Snellville Spirit

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Celebrating 30 years of

tradition Holiday 2011

IN GRATEFUL APPRECIATION CHRISTMAS TREE LIGHTING COMMITTEE: Jackie O. Ginn - Host Don Britt, STAT President Kelly McAloon - Set -up and Decorations Susan Chappelear - Vendors Joe Burnett - STAT Executive Director


Funeral Service, LLC $ )$0,/< &203$1<

Hilltop Pawn

Encore Events

New London School of Driving

CITY GOVERNMENT: Kelly Kautz, Mayor Dave Emanuel, City Coucil Tom Witts, City Coucil Mike Sabbagh, Mayor Pro Tem Diane Krause, City Coucil Bobby Howard, City Coucil Russell Treadway, City Manager

STAT BOARD: Don Britt, President Kelly McAloon, V. President Aysha Cooper, Secretary Paul Slifko, Treasurer Gretchen Shultz Susan Chappelear Sam Roper Brian Pendley Joe Burnett, Executive Director

GREAT VOLUNTEERS, VENDORS AND SUPPLIERS: Andrew Watson - Photographer Snellville Lion’s Club Mark Joseph - Sound and Lighting Lowe’s - Craft Activity Gwinnett Equipment - Staging and Tents Joe Watkins - Horse and Carriage Michael’s - Christmas Ornaments/Crafts Rhodes Bakery - Cookie Decorating City of Snellville - Tree Set-Up Chief Roy Whitehead - Traffic Control Encore Events - Decorations

Table of


Holiday 2011 - Volume 5 Snellville Spirit Magazine is produced by : Snellville Tourism & Trade Association P.O. Box 669 Snellville, GA 30078 Website: Snellville Tourism and Trade Association’s mission is to promote business, tourism and events in the city of Snellville.

President Don Britt

Vice-President Kelly McAloon

Secretary Aysha Cooper

Treasurer Paul Slifko

Board Member Gretchen Schulz

Board Member Brian Pendley

Board Member Susan Chappelear

Board Member Sam Roper

Executive Director Joe Burnett

Mayor of Snellville Kelly Kautz

City Council Tom Witts, Mike Sabbagh - Mayor Pro Tem, Diane Krause, Bobby Howard and Dave Emanuel Snellville City Website: Magazine Design by Accent South Media, Inc.

Contributing Writers Jon Richards Emily Hill

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Letter from the President

It’s that time of year, Snellville! Holiday traditions are what make this time of year so special. It’s something we can always go back to and depend on. I remember as a child my parents allowed us to open one present on Christmas Eve - which was always a new pair of pajamas, a tradition my sister continues to this day. Then, we always had our picture made wearing them. Christmas morning, my sister Adrienne, brother Dusty and I always ran in together to see what Santa had delivered. We always had a big breakfast and exchanged gifts with each other. Today, we still get together with the cousins and all the cousins’ children on a Sunday in December. We all bring a dish, have a fun gift exchange, and the kids sing Christmas carols. As we gear up for another fun-filled holiday season in Snellville, I want to encourage everyone to think back on the holiday traditions you anticipate and cherish each year. We are so lucky in Snellville to share a long history of community events that bring us together during the holidays. In this issue we look back on the instrumental people who’ve helped establish these city traditions. I hope you’ll join us for the 30th annual Snellville Christmas Tree Lighting on November 26th as we continue our rich traditions of holiday fellowship in this great city. I, along with everyone at Snellville Tourism and Trade, wish you and your family a wonderful holiday season. Sincerely,


Don Britt, President


In addition to promoting businesses in the Snellville area, the Snellville Commerce Club participates in philanthropy to improve the area in which we work and live. Over the years, the Commerce Club has provided financial support to many charitable organizations, including the Southeast Gwinnett Co-op, Parkwood Farms and Relay for Life.

Toys for Tots / Commerce Club

toys for tots

Every December, the club supports Toys for Tots and the Marines at its annual Christmas lunch at Summit Chase Country Club. This year’s lunch will be on December 6th at noon. In addition to the toys donated by club members attending the lunch, the Commerce Club and Snellville Tourism & Trade are asking the community to bring an unwrapped toy to the Christmas Tree Lighting Festival on the Town Green on November 26th. Again this year, we expect to have representatives from the Marine Corps and the Marine Corps ROTC at Parkview High school attend the lunch to talk about Toys for Tots and accept the toys donated by club members and those attending the Christmas Tree Lighting. The Commerce Club’s support for the Marines goes back many years. After 9/11, the club began supporting the members of the “Red Dogs” of Marine Light Attack Helicopter Squadron 773, which at the time was based at Dobbins Air Force Base in Marietta. Members of HMLA-773 were deployed to Afghanistan to support the war efforts there. In addition, squadron members gathered school supplies and humanitarian items for distribution to the local population. Commerce Club members donated supplies to this effort. Because of the club’s support for the Marines, it has been the recipient of the Commander’s Award for many years. Because of the economy, the need for toys and funds to support Toys for Tots has never been greater. Please consider bringing one or more toys to the Christmas Tree Lighting Festival. You can also drop off toys at Summit Chase Country club between November 27th and December 6th.




Not Long Lost Holiday traditions of cedar trees, turkey hunts, and community that doesn’t give up by: Jon Richards

Snellville is getting ready to celebrate the holidays once again. On November 26th, residents will gather in front of City Hall for the 30th time to light the city’s Christmas tree. The parking lots of the shopping centers along Main Street and Scenic Highway will be full of cars as people try to find that perfect gift. The early setting sun gives way to bright displays of Christmas lights on residential streets. But, according to lifelong Snellville resident Glyndia Norton, it wasn’t always this way. In the mid-20th century, the center of Snellville was where the road to Stone Mountain crossed the road to Lithonia – today’s intersection of Main Street and Scenic Highway. Outside the center of the city, there were farms in every direction. You couldn’t directly get to Lawrenceville, since Scenic Highway ended where Sugarloaf Parkway now crosses. To the south, the road from Snellville to Lithonia wasn’t paved until 1951, and it wasn’t until 1952 that Snellville had its first traffic light. In the late 1940s, brothers Hugh and Cyril Snell, with the help of young Henry Partee, set up a Christmas tree, literally in the center of town. After searching through the photo courtesy: Jim my



surrounding farmland and woods, they found a 25 foot tall cedar tree, hauled it to town, and set it up in the middle of the intersection of Scenic Highway and Main Street. Of course, the tree needed to be decorated. People contributed strands of lights, which cost a about dollar apiece, and the town’s electrician, Monk Moon, ran extension cords across the road past the Britt’s general store and down to the McCart’s white house, where they were plugged in. For several years, estimated between 1948 and 1951, the Christmas tree went up at the intersection of Main Street and Scenic Highway, until one year, some teenagers hooked up a chain to the tree and dragged it through town. After that, they never put up another Christmas tree. Luckily, the churches in the area continued the tradition. As the area struggled to recover from the 1930s depression, the churches played an important part in making sure everyone got at least one Christmas gift. Snellville’s two main churches, Baptist and Methodist, would alternate holding a Christmas tree service. After the service, those in attendance would go to the church basement, where the Christmas tree was set up. Underneath the tree were gifts for every adult and child, perhaps a pair of warm socks or a handkerchief. After the war ended, the two churches continued the tradition. With separate services, one could go to both, and end up with two gifts from the community tree. Holiday meals were very different in this area as well. A neighborhood Kroger or Publix was out of the question. In the 1960s, the Lions Club would sponsor a turkey shoot on the north side of Main Street, where for $2 per shot you could target shoot for your own bird. If you were successful, you could go across the street to where the Tire Depot is now, and buy your Christmas tree. Although our holiday rituals have changed, there are certain traditions that remain. The Christmas tree lighting was reinstated in the 1980s and has continued ever since thanks to the leadership of Elise Cotter on City Council and the support of Mayor Emmett Clower. This year marks the thirtieth anniversary of this long-lived tradition that we hope will thrive in our community for years to come.

Memories from...

david snell

emmett clower

Vice President of E.R. Snell Contractor, Inc.

Mayor of Snellville 1974 - 1999

What are some Snell holiday traditions? We always met for Christmas lunch at my grandparent’s house. There would be 75 to 80 people crowded inside that little white house – it’s still there off North Road – I don’t know how we fit us all in there. Our Christmas tradition to this day is to attend the Christmas Eve service at Snellville Methodist Church. My grandmother always timed Christmas lunch to make sure we never missed it.

What are your fondest memories of the Christmas tree lighting in Snellville during your tenor as mayor? I always remember it was such a cold night. It was the first night you’d have to pull that top coat out of the closet. The most memorable tree lighting for me was the year we had a young boy with leukemia light the tree. It was really special for everyone. He flipped the switch, and boy did he get a kick out of it.

With such a rich family history in this city, what makes your Snell traditions unique? Because our family business is here in Snellville, our family was always held together. Having everyone living so close made it so easy to get together. We’ve always been able to share the whole season, not just one day. That has made the holidays last a lot longer for our family. What is your fondest holiday memory? I remember one year my brother and I got ponies for Christmas. We were so excited. But when we went to church, someone came in and told my dad in the pew that the ponies had gotten out. They were running around Snellville. We had to get up and leave!

What helped make this event a continued success? The secret was to keep the kids involved. We’d have the children’s choir sing, and that would bring the parents out, and they’d bring the grandparents, and that’s how you get a crowd.

Family Traditions for the Holidays

Memories from...

Why do you think these traditions are so important in Snellville? It lets everyone know the season is here, and it gets you into the spirit of Christmas, which is a happy time for everyone. It’s the glow in children’s eyes when they see that tree that never changes, no matter how old you get. There is a lot of innocence in that, and that is a tradition that keeps going.

Memories from...

elise cotter A Snellville City Council member from 1978 to 1990, Ms. Cotter spearheaded the initiative to bring an annual Christmas tree lighting to City Hall. What inspired you to start this event in Snellville? I’ve always loved Christmas; it is my favorite time of year. I wanted a way for the community to come together and have a Christmas tree we could all enjoy. How much work went into making this event happen every year? Well, first we had to find the tree, then get the power company to provide a bucket truck to decorate it. Each year we’d have the school children make ornaments for it, and coordinate refreshments and decorations for the rest of City Hall. It was a ton of work. But like most things that are a lot of work, it was very rewarding.







Produced By:

November 26th

3-7pm Snellville City Hall 8

Inflatables - 3-6pm Carriage Rides - 4-6pm Santa Train Ride - 4-6pm Music - 5-7pm Food - 4-8pm Photos with Santa - 4-6:30pm & 7:15-8pm Children’s Crafts - 3-6pm Please bring a can of food for the Southeast Gwinnett Co-op or a toy for Toys for Tots for admission.

5:00 Welcome by Host Jackie O. Ginn (Main Stage) All in Red Band (Main Stage) Collins Hill Dance Company (Front of Main Stage)

Christmas Tree Lighting

musical program

5:15 Snellville United Methodist Youth Chorus (Risers)

5:45 All in Red Band (Main Stage)

5:50 Introduction of Dignitaries by Jackie O. Ginn

6:00 R.D. Head Elementary Chorus (Risers)

6:30 All in Red Band (Main Stage)

6:50 Lighting of Candles and Singing of Silent Night

6:55 Fanfare for Santa’s Arrival by All in Red Band

7:00 Arrival of Santa and the Lighting of the Christmas Tree by Santa and Snellville Mayor Kelly Kautz (Main Stage)

7:15 Hay wagon rides begin, Santa photos continue until 8:00pm


Words to Silent Night to be sung by the audience while candles are lit

silent night “Silent Night, Holy Night. All is calm, all is bright. Round yon Virgin Mother and child, Holy Infant,so tender and mild. Sleep in heavenly peace. Sleep in heavenly peace. Silent Night, Holy Night Shepherds quake at the sight Glories stream from heaven afar, Heavenly hosts sing Alleluia! Christ the Savior is born, Christ the Savior is born. Silent Night, Holy Night! Son of God, Loves pure light. Radiant beams from Thy holy face, With the dawn of redeeming grace, Jesus, Lord, at Thy birth, Jesus, Lord, at Thy birth!�


Fall FestivalTree Christmas a Success Lighting Once Again!


christmas tree lighting 30 Years of Tradition Building on the success of the award-winning Snellville Farmers Market and the Snellville Fall Festival, the Snellville Tourism and Trade Association (STAT) is pleased to present the 30th Annual Christmas Tree Lighting Festival at the Snellville City Hall on Saturday, November 26th from 3-7:00 pm. The event was moved to the Saturday after Thanksgiving in order to allow for more children to attend as well as family and friends that are in town for the holiday. The hours of the event have been expanded to allow for more activities and more time for photos with Santa. Santa will be set up in his “headquarters” on the Towne Center Green where there will also be a Santa Train ride for the kids and a beautiful horse and carriage ride for mom and dad. Photos with Santa will take place between 3:00 and 7:00 pm with Snellville’s own Andrew Watson as photographer. Funnel cakes, hamburgers and hot dogs, along with hot drinks, kettle corn, hot pretzels and other special Christmas treats will be located near the Santa Headquarters provided by the Snellville Lion’s Club and other food vendors. The 60’ tall Christmas Tree, located this year in the center of the Towne Green, will host a full schedule of choral and instrumental performances courtesy of local churches and schools including Snellville United Methodist Church, R.D. Head Elementary School and Collins Hill Dance Company. In addition, there will be characters in festive costumes from Acting Up Theatre and Christmas music from the All In Red Band. Christmas crafts will be on sale from local crafts vendors and kids will be able to work on craft activities sponsored by Lowe’s and Michaels as well as decorate cookies sponsored by Rhodes Bakery. S’mores again will be center of attention sponsored by Tom M. Wages Funeral Home and a special puppet theatre will present shows every half hour

presented by Acting Up Theatre. Holiday decorations will be located throughout the event courtesy of Encore Events. Inflatable slides and games will be there to thrill the kids. The craft activities are free but a donation of a can of food for the Southeast Gwinnett Food Cooperative or a toy for Toys for Tots will be gladly received. A small fee will be charged for the Santa Train, the Horse and Carriage ride and the inflatables. This year’s Christmas Tree Lighting will be hosted by Jackie O. Ginn. Prior to the official lighting at 7:00 pm, the horse and carriage carrying Santa will be escorted to the Tree by the Mayor of Snellville, Kelly Kautz. Santa, along with the Mayor, will throw the switch bringing to life the thousands of beautiful lights on the giant tree covered with bright red bows accompanied by the sounds of the assembled crowd holding lighted candles and singing “Silent Night”. Following the Tree Lighting, Santa will still be available for photos at his Headquarters until 8:00 pm. In addition, Billy Ray Allen from Brushy Forks Nursery, will be providing “Caroling Hay Rides” in beautifully lighted hay wagons for attendees to enjoy with a nice hot cup of chocolate from the Lions Club. The 30th annual Christmas Tree Lighting Festival in the Snellville Towne Center from 3-7:00 pm is sponsored by Summit Chase Country Club; Brushy Forks Nursery; Tom M. Wages Funeral Home; Michael’s; Lowe’s; New London School of Driving; A Defined Image; Hilltop Pawn; Accent South Media; Encore Events; Rhodes Bakery; Walton EMC; A Better Sign Co.; The Gwinnett Citizen and About Face Skin Care.


Wrap Up Your Holiday

in snellville The holidays are always a busy time for everyone. Between Thanksgiving and New Year’s Day the days speed by, with holiday parties, out of town guests, Christmas shopping, and enjoying this special time of year.

B&B Hobbies Fortunately, you don’t have to go too far outside of Snellville to enjoy all the season has to offer. Get into the holiday spirit early by attending the 30th annual Christmas Tree Lighting Festival on the Towne Green on November 26th from 3-7 PM. In addition to the tree lighting, there will be activities for children, music from local churches and schools, and a chance to visit with Santa. You’ll find a detailed schedule elsewhere in this issue of Snellville Spirit. Later in the season, head down Highway 78 to Stone Mountain Park, where they are celebrating a Stone Mountain Christmas and are offering the chance to play like they do up north at Snow Mountain. Getting your home ready for the season is a snap in Snellville. Pick out the perfect Christmas tree at Lowe’s or


Home Depot, or stop by one of the local churches where service organizations are conducting tree sales. Head over to the Family Tree Garden Center, where you’ll find plenty of poinsettias, wreaths and unique holiday decorations. You’ll find everything you need for your holiday place settings at Bed Bath & Beyond, and don’t forget Michaels, Hobby Lobby and Jo-Ann Stores for decorations and craft items. Then, there’s gift shopping. Trying to find the perfect gift for everyone on your list can be a challenge, especially if you don’t want to spend hours driving around mall parking lots. You can save time and gas by shopping right here in Snellville. Need toys for the kids? Wal-Mart, Target, Sam’s Club and K-Mart have you covered. Looking for electronics from TVs to iPods? Try Best Buy or HH Gregg. Clothing is always a popular choice, and stores like Belk, Kohls and Old Navy offer many choices. If your gift recipient is into sports, Academy Sports and Outdoors has a wide a selection of sporting goods as you’ll find anywhere in Georgia. If you’re looking for something unusual to give, visit some of Snellville’s unique specialty stores. Locally owned, they frequently offer items you won’t find at the national chains. The Gift Gallery, Cobble Creek Studios, Horsetown and Pieces of the Past are all good places to browse for hard to find or unique items. And don’t forget the batteries so everything runs after you unwrap your gifts on Christmas morning. Batteries Plus has any type of battery you need. Where do you find the perfect place to shop for the holidays? The Snellville Tourism & Trade website at has a categorized, searchable listing of Snellville stores and service providers. Use it to help make your holiday preparations a little easier.

Are you looking for something unusual to give this year? B&B Hobbies, located in New London Plaza carries a wide variety of hobby items you’re not going to be likely to find in many stores. From train sets to remote control cars and airplanes to models, they have something to interest anyone from age 3 on up. For Christmas this year, they recommend Air Swimmers, a helium filled shark or clown fish which swims through the air by remote control. Each fish is 54 inches long and 36 inches high once it is filled with helium. Fill it up at your local Publix for about two dollars, and it stays inflated for several weeks. Then take it back and get it filled again and again. Pick up your Air Swimmer at B&B for $40, and while you’re there, look around the store. You’ll probably see something else unusual that will make a perfect gift for someone else on your list.

Gift Shopping in Snellville

B&B hobbies

Wild Birds

unlimited If someone you know is a nature lover, how about giving him or her a gift that will provide hours of entertainment right in your back yard. Wild Birds Unlimited, located in the Presidential Commons Shopping Center on Scenic Highway has a wide variety of bird feeders, bird baths and other items that you can use to make your yard a nature sanctuary. Owner Ken Hanft points out that the selection of the proper bird feeder and seed depends on the type of bird you want to attract and the amount of cover provided by trees and shrubs in the yard. If you stop by the store, he’ll be glad to recommend something that will get birds to visit. Bird feeders start at $20, with deluxe models running well over $100. The store also sells a variety of poles and mounts so you can position the new feeder properly.


Holiday Events & Ho

services se TEMPLE BETH DAVID Temple Beth David will hold a Chanukah Party and Bazaar on Sunday, December 11th from 10:00 am to 1:00 pm at the Temple, 1885 McGee Road. The Party will be in the Temple’s Social Hall and the Bazaar will be in the Sanctuary. Information: 770-978-3916.

WESTMINSTER PRESBYTERIAN CHURCH Westminster Presbyterian Church will celebrate the Christmas season with a month full of services and events. The church is located at 2208 East Main Street. For more information, call 770-979-9676.

November 27: Advent Sermon Series Begins: “Looking for the Real Jesus”

December 11: Congregational Dinner and Christmas Music Celebration, beginning at 6:00pm in Fellowship Center December 18: Service of Wholeness and Healing, 4:00 pm, Chapel

December 24: Christmas Eve Worship Services, 5:00 and 11:00 pm, Sanctuary December 25: Christmas Day Combined Worship Service, 10:30 am, Sanctuary

CANNON UNITED METHODIST CHURCH Cannon United Methodist Church will have several special services and events on Christmas Eve, December 24th: 1:00 pm Christmas Eve Family Service 4:00 and 6:00 pm Christmas Eve Candlelight Service 9:00 and 11:00 pm Christmas Eve Candlelight and Communion Service From Noon – 6:00 pm on Christmas Eve, there will be a live nativity scene at the church. Cannon Church is located at 2424 Webb Gin House Road. For more information, call 770-972-5463.

ZOAR UNITED METHODIST CHURCH Zoar United Methodist Church will hold Christmas Eve Services on Saturday, December 24th at 5 and 8 pm, and a Christmas Day service at 10:00 am. The church is located at 3895 Zoar Church Road in Centerville. For information, call 770-972-5905.

ST. OLIVER PLUNKETT CATHOLIC CHURCH St. Oliver Plunkett Catholic Church will hold the Annual celebration of Our Lady of Guadalupe. On Sunday December 11 at 6:30 pm there will be a procession, Prayer of the Rosary and a representation of Our Lady’s Apparitions; ending with desserts and hot Mexican Chocolate. December 12th starts with a mass at 5:00 pm followed by an evening of fun with a Mexican dinner, Mariachi band and Hispanic Folkloric Dance Groups presentation. On December 17th, the Church will present a foot stompin,’ hand clappin’ Christmas Musical Event, “Only Love”, beginning at 7 pm. This is a wonderful telling of the Christmas story that is great for all ages. The church is located at 3200 Brooks Drive. For more information, phone 770-979-2500.

SNELLVILLE UNITED METHODIST CHURCH Sunday, December 4th – Service of Hope – 7:00 pm Childcare: children 4 and under Join us on December 4th at 7:00 pm in the Sanctuary for words of comfort and hope for all who are experiencing difficult times. Saturday, December 10th thru Monday, December 12th Journey to Bethlehem

Travel through Bethlehem at the time of Christ’s birth in this live, interactive drama!

Sunday, December 18th – Festival of Music: A Service of Lessons and Carols – 7:00 pm Childcare: children 4 and under

Saturday, Christmas Eve, December 24th 4:00 pm in the CLC – Family Christmas Play: SUMC is About to Get Smurf ’d! Childcare: None for this service 5:30 pm in the Sanctuary – Traditional Candlelight Service Childcare: Children 4 and under 7:00 pm in the CLC – Contemporary Service Childcare: Children 4 and under 11:00 pm in the Sanctuary – Traditional Candlelight Service with Communion Childcare: None for this service

Sunday, Christmas Day, December 25th

FIRST BAPTIST SNELLVILLE First Baptist Snellville will have a 5 pm Candlelight Service on Christmas Eve and an 11 am service on Christmas Day. The church is located at 2400 Main Street East. For more information, call 770-978-7000.


Family Christmas Morning Join us in your pajamas and sing Christmas Carols! Childcare: Children 2 and under Snellville United Methodist Church is located at 2428 Main Street East. For more information, call 770-972-9360.

25th Anniversary Limited Edition

Snellville Christmas Ornaments

on sale now The 25th Anniversary Snellville Christmas ornaments are available for sale at City Hall, the Snellville Senior Center, Summit Chase Country Club and at the Christmas Tree Lighting Festival. This year they are a beautiful three color silver style 3-dimensional ornament The price for an ornament from this limited edition of 250 will be $15.00. And in case you need to add to your collection, ornaments from previous years will be available for sale for $5.00 each at City Hall only.

Fall Festival


STAT wishes to thank all the great volunteers and sponsors that made this year’s festival a great success.

Under a brilliant blue fall sky, over 10,000 enthusiastic attendees enjoyed the second annual Snellville Fall Festival on Saturday, October 22nd in the Towne Center. The smells of festival foods, the squeals of children having fun, and the sounds of music were a great backdrop for the nearly 100 vendors that lined up to sell or demonstrate their creations. Added this year were great contests for all ages including cakes and pies, costumes and a scarecrow contest. Apple-bobbing and guessing games too, provided hours of excitement and fun to this year’s festival. Festival Chair Kelly McAloon states: “This was a fun filled event that the entire family enjoyed. It was wonderful to hear all the positive comments throughout the day and to see the community having fun at City Hall and on the Towne Green.” Another new addition was the American Dream Vette Club’s “Cruise-In” along with a second stage in the rear of City Hall. Great antique cars and upbeat music by Don Law, provided a visual contrast to the hayrides furnished by Brushy Forks Nursery which circled the lot filled with excited riders all afternoon. The great inflatables, Euro-Bungee and popular Stratosphere had lines of kids all afternoon. Great food from vendors like Texas Roadhouse; Uncle Betty’s Barbeque; Chick-fil-A; Stevie-B’s Pizza; Rey’s Cuban Café; Beren’s Ice Cream and the Lion’s Club, to name a few, satisfied appetites of old and young alike. The great music from D.J. Doug Van Buren, the Clogging Connection and a concert by the All in Red Band, made the day complete.


Snellville Tourism & Trade P.O Box 669 Snellville, GA 30078


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