequisite: Permission of instructor. SPT 425 Sport Licensing & Strategic Alliances (3 credits) This course will explore why and how sport licensing is used effectively in the global business of sport. Both theoretical and applied perspectives will be used. The course will examine the strategic rational and different forms of sport licensing and how sport managers can use sport licensing to lead their companies to achieve growth and other key objectives. Course content will include examining US and international sport leagues and how they administer their licensing programs. The course will cover the process of identification of licensing opportunities, selection of business partners, process of establishing a license agreement, international licensing and the management of licensing relationships. In addition, students will be introduction to strategic alliances with an emphasis on why and how domestic and international alliances may be used to achieve sport enterprise objectives. Global Marker. Prerequisite: SPT 208. SPT 430 Front Office Management (3 credits) This course will provide an overall understanding of the operation of a professional sports franchise from a practical real world perspective. Prerequisites: Junior standing and Permission of the Sport Department Chair. SPT 461 Seminar in Sport Management (3 credits) This course serves as the capstone course for the sport management concentration and major. Students will apply the knowledge and skills obtained from allied business courses and concentration courses in order to solve problems that a sport manager is likely to encounter. Prerequisites: Senior standing or the permission of the instructor. Sport management or business studies/sport management concentration majors only. SPT 465 Global Sport Business (3 credits) SPT 465 Global Sport Business will introduce undergraduate students to the complexities of conducting sport business internationally. The course helps prepare the student with a working understanding of the essential elements related to conducting sport business activities internationally. This course develops a basic theoretical and applied understanding of international business principles as applied to the global sport industry. Several key areas of international business, as they relate to sport business, are explored including the scale, scope and organization of global sport, globalization, internationalization, cultural aspects, international marketing, financial/political/economic risk, human rights, ethical dimensions, role of media, technology/products, professional sport leagues and governance. The course will be delivered from an entrepreneurial and business development perspective encouraging students to think and act strategically when considering sport business in a global context. Global Marker. Prerequisite: MKT 113 and junior standing. 163

SNHU Undergraduate Catalog 2009-2010  

Southern New Hampshire University 2009-2010 Undergraduate Catalog