Now there’s a heading that everyone reads. Well, almost everyone. All you need do is turn a few heads and have them look in your direction. The idea here is to ride on the recognition factor of climate change and use this term in your marketing to attract attention to your latest travel offer.
These days everyone needs a change of climate, something new in their lives, in their travels and you are just the right person to make that happen. So where have you been, or what have you read about that would be a change for your clients? Is there a new cruise ship itinerary that would be a change? Could you promote a winter vacation to your sun loving clients – and I mean a real winter vacation such as a week up north. Up north could be Canada, Greenland, Iceland, Russia, Scandinavia… you know, NORTH! Wouldn’t that be a change of climate and then some?
You see where this is going. It’s a shock and awe travel program for some of your clients and an adventure for the others. Keep your eye on the climate in a general sense too. The weather patterns are changing and that means catastrophe for some countries, destinations, villages and resort hotels. On the other hand you might develop a niche in storm chasing, or huge wave watching. Seasons are changing too and that is one more aspect of climate change to watch out for. Peak seasons are moving in terms of weather, not pricing. Some of the best weather is now during the shoulder season.