Media Kit Sports Medicine Weekly is a radio talk show on 670 The Score Chicago Sports Radio, along with a supporting Blog and Syndicated Podcasts, featuring team physician Dr. Brian Cole and Bulls Radio Host Steve Kashul. Authoritative, informative and engaging content is presented on a broad range of topics, by nationally recognized guest speakers and authors. Lineups include surgeons, therapists, coaches, trainers, elite athletes and suppliers of related products and services. Serving a community that is passionate about sports and requires the most accurate, reliable and efficient resources to remain active with a focus on the prevention and treatment of sports injuries, nutrition and fitness. Net Proceeds from Sports Medicine Weekly are donated for the Advancement of Orthopedic and Cell Biology Research at Rush University Medical Center in Chicago IL. 1
Dr. Brian Cole Dr. Brian Cole is an orthopedic surgeon specializing in sports medicine at Midwest Orthopaedics at Rush and a Professor of Orthopedics and Anatomy and Cell Biology at Rush University Medical Center. Since, 2017, Dr. Cole has served as Managing Partner of Midwest Orthopaedics at Rush. He is the Associate Chairman of the Department of Orthopedics at Rush and the Section Head of the Cartilage Research and Restoration Center. Since 2011, he has served as Chairman of Surgery at Rush Oak Park Hospital and as the head of the Rush Orthopedic Master's Program. Awards and honors given to Dr. Cole range from the “Best Doctors in America” since 2004 and “Top Doctor” in the Chicago metro area since 2003. In 2006, he was featured on the cover of Chicago Magazine as “Chicago’s Top Doctor” and was selected as NBA Team Physician of the Year in 2009. Orthopedics This Week has named Dr. Cole as one of the top 20 sports medicine, knee and shoulder specialists repeatedly over the last 5 years as selected by his peers. Dr. Cole’s research interests include cartilage restoration, therapeutic biologics, and minimally invasive surgical techniques for the treatment of the knee, elbow, and shoulder. He has published more than 1,000 articles and 8 textbooks on orthopedic surgery and sports medicine. He received an MD and MBA from the University of Chicago, completed his orthopedic residency at the Hospital for Special Surgery at Cornell Medical Center, and a Sports Medicine fellowship at the University of Pittsburgh. His professional career outside of academia includes serving as team physician for the Chicago Bulls, co-team physician for the Chicago White Sox and team physician the Chicago Dogs and DePaul University. He also co-hosts Sports Medicine Weekly, a talk show on 670 The Score Chicago SportsRadio, after seven years on ESPN Radio.
For the past 18 years, Steve Kashul has served as the pre-game, halftime, and post-game host for the Chicago Bulls working alongside the play by play team of Chuck Swirsky and Bill Wennington on the Chicago Bulls Radio Network. Kashul is co-owner of Channel Fore, Inc. which produces “The Golf Scene” TV Show on Comcast Sportsnet, of which he serves as the principal host. He is also Host of “Sports Medicine Weekly”, a radio show airing on The Score – WSCR 670-AM in Chicago. Honors and awards include two Emmy Awards for his work as host of Chicago Bulls Basketball on SportsChannel (1991-1997) and winner of a Telly Award in 2006 for his work as host on “The Golf Scene” television show. His work has also appeared on a national scale, having served as the lead announcer and voice of the Senior PGA Tour for CNBC, as well as live events on Golf Channel. Kashul has also served as the play by play voice for the Celebrity Golf Association’s Professional Golf Tour, Big Ten Women’s Volleyball, Illinois High School Association sporting events, Men’s Professional 16” Softball, and was a reporter and host for the Notre Dame Football Coaches Show as well as host of “The Spirit of Sports”, a show focusing on Special Olympics in Illinois. Steve has also been a feature writer/columnist for the Chicago District Golfer Magazine, and is a former sports writer for the Chicago Sun-Times, covering High School athletics. He has also served on numerous committees including those representing The March of Dimes, LaRabida Children’s Hospital, Midtown Educational Foundation, Illinois Special Olympics, and the Greater Chicago Club Managers Association.
WSCR-AM, 670 The Score reaches more people than WMVP during as average week and grows during Bulls and Cubs season
Monthly Average Snapshot
Unique Users: 99,176 (+.7% growth m/m) Page Views: 318,525 (+9.5% growth m/m) Sessions: 209,715 (+8% growth m/m) E-blast Database: 18 K Active
Sports Medicine Weekly On-Air Assets on 670 The Score
Sports Medicine Weekly becomes an integral part of the fabric of Chicago’s leading Sports Station providing sponsors with the market’s most advanced broadcasting assets: ● SMW will broadcast every Saturday from 8 to 9 AM for 52 weeks. ● SMW will receive 1,300 total promos, 25+ weekly, driving listeners to the Saturday show. ● SMW will receive 104 total billboard mentions, 2 per show. ● SMW will receive five on-air 30/30 vignettes per week during primetime M-Su 6a-12m, available for advertising. 6
Sports Medicine Weekly Digital Assets on 670TheScore.com
Entercom’s Digital Team has created a content-driven portal connecting
670 The Score listeners to the full suite of valuable content provided by Sports Medicine Weekly: ● SMW long-form podcasts and content will be housed on this portal. ● SMW sponsor logos will be displayed on the SMW landing page and corresponding content pages. ● SMW will receive Facebook updates and Social Media posts. ● SMW will receive a full website takeover for one 24 hour period per month on 670 The Score.
● SMW key sponsors will also have the opportunity for a full 24 hour website takeover on 670 The Score.
● SMW will receive over 100,000 impressions per month on 670 The
Score audio stream and banner ads.
● SMW listeners will be able to reach sportsmedicineweekly.com
directly through the SMW landing page on 670 The Score, to access sponsor articles and banners.
● SMW will receive monthly performance reporting based on DFP measurements. 7
Sports Medicine Weekly Sponsor Package on 670 The Score
Sports Medicine Weekly and its Sponsors will receive the most advanced broadcasting assets and be woven into the fabric of Chicago’s leading sports station: ● Sponsors receive a total of 208- thirty second commercials on Sports Medicine Weekly, 4 in each Saturday show from 8-9 am for 52 weeks. ● Commercial spots will be produced from Sponsor scripts, in the station studio with voice-over. ● Sponsors will have the opportunity for 2 different scripts per show and script changes during the year to accommodate special promotions and campaigns. ● Sponsors will have the opportunity for on-air interviews to discuss relevant topics, explain the features & benefits of their brand and promote a campaign. ● To supplement the interviews, the show hosts will separately present and discuss content from recent sponsor articles posted in the SMW blog, with sponsor mention. ● Annual sponsors will receive a total of 260 shared promotional mentions on 670 The Score, f ive per week Monday - Sunday. ● Sponsors will receive 104 shared billboard mentions, 2 per show, open and close. ● All show Podcasts will be posted on the SMW portal in the 670 The Score website and on the SMW Blog along with a Sponsor linked Banner. ● Podcasts will be accessible from the main menu and sub-menu by Sponsor. ● Podcasts will also be syndicated through advanced distribution channels, custom Apps and Social Media.
Sports Medicine Weekly Blog Advertising
SMW Blog Advertising is included for Sponsors with the preceding SMW show package on 670 The Score Chicago Sports Radio and is available to non-show sponsors by subscription: ● Publishing of two articles per month from sponsor blog, videos or other content resource with embedded links where appropriate. ● Articles are accessible from the Articles menu and sub-menu by Sponsor, Category list in the sidebar and the Topic Search function at the top and bottom of all pages. ● All posts are promoted on social media. Article shall include contributor credits and sponsor Logo Banner with embedded link. Banner image to be supplied by Sponsor. ● Skyscraper Banner (160×600 pixels) displayed in sidebar with embedded link. Banner locations will be rotated weekly. Banner image to be supplied by Sponsor. ● Logo Banner (300×250 pixels) displayed in footer of each page with embedded link. Banner image to be supplied by Sponsor. 9
Reach Your Audience through World Class Leadership
Americans listen to a podcast every month
Monthly listening increase between 2015 & 2018
Podcasts listened to per week for average listener 10
Advertise with Sports Medicine Weekly
● Amplify your message with Sports Medicine Weekly ● Reach your Audience along with other Authoritative Influencers ● 83% of Americans want to make a change in their diet & exercise habits this year ● 1 in 3 Americans search for health-related content every month ● Net Proceeds from Sports Medicine Weekly are donated for the Advancement of Orthopedic Research and Cell Biology at Rush University Medical Center.
● To become a Partner, please contact Theresann Seeger or David Cole at email@example.com Power of the Podcast he Podcast Consumer 2017 T
Sports Medicine Weekly Media Kit