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- Rediscover the Joy of Driving

Interactive Design 4

Riccardo Valerio


- Mission Statement

“...a social networking service for anyone who would like to get more out of their vehicle and daily commute.�

Interactive Design 4

Riccardo Valerio


- Target Market

Initial Target Demographic: • The Tech Savvy (Young Proffesionals/College Students) Interactive Design 4

Riccardo Valerio


- Technology

All that is needed in order to start takeing advantage of the Drive! services is a smartphone (with an active 3G or Wifi connection) and a vehicle.

+ Interactive Design 4

Riccardo Valerio


- Technology

From there the user can begin to enjoy Drive! across a multitude of platforms ranging from laptops to mobile and tablet devices.

Interactive Design 4

Riccardo Valerio


- User Scenario

Interactive Design 4

Riccardo Valerio


- User Scenario

Jeremy, 25 • Real-Estate Agent • Lives in Los Angeles • Drives a Jeep • Uses hes car mainly to drive to work and back, meet clients, and run errands • Drives an average of 12,000 miles/year

Interactive Design 4

Riccardo Valerio


- 7 AM

Traffic!!

Jeremy is woken up early in the morning by a Drive! notification on his mobile device informing him to leave early due to road works on his work route.

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myDrives

explore

coach

community

Places to GO

Support

Chat (43)

Interactive Design

Riccardo Valerio


- 7 AM

Log Out

myDrives

explore

coach

community

Places to GO

Support

Chat (43)

Interactive Design

Riccardo Valerio


- 8AM

Take Route B!

He then gets into hes vehicle which using NFC launches the Drive! App on his smart phone. In turn Drive! lets him know what alternate routes are available for his work commute.

Interactive Design

Log Out

myDrives

explore

coach

community

Places to GO

Support

Chat (43)

Riccardo Valerio


- 7 AM

Log Out

myDrives

explore

Please select route coach

community

Places to GO

Support

Chat (43)

Interactive Design

Riccardo Valerio


- 7 AM

Log Out

myDrives

explore

Please select route coach

community

Places to GO

Support

Chat (43)

Interactive Design

Riccardo Valerio


- 9AM

At work he checks Drive! on hes laptop to see if he has improved his braking patterns and thus improved his fuel efficiency.

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View:

By Drive

View:

By Drive

Options

Share

Options

Share

mph

Welcome back Jeremy

Welcome back Jeremy

@gtpaul: Just reached @jenny: Lots of traffic San Francisco. downtown.

@seanb: =(

BMW Safe driving tips.

@gtpaul: Just reached @jenny: Lots of traffic @seanb: =( San Francisco. myDrives downtown. explore

Support

Interactive Design 4

@jMikeS: On my way back from Vegas.

BMW Safe driving tips.

@jMikeS: On my way back

coach

from Vegas. community

@gtpaul: Just reached San Francisco. (Departed from Los Angeles at 2:40 PM / Trip time: 5hrs 45mins)

Chat (43)

Riccardo Valerio


- 9AM

Coach Interactive Charts and Graphs will be used to display your trip data and statistics. View:

By Drive

Options

Share

mph

Car data that can be analyzed and tracked • Acceleration • Braking • Oil Levels • Fuel Consumption • Fuel Economy

Welcome back Jeremy @gtpaul: Just reached @jenny: Lots of traffic San Francisco. downtown.

@seanb: =(

Interactive Design 4

BMW Safe driving tips.

@jMikeS: On my way back from Vegas.

Riccardo Valerio


- 11 AM

One of his co-workers from another department shares the location and best route on Drive! for where he is going to have hes lunchbreak at.

Interactive Design 4

Riccardo Valerio


- 5 PM

Before leaving work the user is notified by Drive! that road works are takeing place on his scheduled route home and promptly suggests a couple alternate routes that will get him home faster.

Traffic!!! Use route ‘B’.

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myDrives

explore

coach

community

Places to GO

Support

Interactive Design 4

Chat (43)

Riccardo Valerio


- 6 PM

On his way home the user is notified by Drive! that a friend is in close proximity and is asked if he would like to send him an invite for dinner at a nearby restourant that’s listed in his places to go list.

Interactive Design 4

Riccardo Valerio


- 7 AM

Log Out

myDrives

explore

Please select route coach

community

Places to GO

Support

Chat (43)

Interactive Design

Riccardo Valerio


- 8 PM

User returns home and logs in to facebook on his mobile tablet, he notices that a co-worker shared a Drive! carpool invite for the next morning. He happily accepts!

Log Out

Distance

23.6

Welcome back Jeremy Time

45 Mins

@gtpaul: Just reached San Francisco.

@gtpaul: Just reached @jenny: Lots of traffic San Francisco. downtown.

myDrives

Carpool tomorrow??

@seanb: =(

explore

BMW Safe driving tips.

Interactive Design 4

@jMikeS: On my way back from Vegas.

BMW Safe driving tips.

coach

@jenny: Lots of traffic downtown. Support

@jMikeS: On my way back from Vegas.

community @seanb: =(

@gtpaul: Just reached San Francisco. (Departed from Los Angeles at 2:40 PM / Trip time: 5hrs 45mins)

Chat (43)

Riccardo Valerio


- Thank You!

Thank You! Interactive Design 4

Riccardo Valerio


- Schematic

LAPTOP/ PC

WEBSITE

OTHER NETWORKS

NETWORK

MOBILE DEVICE

CLOUD

? CAR

Interactive Design 4

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Riccardo Valerio

Drive!  

Rediscover the Joy of Driving!

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